Sara Champlin

Previous Scheduled Teaching

Published Intellectual Contributions

Book Chapter

• Berkson, K.H., Wamsley, J.C., Lotven, S., Chelliah, S.L., Van Bik, K., Champlin, S., Sakhong, K., Par, S., Matthews, A., Bohnert, A. (2023). A Developing Community of Collaboration in Indiana. Migration, Displacement, and Higher Education.
• Champlin, S. A Method for Your Madness: Strategies for Composing a Practical Undergraduate Mass Communication Research Methods Course. Teaching Communication, Vol. III: Teaching Journalism and Media. 3 Cognella.
• Champlin, S., Paul, N. (2020). Long-Format Commercials in a World of Short Attention Spans? How Advertisers Create Engagement through Storytelling. Implications and Innovations of Persuasive Narrative. Peter Lang Publishing.
• Mabry-Flynn, A., Champlin, S. (2018). Leave a Comment: Consumer Responses to Advertising Featuring 'Real' Women. Mediated Misogyny: Technology, Gender, and Harassment.
• Collilns, C., Champlin, S., Pasch, K.E., Mackert, M. (2013). Introduction. Advances in Communication Research to Reduce Childhood Obesity. New York, Springer.
• Pasch, K.E., Velazquez, C.E., Champlin, S. (2013). Using Eye-Tracking Technology to Study the Influence of Food and Beverage Advertising on Youth. Advances in Communication Research to Reduce Childhood Obesity. New York, Springer.

Conference Proceeding

• Windels, K., Champlin, S., Makady, H. (2020). Putting Off Gender Equality Until the “Next Generation:” A New Form of Postfeminist Advertising. Proceedings of the 2020 Annual Conference, American Academy of Advertising.
• Timke, E., Champlin, S., Elias, T., Kreshel, P., Li, M., Thomas, K. (2020). Teaching about Social Issues in Advertising. Proceedings of the 2020 Annual Conference, American Academy of Advertising.
• Champlin, S., Sterbenk, Y., Windels, K., Poteet, M. (2019). All Brands Welcome? An Exploration of How Brand-Cause Fit Shapes Messages in Femvertisements. Proceedings of the 2019 American Academy of Advertising Annual Conference, edited by Eric Haley.
• Pounders, K., Mabry-Flynn, A., Champlin, S. (2019). Examining Consumer Response to Real and Edited Models: The Role of Model Realism. Proceedings of the 2019 American Academy of Advertising Annual Conference, edited by Eric Haley.
• Champlin, S., Griffin, G., James, J.S., Sterbenk, Y. (2019). From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching. Proceedings of the 2019 American Academy of Advertising Annual Conference, edited by Eric Haley.
• Windels, K., Champlin, S., Shelton, S., Sterbenk, Y. (2019). How Award-Winning Femvertising Messages Draw upon Elements of Post-Feminist Discourse. Proceedings of the 2019 Annual Conference, edited by Eric Haley.
• Walker, L.O., Champlin, S., Mackert, M. (2019). Latinas’ beliefs and practices related to gestational weight gain: A meta-synthesis. Annals of Behavioral Medicine. 53 S576-S576.

Conference paper – AEJMC

• Champlin, S., Broyles, S.J. (2018). Expectations v. reality: Comparing perceptions of the advertising industry between professionals and students.

Encyclopedia Article

• Mackert, M., Champlin, S., Ahn, J. (2017). Health Literacy and Health/Risk Communication. The Oxford Encyclopedia of Health and Risk Message Design and Processing. Oxford, England, Oxford University Press.
• Champlin, S., Mackert, M. (2014). mHealth. Encyclopedia of Health Communication. SAGE.

Invited Essay

• Champlin, S., Elias, T., Kreshel, P., Li, M., Thomas, K.D., Timke, E. (2020). American Academy of Advertisers: Teaching about Social Issues in Advertising. Advertising & Society Quarterly. 21 (2)
• Champlin, S. (2020). Why I Teach Advertising: Critical Voices. Journal of Advertising Education. 21 (1) 81 - 84.
• Champlin, S., Sterbenk, Y. (2018). Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum. Journal of Advertising Education. 22 (2) 137-143.

