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Sanjukta A. Pookulangara

Title: Chair

Department: Merchandising and Digital Retailing

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Missouri, 2008
    Major: Human Environmental Sciences - Textile and Apparel Management
    Dissertation: Explaining Consumer's Channel Switching Behavior using the Theory of Planned Behavior
  • MS, University of North Texas, 2003
    Major: Industrial Technology-Merchandising/Fabric Analytics
    Dissertation: Vitality of Multi-Channel Retailing: Function of Retail Synergy and Consumers' Perceived Benefits and Costs
  • MM, Narsee Monjee Institute of Management Sciences, Maharashtra, India, 1999
    Major: Marketing
  • BS, Sri Venkateswara College, New Delhi, India, 1991
    Major: Chemistry

Current Scheduled Teaching

CMHT 5770.001Digital Strategies & Consumer InsightFall 2024

Previous Scheduled Teaching

MDSE 4004.888Global Discovery : EuropeSummer 5W1 2024 Syllabus SPOT
CMHT 5000.888Global Discovery in Merchandising and Hospitality ManagementSummer 5W1 2024 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2024 Syllabus SPOT
MDSE 5900.003Special Problems in MerchandisingFall 2023
MDSE 4004.888Global Discovery : EuropeSummer 10W 2023 Syllabus SPOT
CMHT 5000.888Global Discovery in Merchandising and Hospitality ManagementSummer 10W 2023 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2023 Syllabus SPOT
DRTL 3090.002Consumer Engagement in Digital ChannelsSpring 2023 Syllabus SPOT
MDSE 5920.012Problem in Lieu of ThesisFall 2022
MDSE 4004.888Global Discovery : EuropeSummer 8W1 2022 Syllabus SPOT
CMHT 5000.001Global Discovery in Merchandising and Hospitality ManagementSummer 3W1 2022
CMHT 5000.888Global Discovery in Merchandising and Hospitality ManagementSummer 8W1 2022 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2022 Syllabus SPOT
DRTL 3090.002Consumer Engagement in Digital ChannelsSpring 2022 Syllabus SPOT
MDSE 5920.002Problem in Lieu of ThesisSpring 2022
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2021 Syllabus SPOT
MDSE 5790.003Field Experience in MerchandisingFall 2021
MDSE 5950.008Master's ThesisFall 2021
MDSE 5920.008Problem in Lieu of ThesisFall 2021
MDSE 5900.003Special Problems in MerchandisingFall 2021
CMHT 3950.002Creating Consumer ExperiencesSummer 5W2 2021
CMHT 3950.002Creating Consumer ExperiencesSummer 5W1 2021 Syllabus SPOT
MDSE 5790.003Field Experience in MerchandisingSummer 10W 2021
MDSE 5920.012Problem in Lieu of ThesisSummer 10W 2021
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2021 Syllabus SPOT
MDSE 5790.003Field Experience in MerchandisingSpring 2021
MDSE 5950.007Master's ThesisSpring 2021
MDSE 5500.002Merchandising StrategiesSpring 2021 SPOT
MDSE 5920.002Problem in Lieu of ThesisSpring 2021
MDSE 5900.002Special Problems in MerchandisingSpring 2021
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2020 Syllabus SPOT
MDSE 5770.001Digital Channel StrategiesFall 2020 SPOT
MDSE 5790.002Field Experience in MerchandisingFall 2020
MDSE 5950.008Master's ThesisFall 2020
MDSE 4660.002Advanced ApplicationSummer 5W2 2020 Syllabus SPOT
CMHT 5550.002Promotional StrategiesSummer 5W1 2020 SPOT
CMHT 5550.004Promotional StrategiesSummer 5W1 2020 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2020 Syllabus
MDSE 5500.002Merchandising StrategiesSpring 2020
MDSE 5920.002Problem in Lieu of ThesisSpring 2020
