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Susan E. Watson

Title: Clinical Associate Professor

Department: Multidisciplinary Innovation

College: College of Applied and Collaborative Studies

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Texas Tech University, 2002
    Major: Agricultural & Applied Economics
    Dissertation: The Economics of Precision Farming in the Texas High Plains
  • MS, Texas A&M University, 1999
    Major: Agricultural Education
    Specialization: Marketing
    Dissertation: A Study of the Demographic and Program Variables Influencing Customer Satisfaction in the Texas Agricultural Extension Services
  • BS, Texas A&M University, 1998
    Major: Agricultural Economics
    Specialization: Marketing

Current Scheduled Teaching

ECON 1100.581Principles of MicroeconomicsSpring SDC 2025 Syllabus
ECON 1100.585Principles of MicroeconomicsSpring SDC 2025 Syllabus
BAAS 4100.401Managing a 21st Century CareerFall 2024 Syllabus
BAAS 4100.501Managing a 21st Century CareerFall 2024 Syllabus

Previous Scheduled Teaching

BAAS 3020.701Fundamentals of Inquiry and DiscoverySummer 8W1 2024 Syllabus SPOT
BAAS 4100.900Managing a 21st Century CareerSummer 8W1 2024 Syllabus SPOT
BAAS 4100.700Managing a 21st Century CareerSpring 8W2 2024 Syllabus SPOT
ECON 1100.581Principles of MicroeconomicsSpring SDC 2024 Syllabus SPOT
ECON 1100.585Principles of MicroeconomicsSpring SDC 2024 Syllabus SPOT
BAAS 4100.501Managing a 21st Century CareerFall 2023 Syllabus SPOT
BAAS 4100.700Managing a 21st Century CareerFall 8W2 2023 Syllabus SPOT
BAAS 4100.900Managing a 21st Century CareerFall 2023 Syllabus SPOT
BAAS 3020.700Fundamentals of Inquiry and DiscoverySummer 8W1 2023 Syllabus SPOT
BAAS 4100.900Managing a 21st Century CareerSummer 8W1 2023 Syllabus SPOT
BAAS 4100.700Managing a 21st Century CareerSpring 8W2 2023 Syllabus SPOT
ECON 1100.581Principles of MicroeconomicsSpring SDC 2023 Syllabus SPOT
ECON 1100.585Principles of MicroeconomicsSpring SDC 2023 Syllabus SPOT
BAAS 3020.700Fundamentals of Inquiry and DiscoveryFall 8W1 2022 Syllabus SPOT
SPDA 4012.501Internship IIIFall 8W2 2022 Syllabus
BAAS 4100.700Managing a 21st Century CareerFall 8W2 2022 Syllabus SPOT
BAAS 4100.901Managing a 21st Century CareerFall 8W1 2022 Syllabus SPOT
BAAS 3000.700Pathways to Civic EngagementSummer 8W1 2022 Syllabus SPOT
BAAS 3020.700Fundamentals of Inquiry and DiscoverySpring 8W1 2022 Syllabus SPOT
BAAS 4100.700Managing a 21st Century CareerSpring 8W2 2022 Syllabus SPOT
BAAS 3020.700Fundamentals of Inquiry and DiscoveryFall 8W1 2021 Syllabus SPOT
BAAS 3020.750Fundamentals of Inquiry and DiscoveryFall 8W1 2021 Syllabus SPOT
BAAS 3000.700Pathways to Civic EngagementFall 8W2 2021 Syllabus SPOT
BAAS 3000.750Pathways to Civic EngagementFall 8W2 2021 Syllabus SPOT
BAAS 4100.501Managing a 21st Century CareerSummer 8W1 2021 Syllabus SPOT
BAAS 4100.900Managing a 21st Century CareerSummer 8W1 2021 Syllabus SPOT
BAAS 4100.950Managing a 21st Century CareerSummer 8W1 2021 Syllabus SPOT
BAAS 3020.700Fundamentals of Inquiry and DiscoverySpring 8W1 2021 Syllabus
BAAS 3020.701Fundamentals of Inquiry and DiscoverySpring 8W1 2021 Syllabus
BAAS 3020.750Fundamentals of Inquiry and DiscoverySpring 8W1 2021 Syllabus
BAAS 3000.700Pathways to Civic EngagementSpring 8W2 2021 Syllabus SPOT
BAAS 3000.701Pathways to Civic EngagementSpring 8W2 2021 Syllabus SPOT
BAAS 3000.702Pathways to Civic EngagementSpring 8W2 2021 Syllabus SPOT
BAAS 3000.750Pathways to Civic EngagementSpring 8W2 2021 Syllabus SPOT
BAAS 3020.501Fundamentals of Inquiry and DiscoveryFall 2020 Syllabus SPOT
BAAS 3020.700Fundamentals of Inquiry and DiscoveryFall 8W1 2020 Syllabus SPOT
BAAS 3020.701Fundamentals of Inquiry and DiscoveryFall 8W1 2020 Syllabus SPOT
BAAS 3020.900Fundamentals of Inquiry and DiscoverySummer 8W1 2020 Syllabus SPOT
BAAS 3020.950Fundamentals of Inquiry and DiscoverySummer 8W1 2020 Syllabus SPOT
BAAS 3000.900Pathways to Civic EngagementSummer 8W1 2020 Syllabus SPOT
BAAS 3000.950Pathways to Civic EngagementSummer 8W1 2020 Syllabus SPOT
BAAS 3020.070Fundamentals of Inquiry and DiscoverySpring 2020 Syllabus
BAAS 3020.500Fundamentals of Inquiry and DiscoverySpring 2020 Syllabus
BAAS 3020.900Fundamentals of Inquiry and DiscoverySpring 2020 Syllabus
BAAS 3020.950Fundamentals of Inquiry and DiscoverySpring 2020 Syllabus
BAAS 4100.904Managing a 21st Century CareerSpring 2020 Syllabus
BAAS 3020.903Fundamentals of Inquiry and DiscoveryFall 2019 Syllabus SPOT
BAAS 3020.907Fundamentals of Inquiry and DiscoveryFall 2019 Syllabus SPOT
BAAS 3000.900Pathways to Civic EngagementFall 2019 Syllabus SPOT
BAAS 3000.901Pathways to Civic EngagementFall 2019 Syllabus SPOT
BAAS 3000.950Pathways to Civic EngagementFall 2019 Syllabus SPOT

