Faculty Profile
Susan Watson
Title
Clinical Associate Professor
Department
Multidisciplinary Innovation
College
College of Applied and Collaborative Studies
-
Frisco Landing353 LL
- Susan.Watson@unt.edu
- (972) 668-7327
Curriculum Vitae
Education
PhD, Texas Tech University, 2002.
Major: Agricultural & Applied Economics
Dissertation Title: The Economics of Precision Farming in the Texas High Plains
MS, Texas A&M University, 1999.
Major: Agricultural Education
Degree Specialization: Marketing
Dissertation Title: A Study of the Demographic and Program Variables Influencing Customer Satisfaction in the Texas Agricultural Extension Services
BS, Texas A&M University, 1998.
Major: Agricultural Economics
Degree Specialization: Marketing
Current Scheduled Teaching*
BAAS 3020.701, Fundamentals of Inquiry and Discovery, Summer 2024 Syllabus
BAAS 4100.900, Managing a 21st Century Career, Summer 2024 Syllabus
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Previous Scheduled Teaching*
BAAS 4100.700, Managing a 21st Century Career, Spring 8W2 2024 Syllabus
ECON 1100.581, Principles of Microeconomics, Spring SDC 2024 Syllabus
ECON 1100.585, Principles of Microeconomics, Spring SDC 2024 Syllabus
SPDA 4012.501, Internship III, Fall 8W2 2022 Syllabus
BAAS 3020.700, Fundamentals of Inquiry and Discovery, Spring 8W1 2021 Syllabus
BAAS 3020.701, Fundamentals of Inquiry and Discovery, Spring 8W1 2021 Syllabus
BAAS 3020.750, Fundamentals of Inquiry and Discovery, Spring 8W1 2021 Syllabus
BAAS 3020.070, Fundamentals of Inquiry and Discovery, Spring 2020 Syllabus
BAAS 3020.500, Fundamentals of Inquiry and Discovery, Spring 2020 Syllabus
BAAS 3020.900, Fundamentals of Inquiry and Discovery, Spring 2020 Syllabus
BAAS 3020.950, Fundamentals of Inquiry and Discovery, Spring 2020 Syllabus
BAAS 4100.904, Managing a 21st Century Career, Spring 2020 Syllabus
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Published Publications
Published Intellectual Contributions
Abstracts and Proceedings
Watson, S. (2020). How do Internal and External Environmental Factors Influence Student Success on Advanced Placement Examinations?. International Journal of Education Research. 15(1), 1. Grambling, LA: Academy of Business and Public Administration Disciplines. https://www.iabpad.com/exploring-student-and-campus-attributes-affecting-pass-rates-on-subject-specific-advanced-placement-examinations/
Book Chapter
Du, X., Yang, J., Yu, M., Watson, S. E. (2024). Chapter 1. Health and wellness food products: consumer needs, food industry, and trend. Book Title: Flavor-Associated Applications in Health and Wellness Food Products. (1), 3-19 of 426. New York, NY: Springer Nature. https://link.springer.com/chapter/10.1007/978-3-031-51808-9_1
Conference Proceeding
Cabrera, T., Sarasty, O., Watson, S. E., Gonzalez, M., Carpio, C. E. (2022). Traffic-Light Nutrition Labeling Use and Demand among Ecuadorian Children. American Journal of Agricultural Economics. Hoboken, NJ: Wiley. https://EconPapers.repec.org/RePEc:ags:aaea22:322586
Journal Article
Watson, S., Fulton, K., Carpio, C., Boonsaeng, T. (2024). Virtual Student Teamwork in Higher Education: Is there a secret recipe for Productivity?. American Journal of Distance Education. 38(1), 38-50. Centre County, Pennsylvania: Taylor & Francis Online. https://www.tandfonline.com/doi/full/10.1080/08923647.2022.2143700?src=
Watson, S. E., Fulton, K. A., Ketron, S. (2024). Understanding student perceptions and motivations in non-traditional online degree completion programs: An exploratory case study. Other. United States: SAGE Publications. https://journals.sagepub.com/eprint/QDA4TAPMU43UHJDVKN39/full
Cabrera, T., Carpio, C., Sarasty, O., Watson, S. E., Gonzalez, M. (2023). Traffic-light Nutrition Labeling Preferences among Children. Other. 11(41), . SpringerOpen. https://agrifoodecon.springeropen.com/
Shahbaz, P., Ul Haq, S., Abbas, A., Azadi, H., Boz, I., Yu, M., Watson, S. E. (2023). Role of Farmers' Entrepreneurial Orientation, Women's Participation, and Information and Communication Technology Use in Responsible Farm Production: A Step Towards Sustainable Food Production. Other. 7, . Switzerland: Frontiers Media S.A.. https://www.frontiersin.org/articles/10.3389/fsufs.2023.1248889/full?&utm_source=Email_to_authors_&utm_medium=Email&utm_content=T1_11.5e1_author&utm_campaign=Email_publication&field=&journalName=Frontiers_in_Sustainable_Food_Systems&id=1248889
