Faculty Profile

Thuy Nguyen

Title
Clinical Assistant Professor
Department
Marketing
College
College of Business
Clinical Assistant Professor
Marketing
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of North Texas, 2014. 
Major: Marketing
MBA, Southern Methodist University, 2005. 
Major: Strategy and Entrepreneurship
Degree Specialization: Entrepreneurial Strategy
BBA, University of North Texas, 1998. 
Major: Marketing





          

        
                

          
Current Scheduled Teaching*


          
MKTG 3710.007, Marketing Research and Analytics, Summer 2024 
MKTG 5250.080, Advanced Marketing Research and Analytics, Spring 2024 
MKTG 3700.001, Marketing Metrics, Spring 2024 Syllabus
MKTG 3700.807, Marketing Metrics, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 3700.001, Marketing Metrics, Fall 2023 Syllabus SPOT
                    

                    MKTG 3710.002, Marketing Research and Analytics, Fall 2023 Syllabus SPOT
                    

                    MKTG 3710.003, Marketing Research and Analytics, Fall 2023 Syllabus SPOT
                    

                    MKTG 3710.007, Marketing Research and Analytics, Summer 5W1 2023 Syllabus SPOT
                    

                    MKTG 5250.080, Advanced Marketing Research and Analytics, Spring 8W2 2023 Syllabus SPOT
                    

                    MKTG 4951.001, Honors College Capstone Thesis, Spring 2023 Syllabus
                    

                    MKTG 3700.001, Marketing Metrics, Spring 2023 Syllabus SPOT
                    

                    MKTG 3700.807, Marketing Metrics, Spring 3W1 2023 Syllabus SPOT
                    

                    MKTG 3710.002, Marketing Research and Analytics, Spring 2023 Syllabus SPOT
                    

                    MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Fall 2022 Syllabus SPOT
                    

                    MKTG 3700.001, Marketing Metrics, Fall 2022 Syllabus SPOT
                    

                    MKTG 3710.002, Marketing Research and Analytics, Fall 2022 Syllabus SPOT
                    

                    MKTG 3660.001, Advertising Management, Spring 2022 Syllabus SPOT
                    

                    MKTG 3700.001, Marketing Metrics, Spring 2022 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Spring 2022 Syllabus SPOT
                    

