Faculty Profile

Xiaoqun Zhang

Xiaoqun Zhang

Title
Associate Professor
Department
Media Arts
College
College of Liberal Arts and Social Sciences

    

Education

PhD, Bowling Green State University, 2014.
Major: Media and Communication
PhD, Tsinghua University, 2006.
Major: Management Science and Engineering
Degree Specialization: Public Policy
MS, Fudan University, 1997.
Major: Technology Management
BE, Huazhong University of Science and Technology, 1992.
Major: Dynamics Engineering

Current Scheduled Teaching*

MRTS 4430.100, Media Management, Spring 2024 Syllabus
MRTS 5640.001, Media Management, Spring 2024

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MRTS 4425.001, Audience Research, Fall 2023 Syllabus SPOT
MRTS 5425.001, Audience Research, Fall 2023 SPOT
MRTS 4430.100, Media Management, Fall 2023 Syllabus SPOT
MRTS 5640.100, Media Management, Fall 2023 SPOT
MRTS 4670.100, Media Economics, Summer 5W2 2023 Syllabus SPOT
MRTS 5620.100, Media Economics, Summer 5W2 2023 SPOT
MRTS 4425.001, Audience Research, Fall 2022 Syllabus SPOT
MRTS 4430.100, Media Management, Fall 2022 Syllabus SPOT
MRTS 5640.100, Media Management, Fall 2022 SPOT
MRTS 5900.772, Special Problems, Fall 2022
MRTS 4670.100, Media Economics, Spring 2022 Syllabus SPOT
MRTS 5620.100, Media Economics, Spring 2022 SPOT
MRTS 4430.100, Media Management, Spring 2022 Syllabus SPOT
MRTS 5640.100, Media Management, Spring 2022 SPOT
MRTS 5950.772, Master's Thesis, Fall 2021
MRTS 5640.100, Media Management, Fall 2021 Syllabus SPOT
MRTS 4428.001, Mobile Media, Fall 2021 Syllabus SPOT
MRTS 5428.001, Mobile Media, Fall 2021 Syllabus SPOT
MRTS 4670.100, Media Economics, Summer 5W2 2021 Syllabus SPOT
MRTS 5620.100, Media Economics, Summer 5W2 2021 SPOT
MRTS 4430.100, Media Management, Spring 2021 Syllabus SPOT
MRTS 5640.100, Media Management, Spring 2021 Syllabus SPOT
MRTS 5660.002, Industry Studies Topics, Fall 2020 Syllabus SPOT
MRTS 4430.001, Media Management, Fall 2020 Syllabus SPOT
MRTS 4430.100, Media Management, Fall 2020 Syllabus SPOT
MRTS 5640.100, Media Management, Fall 2020 Syllabus SPOT
MRTS 4450.002, Topics in Media Industry Studies, Fall 2020 Syllabus SPOT
MRTS 4430.100, Electronic Media Management, Summer 5W2 2020 Syllabus SPOT
MRTS 3996.701, Honors College Mentored Research Experience, Summer 10W 2020
MRTS 5640.100, Media Management, Summer 5W2 2020 Syllabus SPOT
MRTS 4670.100, Media Economics, Spring 2020 Syllabus
MRTS 5620.100, Media Economics, Spring 2020 Syllabus
MRTS 4430.100, Electronic Media Management, Fall 2019 Syllabus SPOT
MRTS 5660.001, Industry Studies Topics, Fall 2019 SPOT
MRTS 5640.100, Media Management, Fall 2019 SPOT
MRTS 4450.001, Topics in Industry Studies, Fall 2019 Syllabus SPOT
MRTS 4430.100, Electronic Media Management, Summer 5W1 2019 Syllabus SPOT
MRTS 5640.100, Media Management, Summer 5W1 2019 Syllabus SPOT
MRTS 4430.001, Electronic Media Management, Spring 2019 Syllabus SPOT
MRTS 4450.001, Topics in Industry Studies, Spring 2019 Syllabus SPOT
MRTS 4450.100, Topics in Industry Studies, Spring 3W1 2019 Syllabus SPOT
MRTS 4430.100, Electronic Media Management, Fall 2018 Syllabus SPOT
MRTS 5640.100, Media Management, Fall 2018 SPOT
MRTS 4450.001, Topics in Industry Studies, Fall 2018 Syllabus SPOT
MRTS 5660.100, Industry Studies Topics, Summer 5W2 2018 SPOT
MRTS 4450.100, Topics in Industry Studies, Summer 5W2 2018 Syllabus SPOT
MRTS 4670.001, Media Economics, Spring 2018 Syllabus SPOT
MRTS 5660.001, Industry Studies Topics, Fall 2017 SPOT
MRTS 4450.001, Topics in Industry Studies, Fall 2017 Syllabus SPOT
