Faculty Profile

Sara Champlin

Sara Champlin

Title
Associate Professor
Department
Mayborn School of Journalism
College
College of Liberal Arts and Social Sciences

    

Education

Certificate, The University of Texas at Austin, 2015.
Major: Statistics
PhD, The University of Texas at Austin, 2015.
Major: Advertising
MEd, The University of Texas at Austin, 2013.
Major: Health Education
MA, The University of Texas at Austin, 2011.
Major: Advertising

Current Scheduled Teaching*

JOUR 3020.001, Advertising Account Planning, Fall 2021 Syllabus
JOUR 3200.801, Mass Communication Research Methods, Fall 2021 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

JOUR 5910.703, Advanced Problems in Journalism, Spring 2021
JOUR 3020.001, Advertising Account Planning, Spring 2021 Syllabus SPOT
JOUR 3996.703, Honors College Mentored Research Experience, Spring 2021
JOUR 3200.201, Mass Communication Research Methods, Spring 2021 Syllabus SPOT
JOUR 5520.201, Advanced Study in Advertising and Public Relations for Social Good, Fall 2020 Syllabus SPOT
JOUR 3020.002, Advertising Account Planning, Fall 2020 Syllabus SPOT
JOUR 4030.201, Advertising and Public Relations for Social Good, Fall 2020 Syllabus SPOT
JOUR 3200.201, Mass Communication Research Methods, Fall 2020 Syllabus SPOT
JOUR 5950.703, Master's Thesis, Fall 2020
JOUR 5520.801, Advanced Study in Advertising and Public Relations for Social Good, Spring 3W1 2020 Syllabus
JOUR 4030.801, Advertising and Public Relations for Social Good, Spring 3W1 2020 Syllabus
JOUR 3200.201, Mass Communication Research Methods, Spring 2020 Syllabus
JOUR 3020.002, Advertising Account Planning, Fall 2019 Syllabus SPOT
JOUR 3200.801, Mass Communication Research Methods, Fall 2019 Syllabus SPOT
JOUR 5520.801, Advanced Study in Advertising and Public Relations for Social Good, Spring 3W1 2019 Syllabus SPOT
JOUR 4030.801, Advertising and Public Relations for Social Good, Spring 3W1 2019 Syllabus SPOT
JOUR 3200.801, Mass Communication Research Methods, Spring 2019 Syllabus SPOT
JOUR 5950.703, Master's Thesis, Spring 2019
JOUR 3020.001, Advertising Account Planning, Fall 2018 Syllabus SPOT
JOUR 4951.001, Honors College Capstone Thesis, Fall 2018
JOUR 3200.801, Mass Communication Research Methods, Fall 2018 Syllabus SPOT
JOUR 5950.703, Master's Thesis, Fall 2018
JOUR 5520.801, Advanced Study in Advertising and Public Relations for Social Good, Summer 5W1 2018 SPOT
JOUR 4030.801, Advertising and Public Relations for Social Good, Summer 5W1 2018 Syllabus SPOT
JOUR 5910.703, Advanced Problems in Journalism, Spring 2018
JOUR 3020.001, Advertising Account Planning, Spring 2018 Syllabus SPOT
JOUR 3200.801, Mass Communication Research Methods, Spring 2018 Syllabus SPOT
JOUR 4900.703, Special Problems, Spring 2018
JOUR 3020.001, Advertising Account Planning, Fall 2017 Syllabus SPOT
JOUR 4030.001, Advertising and Public Relations for Social Good, Fall 2017 Syllabus SPOT
JOUR 3200.003, Mass Communication Research Methods, Fall 2017 Syllabus SPOT
JOUR 3020.001, Advertising Account Planning, Spring 2017 Syllabus SPOT
JOUR 3200.002, Mass Communication Research Methods, Spring 2017 Syllabus SPOT
JOUR 4210.001, Topics in Journalism and Mass Media, Spring 2017 Syllabus SPOT
JOUR 3020.002, Advertising Account Planning, Fall 2016 Syllabus SPOT
JOUR 3200.003, Mass Communication Research Methods, Fall 2016 Syllabus SPOT
JOUR 5350.006, Seminar in Journalism and Mass Communication, Summer 3W1 2016 SPOT