                    MKTG 3700.001, Marketing Metrics, Fall 2021 Syllabus SPOT
                    

                    MKTG 3700.001, Marketing and Money, Fall 2014 Syllabus
                    

                    MKTG 4520.007, Marketing Channels and Strategic Partnerships, Fall 2014 Syllabus
                    

                    MKTG 3700.001, MARKETING AND MONEY, Summer 10W 2014 
                    

                    MKTG 3700.001, Marketing and Money, Summer 5W1 2014 
                    

                    MKTG 3700.001, Marketing and Money, Summer 3W1 2014 Syllabus
                    

                    MKTG 3700.004, Marketing and Money, Spring 2014 
                    

                    MKTG 4520.002, Marketing Channels and Strategic Partnerships, Fall 2013 
                    

                    MKTG 3700.001, Marketing and Money, Summer 5W2 2013 
                    

                    MKTG 3700.001, Marketing and Money, Summer 5W1 2013 Syllabus
                    

                    MKTG 3710.003, Marketing Research and Information Technology, Spring 2013 
                    

                    MKTG 4520.003, Marketing Channels and Strategic Partnerships, Fall 2012 
                    

                    MKTG 4520.002, Marketing Channels and Strategic Partnerships, Spring 2012 
                    

                    MKTG 4520.003, Marketing Channels and Strategic Partnerships, Fall 2011 

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Conference Proceeding
Nguyen, T. D., Yaghi, M., Ganesh, G., Blankson, C.  Organization- versus Employees-Level Diversity Inclusion Equity Performances: Social and Economic Fitness in Higher Education. 
Nguyen, T. D., Widner, M., Khanal, A.  (2022). The Influences of Religiosity on Brand Engagement and DisEngagement. 
Blankson, C., Nguyen, T., Elliot, E. A., Panda, S., Ahmed, S. A., Msweli, P.  (2022). Africa Meets America: The Impact of Collectivism and Individualism on Attitude towards Shopping.  Accra, University of Ghana, Ghana: Academy of African Business and Development (AABD). https://theaabd.org/
Nguyen, T. D., Sun, Q., Ganesh, G.  (2020). The Effects of Attainment of Preferred Service Brand on Customer Journey. 
Nguyen, T. D., Ganesh, G.  (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement. Marketing Educator Association Conference. 
Nguyen, T. D., Ganesh, G.  (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement: A Comparison Study. China Marketing International Conference. 
Nguyen, T.  (2018). Utility of Religious Goods. American Marketing Association. 
Nguyen, T.  (2017). How Sustainable Are you? Sustainability Consumers' Reactions to Corporate Social Responsibility. American Marketing Association. 
Nguyen, T.  (2017). Self-control and Controlling Consumption Practices: A Cross-Cultural Study. American Marketing Association Public Policy Conference. 
Nguyen, T.  (2016). The Impacts of A3 on 4Ps. Society of Marketing Advances Conference. 
Hsu, S., Pelton, L., Nguyen, T. D. (2013). Consumers' Willingness to Patronize Foreign-Based Business Format Franchises. Academy of Marketing Science - World Marketing Congress 2013. 
Nguyen, T., Dadzie, C., Davari, A.  (2013). Does Brand Equity mean Brand Equity? An Empirical Study of Consumers Based Brand Equity and Financial Based Brand Equity. American Marketing Association. 
Nguyen, T., Ngamsiriudom, W.  (2013). Intra-identity Negotiation and Consumption Attitudes: The Role of Self-discrepancy. Academy of Marketing Science Annual Conference. 
Nguyen, T., Ngamsiriudom, W., Pelton, L.  (2013). It's personal, it's not business: The Effects of Moods on Advertisements Recall. Academy of Marketing Science - World Marketing Congress 2013. 
Nguyen, T., Ngamsiriudom, W., Pelton, L.  (2013). Local or Global: The Effects of Generation Y' Ethnic Struggles and Cultural Values. Academy of Marketing Science Annual Conference. 
Nguyen, T., Paswan, A.  (2013). Self-control and Sustainable Consumer Behavior. Academy of Marketing Science Annual Conference. 
Ngamsiriudom, W., Nguyen, T. D. (2012). Can 15 Minutes Put You in Good Hands? Revisiting Attribution Theory in Celebrity Endorsements. AMA Conference. 
Ma, M., Nguyen, T. D., Gai, L., Ngamsiriudom, W.  (2012). From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students. AMS World Marketing Congress - Cultural Perspectives in Marketing. 
Nguyen, T. D., Pelton, L. E., Ngamsiriudom, W.  (2012). My Mirror Speaks: The Moderating Role of Self-discrepancy on Conspicuous and Sustainable Consumer Behaviors. AMA Conference. 
Journal Article
Nguyen, T. D., Qin, S., Ganesh, G.  (2023). Customer Service Brand Engagement among International Students in the U.S.: The Roles of Preferred Service Brand Attainment and Customer Experience. Journal of Applied Marketing Theory. 
Blankson, C., Nguyen, T.  (2022). The Relationship between CSR and CBBE in sub-Saharan Africa: The Moderating Role of Consumer Perceived Value.. Journal of African Business. 
Nguyen, T.  (2022). Impact of Basic Psychological Needs on Organizational Justice and Helping Behavior: A Self-Determination. 
Nguyen, T., Ganesh, G.  (2019). Exploring Study Abroad Journey: Chinese and Indian Students in U.S. Higher Education.. Journal of International Consumer Marketing. 
Nguyen, T., Ganesh, G.  (2019). Exploring the Role of Decision-Making Factors in International Student Marketing Engagement. Journal of Product & Brand Management. 
Nguyen, T.  (2019). Self-control and Sustainability Consumption: Findings from a Cross-Cultural Study. Journal of International Consumer Marketing. 
Nguyen, T., Blankson, C.  (2019). The Invisible Identity in a Visible World: How Religiosity Mediates Consumer Culture and the Marketplace. Journal of Product & Brand Management. 
Nguyen, T., Paswan, A.  (2018). Allocation of Salespeople's Resources for Generating New Sales Opportunities across Four Types of Customers. Industrial Marketing Management. 
Nguyen, T.  (2017). A Multi-Analytical Examination of the Self-Control Concept. 
Yu, A. B., Nguyen, T. D., Petrie, T. A. (2016). The Jeremy Lin Effect:  Being an Asian Sport Psychology Consultant in a Black and White World. Journal of Clinical Sport Psychology. 10, 289-308. https://journals.humankinetics.com/journal/jcsp
Cai, Y., McClinchie, E., Price, A., Nguyen, T. D., Gidda, S. K., Watt, S. C., Yurchenko, O., Park, S., Sturtevant, D., Mullen, R. T., Dyer, J. M., Chapman, K. D. (2016). Mouse fat storage-inducing transmembrane protein 2 (FIT2) promotes lipid droplet accumulation in plants.. Plant Biotechnology Journal. http://onlinelibrary.wiley.com/doi/10.1111/pbi.12678/full
Nguyen, T., Guzman, F.  (2015). Intellectual Capital through the Eyes of the Consumer. Journal of Product & Brand Management. 
Nguyen, T.  (2015). Interrelationships among Facets of Self, Motivation, and Conspicuous and Sustainable Consumption Behavior. 
Paswan, A. K., Nguyen, T.  (2014). Consumer Reaction to Price Increase: An Investigation in Gasoline Industry. Journal of Product & Brand Management. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Grant - Research   
Nguyen, T. D., "How Consumers’ Invisible Identity and Corporate Ideology Impact Brand (Dis)Engagement," Sponsored by Dean of COBA, University of North Texas, $5000 Funded. (July 1, 2023 – July 1, 2023).
Nguyen, T. D. (Principal), "2023 NTT Outstanding Researcher Award," Sponsored by G. Brint Ryan College of Business, University of North Texas, $2500 Funded. (June 1, 2023 – June 1, 2023).
Nguyen, T. D., "The Impact of DEI on HEI," Sponsored by Dean of COBA, University of North Texas, $10000 Funded. (July 2022 – July 2022).
Nguyen, T. D., "The New Judas: Brand Betrayal in Cancel Culture," Sponsored by Midwestern State University, Other, $1500 Funded. (May 2021 – August 2021).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

		CLOSE