Sanjukta A. Pookulangara

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Kim, H., Crutsinger, C.A., Pookulangara, S.A. (2024). Social Dialogue about Leadership and Mentorship: Social Network Approach to Two Twitter(X) Networks.. Journal of Retailing and Consumer Services. Tthe 30th Recent Advances in Retailing and Consumer Services Sciences (RARCS).
• Slaton, K.S., Pookulangara, S.A. (2023). Exploring Consumer Use of Digital Product Passports for Secondary Luxury Consumption.
• Slaton, K.S., Pookulangara, S.A. (2023). Utilizing ChatGPT in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention.
• Lee, H., Kim, H., Pookulangara, S.A. (2023). Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter. Clothing and Textiles Research Journal. International Textiles and Apparel Association (ITAA).
• Slaton, K.S., Pookulangara, S. (2022). Luxury fashion NFTs: Exploring consumer motivations and behaviors. 2022 International Textile and Apparel Association, Inc.
• Slaton, K.S., Pookulangara, S. (2021). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework for collaborative consumption. 2021 the International Textile and Apparel Association, Inc..
• Crutsinger, C.A., Pookulangara, S.A., Zorola, M.S., Burton, M. (2020). Mentor Up: Preparing for the 21st Century Classroom. 77 International Textiles and Apparel Associaiton Conference Proceedings.
• Slaton, K.S., Pookulangara, S. (2020). Stompin’ in my Air Force Ones: An investigation into the sneaker resale market. 2020 International Textile and Apparel Association, Inc..
• Scro, P., Kinley, T.R., Brandon, B.L., Pookulangara, S.A. (2018). Slogan Word Count and Cosmetics Purchase Behavior. 2018 International Textiles and Apparel Association. https://itaaonline.org/page/Proceedings
• Pookulangara, S., Yang, K., & Kim, Y. H.. (2015). Creative consumption at the intersection of digital technology and the consumer experience..
• Knight, D.K., Cours Anderson, K., Pookulangara, S., Josiam, B. (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS.
• Knight, D.K., Pookulangara, S., Josiam, B., Cours Anderson, K. (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA.
• Knight, D.K., Pookulangara, S. (2012). Indian consumsers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Global Marketing Conference.
• Knight, D.K., Pookulangara, S. (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. EIRASS.

Book Chapter

• Sautel, A., Pookulangara, S.A. (2023). Direct-to-Consumer Fashion Brands The Digitally Native Start-Ups in the Retail Industry.. 147-162.
• Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.R. (2023). “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations.. Film and Place in an Intercultural Perspective: India-Europe Film Connections.. New York, NY, Taylor & Francis Group.
• Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.R. (2021). Bollywood induced international travel through the lens of the involvement construct. Tourism in India: Marketing Perspectives.. New York, New York, Taylor & Francis.
• Pookulangara, S.A. (2016). Cybersecurity: What matters to consumers – an exploratory study?. IGI Global.
• Shephard, A., & Pookulangara, S.. The slow fashion process: Rethinking strategy for fast fashion retailers. Handbook on Fast Fashion System: Theories and Applications. In Communications in Cybernetics, Systems Science and Engineering..
• Pookulangara, S.A. (2012). Culture and social media: Changing service expectation. In Services Management: the new paradigm in retailing, Springer, 185-206..

Conference Proceeding

• Kinley, T.R., Pookulangara, S.A., Josiam, B.M., Spears, D.L., , K.D. (2021). Bollywood influence on clothing selection of Indian consumers.. Proceeding for the 2021 Global Alliance of Marketing and Management Associations. Seoul, Global Alliance of Marketing and Management Associations.
• Yang, K., Kim, J., Yang, Y., Pookulangara, S.A. (2016). Locavore movement through the lens of self- determination theory.. American Collegiate Retailing Association (ACRA).
• Yang, K., Kim, J., Pookulangara, S.A. (2015). Local store website attributes promoting locavore movement. The European Institute of Retailing and Services Studies.
• Crutsinger, C., Jeon, S., Dotter, T., Umberson, & Pookulangara, S.. (2008). Analyzing cultural patterns through dress: An international student perspective. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Pookulangara, P., Hawley, J., Norum, P., Crutsinger, C., Kim, Y.K., & Shepard, A.. (2007). Graduate programs: From backpack to briefcase. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.