Ye, F., Yang, Z., Yu, M., Watson, S. E. (2023). Can Market-Oriented Reform of Agricultural Subsidies Promote the Growth of Agricultural Green Total Factor Productivity? Empirical Evidence from Maize in China. Other. 13(2), 251. Basil, Switzerland: MDPI. https://doi.org/10.3390/agriculture13020251
Watson, S. (2020). Exploring Student and Campus Attributes Affecting Pass Rates on Subject-Specific Advanced Placement Examinations. International Journal of Education Research. 15(1), 16. Grambling, LA: Academy of Business and Public Administration Disciplines. http://www.iabpad.com/journals/international-journal-of-education-research/
Watson, S. (2020). Investigating Advanced Placement Performance Gaps in the Social Sciences. American International Journal of Social Science. 9(1), 19-28. Houston, TX: Centre for Promoting Ideas. https://web.archive.org/web/20201106134702id_/http://aijssnet.com/journals/Vol_9_No_1_March_2019/4.pdf
Green, W., Watson, S., Kennedy, G., Miceli, C., Taboada, J. (2006). Forecasting Veterinary School Admission Probabilities for Undergraduate Student Profiles. Other. 33(3), 441-446. Toronto: American Association of Veterinary Medical Colleges. https://www.ncbi.nlm.nih.gov/pubmed/17035222
Watson, S., Tucker, E., Hudson, D. (2006). Price Premiums and Discounts for Retail Marketing Attributes of Flat Iron Steak. Other. 84(1), 19. Champaign, IL: American Society of Animal Science. https://www.researchgate.net/publication/295289667_Price_premiums_and_discounts_for_retail_marketing_attributes_of_flat_iron_steak
Watson, S., O, N. J., Kennedy, G., Rea, K. (2006). The Delta E-Commerce Connection: Preliminary Findings. Southern Rural Sociology. 21(1), 25-36. Oxford, MS: Southern Rural Sociological Associaion. http://journalofruralsocialsciences.org/pages/Articles/SRS%202006%2021/1/SRS%202006%2021%201%2025-36.pdf
Watson, S., Nwoha, J., Kennedy, G., Rea, K. (2005). Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses. Journal of Agricultural and Applied Economics. 37(3), 673-683. Cambridge, MA: Cambridge University Press. https://www.cambridge.org/core/journals/journal-of-agricultural-and-applied-economics/article/willingness-to-pay-for-information-programs-about-ecommerce-results-from-a-convenience-sample-of-rural-louisiana-businesses/9F764C2877D989872419D38143299168
Watson, S., Tucker, E., Hudson, D. (2005). Consumer Willingness to Pay for Attributes of Flat Iron Steak. Southwestern Economic Review. 37(3), 8. Canyon, TX: Southwestern Society of Economists. https://swer.wtamu.edu/sites/default/files/Data/93-100-86-326-1-PB.pdf
Watson, S. (2005). Future Agricultural Leaders' Perceptions on Their Industry. Other. March 2005, 39-43. https://www.nactateachers.org/index.php/vol-49-num-1-march-2005-sp-1696033641/354-future-agricultural-leaders-perceptions-on-their-industry
Watson, S., Seagarra, E., Lascano, R., Bronson, K., Schubert, A. (2005). Guidelines for Recommending Precision Agriculture in Southern Crops. Other. 43(2), . https://www.joe.org/joe/2005april/rb7.php
Awarded Grants
Contracts, Grants and Sponsored Research
Grant - Research
Watson, S. (Co-Principal), "USDA’s Fund for Rural American: Co-PI. “Diversifying the Economy of the Lower Mississippi Delta by Developing E-Commerce Businesses.”," Sponsored by USDA, State, $539680 Funded. (2001 – 2006).
Watson, S. (Principal), "Travel Grant - Louisiana Tech University," Sponsored by Louisiana Tech University, State, $607.45 Funded. (2005 – 2005).
Watson, S. (Co-Principal), "USDA’s Southern Region Sustainable Agriculture Research and Education (SARE)," Sponsored by USDA, Federal, $10000.00 Funded. (2003 – 2005).
Watson, S. (Principal), "“Future Agricultural Leader’s Perceptions on Their Industry.”," Sponsored by Agriculture and Natural Sciences Grant - Louisiana Tech University, State, $505.00 Funded. (2003 – 2004).
Watson, S. (Principal), "Mississippi State University Advanced Spatial Technologies Grant," Sponsored by Mississippi State University, State, $5000.00 Funded. (2003 – 2003).
Watson, S. (Principal), "Texas A&M Precision Agricultural Initiative Grant," Sponsored by Texas A&M University, State, $5000.00 Funded. (2003 – 2003).
Sponsored Research
Watson, S. (Supporting), "UNTW -Shipping/Receiving Study," Sponsored by UNTW, University of North Texas, $38000 Funded. (April 9, 2021 – July 1, 2021).
| Overall Summative Rating |
Challenge and Engagement Index |
Response Rate |
|---|---|---|
out of 5 |
out of 7 |
% of students responded |
- Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
- Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was