JOUR 4210.006, Topics in Journalism and Mass Media, Summer 3W1 2016 Syllabus SPOT
JOUR 3020.001, Advertising Account Planning, Spring 2016 Syllabus SPOT
JOUR 4951.701, Honors College Capstone Thesis, Spring 2016
JOUR 3200.002, Mass Communication Research Methods, Spring 2016 Syllabus SPOT
JOUR 4210.001, Topics in Journalism and Mass Media, Spring 2016 Syllabus SPOT
JOUR 3020.002, Advertising Account Planning, Fall 2015 Syllabus SPOT
JOUR 3200.003, Mass Communication Research Methods, Fall 2015 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Book Chapter
Champlin, S., Paul, N. (2020). Long-Format Commercials in a World of Short Attention Spans? How Advertisers Create Engagement through Storytelling. Implications and Innovations of Persuasive Narrative. Peter Lang Publishing.
Mabry-Flynn, A., Champlin, S. (2018). Leave a Comment: Consumer Responses to Advertising Featuring 'Real' Women. Mediated Misogyny: Technology, Gender, and Harassment.
Collilns, C., Champlin, S., Pasch, K. E., Mackert, M. (2013). Introduction. Advances in Communication Research to Reduce Childhood Obesity. New York: Springer.
Pasch, K. E., Velazquez, C. E., Champlin, S. (2013). Using Eye-Tracking Technology to Study the Influence of Food and Beverage Advertising on Youth. Advances in Communication Research to Reduce Childhood Obesity. New York: Springer.
Conference Proceeding
Timke, E., Champlin, S., Elias, T., Kreshel, P., Li, M., Thomas, K. (2020). Teaching about Social Issues in Advertising. Proceedings of the 2020 Annual Conference, American Academy of Advertising.
Champlin, S., Sterbenk, Y., Windels, K., Poteet, M. (2019). All Brands Welcome? An Exploration of How Brand-Cause Fit Shapes Messages in Femvertisements. Proceedings of the 2019 American Academy of Advertising Annual Conference, edited by Eric Haley.
Pounders, K., Mabry-Flynn, A., Champlin, S. (2019). Examining Consumer Response to Real and Edited Models: The Role of Model Realism. Proceedings of the 2019 American Academy of Advertising Annual Conference, edited by Eric Haley.
Champlin, S., Griffin, G., James, J., Sterbenk, Y. (2019). From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching. Proceedings of the 2019 American Academy of Advertising Annual Conference, edited by Eric Haley.
Windels, K., Champlin, S., Shelton, S., Sterbenk, Y. (2019). How Award-Winning Femvertising Messages Draw upon Elements of Post-Feminist Discourse. Proceedings of the 2019 Annual Conference, edited by Eric Haley.
Walker, L. O., Champlin, S., Mackert, M. (2019). Latinas’ beliefs and practices related to gestational weight gain: A meta-synthesis. Annals of Behavioral Medicine. 53, S576-S576.
Encyclopedia Article
Mackert, M., Champlin, S., Ahn, J. (2017). Health Literacy and Health/Risk Communication. The Oxford Encyclopedia of Health and Risk Message Design and Processing. Oxford, England: Oxford University Press.
Champlin, S., Mackert, M. (2014). mHealth. Encyclopedia of Health Communication. SAGE.
Invited Essay
Champlin, S., Elias, T., Kreshel, P., Li, M., Thomas, K. D., Timke, E. (2020). American Academy of Advertisers: Teaching about Social Issues in Advertising. Advertising & Society Quarterly. 21(2), .
Champlin, S. (2020). Why I Teach Advertising: Critical Voices. Journal of Advertising Education. 21(1), 81 - 84.
Champlin, S., Sterbenk, Y. (2018). Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum. Journal of Advertising Education. 22(2), 137-143.