Journal Article

• Windels, K., Champlin, S., Makady, H. (2023). Deferring gender equality until the next generation: Evidence of the persistence of postfeminist discourse in advertising. Feminist Media Studies. 23 (1) 1-18.
• Champlin, S. (2022). Information overload: Examining the cognitive and affective factors that influence perceived ability to acquire food recall information. Current Psychology: Developmental, Learning, Personality, Social. 41 (10) 7297-7300.
• Sterbenk, Y., Champlin, S., Windels, K., Shelton, S. (2022). Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality. Journal of Business Ethics. 177 (3) 491-505.
• Panko, T.L., Contreras, J., Postl, D., Mussallem, A., Champlin, S., Paasche-Orlow, M.K., Hauser, P., McKee, M.M. (2021). The Deaf community’s experiences navigating COVID-19 pandemic information. Health Literacy Research & Practice. 5 (2)
• Champlin, S., Cuculick, J., HauserC., Wyse, K., McKee, M.M. (2021). Using Gaze Tracking as a Research Tool in the Deaf Health Literacy and Access to Health Information Project: Protocol for a Multisite Mixed Methods Study and Preliminary Results. Journal of Medical Internet Research. 10 (9)
• Champlin, S., Walker, L.O., Mackert, M. (2021). Beliefs, Attitudes, and Practices of Latinas Related to Gestational Weight Gain: A Qualitative Meta-Synthesis.. Maternal and Child Health Journal. 25 (1) 107 - 117.
• Champlin, S., Hoover, D.S., Mackert, M. (2020). Health Literacy in Adult Education Centers: Exploring Educator and Staff Needs. Health Promotion Practice. 21 (2) 198-208.
• Windels, K., Champlin, S., Shelton, S., Sterbenk, Y., Poteet, M. (2020). Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses. Journal of Advertising. 49 (1) 18-33.
• Champlin, S., Li, M. (2020). Communicating Support in Pride Collection Advertising: The Impact of Gender Expression and Contribution Amount. International Journal of Strategic Communication. 14 (3) 160 - 178.
• McKee, M.M., Hauser, P.C., Champlin, S., Paasche-Orlow, M., Wyse, K., Cuculick, J., Buis, L., Plegue, M., Sen, A., Fetters, M.D. (2019). Deaf Adults' Health Literacy and Access to Health Information: Protocol for a Multicenter Mixed Methods Study. Journal of Medical Internet Research. 8 (10)
• Champlin, S., Hoover, D.S., Mackert, M. (2019). Family Health in Adult Education: A Missing Piece of the Health Literacy Puzzle. Health Literacy Research & Practice. 3 (3) S75-S78.
• Mackert, M., Mabry-Flynn, A., Donovan, E.E., Champlin, S., Pounders, K.R. (2019). Health Literacy and Perceptions of Stigma. Journal of Health Communication. 24 (11) 856-864.
• Gopal, K.V., Champlin, S., Phillips, B. (2019). Assessment of Safe Listening Intentional Behavior Toward Personal Listening Devices in Young Adults. International Journal of Environmental Research and Public Health. 16 (17) 3180-91.
• Everbach, T., Batsell, J., Champlin, S., Nisbett, G.S. (2019). Does a More Diverse Newspaper Staff Reflect its Community? A Content Analysis Of The Dallas Morning News. Southwestern Mass Communication Journal. 35 (1) https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/41
• Champlin, S., Sterbenk, Y., Windels, K., Poteet, M. (2019). How brand-cause fit shapes real world advertising messages: A qualitative exploration of “femvertising.”. International Journal of Advertising. 38 (8) 1240-63.
• Champlin, S., Everbach, T., Sarder, S. (2018). “Everyday life information seeking: sex-based associations with where men and women receive information about sexual violence". Journal of Communication in Healthcare.
• Fellows, J., Goldstein, E., Champlin, S., Everbach, T. (2018). Breaking Bad News: Framing Depression Coverage in Three Prominent U.S. Newspapers. Southwestern Mass Communication Journal. 33 (2) Texas State University. http://swecjmc.wp.txstate.edu/spring-2018-v-33-no-2/