Journal Article

• Slaton, K.S., Pookulangara, S.A. (2023). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework. Journal of Fashion Marketing and Management. ahead-of-print (ahead-of-print) Emerald. https://doi.org/10.1108/JFMM-03-2023-0058
• Kinley, T.R., Pookulangara, S.A., Josiam, B.M., Spears, D.L., Dutta, K. (2023). Bollywood Influence on Clothing Selection of Indian Consumers. Journal of Global Fashion Marketing. 14 (4) 390-403. Taylor & Francis Online.
• Pookulangara, S., Wen, H., Josiam, B.M. (2023). Consumer Attitudes toward Ordering from Cloud Kitchens: A Gender and Marital Status Perspective. International Journal of Contemporary Hospitality Management.
• Slaton, K.S., Pookulangara, S.A. (2022). Collaborative consumption: An investigation into the secondary sneaker market. International Journal of Consumer Studies. 46 (3) 763-780.
• Muralidharan, S., Pookulangara, S.A. (2022). Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19. International Journal of Advertising.
• Wen, H., Pookulangara, S.A., Josiam, B.M. (2022). A Comprehensive Examination of Consumers' Intentions to Use Food Delivery Apps. British Food Journal. 124 (5) 1737-1754.
• Slaton, K.S., Pookulangara, S. (2022). The secondary luxury consumer: An investigation into online consumption. Sustainability. 14 (2022)
• Pookulangara, S.A., Parr, J., Kinley, T.R., Josiam, B.M. (2021). Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education. 14 (3) 348-357.
• Shephard, A., Pookulangara, S.A. Teaching slow fashion: An inquiry-based pedagogical approach.. International Journal of Fashion Design, Technology and Education.
• Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.R. (2020). Bollywood Induced International Travel Through the Lens of the Involvement Construct. Anatolia: An International Journal of Tourism and Hospitality Research. 31 (2) 181-196. https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1749349
• Mckneely, B., Kim, J., Leung, X., Pookulangara, S.A. (2020). Social Capital on Instagram: Application for Small Apparel Retailers,. Journal of Marketing Development and Competitiveness. 14 (4) 22-38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
• Pookulangara, S.A., Shephard, A. (2019). Student use of university digital collections: The role of technology and educators..
• Muralidharan, S., La Ferle, C., Pookulangara, S.A. (2018). Can divine intervention aid in domestic violence prevention? An analysis of bystanders’ advertising attitudes and reporting intentions in India. Journal of Promotion Management. 24 (1) 1-24. APA.
• Fiore, A.M., Hurst, J.L., Niehm, L.S., Chung, T., Karpova, E., Sadachar, A., Pookulangara, S.A., Testa, D.S. (2018). Global and entrepreneurial perspectives for enhancing retailing education: development of a hybrid graduate course focused on US and Indian small businesses.. 18 (3) 11-25.
• Muralidharan, S., La Ferle, C., Pookulangara, S.A. (2018). Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions. International Journal of Advertising. 37 (4) 609-632. APA.
• Strubel, J., Petrie, T.A., Pookulangara, S.A. (2018). “Like” me: Shopping, self-display, body image, and social networking sites. Psychology of Popular Media Culture. 7 (3) 328-344. Washington, DC, American Psychological Association. https://www.apa.org/pubs/journals/ppm/?tab=1
• Pookulangara, S.A., Parr, J.N., Kinley, T.R., Josiam, B.M. Online Sizing: An Exploratory Study of True Fit® Technology Using Adapted TAM Model. Journal of Fashion Marketing and Management.
• Pookulangara, S.A., Parr, J.N., Tanoff, L., Nix, K. The Instagram Effect: Exploring Consumers' Shopping Behavior and Its Impact on Purchase Intention. Journal of Business Research.
• Shephard, A.J., Pookulangara, S.A., Kinley, T.R., Josiam, B.M. (2016). Impact of fashion orientation on hispanic and non-hispanic white consumer behavior. Hispanic Journal of Behavioral Sciences. 38 (1) 75–93. SAGE Publications Sage CA: Los Angeles, CA.