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2019 Syllabus SPOT
MDSE 5770.001Digital Channel StrategiesFall 2019 SPOT
MDSE 5900.003Special Problems in MerchandisingFall 2019
MDSE 4660.601Advanced ApplicationSummer 8W1 2019 Syllabus SPOT
MDSE 5660.601Advanced Merchandising ApplicationsSummer 8W1 2019 SPOT
CMHT 5440.002Consumer TheorySummer 5W1 2019 SPOT
MDSE 4910.601Special ProblemsSummer 8W1 2019 Syllabus SPOT
MDSE 5910.601Special Problems in MerchandisingSummer 8W1 2019 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2019 Syllabus SPOT
MDSE 5500.002Merchandising StrategiesSpring 2019 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2018 Syllabus SPOT
MDSE 5770.001Digital Channel StrategiesFall 2018 SPOT
MDSE 5920.008Problem in Lieu of ThesisFall 2018 SPOT
MDSE 4660.001Advanced ApplicationSummer 8W1 2018 Syllabus SPOT
MDSE 5660.001Advanced Merchandising ApplicationsSummer 8W1 2018 SPOT
CMHT 5440.002Consumer TheorySummer 5W1 2018 SPOT
MDSE 4910.002Special ProblemsSummer 8W1 2018 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2018 Syllabus SPOT
MDSE 5500.002Merchandising StrategiesSpring 2018 SPOT
MDSE 5500.004Merchandising StrategiesSpring 2018 SPOT
MDSE 5500.601Merchandising StrategiesSpring 2018 SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2017 Syllabus SPOT
MDSE 4010.002Global SourcingFall 2017 Syllabus SPOT
MDSE 5950.008Master's ThesisFall 2017
MDSE 4660.002Advanced ApplicationSummer 8W1 2017 Syllabus SPOT
MDSE 5950.007Master's ThesisSummer 10W 2017
CMHT 5550.002Promotional StrategiesSummer 5W2 2017 SPOT
MDSE 4910.002Special ProblemsSummer 8W1 2017 Syllabus
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2016 Syllabus SPOT
DRTL 3090.002Consumer Engagement in Digital ChannelsFall 2016 Syllabus SPOT
MDSE 5920.008Problem in Lieu of ThesisFall 2016
DRTL 4090.001Virtual MerchandisingFall 2016 Syllabus SPOT
MDSE 5090.001Virtual MerchandisingFall 2016 SPOT
MDSE 4660.002Advanced Merchandising ApplicationsSummer 8W1 2016 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSummer 5W2 2016 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2016 Syllabus SPOT
DRTL 3090.002Consumer Engagement in Digital ChannelsSpring 2016 Syllabus SPOT
MDSE 5500.002Merchandising StrategiesSpring 2016 SPOT
MDSE 5500.004Merchandising StrategiesSpring 2016 SPOT
MDSE 5920.002Problem in Lieu of ThesisSpring 2016
DRTL 4910.501Special ProblemsSpring 2016
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2015 Syllabus SPOT
DRTL 3190.001Digital Retailing StrategiesFall 2015 Syllabus SPOT
MDSE 4660.003Advanced Merchandising ApplicationsSummer 8W1 2015 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSummer 5W1 2015 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2015 Syllabus
MDSE 5500.002Merchandising StrategiesSpring 2015
MDSE 5920.002Problem in Lieu of ThesisSpring 2015
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2014 Syllabus
DRTL 3190.001Digital Retailing StrategiesFall 2014 Syllabus
MDSE 5790.002Field Experience in MerchandisingFall 2014
MDSE 5920.008Problem in Lieu of ThesisFall 2014
MDSE 2040.001Visual MerchandisingFall 2014 Syllabus
MDSE 2040.301Visual MerchandisingFall 2014
MDSE 4660.003Advanced Merchandising ApplicationsSummer 8W1 2014 Syllabus
MDSE 5660.003Advanced Merchandising ApplicationsSummer 8W1 2014
DRTL 3090.001Consumer Engagement in Digital ChannelsSummer 5W1 2014 Syllabus