• Champlin, S., James, J. (2017). Breaking health insurance knowledge barriers through games: A pilot test of Healthcare America. Journal of Medical Internet Research. 5 (4)
• Mackert, M., Koh, H., Mabry, A., Champlin, S., Beal, A. (2017). Domestic and International College Students: Seeking Information about Health Insurance.. Journal of International Students. 7 (3) 542-561.
• Mackert, M., Champlin, S., Mabry-Flynn, A. (2017). Exploring College Student Health Literacy: Do Methods of Measurement Matter?. Journal of Student Affairs Research and Practice.
• Champlin, S., Nisbett, G.S. (2017). Promoting Mental Health Resource Use on Campus by "Trying Something New". American Journal of Health Promotion. epub ahead of print
• Champlin, S., Mackert, M. (2016). Creating a Screening Measure of Health Literacy for the Health Information National Trends Survey. American Journal of Health Promotion. 30 (4) 291-293.
• Champlin, S., Walker, L.O., Mackert, M. (2016). Gestational Weight Gain through a Health Literacy Lens: A Scoping Review.. 25 (4) 242-56.
• Mackert, M., Mabry-Flynn, A., Champlin, S., Donovan, E.E., Pounders, K. (2016). Health Literacy and Health Information Technology Adoption: The Potential for a New Digital Divide.. Journal of Medical Internet Research. 18 (10)
• Mackert, M., Guadagno, M., Lazard, A., Champlin, S., Pounders, K., Walker, L.O. (2016). Improving Gestational Weight Gain and Breastfeeding Promotion: Visual Communication to Overcome Health Literacy Barriers. Journal of Communication in Healthcare.
• Champlin, S., Pasch, K.E., Perry, C. (2016). Is the Consumption of Energy Drinks Associated with Academic Achievement among College Students?. The Journal of Primary Prevention. 37
• Champlin, S., Mackert, M., Glowacki, E., Donovan, E.E. (2016). Toward a Better Understanding of Patient Health Literacy: A Focus on the Skills Patients Need to Find Health Information.. Qualitative Health Research.
• Mackert, M., Guadagno, M., Champlin, S. (2015). Advancing Health Marketing Research and Policy Recommendation by Incorporating Source Perspectives.. Health Marketing Quarterly. 32 (3)
• Mackert, M., Lazard, A., Liang, M., Mabry, A., Champlin, S., Stroever, S. (2015). Saving Time and Resources: Observational Research to Support Adoption of a Hand Hygiene Promotion Campaign. American Journal of Infection Control. 43 (6) 656-658.
• Mackert, M., Champlin, S., Su, Z., Guadagno, M. (2015). The Many Health Literacies: Advancing the Field or Fragmentation?. Health Communication. 30 (12) 1161-1165.
• Mackert, M., Lazard, A., Champlin, S., Liang, M., Mabry, A., Stroever, S., Guadagno, M., Watkins, L. (2014). "Take Time. Save Lives. Clean Hands Protect." Encouraging Hospital Hand Hygiene through Health Promotion. American Journal of Infection Control. 42 (5) 530-532.
• Champlin, S. (2014). e-Health and Health Literacy: A Research Methodology Review.. Journal of Computer-Mediated Communication. 19 (3)
• Champlin, S., Lazard, A., Mackert, M., Pasch, K.E. (2014). Perceptions of Design Quality: An Eye Tracking Study of Attention and Appeal in Health Advertisements. 7 (4) 285-294.
• Tian, C., Champlin, S., Mackert, M., Lazard, A., Agrawal, D. (2014). Readability, Suitability, and Health Content Assessment of Patient Education Materials on Colorectal Cancer Screening. Gastrointestinal Endoscopy. 80 (2) 284-290.
• Mackert, M., Liang, M., Champlin, S. (2013). Think the Sink: Development of a Campaign to Promote Hand Washing. American Journal of Infection Control. 41 (3) 275-277.
• Mackert, M., Champlin, S., Pasch, K.E., Weiss, B.D. (2013). Understanding health literacy measurement through eye tracking. Journal of Health Communication. 18 (Supp 1) 185-196.
• Mackert, M., Rew, L., Bonevac, D.A., Champlin, S. (2012). Older adolescents' perceptions and intentions regarding do-it-yourself genetic assessment services. Journal for Specialists in Pediatric Nursing. 17 (2) 159-167.