• Shephard, A., Pookulangara, S.A., Kinley, T.R., Josiam, B.M. (2016). Media influence, fashion, and shopping: a gender perspective. Journal of Fashion Marketing and Management. 20 (1) 4–18. Emerald Group Publishing Limited.
• Josiam, B.M., Spears, D.L., Pookulangara, S.A., Dutta, K., Kinley, T.R., Duncan, J.L. (2015). Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians. Journal of Vacation Marketing. 21 (3) 251–261. Sage Publications Sage UK: London, England.
• Pookulangara, S.A., Kim, J., Josiam, B.M., Thombre, A. (2014). Intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing. 5 (4) 269-282. Informa UK Limited. http://dx.doi.org/10.1080/20932685.2014.927659
• Josiam, B.M., Spears, D.L., Dutta, K., Pookulangara, S.A., Kinley, T.L. (2014). "Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations. FIU Hospitality Review. 31 (4) Florida International University.
• Pookulangara, S.A., Kinley, T.R., Josiam, B.M., Spears, D.L. (2013). HOLLYWOOD AND FASHION: INFLUENCE ON APPAREL PURCHASE DECISIONS. International Journal of Sales, Marketing and Retailing. 2 (1) 50–63.
• Pookulangara, S., & Knight, D.. (2013). India consumer's mall patronage intention: Impact of Shopping Motivations, subjective norms, materialism, and self-efficacy.  Special Issue: Journal of Global Fashion Marketing..
• Jessica Strubel and Sanjukta Pookulangara. (2013). Musical Identity Online: A "Netnographic" Perspective of Fandom.. International Journal of Costume and Fashion. 13 (2) 15-29..
• Pookulangara, S., & Shephard, A.. (2013). Slow Fashion Movement: Will it impact the retail industry - an exploratory study.  Journal of Retailing and Consumer Services. Journal of Retailing and Consumer Services, 20(2), 200 - 206..
• Pookulangara, S.A., Shephard, A. (2013). Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services. APA.
• Susan Creasey. (2012). Outshopping behavioral implications for rural retailers: A qualitative approach..
• Spears, D.L., Josiam, B.M., Kinley, T.R., Pookulangara, S.A. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Other. 30 (1) 54–75.
• Pookulangara, S.A. (2011). Consumers Use of Consumer-Generated-Media while Shopping: A Conceptual Outlook Using TAM3 and Hofstede's Cultural Dimensions. International Journal of Electronic Commerce Studies, 2 (1), 57-66..
• Pookulangara, S., & Koestler, K.. (2011). Cultural Influence On Consumers' Usage Of Social Networks And It's Impact On Online Purchase Intentions. The Journal of Retailing and Services Sciences, 18 (4), 348-354..
• Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining Consumers' Channel-Switching Behavior Using The Theory Of Planned Behavior. International Journal of Retail & Distribution Management, 39 (3), 183-202..
• Pookulangara, S., Hawley, J., & Xiao, G.. (2011). Explaining Multi-channel Consumer's Channel Migration Intention Using Theory of Reasoned Action. International Journal of Retail & Distribution Management, 39 (3), 183-202.
• Pookulangara, S., Shephard, A., Mestres, J.,. (2011). University Community's Perception of Sweatshops: A Mixed Method Data Collection. International Journal of Consumer Studies, 35 (4), 476 - 483..
• Sanjukta Pookulangara, Prathiba Natesan. (2010). Examining consumers' channel-migration intention utilizing theory of planned behavior: A multigroup analysis. International Journal of Electronic Commerce Studies, 1(2), 97-116..
• Kim, Y. K., Park, S. H. & Pookulangara, S.. (2005). Effects of multi-channel consumers' perceived retail attributes on purchase intentions of clothing products.
• Crutsinger, C., Pookulangara, S., Tran, G., & Duncan, K.. (2004). Collaborative service learning: A winning proposition for industry and education. Journal of Family & Consumer Sciences. 96 (3) 46-52.
• Kim, Y.K., Pookulangara, S., & Crutsinger, C.. (2002). Vitality of multi-channel retailing: Function of retail synergy and consumers' perceived benefits and costs. Journal of Shopping Center Research. 9 (2) 7-29.

