Soona Park

Previous Scheduled Teaching

Published Intellectual Contributions

Book Chapter

• Liu, Y., Mohamed, M.E., Park, S., Lehto, X.Y. (2022). Human-Automation Interaction in Hospitality and Tourism: Toward a Frictionless Experience. Human-Automation Interaction: Manufacturing, Services and User Experience.

Journal Article

• Park, S., Gim, J., Kim, S., Kim, H. (2025). From Guests to Owners: The Power of Reactive Personalization in Shaping Perceived Ownership in Hotels. Journal of Hospitality and Tourism Management. Science Direct.
• Park, S., Kang, J. (2025). Combating implicit racial bias against hosts in peer-to-peer marketplaces: Insights from availability bias and self-disclosure theory. International Journal of Hospitality Management. Elsevier.
• Gim, J., Kim, S., Park, S., Kim, H. (2025). Traveling alone, reviewing differently: Identifying distinctive hotel evaluation behaviors of solo travelers. Journal of Travel & Tourism Marketing. Taylor & Francis.
• Park, S., Lee, J., Lehto, X.Y. (2024). Transforming Hotel Lobbies via Community-Centered Design: Crafting a Vibrant Social Hub for Guests. Journal of Hospitality and Tourism Research. Sage Journals.
• Park, S., Kim, H., Kim, S., Gim, J. (2024). Tipping and Automated Services in RestaurantsThe Role of Tip Requesting and Social Obligation During the Automated Service Era. International Journal of Hospitality & Tourism Administration. Taylor & Francis.
• Kim, S., Gim, J., Kim, H., Park, S. (2024). How Can Hotels Co-create Value through the Localized Mini Bar in the Room: Discrete Choice Modeling Approach with CSR Strategies with Local Products. Journal of Travel & Tourism Marketing. London, Taylor & Francis.
• Kim, H., Park, S. (2024). Barista Robots with Human Appeal: Unraveling the Impact of Anthropomorphism, Human Presence, and Perceived Financial Constraints on Consumer Behavior. International Journal of Hospitality Management. Elsevier.
• Park, S. (2024). Strategies for Coping with Business Travel Stressors: Enhancing Business Travel Satisfaction through Leisure Activities. International Journal of Tourism Research. Wiley.
• Park, S., Lehto, X.Y., Kang, J. (2024). Balancing Work and Leisure: Unraveling Constraints on Work-Leisure Integration in Bleisure Travel. International Journal of Hospitality & Tourism Administration. Taylor & Francis.
• Lehto, X.Y., Park, S., Mohamed, M.E. (2023). Traveler attitudes toward biometric data-enabled hotel services: Can risk education play a role?. Cornell Hospitality Quarterly. 64 (1) Sage.
• Park, S., Lehto, X.Y. (2022). Automated, human, or semi-automated service in restaurants? An investigation of technology-enabled service designs and customer attribution. International Journal of Hospitality Management. 104 Elsevier.
• Park, S., Kang, J. (2022). More is not always better: determinants of choice overload and satisfaction with customization in fast casual restaurants. Journal of Hospitality Marketing & Management. 31 (2) Taylor & Francis.
• Huan, C., Park, S., Kang, J. (2021). Panic buying: Modeling what drives it and how it deteriorates emotional well‐being. Family and Consumer Sciences Research Journal. 50 (2) Wiley.
• Park, S., Lehto, X.Y. (2021). Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis. Journal of Travel & Tourism Marketing. 38 (7) Taylor & Francis.
• Park, S., Kwun, D.J., Park, J., Bufquin, D. (2021). Service quality dimensions in hotel service delivery options: Comparison between human interaction service and self-service technology. International Journal of Hospitality & Tourism Administration. 23 (5) Taylor & Francis.
• Park, S., Lehto, X.Y. (2021). Self-service technology kiosk design for restaurants: An QFD application. International Journal of Hospitality Management. 92 Elsevier.
• Lehto, X.Y., Davari, D., Park, S. (2020). Transforming the guest–host relationship: A convivial tourism approach. International Journal of Tourism Cities. 6 (4)
• Torres, E.N., Milman, A., Park, S. (2019). Customer delight and outrage in theme parks: A roller coaster of emotions. International Journal of Hospitality & Tourism Administration. 22 (3) Taylor & Francis.

Contracts, Grants and Sponsored Research

Fellowship

• Park, S., "West Federation CHRIE Scholarship," sponsored by West Federation Council on Hotel, Restaurant and Institutional Education (WFCHRIE), National, $500 Funded. (2025 - 2025).

Grant - Research

• Park, S. (Principal), Chakraborty, S. (Co-Principal), "CMHT Faculty Collaborative Research Grant," sponsored by Center for Consumer Insights and Innovations, University of North Texas, $2500 Funded. (2024).