MRTS 4450.002, Topics in Industry Studies, Fall 2017 Syllabus SPOT
MRTS 4670.001, Media Economics, Summer 5W2 2017 Syllabus SPOT
MRTS 5660.002, Industry Studies Topics, Spring 2017 SPOT
MRTS 4670.001, Media Economics, Spring 2017 Syllabus SPOT
MRTS 4450.002, Topics in Industry Studies, Spring 2017 Syllabus SPOT
MRTS 5660.001, Industry Studies Topics, Fall 2016 SPOT
MRTS 5950.772, Master's Thesis, Fall 2016
MRTS 4670.001, Media Economics, Fall 2016 Syllabus SPOT
MRTS 5620.001, Media Economics, Fall 2016 SPOT
MRTS 4450.001, Topics in Industry Studies, Fall 2016 SPOT
RTVF 4670.001, Media Economics, Summer 5W1 2016 Syllabus SPOT
RTVF 5660.002, Industry Studies Topics, Spring 2016 SPOT
RTVF 4670.001, Media Economics, Spring 2016 Syllabus SPOT
RTVF 5620.001, Media Economics, Spring 2016 SPOT
RTVF 4450.002, Topics in Industry Studies, Spring 2016 SPOT
RTVF 5660.001, Industry Studies Topics, Fall 2015 SPOT
RTVF 4670.001, Media Economics, Fall 2015 Syllabus SPOT
RTVF 5620.001, Media Economics, Fall 2015 SPOT
RTVF 4450.001, Topics in Industry Studies, Fall 2015 Syllabus SPOT
RTVF 3996.001, Honors College Mentored Research Experience, Summer 5W1 2015
RTVF 5660.001, Industry Studies Topics, Summer 5W1 2015 SPOT
RTVF 4450.001, Topics in Industry Studies, Summer 5W1 2015 Syllabus SPOT
RTVF 4670.001, Media Economics, Spring 2015 Syllabus
RTVF 4450.003, Topics in Industry Studies, Spring 2015 Syllabus
RTVF 5660.002, Industry Studies Topics, Fall 2014
RTVF 4670.001, Media Economics, Fall 2014 Syllabus
RTVF 5620.001, Media Economics, Fall 2014
RTVF 4450.002, Topics in Industry Studies, Fall 2014 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Book
Zhang, X. (2019). The Measurement of Media Reputation. Lanham, Maryland: Rowman & Littlefield.
Zhang, X. (2009). Communication Efficiency and Economic Growth. Beijing: Social Science Academic Press of China. http://http://www.amazon.com/Communication-Efficiency-Economic-Chinese-Edition/dp/7509707986
Book Chapter
Zhang, X. (2022). Broadband, education, and human capital: Theoretical framework and a case study of China.. Digitalization and Economic Development: Insights from Developing Countries. Routledge. https://www.routledge.com/Digitalization-and-Economic-Development-Insights-from-Developing-Countries/Ali/p/book/9781032056012
Zhang, X. (2022). Digital divide and external trade liberalization in the MENA region: Theoretical and empirical investigations. Key Challenges and Policy Reforms in the Middle East and North Africa: An Economic Perspective. Springer.
Zhang, X., Upchurch, R., Love, B. (2020). Mobile media. The Handbook of Media Management and Business. Rowman & Littlefield Publishers:.
Zhang, X. (2019). Global digital networks and global media systems: an economic perspective. A Research Agenda for Media Economics. 44-58. Cheltenham: Edward Elgar Publishing Limited.
Zhang, X. (2018). Media Globalization. Handbook of Media Management and Economics. 333-346. New York: Taylor & Francis/Routledge.
Zhang, X. (2018). Multiplatform: A Distribution Perspective. Handbook of Media Management and Economics. 301-316. New York: Taylor & Francis/Routledge.
Zhang, X., Wang, Y., Mendez, G. (2016). English and Chinese news media framing of Asian/American victimization: The murder of Xinran Ji. Asian/Americans, Education, and Crime: The Model Minority as Victim and Perpetrator. 117-136. London: Lexington Books.
Book Review
Zhang, X. (2023). The U.S.–China Trade War: Global News Framing and Public Opinion in the Digital Age. Journal of Broadcasting and Electronic Media. 67(2), 228-230.
Case study
