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Ross Johnson

Title: Assistant Professor

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Alabama, 2022
    Major: Marketing
  • BS, Indiana University, 2018
    Major: Marketing and Analtyics

Current Scheduled Teaching

MKTG 3650.003Foundations of Marketing PracticeSpring 2025
MKTG 5150.001Marketing ManagementSpring 2025
MKTG 3650.003Foundations of Marketing PracticeFall 2024 Syllabus
MKTG 3650.501Foundations of Marketing PracticeFall 2024 Syllabus
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

MKTG 3650.004Foundations of Marketing PracticeSpring 2024 Syllabus SPOT
MKTG 3650.502Foundations of Marketing PracticeSpring 2024 Syllabus SPOT
MKTG 3650.003Foundations of Marketing PracticeFall 2023 Syllabus SPOT
MKTG 3650.501Foundations of Marketing PracticeFall 2023 Syllabus SPOT
MKTG 3650.004Foundations of Marketing PracticeSpring 2023 Syllabus SPOT
MKTG 4600.001RetailingSpring 2023 Syllabus SPOT
MKTG 3650.003Foundations of Marketing PracticeFall 2022 Syllabus SPOT
MKTG 4600.001RetailingFall 2022 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Journal Article

  • Guzman, F., Ahmad, F., Johnson, R. (2024). What drives business-to-business brands to be conscientious?. Journal of Product & Brand Management. 33 (1) 138-161.
  • Hochstein, B., Voorhees, C., Johnson, R., Mehrotra, V., McCoy, N. Cultivating Healthy B2B Relationships. Harvard Business Review.
  • Bhattacharya, A., Johnson, J., Faramarzi, A., Jindal, N., Johnson, R. (2023). Marketing Capability and the Turnaround of Financially Distressed Firms. Journal of The Academy of Marketing Science.
  • Johnson, R., Voorhees, C.M., Khodakarami, F. (2023). Protecting Brands Online: Assessing the Risks of Unsafe Brand Placements in Digital Campaigns. Journal of Advertising Research.
  • Bonney, L., Beeler, L., Johnson, R.W., Hochstein, B. The Salesperson as a Knowledge Broker: The Effect of Sales Influence Tactics on Customer Learning, Purchase Decision and Profitability. Industrial Marketing Management.
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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