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Priyali Rajagopal

Title: Professor

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Ohio State University, 2004
    Major: Business Administration - Marketing
    Specialization: Cognitive Psychology
    Dissertation: Consumer Categorization and Evaluation of Ambiguous Products
  • MA, Ohio State University, 2002
    Major: Business Administration
  • PGDip, Indian Institute of Management, 1994
    Major: Management
  • PGDM, Indian Institute of Management, 1994
    Major: General Management
  • BA, Narsee Monjee College, 1992
    Major: Commerce

Current Scheduled Teaching

MKTG 5200.001Consumer BehaviorSpring 2025
MKTG 5200.407Consumer BehaviorSpring 8W1 2025
MKTG 5200.408Consumer BehaviorFall 8W1 2024
MKTG 6950.703Doctoral DissertationFall 2024
MKTG 6050.001Systems Theory and ExperimentationFall 2024
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

BUSI 6100.401Seminar in University Teaching for Business AdministrationSummer 10W 2024 SPOT
MKTG 5200.007Consumer BehaviorSpring 8W1 2024 SPOT
MKTG 6020.001Seminar in Advanced Consumer BehaviorSpring 2024 SPOT
MKTG 6900.001Special ProblemsSpring 2024
MKTG 5200.008Consumer BehaviorFall 8W1 2023 SPOT
MKTG 6950.703Doctoral DissertationFall 2023
MKTG 6050.001Systems Theory and ExperimentationFall 2023 SPOT
MKTG 4120.007Consumer BehaviorSummer 5W2 2023 Syllabus SPOT
MKTG 6900.705Special ProblemsSummer 10W 2023
MKTG 5200.007Consumer BehaviorSpring 8W1 2023 SPOT
MKTG 5200.008Consumer BehaviorSpring 8W2 2023 SPOT
MKTG 6900.001Special ProblemsSpring 2023
MKTG 4120.002Consumer BehaviorFall 2022 Syllabus SPOT
MKTG 6050.001Systems Theory and ExperimentationFall 2022 SPOT
MKTG 4120.007Consumer BehaviorSummer 5W2 2022 Syllabus SPOT
MKTG 4120.002Consumer BehaviorSpring 2022 Syllabus SPOT
MKTG 4120.501Consumer BehaviorSpring 2022 Syllabus SPOT
MKTG 6950.721Doctoral DissertationSpring 2022
MKTG 4120.002Consumer BehaviorFall 2021 Syllabus SPOT
MKTG 6950.703Doctoral DissertationFall 2021
MKTG 4120.007Consumer BehaviorSummer 5W2 2021 Syllabus SPOT
MKTG 4120.501Consumer BehaviorSpring 2021 Syllabus SPOT
MKTG 6940.702Individual ResearchSpring 2021
MKTG 6900.712Special ProblemsSpring 2021
MKTG 4120.002Consumer BehaviorFall 2020 Syllabus SPOT
MKTG 6940.703Individual ResearchFall 2020
MKTG 6900.711Special ProblemsFall 2020
MKTG 3660.001Advertising ManagementSpring 2020 Syllabus
MKTG 4120.501Consumer BehaviorSpring 2020 Syllabus
MKTG 4120.002Consumer BehaviorFall 2019 Syllabus SPOT
MKTG 6900.703Special ProblemsFall 2019
MKTG 6900.711Special ProblemsFall 2019
MKTG 4120.002Consumer BehaviorSpring 2019 Syllabus SPOT
MKTG 6900.712Special ProblemsSpring 2019
MKTG 4120.002Consumer BehaviorFall 2018 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Book Chapter

  • Murdock, M., Rajagopal, P., Howard, D. (2016). Blowing Smoke: How Appeal Type Influences Subjective Norms and Intentions to Consume Electronic Cigarettes. The psychology of consumer and social influence.

    • Journal Article

  • Montgomery, N.V., Rajagopal, P. (2018). Motivated Reconstruction: The Effect of Brand Commitment on False Memories. Other. 24 (2) 159-179.
  • Park, J., Rajagopal, P., Dillon, W., Chaiy, S., DeSarbo, W. (2017). A new bayesian spatial model for brand positioning. Other. 12 (3) 404-431.
  • Murdock, M.R., Rajagopal, P. (2017). The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk. Journal of Marketing. 81 (2) 83-98.
  • Murdock, M., Rajagopal, P. (2016). The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk. Journal of Marketing.
  • Park, J., Rajagopal, P., DeSarbo, W. (2016). A New Bayesian Spatial Model for Brand Positioning. Other.
  • Bublitz, M.G., Peracchio, L.A., Andreasen, A.R., Kees, J., Kidwell, B.L., Miller, E.G., Motley, C.M., Peter, P.C., Rajagopal, P., Scott, M.L., Vallen, B. (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research. 66 (8) 1211-1218.
  • Park, J., Rajagopal, P., DeSarbo, W.S. (2012). A NEW HETEROGENEOUS MULTIDIMENSIONAL UNFOLDING PROCEDURE. Psychometrika. 77 (2) 263-287.
  • Rajagopal, P., Montgomery, N.V. (2011). I Imagine, I Experience, I Like: The False Experience Effect. Journal of Consumer Research. 38 (3) 578-594.
  • Rajagopal, P., Montgomery, N.V., John Deighton. (2011). I Imagine, I Experience, I Like: The False Experience Effect. Journal of Consumer Research.
  • Bublitz, M., Peracchio, L., Andreasen, A., Kees, J., Kidwell, B., Miller, E.G., Peter, P., Rajagopal, P., Scott, M., Vallen, B. (2011). The Quest for Eating Right: Advancing Food Well-being. Other.
  • Raju, S., Rajagopal, P., Gilbride, T.J. (2010). Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions. Journal of Marketing. 74 (3) 93-106.
  • Briesch, R., Rajagopal, P. (2010). Neural network applications in consumer behavior. Journal of Consumer Psychology. 20 (3) 381-389.
  • Briesch, R.A., Rajagopal, P. (2010). Neural network applications in consumer behavior. Journal of Consumer Psychology. 81-89.
  • Raju, S., Rajagopal, P., Gilbride, T.J., Ajay Kohli. (2010). Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges and Competitions. Journal of Marketing.
  • Rajagopal, P., Burnkrant, R.E. (2009). Consumer Evaluations of Hybrid Products. Journal of Consumer Research. 36 (2) 232-241.
  • Rajagopal, P., Rha, J. (2009). The mental accounting of time. Other. 30 (5) 772-781.
  • Rajagopal, P., Rha, J.Y., G. Antonides, D. Read. (2009). The mental accounting of time. Other. 772-781.
  • Rajagopal, P., Burnkrant, R.E., John Deighton. (2009). Consumer evaluations of hybrid products. Journal of Consumer Research. 232-241.
  • Rajagopal, P., Raju, S., Unnava, H.R. (2006). To do or not to do: Differences in the cognitive accessibility of action and inaction regrets.. Journal of Experimental Social Psychology. 302-313.

Contracts, Grants and Sponsored Research

    Grant - Research

  • Rajagopal, P., "RCOB Summer research grant," sponsored by RCOB, University of North Texas, $10000 Funded. (2021 - 2021).
  • Rajagopal, P., "RCOB Summer research grant," sponsored by RCOB, University of North Texas, $10000 Funded. (2020 - 2020).
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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