Research Report

• Mabry-Flynn, A., Champlin, S. (2019). Commentary: Consumer Perceptions of “Real” Women in Advertising. Media Report to Women. 47 (2)

Contracts, Grants and Sponsored Research

Contract

• Carey, C.D. (Principal), O'Neill, L. (Co-Principal), Champlin, S. (Supporting), Heck, J. (Supporting), Carey, T.E. (Supporting), "Disparities in Healthcare Access for Individuals during the COVID-19 Pandemic," sponsored by Robert Wood Johnson Foundation - Health Data 4 Action - COVID 19 Data Access Award, Private, Funded. (2021 - 2022).

Grant - Research

• Albus, K., Liang, L., Champlin, S., "PMAPS for Texas: Seed to Scale," sponsored by National Geographic, National, $42751 Funded. (2021).
• Evans, S.A. (Principal), Davis-McElligatt, J. (Co-Principal), Champlin, S. (Co-Principal), Smith, D.L. (Co-Principal), Olness, G. (Co-Principal), "What Health Looks Like: Using Graphic Medicine to Bring Underrepresented Voices Forward Through Public Library Health Literacy Programs," sponsored by College of Information, University of North Texas, $5000 Funded. (2020).
• Lee, D., Miller, S.E. (Co-Principal), Champlin, S. (Co-Principal), "Understanding User Perspectives: A Survey on Major Hearing Aids, OTC, and Amplified Earphones," sponsored by University of North Texas, University of North Texas, $1000 Funded. (2024 - 2025).
• Champlin, S. (Co-Principal), Loftis, R.L. (Co-Principal), "“I don’t see the sky with weird colors” so I must be okay: Exploring Environmental Health Literacy," sponsored by Mayborn School of Journalism (Colegrove Foundation), Private, $2000 Funded. (2023 - 2024).
• Champlin, S. (Principal), Cartwright, A.D. (Co-Principal), Evans, S. (Co-Principal), Henry, L.R. (Co-Principal), "Designing a Community-Driven Health Communications Toolkit to Engage Male Audiences," sponsored by College of Liberal Arts and Social Sciences (CLASS) Scholarly and Creative Activity Award, University of North Texas, $4700 Funded. (2020 - 2023).
• Kelly, A., Liang, L., Champlin, S., "Particulate Matter and Participation Study (PMAPS) for Texas," sponsored by National Texas Fund for Geography Education Grant Program, National, $58397 Funded. (2020 - 2021).
• Chelliah, S. (Principal), Champlin, S. (Co-Principal), "RAPID: Collaborative Research: Providing useable COVID-19 health information to linguistically underserved people," sponsored by National Science Foundation, Federal, $85774.00 Funded. (2020 - 2021).
• Champlin, S., Fischer, L., Liang, L., "Empowering and Mobilizing Communities: Examining the Intersection of Public Perceptions, the Built Environment, and Air Quality Levels to Foster Environmental Health Literacy," sponsored by Office of Research and Innovation, University of North Texas, $5500 Funded. (2020 - 2021).
• McKee, M. (Principal), Hauser, P. (Co-Principal), Champlin, S. (Supporting), Paasche-Orlow, M. (Supporting), Mackert, M. (Supporting), "R01: Mechanisms of Health Literacy and Information Accessibility in the Deaf.," sponsored by National Institute on Deafness and Other Communication Disorders., Federal, $3172613 Funded. (2015 - 2020).
• Liang, L., Kelly, A., Champlin, S., "Build localized air pollution monitoring capacity using low-cost sensors and develop an air quality education program," sponsored by University of North Texas, University of North Texas, $10685 Funded. (2020 - 2020).
