Faculty Profile

Priyali Rajagopal

Priyali Rajagopal

Title
Professor
Department
Marketing
College
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, Ohio State University, 2004. 
Major: Business Administration - Marketing
Degree Specialization: Cognitive Psychology
Dissertation Title: Consumer Categorization and Evaluation of Ambiguous Products
MA, Ohio State University, 2002. 
Major: Business Administration
PGDip, Indian Institute of Management, 1994. 
Major: Management
PGDM, Indian Institute of Management, 1994. 
Major: General Management
BA, Narsee Monjee College, 1992. 
Major: Commerce





          

        
                

          
Current Scheduled Teaching*


          
MKTG 5200.007, Consumer Behavior, Spring 2024 Syllabus
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Spring 2024 Syllabus
MKTG 6900.001, Special Problems, Spring 2024 


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 5200.008, Consumer Behavior, Fall 8W1 2023 Syllabus SPOT
                    

                    MKTG 6950.703, Doctoral Dissertation, Fall 2023 
                    

                    MKTG 6050.001, Systems Theory and Experimentation, Fall 2023 Syllabus SPOT
                    

                    MKTG 4120.007, Consumer Behavior, Summer 5W2 2023 Syllabus SPOT
                    

                    MKTG 6900.705, Special Problems, Summer 10W 2023 
                    

                    MKTG 5200.007, Consumer Behavior, Spring 8W1 2023 Syllabus SPOT
                    

                    MKTG 5200.008, Consumer Behavior, Spring 8W2 2023 Syllabus SPOT
                    

                    MKTG 6900.001, Special Problems, Spring 2023 
                    

                    MKTG 4120.002, Consumer Behavior, Fall 2022 Syllabus SPOT
                    

                    MKTG 6050.001, Systems Theory and Experimentation, Fall 2022 Syllabus SPOT
                    

                    MKTG 4120.007, Consumer Behavior, Summer 5W2 2022 Syllabus SPOT
                    

                    MKTG 4120.002, Consumer Behavior, Spring 2022 Syllabus SPOT
                    

                    MKTG 4120.501, Consumer Behavior, Spring 2022 Syllabus SPOT
                    

                    MKTG 6950.721, Doctoral Dissertation, Spring 2022 
                    

                    MKTG 4120.002, Consumer Behavior, Fall 2021 Syllabus SPOT
                    

                    MKTG 6950.703, Doctoral Dissertation, Fall 2021 
                    

                    MKTG 4120.007, Consumer Behavior, Summer 5W2 2021 Syllabus SPOT
                    

                    MKTG 4120.501, Consumer Behavior, Spring 2021 Syllabus SPOT
                    

                    MKTG 6940.702, Individual Research, Spring 2021 
                    

                    MKTG 6900.712, Special Problems, Spring 2021 Syllabus
                    

                    MKTG 4120.002, Consumer Behavior, Fall 2020 Syllabus SPOT
                    

                    MKTG 6940.703, Individual Research, Fall 2020 
                    

                    MKTG 6900.711, Special Problems, Fall 2020 Syllabus
                    

                    MKTG 3660.001, Advertising Management, Spring 2020 Syllabus
                    

                    MKTG 4120.501, Consumer Behavior, Spring 2020 Syllabus
                    

                    MKTG 4120.002, Consumer Behavior, Fall 2019 Syllabus SPOT
                    

                    MKTG 6900.703, Special Problems, Fall 2019 
                    

                    MKTG 6900.711, Special Problems, Fall 2019 
                    

                    MKTG 4120.002, Consumer Behavior, Spring 2019 Syllabus SPOT
                    

                    MKTG 6900.712, Special Problems, Spring 2019 
                    

                    MKTG 4120.002, Consumer Behavior, Fall 2018 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Book Chapter
Murdock, M., Rajagopal, P., Howard, D.  (2016). Blowing Smoke: How Appeal Type Influences Subjective Norms and Intentions to Consume Electronic Cigarettes. The psychology of consumer and social influence. 
Journal Article
Montgomery, N. V., Rajagopal, P.  (2018). Motivated Reconstruction: The Effect of Brand Commitment on False Memories. Other. 24(2), 159-179. 
Park, J., Rajagopal, P., Dillon, W., Chaiy, S., DeSarbo, W.  (2017). A new bayesian spatial model for brand positioning. Other. 12(3), 404-431. 
Murdock, M. R., Rajagopal, P.  (2017). The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk. Journal of Marketing. 81(2), 83-98. 
Murdock, M., Rajagopal, P.  (2016). The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk. Journal of Marketing. 
Park, J., Rajagopal, P., DeSarbo, W.  (2016). A New Bayesian Spatial Model for Brand Positioning. Other. 
Bublitz, M. G., Peracchio, L. A., Andreasen, A. R., Kees, J., Kidwell, B. L., Miller, E. G., Motley, C. M., Peter, P. C., Rajagopal, P., Scott, M. L., Vallen, B.  (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research. 66(8), 1211-1218. 
Park, J., Rajagopal, P., DeSarbo, W. S. (2012). A NEW HETEROGENEOUS MULTIDIMENSIONAL UNFOLDING PROCEDURE. Psychometrika. 77(2), 263-287. 
Rajagopal, P., Montgomery, N. V. (2011). I Imagine, I Experience, I Like: The False Experience Effect. Journal of Consumer Research. 38(3), 578-594. 
Rajagopal, P., Montgomery, N. V., John Deighton,  (2011). I Imagine, I Experience, I Like: The False Experience Effect. Journal of Consumer Research. 
Bublitz, M., Peracchio, L., Andreasen, A., Kees, J., Kidwell, B., Miller, E. G., Peter, P., Rajagopal, P., Scott, M., Vallen, B.  (2011). The Quest for Eating Right: Advancing Food Well-being. Other. 
Raju, S., Rajagopal, P., Gilbride, T. J. (2010). Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions. Journal of Marketing. 74(3), 93-106. 
Briesch, R., Rajagopal, P.  (2010). Neural network applications in consumer behavior. Journal of Consumer Psychology. 20(3), 381-389. 
Briesch, R. A., Rajagopal, P.  (2010). Neural network applications in consumer behavior. Journal of Consumer Psychology. 81-89. 
Raju, S., Rajagopal, P., Gilbride, T. J., Ajay Kohli,  (2010). Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges and Competitions. Journal of Marketing. 
Rajagopal, P., Burnkrant, R. E. (2009). Consumer Evaluations of Hybrid Products. Journal of Consumer Research. 36(2), 232-241. 
Rajagopal, P., Rha, J.  (2009). The mental accounting of time. Other. 30(5), 772-781. 
Rajagopal, P., Rha, J. Y., G. Antonides, D. Read,  (2009). The mental accounting of time. Other. 772-781. 
Rajagopal, P., Burnkrant, R. E., John Deighton,  (2009). Consumer evaluations of hybrid products. Journal of Consumer Research. 232-241. 
Rajagopal, P., Raju, S., Unnava, H. R. (2006). To do or not to do: Differences in the cognitive accessibility of action and inaction regrets.. Journal of Experimental Social Psychology. 302-313. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Grant - Research   
Rajagopal, P., "RCOB Summer research grant," Sponsored by RCOB, University of North Texas, $10000 Funded. (2021 – 2021).
Rajagopal, P., "RCOB Summer research grant," Sponsored by RCOB, University of North Texas, $10000 Funded. (2020 – 2020).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

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					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
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