CMHT 4000.001Global Discovery in Merchandising and Hospitality ManagementSummer 5W1 2014 Syllabus
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2014 Syllabus
MDSE 5500.002Merchandising StrategiesSpring 2014
MDSE 5500.004Merchandising StrategiesSpring 2014
MDSE 5920.002Problem in Lieu of ThesisSpring 2014
DRTL 4660.001Advanced Merchandising ApplicationsFall 2013 Syllabus
MDSE 4660.001Advanced Merchandising ApplicationsFall 2013 Syllabus
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2013 Syllabus
MDSE 5950.008Master's ThesisFall 2013
MDSE 5920.008Problem in Lieu of ThesisFall 2013
MDSE 4040.001Visual MerchandisingFall 2013 Syllabus
MDSE 4040.301Visual MerchandisingFall 2013
DRTL 3090.001Consumer Engagement in Digital ChannelsSummer 5W1 2013 Syllabus
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2013 Syllabus
SMHM 5950.005Master's ThesisSpring 2013
MDSE 5500.002Merchandising StrategiesSpring 2013
MDSE 5500.004Merchandising StrategiesSpring 2013
SMHM 5920.002Problem in Lieu of ThesisSpring 2013
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2012 Syllabus
SMHM 5950.007Master's ThesisFall 2012
SMHM 5920.008Problem in Lieu of ThesisFall 2012
MDSE 4040.001Visual MerchandisingFall 2012 Syllabus
MDSE 4040.301Visual MerchandisingFall 2012
DRTL 3090.001Consumer Engagement in Digital ChannelsSummer 5W1 2012 Syllabus
DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2012 Syllabus
SMHM 5500.002Merchandising StrategiesSpring 2012
SMHM 5500.004Merchandising StrategiesSpring 2012
SMHM 5920.002Problem in Lieu of ThesisSpring 2012
MDSE 4040.001Visual MerchandisingSpring 2012 Syllabus
MDSE 4040.301Visual MerchandisingSpring 2012
MDSE 4660.001Advanced Merchandising ApplicationsFall 2011 Syllabus
MDSE 4040.001Visual MerchandisingFall 2011 Syllabus
MDSE 4040.301Visual MerchandisingFall 2011
SMHM 4660.001Advanced Merchandising ApplicationsSummer 5W2 2011 Syllabus
SMHM 4660.001Advanced Merchandising ApplicationsSpring 2011 Syllabus
SMHM 3090.001Consumer Engagement in Digital ChannelsSpring 2011 Syllabus
SMHM 5790.002Field Experiences in Various Areas of ConcentrationSpring 2011
SMHM 5950.005Master's ThesisSpring 2011
SMHM 5920.002Problem in Lieu of ThesisSpring 2011
SMHM 4040.002Visual MerchandisingSpring 2011 Syllabus
SMHM 4040.301Visual MerchandisingSpring 2011
SMHM 4660.001Advanced Merchandising ApplicationsFall 2010 Syllabus
SMHM 5950.003Master's ThesisFall 2010
SMHM 4040.001Visual MerchandisingFall 2010 Syllabus
SMHM 4040.301Visual MerchandisingFall 2010
SMHM 4660.001Advanced Merchandising ApplicationsSummer 5W2 2010
SMHM 4660.001Advanced Merchandising ApplicationsSpring 2010
SMHM 4980.003Experimental CourseSpring 2010
SMHM 4040.002Visual MerchandisingSpring 2010
SMHM 4040.301Visual MerchandisingSpring 2010
SMHM 4660.001Advanced Merchandising ApplicationsFall 2009
SMHM 5660.001Advanced Merchandising ApplicationsFall 2009
SMHM 4040.001Visual MerchandisingFall 2009
SMHM 4660.001Advanced Merchandising ApplicationsSummer 5W2 2009
SMHM 4040.001Visual MerchandisingSummer 5W1 2009
SMHM 4660.001Advanced Merchandising ApplicationsSpring 2009
SMHM 5660.001Advanced Merchandising ApplicationsSpring 2009
SMHM 5500.002Merchandising StrategiesSpring 2009
SMHM 5500.004Merchandising StrategiesSpring 2009
SMHM 4040.001Visual MerchandisingSpring 2009
SMHM 4660.001Advanced Merchandising ApplicationsFall 2008
SMHM 5660.001Advanced Merchandising ApplicationsFall 2008
SMHM 4040.001Visual MerchandisingFall 2008