Popular Press Article

• Pookulangara, S., Koonsman, S., & Corts, N.. Cybersecurity: What Matters To Consumers - An Exploratory Study (revise and re-submit)..
• Josiam, B., Spears, D., Pookualngara, S., Kinley, T., & Dutta, K.. Namastey London; An Evening in Paris: Bollywood Movies and Their Impact on How Indians Perceive European Destinations (under review)..
• Josiam, B., Spears, D., Pookulangara, S., Kinley, T., & Duncan, J.L.. Using Structural Equation Modeling to Understand the Impact of Bollywood Movies on Destination Image (under review)..
• Josiam, B., Spears, D., Dutta, K., Pookulangara, S., & Kinley, T.. Using the Involvement Construct to Understand the Impact of Bollywood on the Activities and Behaviors of Indian Tourists: An Empirical Study (under review)..
• Pookulangara, S., & Xiao, Ge.. Social Network Adoption: Does Culture Matter (revise and re-submit)?.
• Pookualngara, S., & Thombre, A.. The Intent To Purchase From 3-D Virtual Environments: An Exploratory Study (revise and re-submit)..
• Spears, D., Josiam, B., Pookulangara, S., & Kinley, T.. Using Structural Equation Modeling to Recognize the Impact of Hollywood Movies and Television on Destination Image, Tourist Activity and Purchasing Behavior (under second review)..

Written Case with Instructional Material

• Kim, J., Jestratijevic, I., Pookulangara, S.A. (2024). Recommerce is Changing the Face of Global Fashion Retail. Recommerce research for NRF.

Contracts, Grants and Sponsored Research

Fellowship

• Pookulangara, S.A. (Other), "Summer Instructional Fellowships 2009," sponsored by Center for Learning Enhancement, Assessment, and Redesign (C.L.E.A.R.), UNT, Other, $5000.00 Funded. (2009 - 2009).

