Faculty Profile

Vinu Simon

Title
Adjunct Faculty
Department
Marketing
College
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
DBA, University of Manchester, 2018. 
Major: Marketing
Degree Specialization: Consumer Behavior
Dissertation Title: A New Passage to India: Tapping into the Indian American Market and Beyond
MBA, Cornell University, 2009. 
Major: Business Administration
Degree Specialization: General Management & Marketing
MS, Southern Methodist University, 2002. 
Major: Systems Engineering





          

        
                

          
Current Scheduled Teaching*


          
MKTG 3660.007, Advertising Management, Summer 2024 
MKTG 3660.002, Advertising Management, Spring 2024 Syllabus
MKTG 4120.003, Consumer Behavior, Spring 2024 Syllabus
MKTG 4120.501, Consumer Behavior, Spring 2024 Syllabus
MKTG 3650.003, Foundations of Marketing Practice, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 4120.001, Consumer Behavior, Fall 2023 Syllabus SPOT
                    

                    MKTG 4120.003, Consumer Behavior, Fall 2023 Syllabus SPOT
                    

                    MKTG 4120.501, Consumer Behavior, Fall 2023 Syllabus SPOT
                    

                    MKTG 3720.501, Digital Marketing Fundamentals, Fall 2023 Syllabus SPOT
                    

                    MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2023 Syllabus SPOT
                    

                    MKTG 4520.007, Marketing Channels and Strategic Partnerships, Summer 5W2 2023 Syllabus SPOT
                    

                    MKTG 4120.007, Consumer Behavior, Spring 2023 Syllabus SPOT
                    

                    MKTG 3650.005, Foundations of Marketing Practice, Spring 2023 Syllabus SPOT
                    

                    MKTG 3651.501, Foundations of Marketing Practice for Non Business Majors, Spring 2023 Syllabus SPOT
                    

                    MKTG 4280.001, Global Marketing Issues and Practice, Spring 2023 Syllabus SPOT
                    

                    MKTG 3881.001, Personal Professional Development, Fall 2022 Syllabus SPOT
                    

                    MKTG 4330.501, Strategic Brand Management, Fall 2022 Syllabus SPOT
                    

                    MKTG 4520.007, Marketing Channels and Strategic Partnerships, Summer 5W2 2022 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Summer 5W2 2022 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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