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Sanjukta Pookulangara

Title
Associate Professor
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

Education

PhD, University of Missouri, Columbia, MO, 2008.
Major: Fashion Merchandising
Degree Specialization: Consumer Behavior with respect to emerging technologies
Dissertation Title: Explaining Consumer's Channel Switching Behavior using the Theory of Planned Behavior
MS, University of North Texas, Denton, TX, 2003.
Major: Merchandising
Dissertation Title: Thesis: Vitality of Multi-Channel Retailing: Function of Retail Synergy and Consumers' Perceived Benefits and Costs
MM, Narsee Monjee Institute of Management Sciences, Maharashtra, India, 1999.
Major: Marketing
BS, Sri Venkateswara College, New Delhi, India, 1991.
Major: Chemistry

Current Scheduled Teaching*

DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 1 2018 Syllabus
MDSE 5770.001, Digital Channel Strategies, Fall 1 2018
MDSE 5920.008, Problem in Lieu of Thesis, Fall 1 2018

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MDSE 4660.001, Advanced Application, Summer 8W1 2018 Syllabus SPOT
MDSE 5660.001, Advanced Merchandising Applications, Summer 8W1 2018 Syllabus SPOT
CMHT 5440.002, Consumer Theory, Summer 5W1 2018 Syllabus SPOT
MDSE 4910.002, Special Problems, Summer 8W1 2018 Syllabus SPOT
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2018 Syllabus SPOT
MDSE 5500.002, Merchandising Strategies, Spring 2018 Syllabus SPOT
MDSE 5500.004, Merchandising Strategies, Spring 2018 SPOT
MDSE 5500.601, Merchandising Strategies, Spring 2018 SPOT
DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2017 Syllabus SPOT
MDSE 4010.002, Global Sourcing, Fall 2017 Syllabus SPOT
MDSE 5950.008, Master's Thesis, Fall 2017
MDSE 4660.002, Advanced Application, Summer 8W1 2017 Syllabus SPOT
MDSE 5950.007, Master's Thesis, Summer 10W 2017
CMHT 5550.002, Promotional Strategies, Summer 5W2 2017 Syllabus SPOT
MDSE 4910.002, Special Problems, Summer 8W1 2017 Syllabus
DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2016 Syllabus SPOT
DRTL 3090.002, Consumer Engagement in Digital Channels, Fall 2016 Syllabus SPOT
MDSE 5920.008, Problem in Lieu of Thesis, Fall 2016 Syllabus
DRTL 4090.001, Virtual Merchandising, Fall 2016 Syllabus SPOT
MDSE 5090.001, Virtual Merchandising, Fall 2016 Syllabus SPOT
MDSE 4660.002, Advanced Merchandising Applications, Summer 8W1 2016 Syllabus
DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W2 2016 Syllabus SPOT
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2016 Syllabus SPOT
DRTL 3090.002, Consumer Engagement in Digital Channels, Spring 2016 Syllabus SPOT
MDSE 5500.002, Merchandising Strategies, Spring 2016 Syllabus SPOT
MDSE 5500.004, Merchandising Strategies, Spring 2016 Syllabus SPOT
MDSE 5920.002, Problem in Lieu of Thesis, Spring 2016
DRTL 4910.501, Special Problems, Spring 2016
DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2015 Syllabus SPOT
DRTL 3190.001, Digital Retailing Strategies, Fall 2015 Syllabus SPOT
MDSE 4660.003, Advanced Merchandising Applications, Summer 8W1 2015 Syllabus SPOT
DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2015 Syllabus SPOT
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2015 Syllabus
MDSE 5500.002, Merchandising Strategies, Spring 2015
MDSE 5920.002, Problem in Lieu of Thesis, Spring 2015
DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2014 Syllabus
DRTL 3190.001, Digital Retailing Strategies, Fall 2014 Syllabus
MDSE 5790.002, Field Experience in Merchandising, Fall 2014
MDSE 5920.008, Problem in Lieu of Thesis, Fall 2014
MDSE 2040.001, Visual Merchandising, Fall 2014 Syllabus
MDSE 2040.301, Visual Merchandising, Fall 2014
MDSE 4660.003, Advanced Merchandising Applications, Summer 8W1 2014 Syllabus
MDSE 5660.003, Advanced Merchandising Applications, Summer 8W1 2014
DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2014 Syllabus
CMHT 4000.001, Global Discovery in Merchandising and Hospitality Management, Summer 5W1 2014 Syllabus
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2014 Syllabus
MDSE 5500.002, Merchandising Strategies, Spring 2014
MDSE 5500.004, Merchandising Strategies, Spring 2014
MDSE 5920.002, Problem in Lieu of Thesis, Spring 2014
DRTL 4660.001, Advanced Merchandising Applications, Fall 2013 Syllabus
MDSE 4660.001, Advanced Merchandising Applications, Fall 2013 Syllabus
DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2013 Syllabus
MDSE 5950.008, Master's Thesis, Fall 2013
MDSE 5920.008, Problem in Lieu of Thesis, Fall 2013
MDSE 4040.001, Visual Merchandising, Fall 2013 Syllabus
MDSE 4040.301, Visual Merchandising, Fall 2013
DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2013 Syllabus
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2013 Syllabus
SMHM 5950.005, Master's Thesis, Spring 2013
MDSE 5500.002, Merchandising Strategies, Spring 2013
MDSE 5500.004, Merchandising Strategies, Spring 2013
SMHM 5920.002, Problem in Lieu of Thesis, Spring 2013
DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2012 Syllabus
SMHM 5950.007, Master's Thesis, Fall 2012
SMHM 5920.008, Problem in Lieu of Thesis, Fall 2012
MDSE 4040.001, Visual Merchandising, Fall 2012 Syllabus
MDSE 4040.301, Visual Merchandising, Fall 2012
DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2012 Syllabus
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2012 Syllabus
SMHM 5500.002, Merchandising Strategies, Spring 2012
SMHM 5500.004, Merchandising Strategies, Spring 2012
SMHM 5920.002, Problem in Lieu of Thesis, Spring 2012
MDSE 4040.001, Visual Merchandising, Spring 2012 Syllabus
MDSE 4040.301, Visual Merchandising, Spring 2012
MDSE 4660.001, Advanced Merchandising Applications, Fall 2011 Syllabus
MDSE 4040.001, Visual Merchandising, Fall 2011 Syllabus
MDSE 4040.301, Visual Merchandising, Fall 2011
SMHM 4660.001, Advanced Merchandising Applications, Summer 5W2 2011 Syllabus
SMHM 4660.001, Advanced Merchandising Applications, Spring 2011 Syllabus
SMHM 3090.001, Consumer Engagement in Digital Channels, Spring 2011 Syllabus
SMHM 5790.002, Field Experiences in Various Areas of Concentration, Spring 2011
SMHM 5950.005, Master's Thesis, Spring 2011
SMHM 5920.002, Problem in Lieu of Thesis, Spring 2011
SMHM 4040.002, Visual Merchandising, Spring 2011 Syllabus
SMHM 4040.301, Visual Merchandising, Spring 2011
SMHM 4660.001, Advanced Merchandising Applications, Fall 2010 Syllabus
SMHM 5950.003, Master's Thesis, Fall 2010
SMHM 4040.001, Visual Merchandising, Fall 2010 Syllabus
SMHM 4040.301, Visual Merchandising, Fall 2010
SMHM 4660.001, Advanced Merchandising Applications, Summer 5W2 2010
SMHM 4660.001, Advanced Merchandising Applications, Spring 2010
SMHM 4980.003, Experimental Course, Spring 2010
SMHM 4040.002, Visual Merchandising, Spring 2010
SMHM 4040.301, Visual Merchandising, Spring 2010
SMHM 4660.001, Advanced Merchandising Applications, Fall 2009
SMHM 5660.001, Advanced Merchandising Applications, Fall 2009
SMHM 4040.001, Visual Merchandising, Fall 2009
SMHM 4660.001, Advanced Merchandising Applications, Summer 5W2 2009
SMHM 4040.001, Visual Merchandising, Summer 5W1 2009
SMHM 4660.001, Advanced Merchandising Applications, Spring 2009
SMHM 5660.001, Advanced Merchandising Applications, Spring 2009
SMHM 5500.002, Merchandising Strategies, Spring 2009
SMHM 5500.004, Merchandising Strategies, Spring 2009
SMHM 4040.001, Visual Merchandising, Spring 2009
SMHM 4660.001, Advanced Merchandising Applications, Fall 2008
SMHM 5660.001, Advanced Merchandising Applications, Fall 2008
SMHM 4040.001, Visual Merchandising, Fall 2008

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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