Faculty Profile

Ross Johnson

Ross Johnson

Title
Assistant Professor
Department
Marketing
College
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of Alabama, 2022. 
Major: Marketing
BS, Indiana University, 2018. 
Major: Marketing and Analtyics





          

        
                

          
Current Scheduled Teaching*


          
MKTG 3650.004, Foundations of Marketing Practice, Spring 2024 Syllabus
MKTG 3650.502, Foundations of Marketing Practice, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 3650.003, Foundations of Marketing Practice, Fall 2023 Syllabus SPOT
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Fall 2023 Syllabus SPOT
                    

                    MKTG 3650.004, Foundations of Marketing Practice, Spring 2023 Syllabus SPOT
                    

                    MKTG 4600.001, Retailing, Spring 2023 Syllabus SPOT
                    

                    MKTG 3650.003, Foundations of Marketing Practice, Fall 2022 Syllabus SPOT
                    

                    MKTG 4600.001, Retailing, Fall 2022 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Journal Article
Guzman, F., Ahmad, F., Johnson, R.  (2024). What drives business-to-business brands to be conscientious?. Journal of Product & Brand Management. 33(1), 138-161. 
Bhattacharya, A., Johnson, J., Faramarzi, A., Jindal, N., Johnson, R.  (2023). Marketing Capability and the Turnaround of Financially Distressed Firms. Journal of The Academy of Marketing Science. 
Johnson, R., Voorhees, C. M., Khodakarami, F.  (2023). Protecting Brands Online: Assessing the Risks of Unsafe Brand Placements in Digital Campaigns. Journal of Advertising Research. 
Bonney, L., Beeler, L., Johnson, R. W., Hochstein, B.  The Salesperson as a Knowledge Broker: The Effect of Sales Influence Tactics on Customer Learning, Purchase Decision and Profitability. Industrial Marketing Management. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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