Published Intellectual Contributions

    Abstracts and Proceedings

  • Pookulangara, S.A., Slaton, K.S., Henson, C. (2024). Redistributed ownership in the recommerce apparel market: A peer-to-peer approach.
  • Crutsinger, C.A., Pookulangara, S.A., Slaton, K.S., Tefera, M. (2024). U.S. Retail Education: An Environmental Scan of Technology Innovation. Recent Advances in Retailing and Consumer Services Conference Proceedings.
  • Slaton, K.S., Pookulangara, S.A. (2023). Exploring Consumer Use of Digital Product Passports for Secondary Luxury Consumption.
  • Slaton, K.S., Pookulangara, S.A. (2023). Utilizing ChatGPT in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention.
  • Lee, H., Kim, H., Pookulangara, S.A. (2023). Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter. Clothing and Textiles Research Journal. International Textiles and Apparel Association (ITAA).
  • Slaton, K.S., Pookulangara, S. (2022). Luxury fashion NFTs: Exploring consumer motivations and behaviors. 2022 International Textile and Apparel Association, Inc.
  • Slaton, K.S., Pookulangara, S. (2021). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework for collaborative consumption. 2021 the International Textile and Apparel Association, Inc..
  • Crutsinger, C.A., Pookulangara, S.A., Zorola, M.S., Burton, M. (2020). Mentor Up: Preparing for the 21st Century Classroom. 77 International Textiles and Apparel Associaiton Conference Proceedings.
  • Slaton, K.S., Pookulangara, S. (2020). Stompin’ in my Air Force Ones: An investigation into the sneaker resale market. 2020 International Textile and Apparel Association, Inc..
  • Scro, P., Kinley, T.R., Brandon, B.L., Pookulangara, S.A. (2018). Slogan Word Count and Cosmetics Purchase Behavior. 2018 International Textiles and Apparel Association. https://itaaonline.org/page/Proceedings
  • Pookulangara, S., Yang, K., & Kim, Y. H.. (2015). Creative consumption at the intersection of digital technology and the consumer experience..
  • Knight, D.K., Cours Anderson, K., Pookulangara, S., Josiam, B. (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS.
  • Knight, D.K., Pookulangara, S., Josiam, B., Cours Anderson, K. (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA.
  • Knight, D.K., Pookulangara, S. (2012). Indian consumsers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Global Marketing Conference.
  • Knight, D.K., Pookulangara, S. (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. EIRASS.
  • Book Chapter

  • Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.R. (2023). “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations.. Film and Place in an Intercultural Perspective: India-Europe Film Connections.. New York, NY, Taylor & Francis Group.
  • Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.R. (2021). Bollywood induced international travel through the lens of the involvement construct. Tourism in India: Marketing Perspectives.. New York, New York, Taylor & Francis.
  • Pookulangara, S.A. (2016). Cybersecurity: What matters to consumers – an exploratory study?. IGI Global.
  • Pookulangara, S.A. (2012). Culture and social media: Changing service expectation. In Services Management: the new paradigm in retailing, Springer, 185-206..
  • Conference Proceeding

  • Kinley, T.R., Pookulangara, S.A., Josiam, B.M., Spears, D.L., , K.D. (2021). Bollywood influence on clothing selection of Indian consumers.. Proceeding for the 2021 Global Alliance of Marketing and Management Associations. Seoul, Global Alliance of Marketing and Management Associations.
  • Yang, K., Kim, J., Yang, Y., Pookulangara, S.A. (2016). Locavore movement through the lens of self- determination theory.. American Collegiate Retailing Association (ACRA).
  • Yang, K., Kim, J., Pookulangara, S.A. (2015). Local store website attributes promoting locavore movement. The European Institute of Retailing and Services Studies.
  • Crutsinger, C., Jeon, S., Dotter, T., Umberson, & Pookulangara, S.. (2008). Analyzing cultural patterns through dress: An international student perspective. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
  • Pookulangara, P., Hawley, J., Norum, P., Crutsinger, C., Kim, Y.K., & Shepard, A.. (2007). Graduate programs: From backpack to briefcase. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
  • Journal Article