Published Intellectual Contributions

    Abstracts and Proceedings

  • Watson, S.E., Fulton, K.A. (2024). Perceived Productivity In Virtual Teams: Implications For Higher Education Courses. Other. 75. Champaign, IL, Common Ground Research Network. https://ubi-learn.com/about/history/2024-conference
  • Watson, S.E. (2023). Price Premiums and Discounts for Online Degree Program Attributes: Implications for Digital Course Offerings. Other. 71. Champaign, IL, Common Ground Research Network. https://ubi-learn.com/about/history/2023-conference
  • Watson, S. (2020). How do Internal and External Environmental Factors Influence Student Success on Advanced Placement Examinations?. International Journal of Education Research. 15 (1) 1. Grambling, LA, Academy of Business and Public Administration Disciplines. https://www.iabpad.com/exploring-student-and-campus-attributes-affecting-pass-rates-on-subject-specific-advanced-placement-examinations/
  • Book Chapter

  • Du, X., Yang, J., Yu, M., Watson, S.E. (2024). Chapter 1. Market Overview of Health and Wellness Food Products. Book Title: Flavor-Associated Applications in Health and Wellness Food Products. (1) 3-19 of 426. New York, NY, Springer Nature. https://link.springer.com/chapter/10.1007/978-3-031-51808-9_1
  • Conference Proceeding

  • Cabrera, T., Sarasty, O., Watson, S.E., Gonzalez, M., Carpio, C.E. (2022). Traffic-Light Nutrition Labeling Use and Demand among Ecuadorian Children. American Journal of Agricultural Economics. Hoboken, NJ, Wiley. https://EconPapers.repec.org/RePEc:ags:aaea22:322586
  • Journal Article