• Champlin, S., "The Current State of Brand Responsibility: An Investigation of Current Practices, Pitfalls, and Future Goals," sponsored by Faculty Success, University of North Texas, $1500 Funded. (2018 - 2019).
• Champlin, S., "Brand Activism in a Divisive Age: Are Brand-Cause Fit and Brand Authenticity Best Practices?," sponsored by American Academy of Advertising, Other, $1000 Funded. (2019 - 2019).
• Phillips , B. (Principal), Gopal, K.V. (Co-Principal), Champlin, S. (Supporting), "Hearing Health Communication: Perception of Risk from Recreational Noise Exposure in Young Adults in the US," sponsored by Texas Speech-Language-Hearing Foundation (TSHF) Lear Ashmore, State, $2000 Funded. (2018 - 2019).
• Champlin, S. (Supporting), Frith, J. (Supporting), Hlavacik, M.J. (Principal), Jensen, K. (Supporting), Lakes, R. (Supporting), Larke-Walsh, G.M. (Supporting), Marrero, M.T. (Supporting), Nogay, D.L. (Supporting), Vickery, J.R. (Supporting), "Research Colloquium in Communication-Allied Disciplines," sponsored by Office of Faculty Success, University of North Texas, $12000 Funded. (2016 - 2017).
• Mackert, M. (Principal), Mabry, A. (Supporting), Champlin, S. (Supporting), Donovan, E.E. (Supporting), Pounders, K. (Supporting), "Health Literacy, Stigma, and Health Information Privacy: Barriers and Risks to Health Information Technology Adoption," sponsored by The University of Texas at Austin, Other, $58195 Funded. (2015 - 2015).
• Champlin, S. (Principal), "RAPID: Collaborative Research: Providing useable COVID�19 health information to linguistically underserved people," sponsored by National Science Foundation, FED, Funded. (2020 - 2022).
• McKee, M. (Principal), Hauser, P. (Co-Principal), Champlin, S. (Supporting), Paasche-Orlow, M. (Supporting), Mackert, M. (Supporting), "R01: Mechanisms of Health Literacy and Information Accessibility in the Deaf.," sponsored by National Institute on Deafness and Other Communication Disorders., Federal, Funded. (2015 - 2020).
• Champlin, S., "Brand Activism in a Divisive Age: Are Brand-Cause Fit and Brand Authenticity Best Practices?," sponsored by American Academy of Advertising, Other, Funded. (2019 - 2019).
• Phillips, B. (Principal), Gopal, K.V. (Co-Principal), Champlin, S. (Supporting), "Hearing Health Communication: Perception of Risk from Recreational Noise Exposure in Young Adults in the US," sponsored by Texas Speech-Language-Hearing Foundation (TSHF) Lear Ashmore, State, Funded. (2018 - 2019).
• Gopal, K.V. (Principal), Champlin, S. (Co-Principal), "Hearing Health Communication Assessment: attitudes, education and prevention of recreational noise-induced hearing loss," sponsored by Texas Speech Language Hearing Foundation, FOND, Funded. (2018 - 2019).

Grant - Service

• Andrew, S.A. (Principal), Fischer, L. (Principal), Kelly, A. (Principal), Jang, H.S., Lund, A. (Principal), Champlin, S. (Co-Principal), Liang, L. (Principal), "PARSci Faculty Network Mentoring," sponsored by UNT Office of Faculty Success, University of North Texas, $4300 Funded. (2021 - 2022).

Grant - Teaching

• Albus, K.H. (Principal), Liang, L. (Co-Principal), "Particulate Matter Air and Participation Study (PMAPS) for Texas," sponsored by National Geographic Society, NFP, Funded. (2020 - 2022).