  • Slaton, K.S., Pookulangara, S.A. (2023). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework. Journal of Fashion Marketing and Management. ahead-of-print (ahead-of-print) Emerald. https://doi.org/10.1108/JFMM-03-2023-0058
  • Kinley, T.R., Pookulangara, S.A., Josiam, B.M., Spears, D.L., Dutta, K. (2023). Bollywood Influence on Clothing Selection of Indian Consumers. Journal of Global Fashion Marketing. 14 (4) 390-403. Taylor & Francis Online.
  • Pookulangara, S., Wen, H., Josiam, B.M. (2023). Consumer Attitudes toward Ordering from Cloud Kitchens: A Gender and Marital Status Perspective. International Journal of Contemporary Hospitality Management.
  • Slaton, K.S., Pookulangara, S.A. (2022). Collaborative consumption: An investigation into the secondary sneaker market. International Journal of Consumer Studies. 46 (3) 763-780.
  • Muralidharan, S., Pookulangara, S.A. (2022). Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19. International Journal of Advertising.
  • Wen, H., Pookulangara, S.A., Josiam, B.M. (2022). A Comprehensive Examination of Consumers' Intentions to Use Food Delivery Apps. British Food Journal. 124 (5) 1737-1754.
  • Slaton, K.S., Pookulangara, S. (2022). The secondary luxury consumer: An investigation into online consumption. Sustainability. 14 (2022)
  • Pookulangara, S.A., Parr, J., Kinley, T.R., Josiam, B.M. (2021). Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education. 14 (3) 348-357.
  • Shephard, A., Pookulangara, S.A. Teaching slow fashion: An inquiry-based pedagogical approach.. International Journal of Fashion Design, Technology and Education.
  • Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.R. (2020). Bollywood Induced International Travel Through the Lens of the Involvement Construct. Anatolia: An International Journal of Tourism and Hospitality Research. 31 (2) 181-196. https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1749349
  • Mckneely, B., Kim, J., Leung, X., Pookulangara, S.A. (2020). Social Capital on Instagram: Application for Small Apparel Retailers,. Journal of Marketing Development and Competitiveness. 14 (4) 22-38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
  • Pookulangara, S.A., Shephard, A. (2019). Student use of university digital collections: The role of technology and educators..
  • Muralidharan, S., La Ferle, C., Pookulangara, S.A. (2018). Can divine intervention aid in domestic violence prevention? An analysis of bystanders’ advertising attitudes and reporting intentions in India. Journal of Promotion Management. 24 (1) 1-24. APA.
  • Fiore, A.M., Hurst, J.L., Niehm, L.S., Chung, T., Karpova, E., Sadachar, A., Pookulangara, S.A., Testa, D.S. (2018). Global and entrepreneurial perspectives for enhancing retailing education: development of a hybrid graduate course focused on US and Indian small businesses.. 18 (3) 11-25.
  • Muralidharan, S., La Ferle, C., Pookulangara, S.A. (2018). Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions. International Journal of Advertising. 37 (4) 609-632. APA.
  • Strubel, J., Petrie, T.A., Pookulangara, S.A. (2018). “Like” me: Shopping, self-display, body image, and social networking sites. Psychology of Popular Media Culture. 7 (3) 328-344. Washington, DC, American Psychological Association. https://www.apa.org/pubs/journals/ppm/?tab=1
  • Shephard, A.J., Pookulangara, S.A., Kinley, T.R., Josiam, B.M. (2016). Impact of fashion orientation on hispanic and non-hispanic white consumer behavior. Hispanic Journal of Behavioral Sciences. 38 (1) 75–93. SAGE Publications Sage CA: Los Angeles, CA.
  • Shephard, A., Pookulangara, S.A., Kinley, T.R., Josiam, B.M. (2016). Media influence, fashion, and shopping: a gender perspective. Journal of Fashion Marketing and Management. 20 (1) 4–18. Emerald Group Publishing Limited.