Journal Article
Champlin, S. Information overload: Examining the cognitive and affective factors that influence perceived ability to acquire food recall information. Current Psychology: Developmental, Learning, Personality, Social.
Champlin, S., Walker, L. O., Mackert, M. Beliefs, Attitudes, and Practices of Latinas Related to Gestational Weight Gain: A Qualitative Meta-Synthesis.. Maternal and Child Health Journal. 25(1), 107 - 117.
Champlin, S., Li, M. (2020). Communicating Support in Pride Collection Advertising: The Impact of Gender Expression and Contribution Amount. International Journal of Strategic Communication. 14(3), 160 - 178.
Windels, K., Champlin, S., Shelton, S., Sterbenk, Y., Poteet, M. (2019). Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses. Journal of Advertising.
McKee, M. M., Hauser, P. C., Champlin, S., Paasche-Orlow, M., Wyse, K., Cuculick, J., Buis, L., Plegue, M., Sen, A., Fetters, M. D. (2019). Deaf Adults' Health Literacy and Access to Health Information: Protocol for a Multicenter Mixed Methods Study. Journal of Medical Internet Research. 8(10), .
Champlin, S., Hoover, D. S., Mackert, M. (2019). Family Health in Adult Education: A Missing Piece of the Health Literacy Puzzle. Health Literacy Research & Practice. 3(3), S75-S78.
Mackert, M., Mabry-Flynn, A., Donovan, E. E., Champlin, S., Pounders, K. R. (2019). Health Literacy and Perceptions of Stigma. Journal of Health Communication. 24(11), 856-864.
Gopal, K. V., Champlin, S., Phillips, B. (2019). Assessment of Safe Listening Intentional Behavior Toward Personal Listening Devices in Young Adults. International Journal of Environmental Research and Public Health. 16(17), 3180-91.
Everbach, T., Batsell, J., Champlin, S., Nisbett, G. (2019). Does a More Diverse Newspaper Staff Reflect its Community? A Content Analysis Of The Dallas Morning News. Southwestern Mass Communication Journal. 35(1), . https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/41
Champlin, S., Sterbenk, Y., Windels, K., Poteet, M. (2019). How brand-cause fit shapes real world advertising messages: A qualitative exploration of “femvertising.”. International Journal of Advertising. 38(8), 1240-63.
Champlin, S., Everbach, T., Sarder, S. (2018). “Everyday life information seeking: sex-based associations with where men and women receive information about sexual violence". Journal of Communication in Healthcare.
Champlin, S., Hoover, D. S., Mackert, M. (2018). Health Literacy in Adult Education Centers: Exploring Educator and Staff Needs. Health Promotion Practice.
Fellows, J., Goldstein, E., Champlin, S., Everbach, T. (2018). Breaking Bad News: Framing Depression Coverage in Three Prominent U.S. Newspapers. Southwestern Mass Communication Journal. 33(2), . Texas State University. http://swecjmc.wp.txstate.edu/spring-2018-v-33-no-2/
Champlin, S., James, J. (2017). Breaking health insurance knowledge barriers through games: A pilot test of Healthcare America. Journal of Medical Internet Research. 5(4), .
Mackert, M., Koh, H., Mabry, A., Champlin, S., Beal, A. (2017). Domestic and International College Students: Seeking Information about Health Insurance.. Journal of International Students. 7(3), 542-561.
Mackert, M., Champlin, S., Mabry-Flynn, A. (2017). Exploring College Student Health Literacy: Do Methods of Measurement Matter?. Journal of Student Affairs Research and Practice.