Grant - Research

• Slaton, K.S. (Principal), Pookulangara, S.A. (Co-Principal), Ratnam, M. (Supporting), "Utilizing Generative AI in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention," sponsored by College of Merchandising, Hosptiality, and Tourism, University of North Texas, $2500 Funded. (2023 - 2024).
• Pookulangara, S.A. (Principal), , J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Recommerce is changing the face of global fashion industry," sponsored by National Retail Foundation, National, $10500 Funded. ( - 2023).
• Pookulangara, S.A. (Principal), Kim, J., Yang, K., "Cybersecurity And Its Influence On Consumers Online Purchase Intention: An Exploratory Study," sponsored by Research Enabling Grant (REG), Other, $5000 Funded. (2013 - 2013).
• Yang, K., Pookulangara, S.A. (Co-Principal), Kim, J., "Digital Platforms Promoting Locavore Movement," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2012 - 2012).
• Forney, J.A., Knight, D.K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Moen, W.E., Hartman, C.N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," sponsored by Cluster Initiative, Other, Funded. (2011 - 2011).
• Kinley, T.R., Burnsed, Jeon, Kim, J., Kim, H., Knight, D.K., Pookulangara, S.A., Wilson, Yang, K., Zorola, M.S., "Building the Global Experience: From Supply Chain to Blogsphere," sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (2009 - 2009).
• Wilson, D.A., Pookulangara, S.A. (Co-Principal), "Campus Grant - Case Study," sponsored by Target, Other, $4000 Funded. (2009 - 2009).
• Pookulangara, S.A. (Other), Knight, D.K., "Exploring Mall Patronage Intention: Indian Consumers' Perspective," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2009 - 2009).
• Pookulangara, S.A., Knight, D.K., "Exploring Mall Patronage Intention: Indian Consumers’ Perspective," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000.00 Funded. (2009 - 2009).
• Pookulangara, S.A., "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000.00 Funded. (2009 - 2009).
• Kim, J., Pookulangara, S.A. (Other), "Does Social Capital Matter?: Influence of Consumers' Perceived Social Capital on Retailer's Institutional Action," sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $4695 Funded. (2008 - 2008).
• Xiang, Z., Kim, H., Knight, D.K., Youn,, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Spears, D.L., Josiam, B.M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 - 2008).
• Pookulangara, S.A., Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820.00 Funded. (2008 - 2008).
• Pookulangara, S.A. (Other), Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820 Funded. (2008 - 2008).
• Pookulangara, S.A. (Other), Creasey, S., "Multi-channel Shopping: Patronage Intention of the Rural Consumers and Implications for Rural Retailers," sponsored by Office of Sponsored Projects, Western Illinois University, Other, $3428 Funded. (2004 - 2004).
• Kim, Y., Pookulangara, S.A. (Other), "Multi-channel Retailing Study," sponsored by International Council of Shopping Centers Educational Foundation, Other, $15000 Funded. (2002 - 2002).
• Pookulangara, S.A. (Other), Kim, Y., "Multi-channel Retailing Study," sponsored by UNT Research Opportunity Grant (ROP), University of North Texas, $4500 Funded. (2002 - 2002).

Grant - Service

• Moore, A.R., Salimath, M.S., Wang, S., Pookulangara, S.A. (Co-Principal), Wang, Z., "Interdisciplinary Mentoring of Foreign-born Female Academics at University of North Texas," sponsored by Mentoring Grant, UNT, University of North Texas, $4000 Funded. (2013 - 2013).
• Hawley, J.M. (Co-Principal), Wood, P.C. (Principal), "Globalizing the Educational Experience:The College of Merchandising, Hospitality, and Tourism," sponsored by U.S. Department of Education, FED, Funded. (2020 - 2022).

Grant - Teaching

• Pookulangara, S.A. (Principal), Kim, J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Circularity in Sustainability," sponsored by NRF Foundation, National, $10500 Funded. ( - 2024).
• , P. (Principal), Hawley (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S.A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L.A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," sponsored by Department of Education, Federal, $180371 Funded. (2020 - 2023).
• Pookulangara, S.A. (Principal), Yang, K. (Co-Principal), "Industry Training for Digital Retailing Program," sponsored by University of North Texas, University of North Texas, $5000.00 Funded. (2018 - 2019).
• Pookulangara, S.A., "A Multi-Dimensional Approach to Meet 21st Century Retailing Education and Industry Challenges for India and the US," sponsored by Iowa State University, International, $44607.00 Funded. (2016 - 2019).
• Yang, K., Pookulangara, S.A., "Pioneering Digital Retailing Program," sponsored by Mentoring Grant, UNT, University of North Texas, $4970.00 Funded. (2016 - 2017).
• Pookulangara, S.A. (Principal), "Summer Instructional Fellowships 2013," sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (2013 - 2013).
• Pookulangara, S.A. (Other), "Summer Instructional Fellowships," sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (2012 - 2012).
• Pookulangara, S.A. (Other), "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000 Funded. (2008 - 2008).
• Pookulangara, S.A. (Principal), "A Multi-Dimensional Approach to Meet 21st Century Retailing Education and Industry Challenges for India and the US," sponsored by Iowa State University, NFP, Funded. (2016 - 2019).