  • Josiam, B.M., Spears, D.L., Pookulangara, S.A., Dutta, K., Kinley, T.R., Duncan, J.L. (2015). Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians. Journal of Vacation Marketing. 21 (3) 251–261. Sage Publications Sage UK: London, England.
  • Pookulangara, S.A., Kim, J., Josiam, B.M., Thombre, A. (2014). Intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing. 5 (4) 269-282. Informa UK Limited. http://dx.doi.org/10.1080/20932685.2014.927659
  • Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.L. (2014). "Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations. FIU Hospitality Review. 31 (4) Florida International University.
  • Pookulangara, S.A., Kinley, T.R., Josiam, B.M., Spears, D.L. (2013). HOLLYWOOD AND FASHION: INFLUENCE ON APPAREL PURCHASE DECISIONS. International Journal of Sales, Marketing and Retailing. 2 (1) 50–63.
  • Pookulangara, S., & Knight, D.. (2013). India consumer's mall patronage intention: Impact of Shopping Motivations, subjective norms, materialism, and self-efficacy.  Special Issue: Journal of Global Fashion Marketing..
  • Jessica Strubel and Sanjukta Pookulangara. (2013). Musical Identity Online: A "Netnographic" Perspective of Fandom.. International Journal of Costume and Fashion. 13 (2) 15-29..
  • Pookulangara, S., & Shephard, A.. (2013). Slow Fashion Movement: Will it impact the retail industry - an exploratory study.  Journal of Retailing and Consumer Services. Journal of Retailing and Consumer Services, 20(2), 200 - 206..
  • Pookulangara, S.A., Shephard, A. (2013). Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services. APA.
  • Susan Creasey. (2012). Outshopping behavioral implications for rural retailers: A qualitative approach..
  • Spears, D.L., Josiam, B.M., Kinley, T.R., Pookulangara, S.A. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Other. 30 (1) 54–75.
  • Pookulangara, S.A. (2011). Consumers Use of Consumer-Generated-Media while Shopping: A Conceptual Outlook Using TAM3 and Hofstede's Cultural Dimensions. International Journal of Electronic Commerce Studies, 2 (1), 57-66..
  • Pookulangara, S., & Koestler, K.. (2011). Cultural Influence On Consumers' Usage Of Social Networks And It's Impact On Online Purchase Intentions. The Journal of Retailing and Services Sciences, 18 (4), 348-354..
  • Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining Consumers' Channel-Switching Behavior Using The Theory Of Planned Behavior. International Journal of Retail & Distribution Management, 39 (3), 183-202..
  • Pookulangara, S., Hawley, J., & Xiao, G.. (2011). Explaining Multi-channel Consumer's Channel Migration Intention Using Theory of Reasoned Action. International Journal of Retail & Distribution Management, 39 (3), 183-202.
  • Pookulangara, S., Shephard, A., Mestres, J.,. (2011). University Community's Perception of Sweatshops: A Mixed Method Data Collection. International Journal of Consumer Studies, 35 (4), 476 - 483..
  • Sanjukta Pookulangara, Prathiba Natesan. (2010). Examining consumers' channel-migration intention utilizing theory of planned behavior: A multigroup analysis. International Journal of Electronic Commerce Studies, 1(2), 97-116..
  • Kim, Y. K., Park, S. H. & Pookulangara, S.. (2005). Effects of multi-channel consumers' perceived retail attributes on purchase intentions of clothing products.
  • Crutsinger, C., Pookulangara, S., Tran, G., & Duncan, K.. (2004). Collaborative service learning: A winning proposition for industry and education. Journal of Family & Consumer Sciences. 96 (3) 46-52.
  • Kim, Y.K., Pookulangara, S., & Crutsinger, C.. (2002). Vitality of multi-channel retailing: Function of retail synergy and consumers' perceived benefits and costs. Journal of Shopping Center Research. 9 (2) 7-29.
  • Written Case with Instructional Material

