Thuy D. Nguyen

Previous Scheduled Teaching

Published Intellectual Contributions

Conference Proceeding

• Nguyen, T.D., Pavur, R.J., Ganesh, G. (2024). The Power of Media in Shaping Preferences for the United Nations Sustainable Development Goals. AMA Marketing and Public Policy Conference.
• Nguyen, T.D., Pavur, R.J., Ganesh, G. (2024). A Framework in Linking Media to United Nations Sustainable Development Goals.
• Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C. Organization- versus Employees-Level Diversity Inclusion Equity Performances: Social and Economic Fitness in Higher Education.
• Nguyen, T.D., Widner, M., Khanal, A. (2022). The Influences of Religiosity on Brand Engagement and DisEngagement.
• Blankson, C., Nguyen, T., Elliot, E.A., Panda, S., Ahmed, S.A., Msweli, P. (2022). Africa Meets America: The Impact of Collectivism and Individualism on Attitude towards Shopping. Accra, University of Ghana, Ghana, Academy of African Business and Development (AABD). https://theaabd.org/
• Nguyen, T.D., Sun, Q., Ganesh, G. (2020). The Effects of Attainment of Preferred Service Brand on Customer Journey.
• Nguyen, T.D., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement. Marketing Educator Association Conference.
• Nguyen, T.D., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement: A Comparison Study. China Marketing International Conference.
• Nguyen, T. (2018). Utility of Religious Goods. American Marketing Association.
• Nguyen, T. (2017). How Sustainable Are you? Sustainability Consumers' Reactions to Corporate Social Responsibility. American Marketing Association.
• Nguyen, T. (2017). Self-control and Controlling Consumption Practices: A Cross-Cultural Study. American Marketing Association Public Policy Conference.
• Nguyen, T. (2016). The Impacts of A3 on 4Ps. Society of Marketing Advances Conference.
• Hsu, S., Pelton, L., Nguyen, T.D. (2013). Consumers' Willingness to Patronize Foreign-Based Business Format Franchises. Academy of Marketing Science - World Marketing Congress 2013.
• Nguyen, T., Dadzie, C., Davari, A. (2013). Does Brand Equity mean Brand Equity? An Empirical Study of Consumers Based Brand Equity and Financial Based Brand Equity. American Marketing Association.
• Nguyen, T., Ngamsiriudom, W. (2013). Intra-identity Negotiation and Consumption Attitudes: The Role of Self-discrepancy. Academy of Marketing Science Annual Conference.
• Nguyen, T., Ngamsiriudom, W., Pelton, L. (2013). It's personal, it's not business: The Effects of Moods on Advertisements Recall. Academy of Marketing Science - World Marketing Congress 2013.
• Nguyen, T., Ngamsiriudom, W., Pelton, L. (2013). Local or Global: The Effects of Generation Y' Ethnic Struggles and Cultural Values. Academy of Marketing Science Annual Conference.
• Nguyen, T., Paswan, A. (2013). Self-control and Sustainable Consumer Behavior. Academy of Marketing Science Annual Conference.
• Ngamsiriudom, W., Nguyen, T.D. (2012). Can 15 Minutes Put You in Good Hands? Revisiting Attribution Theory in Celebrity Endorsements. AMA Conference.
• Ma, M., Nguyen, T.D., Gai, L., Ngamsiriudom, W. (2012). From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students. AMS World Marketing Congress - Cultural Perspectives in Marketing.
• Nguyen, T.D., Pelton, L.E., Ngamsiriudom, W. (2012). My Mirror Speaks: The Moderating Role of Self-discrepancy on Conspicuous and Sustainable Consumer Behaviors. AMA Conference.

Journal Article

• Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C., Paswan, A.K. (2024). Diversity Equity Inclusion Initiatives and Service Brand Performance. Journal of Product & Brand Management.
• Nguyen, T.D., Qin, S., Ganesh, G. (2023). Customer Service Brand Engagement among International Students in the U.S.: The Roles of Preferred Service Brand Attainment and Customer Experience. Journal of Applied Marketing Theory.
• Blankson, C., Nguyen, T. (2022). The Relationship between CSR and CBBE in sub-Saharan Africa: The Moderating Role of Consumer Perceived Value.. Journal of African Business.
• Nguyen, T. (2022). Impact of Basic Psychological Needs on Organizational Justice and Helping Behavior: A Self-Determination.
• Nguyen, T., Ganesh, G. (2019). Exploring Study Abroad Journey: Chinese and Indian Students in U.S. Higher Education.. Journal of International Consumer Marketing.
• Nguyen, T., Ganesh, G. (2019). Exploring the Role of Decision-Making Factors in International Student Marketing Engagement. Journal of Product & Brand Management.
• Nguyen, T. (2019). Self-control and Sustainability Consumption: Findings from a Cross-Cultural Study. Journal of International Consumer Marketing.
• Nguyen, T., Blankson, C. (2019). The Invisible Identity in a Visible World: How Religiosity Mediates Consumer Culture and the Marketplace. Journal of Product & Brand Management.
• Nguyen, T., Paswan, A. (2018). Allocation of Salespeople's Resources for Generating New Sales Opportunities across Four Types of Customers. Industrial Marketing Management.
• Nguyen, T. (2017). A Multi-Analytical Examination of the Self-Control Concept.
• Yu, A.B., Nguyen, T.D., Petrie, T.A. (2016). The Jeremy Lin Effect: Being an Asian Sport Psychology Consultant in a Black and White World. Journal of Clinical Sport Psychology. 10 289-308. https://journals.humankinetics.com/journal/jcsp
• Cai, Y., McClinchie, E., Price, A., Nguyen, T.D., Gidda, S.K., Watt, S.C., Yurchenko, O., Park, S., Sturtevant, D., Mullen, R.T., Dyer, J.M., Chapman, K.D. (2016). Mouse fat storage-inducing transmembrane protein 2 (FIT2) promotes lipid droplet accumulation in plants.. Plant Biotechnology Journal. http://onlinelibrary.wiley.com/doi/10.1111/pbi.12678/full
• Nguyen, T., Guzman, F. (2015). Intellectual Capital through the Eyes of the Consumer. Journal of Product & Brand Management.
• Nguyen, T. (2015). Interrelationships among Facets of Self, Motivation, and Conspicuous and Sustainable Consumption Behavior.
• Paswan, A.K., Nguyen, T. (2014). Consumer Reaction to Price Increase: An Investigation in Gasoline Industry. Journal of Product & Brand Management.

Contracts, Grants and Sponsored Research

Grant - Research

• Nguyen, T.D., "Navigating Bullshit: A Moderated Mediation Model on the Trade-Offs Between United Nations' Morally Progressive- versus Survival-Related Goals," sponsored by Dean of COBA, University of North Texas, $5000 Funded. (2024 - 2024).
• Nguyen, T.D., "How Consumers’ Invisible Identity and Corporate Ideology Impact Brand (Dis)Engagement," sponsored by Dean of COBA, University of North Texas, $5000 Funded. (2023 - 2023).
• Nguyen, T.D. (Principal), "2023 NTT Outstanding Researcher Award," sponsored by G. Brint Ryan College of Business, University of North Texas, $2500 Funded. (2023 - 2023).
• Nguyen, T.D., "The Impact of DEI on HEI," sponsored by Dean of COBA, University of North Texas, $10000 Funded. (2022 - 2022).
• Nguyen, T.D., "The New Judas: Brand Betrayal in Cancel Culture," sponsored by Midwestern State University, Other, $1500 Funded. (2021 - 2021).