Champlin, S., Nisbett, G. (2017). Promoting Mental Health Resource Use on Campus by "Trying Something New". American Journal of Health Promotion. epub ahead of print, .
Champlin, S., Mackert, M. (2016). Creating a Screening Measure of Health Literacy for the Health Information National Trends Survey. American Journal of Health Promotion. 30(4), 291-293.
Champlin, S., Walker, L. O., Mackert, M. (2016). Gestational Weight Gain through a Health Literacy Lens: A Scoping Review.. 25(4), 242-56.
Mackert, M., Mabry-Flynn, A., Champlin, S., Donovan, E. E., Pounders, K. (2016). Health Literacy and Health Information Technology Adoption: The Potential for a New Digital Divide.. Journal of Medical Internet Research. 18(10), .
Mackert, M., Guadagno, M., Lazard, A., Champlin, S., Pounders, K., Walker, L. O. (2016). Improving Gestational Weight Gain and Breastfeeding Promotion: Visual Communication to Overcome Health Literacy Barriers. Journal of Communication in Healthcare.
Champlin, S., Pasch, K. E., Perry, C. (2016). Is the Consumption of Energy Drinks Associated with Academic Achievement among College Students?. The Journal of Primary Prevention.
Champlin, S., Mackert, M., Glowacki, E., Donovan, E. E. (2016). Toward a Better Understanding of Patient Health Literacy: A Focus on the Skills Patients Need to Find Health Information.. Qualitative Health Research.
Mackert, M., Guadagno, M., Champlin, S. (2015). Advancing Health Marketing Research and Policy Recommendation by Incorporating Source Perspectives.. Health Marketing Quarterly. 32(3), .
Mackert, M., Lazard, A., Liang, M., Mabry, A., Champlin, S., Stroever, S. (2015). Saving Time and Resources: Observational Research to Support Adoption of a Hand Hygiene Promotion Campaign. American Journal of Infection Control. 43(6), 656-658.
Mackert, M., Champlin, S., Su, Z., Guadagno, M. (2015). The Many Health Literacies: Advancing the Field or Fragmentation?. Health Communication. 30(12), 1161-1165.
Mackert, M., Lazard, A., Champlin, S., Liang, M., Mabry, A., Stroever, S., Guadagno, M., Watkins, L. (2014). "Take Time. Save Lives. Clean Hands Protect." Encouraging Hospital Hand Hygiene through Health Promotion. American Journal of Infection Control. 42(5), 530-532.
Champlin, S. (2014). e-Health and Health Literacy: A Research Methodology Review.. Journal of Computer-Mediated Communication. 19(3), .
Champlin, S., Lazard, A., Mackert, M., Pasch, K. E. (2014). Perceptions of Design Quality: An Eye Tracking Study of Attention and Appeal in Health Advertisements. 7(4), 285-294.
Tian, C., Champlin, S., Mackert, M., Lazard, A., Agrawal, D. (2014). Readability, Suitability, and Health Content Assessment of Patient Education Materials on Colorectal Cancer Screening. Gastrointestinal Endoscopy. 80(2), 284-290.
Mackert, M., Liang, M., Champlin, S. (2013). Think the Sink: Development of a Campaign to Promote Hand Washing. American Journal of Infection Control. 41(3), 275-277.
Mackert, M., Champlin, S., Pasch, K. E., Weiss, B. D. (2013). Understanding health literacy measurement through eye tracking. Journal of Health Communication. 18(Supp 1), 185-196.
Mackert, M., Rew, L., Bonevac, D. A., Champlin, S. (2012). Older adolescents' perceptions and intentions regarding do-it-yourself genetic assessment services. Journal for Specialists in Pediatric Nursing. 17(2), 159-167.
Research Report
Mabry-Flynn, A., Champlin, S. (2019). Commentary: Consumer Perceptions of “Real” Women in Advertising. Media Report to Women. 47(2), .