  • Kim, J., Jestratijevic, I., Pookulangara, S.A. (2024). Recommerce is Changing the Face of Global Fashion Retail. Recommerce research for NRF.

Contracts, Grants and Sponsored Research

    Fellowship

  • Pookulangara, S.A. (Other), "Summer Instructional Fellowships 2009," sponsored by Center for Learning Enhancement, Assessment, and Redesign (C.L.E.A.R.), UNT, Other, $5000.00 Funded. (2009 - 2009).
  • Grant - Research

  • Slaton, K.S. (Principal), Pookulangara, S.A. (Co-Principal), Ratnam, M. (Supporting), "Utilizing Generative AI in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention," sponsored by College of Merchandising, Hosptiality, and Tourism, University of North Texas, $2500 Funded. (2023 - 2024).
  • Pookulangara, S.A. (Principal), , J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Recommerce is changing the face of global fashion industry," sponsored by National Retail Foundation, National, $10500 Funded. ( - 2023).
  • Pookulangara, S.A. (Principal), Kim, J., Yang, K., "Cybersecurity And Its Influence On Consumers Online Purchase Intention: An Exploratory Study," sponsored by Research Enabling Grant (REG), Other, $5000 Funded. (2013 - 2013).
  • Yang, K., Pookulangara, S.A. (Co-Principal), Kim, J., "Digital Platforms Promoting Locavore Movement," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2012 - 2012).
  • Forney, J.A., Knight, D.K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Moen, W.E., Hartman, C.N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," sponsored by Cluster Initiative, Other, Funded. (2011 - 2011).
  • Kinley, T.R., Burnsed, Jeon, Kim, J., Kim, H., Knight, D.K., Pookulangara, S.A., Wilson, Yang, K., Zorola, M.S., "Building the Global Experience: From Supply Chain to Blogsphere," sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (2009 - 2009).
  • Wilson, D.A., Pookulangara, S.A. (Co-Principal), "Campus Grant - Case Study," sponsored by Target, Other, $4000 Funded. (2009 - 2009).
  • Pookulangara, S.A. (Other), Knight, D.K., "Exploring Mall Patronage Intention: Indian Consumers' Perspective," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2009 - 2009).
  • Pookulangara, S.A., Knight, D.K., "Exploring Mall Patronage Intention: Indian Consumers’ Perspective," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000.00 Funded. (2009 - 2009).
  • Pookulangara, S.A., "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000.00 Funded. (2009 - 2009).
  • Kim, J., Pookulangara, S.A. (Other), "Does Social Capital Matter?: Influence of Consumers' Perceived Social Capital on Retailer's Institutional Action," sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $4695 Funded. (2008 - 2008).
  • Xiang, Z., Kim, H., Knight, D.K., Youn,, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Spears, D.L., Josiam, B.M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 - 2008).
  • Pookulangara, S.A., Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820.00 Funded. (2008 - 2008).
  • Pookulangara, S.A. (Other), Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820 Funded. (2008 - 2008).
  • Pookulangara, S.A. (Other), Creasey, S., "Multi-channel Shopping: Patronage Intention of the Rural Consumers and Implications for Rural Retailers," sponsored by Office of Sponsored Projects, Western Illinois University, Other, $3428 Funded. (2004 - 2004).
  • Kim, Y., Pookulangara, S.A. (Other), "Multi-channel Retailing Study," sponsored by International Council of Shopping Centers Educational Foundation, Other, $15000 Funded. (2002 - 2002).
  • Pookulangara, S.A. (Other), Kim, Y., "Multi-channel Retailing Study," sponsored by UNT Research Opportunity Grant (ROP), University of North Texas, $4500 Funded. (2002 - 2002).
  • Grant - Service

  • Moore, A.R., Salimath, M.S., Wang, S., Pookulangara, S.A. (Co-Principal), Wang, Z., "Interdisciplinary Mentoring of Foreign-born Female Academics at University of North Texas," sponsored by Mentoring Grant, UNT, University of North Texas, $4000 Funded. (2013 - 2013).
  • Hawley, J.M. (Co-Principal), Wood, P.C. (Principal), "Globalizing the Educational Experience:The College of Merchandising, Hospitality, and Tourism," sponsored by U.S. Department of Education, FED, Funded. (2020 - 2022).
  • Grant - Teaching

  • Pookulangara, S.A. (Principal), Kim, J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Circularity in Sustainability," sponsored by NRF Foundation, National, $10500 Funded. ( - 2024).
  • , P. (Principal), Hawley (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S.A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L.A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," sponsored by Department of Education, Federal, $180371 Funded. (2020 - 2023).
  • Pookulangara, S.A. (Principal), Yang, K. (Co-Principal), "Industry Training for Digital Retailing Program," sponsored by University of North Texas, University of North Texas, $5000.00 Funded. (2018 - 2019).
  • Pookulangara, S.A., "A Multi-Dimensional Approach to Meet 21st Century Retailing Education and Industry Challenges for India and the US," sponsored by Iowa State University, International, $44607.00 Funded. (2016 - 2019).
  • Yang, K., Pookulangara, S.A., "Pioneering Digital Retailing Program," sponsored by Mentoring Grant, UNT, University of North Texas, $4970.00 Funded. (2016 - 2017).
  • Pookulangara, S.A. (Principal), "Summer Instructional Fellowships 2013," sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (2013 - 2013).
  • Pookulangara, S.A. (Other), "Summer Instructional Fellowships," sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (2012 - 2012).
  • Pookulangara, S.A. (Other), "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000 Funded. (2008 - 2008).
  • Pookulangara, S.A. (Principal), "A Multi-Dimensional Approach to Meet 21st Century Retailing Education and Industry Challenges for India and the US," sponsored by Iowa State University, NFP, Funded. (2016 - 2019).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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