  • Watson, S.E., Fulton, K.A., Ketron, S. (2024). Understanding student perceptions and motivations in non-traditional online degree completion programs: An exploratory case study. Other. 30 (2) 30. United States, SAGE Publications. https://journals.sagepub.com/eprint/QDA4TAPMU43UHJDVKN39/full
  • Watson, S., Yu, M., Guney, S. (2024). Student's Willingness to Pay for Degree Program Based on Attributes. Other. London, Taylor and Francis Online. https://doi.org/10.1080/08923647.2024.2355850
  • Watson, S., Fulton, K., Carpio, C., Boonsaeng, T. (2024). Virtual Student Teamwork in Higher Education: Is there a secret recipe for Productivity?. American Journal of Distance Education. 38 (1) 38-50. Centre County, Pennsylvania, Taylor & Francis Online. https://www.tandfonline.com/doi/full/10.1080/08923647.2022.2143700?src=
  • Cabrera, T., Carpio, C., Sarasty, O., Watson, S.E., Gonzalez, M. (2023). Traffic-light Nutrition Labeling Preferences among Children. Other. 11 (41) SpringerOpen. https://agrifoodecon.springeropen.com/
  • Shahbaz, P., Haq, S., Abbas, A., Azadi, H., Boz, I., Yu, M., Watson, S.E. (2023). Role of Farmers' Entrepreneurial Orientation, Women's Participation, and Information and Communication Technology Use in Responsible Farm Production: A Step Towards Sustainable Food Production. Other. 7 Switzerland, Frontiers Media S.A.. https://www.frontiersin.org/articles/10.3389/fsufs.2023.1248889/full?&utm_source=Email_to_authors_&utm_medium=Email&utm_content=T1_11.5e1_author&utm_campaign=Email_publication&field=&journalName=Frontiers_in_Sustainable_Food_Systems&id=1248889
  • Ye, F., Yang, Z., Yu, M., Watson, S.E. (2023). Can Market-Oriented Reform of Agricultural Subsidies Promote the Growth of Agricultural Green Total Factor Productivity? Empirical Evidence from Maize in China. Other. 13 (2) 251. Basil, Switzerland, MDPI. https://doi.org/10.3390/agriculture13020251
  • Watson, S. (2020). Exploring Student and Campus Attributes Affecting Pass Rates on Subject-Specific Advanced Placement Examinations. International Journal of Education Research. 15 (1) 16. Grambling, LA, Academy of Business and Public Administration Disciplines. http://www.iabpad.com/journals/international-journal-of-education-research/
  • Watson, S. (2020). Investigating Advanced Placement Performance Gaps in the Social Sciences. American International Journal of Social Science. 9 (1) 19-28. Houston, TX, Centre for Promoting Ideas. https://web.archive.org/web/20201106134702id_/http://aijssnet.com/journals/Vol_9_No_1_March_2019/4.pdf
  • Green, W., Watson, S., Kennedy, G., Miceli, C., Taboada, J. (2006). Forecasting Veterinary School Admission Probabilities for Undergraduate Student Profiles. Other. 33 (3) 441-446. Toronto, American Association of Veterinary Medical Colleges. https://www.ncbi.nlm.nih.gov/pubmed/17035222
  • Watson, S., Tucker, E., Hudson, D. (2006). Price Premiums and Discounts for Retail Marketing Attributes of Flat Iron Steak. Other. 84 (1) 19. Champaign, IL, American Society of Animal Science. https://www.researchgate.net/publication/295289667_Price_premiums_and_discounts_for_retail_marketing_attributes_of_flat_iron_steak
  • Watson, S., O, N.J., Kennedy, G., Rea, K. (2006). The Delta E-Commerce Connection: Preliminary Findings. Southern Rural Sociology. 21 (1) 25-36. Oxford, MS, Southern Rural Sociological Associaion. http://journalofruralsocialsciences.org/pages/Articles/SRS%202006%2021/1/SRS%202006%2021%201%2025-36.pdf
  • Watson, S., Nwoha, J., Kennedy, G., Rea, K. (2005). Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses. Journal of Agricultural and Applied Economics. 37 (3) 673-683. Cambridge, MA, Cambridge University Press. https://www.cambridge.org/core/journals/journal-of-agricultural-and-applied-economics/article/willingness-to-pay-for-information-programs-about-ecommerce-results-from-a-convenience-sample-of-rural-louisiana-businesses/9F764C2877D989872419D38143299168
  • Watson, S., Tucker, E., Hudson, D. (2005). Consumer Willingness to Pay for Attributes of Flat Iron Steak. Southwestern Economic Review. 37 (3) 8. Canyon, TX, Southwestern Society of Economists. https://swer.wtamu.edu/sites/default/files/Data/93-100-86-326-1-PB.pdf
  • Watson, S. (2005). Future Agricultural Leaders' Perceptions on Their Industry. Other. March 2005 39-43. https://www.nactateachers.org/index.php/vol-49-num-1-march-2005-sp-1696033641/354-future-agricultural-leaders-perceptions-on-their-industry
  • Watson, S., Seagarra, E., Lascano, R., Bronson, K., Schubert, A. (2005). Guidelines for Recommending Precision Agriculture in Southern Crops. Other. 43 (2) https://www.joe.org/joe/2005april/rb7.php

Contracts, Grants and Sponsored Research

    Grant - Research

  • Watson, S. (Co-Principal), "USDA’s Fund for Rural American: Co-PI. “Diversifying the Economy of the Lower Mississippi Delta by Developing E-Commerce Businesses.”," sponsored by USDA, State, $539680 Funded. (2001 - 2006).
  • Watson, S. (Principal), "Travel Grant - Louisiana Tech University," sponsored by Louisiana Tech University, State, $607.45 Funded. (2005 - 2005).
  • Watson, S. (Co-Principal), "USDA’s Southern Region Sustainable Agriculture Research and Education (SARE)," sponsored by USDA, Federal, $10000.00 Funded. (2003 - 2005).
  • Watson, S. (Principal), "“Future Agricultural Leader’s Perceptions on Their Industry.”," sponsored by Agriculture and Natural Sciences Grant - Louisiana Tech University, State, $505.00 Funded. (2003 - 2004).
  • Watson, S. (Principal), "Mississippi State University Advanced Spatial Technologies Grant," sponsored by Mississippi State University, State, $5000.00 Funded. (2003 - 2003).
  • Watson, S. (Principal), "Texas A&M Precision Agricultural Initiative Grant," sponsored by Texas A&M University, State, $5000.00 Funded. (2003 - 2003).
  • Sponsored Research

  • Watson, S. (Supporting), "UNTW -Shipping/Receiving Study," sponsored by UNTW, University of North Texas, $38000 Funded. (2021 - 2021).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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