Awarded Grants

Contracts, Grants and Sponsored Research

Contract
Carey, C. D. (Principal), O'Neill, L. (Co-Principal), Champlin, S. (Supporting), Heck, J. (Supporting), Carey, T. E. (Supporting), "Disparities in Healthcare Access for Individuals during the COVID-19 Pandemic," Sponsored by Robert Wood Johnson Foundation - Health Data 4 Action - COVID 19 Data Access Award, Private, Funded. (March 20212022).
Grant - Research
Evans, S. A. (Principal), Davis-McElligatt, J. (Co-Principal), Champlin, S. (Co-Principal), Smith, D. L. (Co-Principal), Olness, G. (Co-Principal), "What Health Looks Like: Using Graphic Medicine to Bring Underrepresented Voices Forward Through Public Library Health Literacy Programs," Sponsored by College of Information, University of North Texas, $5000 Funded. (November 13, 2020 – Present).
Kelly, A., Liang, L., Champlin, S., "Particulate Matter and Participation Study (PMAPS) for Texas," Sponsored by National Texas Fund for Geography Education Grant Program, National, $58397 Funded. (November 2020December 2021).
Chelliah, S. (Principal), Champlin, S. (Co-Principal), "RAPID: Collaborative Research: Providing useable COVID-19 health information to linguistically underserved people," Sponsored by National Science Foundation, Federal, $85774.00 Funded. (May 2020October 2021).
Champlin, S. (Principal), Cartwright, A. D. (Co-Principal), Evans, S. (Co-Principal), Henry, L. R. (Co-Principal), "Designing a Community-Driven Health Communications Toolkit to Engage Male Audiences," Sponsored by College of Liberal Arts and Social Sciences (CLASS) Scholarly and Creative Activity Award, University of North Texas, $4700 Funded. (November 2020July 31, 2021).
Champlin, S., Fischer, L., Liang, L., "Empowering and Mobilizing Communities: Examining the Intersection of Public Perceptions, the Built Environment, and Air Quality Levels to Foster Environmental Health Literacy," Sponsored by Office of Research and Innovation, University of North Texas, $5500 Funded. (December 1, 2020June 30, 2021).
McKee, M. (Principal), Hauser, P. (Co-Principal), Champlin, S. (Supporting), Paasche-Orlow, M. (Supporting), Mackert, M. (Supporting), "R01: Mechanisms of Health Literacy and Information Accessibility in the Deaf.," Sponsored by National Institute on Deafness and Other Communication Disorders., Federal, $3172613 Funded. (20152020).
Liang, L., Kelly, A., Champlin, S., "Build localized air pollution monitoring capacity using low-cost sensors and develop an air quality education program," Sponsored by University of North Texas, University of North Texas, $10685 Funded. (May 2020August 2020).
Champlin, S., "The Current State of Brand Responsibility: An Investigation of Current Practices, Pitfalls, and Future Goals," Sponsored by Faculty Success, University of North Texas, $1500 Funded. (September 2018October 2019).
Champlin, S., "Brand Activism in a Divisive Age: Are Brand-Cause Fit and Brand Authenticity Best Practices?," Sponsored by American Academy of Advertising, Other, $1000 Funded. (March 2019June 2019).
Phillips, B. (Principal), Gopal, K. V. (Co-Principal), Champlin, S. (Supporting), "Hearing Health Communication: Perception of Risk from Recreational Noise Exposure in Young Adults in the US," Sponsored by Texas Speech-Language-Hearing Foundation (TSHF) Lear Ashmore, State, $2000 Funded. (March 2018March 2019).
Champlin, S. (Supporting), Frith, J. (Supporting), Hlavacik, M. (Principal), Jensen, K. (Supporting), Lakes, R. (Supporting), Larke-Walsh, G. M. (Supporting), Marrero, M. (Supporting), Nogay, D. L. (Supporting), Vickery, J. (Supporting), "Research Colloquium in Communication-Allied Disciplines," Sponsored by Office of Faculty Success, University of North Texas, $12000 Funded. (September 1, 2016May 15, 2017).
Mackert, M. (Principal), Mabry, A. (Supporting), Champlin, S. (Supporting), Donovan, E. E. (Supporting), Pounders, K. (Supporting), "Health Literacy, Stigma, and Health Information Privacy: Barriers and Risks to Health Information Technology Adoption," Sponsored by The University of Texas at Austin, Other, $58195 Funded. (June 2015August 2015).
Grant - Service
Andrew, S. A. (Principal), Fischer, L. (Principal), Kelly, A. (Principal), Jang, H. S., Lund, A. (Principal), Champlin, S. (Co-Principal), Liang, L. (Principal), "PARSci Faculty Network Mentoring," Sponsored by UNT Office of Faculty Success, University of North Texas, $4300 Funded. (January 1, 2021January 1, 2022).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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