Zhang, X. (2016). China’s resistance to the western transnational media corporations. The Media Economy. 113-115.
Zhang, X. (2016). Mobile message apps: From text to multimedia to platform. The Media Economy. 91-93.
Zhang, X. (2016). Sky-Fi: A new technology that helps bridge the digital divide. The Media Economy. 89-91.
Zhang, X. (2016). The challenges of BBC World Service. The Media Economy. 107-109.
Encyclopedia Article
Zhang, X. (2016). Economics. The International Encyclopedia of Communication Theory and Philosophy. 1-9.
Zhang, X. (2016). Agenda-setting Theory. The SAGE Encyclopedia of Corporate Reputation. 167-168.
Zhang, X. (2016). Corporate Agenda-setting. The SAGE Encyclopedia of Corporate Reputation. 31-33.
Instructor's Manual
Zhang, X. Instructor’s Manual for Management of Electronic and Digital Media, 6th Edition. Boston, MA: Cengage Learning.
Journal Article
Zhang, X. (2023). Broadband, effective labor, and economic growth during the COVID-19 pandemic period: Evidence from a cross-country study. Online Media and Global Communication. De Gruyter. https://doi.org/10.1515/omgc-2022-0056
Zhang, X. (2021). Broadband and economic growth in China: An empirical study during the COVID-19 pandemic period. Telematics and Informatics. 58, . Elsevier. https://doi.org/10.1016/j.tele.2020.101533
Zhang, X., Ha, L. (2021). Comparing the five measures of media reputation attributes in local and national newspapers. International Journal of Business Communication. Flower Mound: Sage. https://doi.org/10.1177/2329488421998442
Zhang, X. (2020). Investigating the broadband divide of OECD countries: A representative agent perspective. 11(4), 29-46. in Hershey, Pennsylvania: IGI global. https://www.igi-global.com/journal/international-journal-technology-diffusion/1135
Zhang, X., Pelton, L. E. (2019). Exploring the Themes in U.S. Media Coverage of Wanda's Investments in Hollywood. 16(1), 58-76. Taylor and Francis. https://www.tandfonline.com/doi/full/10.1080/16522354.2019.1572450
Zhang, X., Ha, L. (2018). Are busy people more or less likely to use social networking sites (SNSs)? Prosumption, time budget, and SNS activities. The Journal of Social Media in Society. 7(2), 177-204.
Zhang, X. (2018). Developing a new measure of media reputation. Corporate Reputation Review. 21(2), 71-83. Springer.
Zhang, X. (2018). Estimating the Weights of Media Tonalities in the Measurement of Media Coverage of Corporations. Communication Research. 45(7), 987-1011. Sage.
Zhang, X. (2018). Frugal Innovation and the digital divide: Developing an extended model of diffusion of innovations. International Journal of Innovation Studies. 2, 53-64. Elsevier and KeAi.
Zhang, X. (2018). Intermedia agenda-setting effects in corporate news: Examining the influence of The New York Times and The Wall Street Journal on local newspapers. Journal of Applied Journalism and Media Studies. 7(2), 245-263.
Ha, L., Zhang, X. (2017). Are online versions of newspapers inferior goods or public goods? Empirical evidence from U.S. national and local markets. China Media Research. 13(1), 3-19. China Media Research.
Zhang, X. (2017). Assessing the media visibility of China’s President Xi Jinping’s first-three year governance in The New York Times. Global Media and China. 1(4), 467-480. Sage.
Zhang, X. (2017). Business, soft power, and whitewashing: Three themes in the U.S. media coverage of “The Great Wall” film. Global Media and China. 2(3-4), 245-263. Sage.
Zhang, X. (2017). Exploring the patterns and determinants of the global mobile divide. Telematics and Informatics. 31(4), 438-449. Elsevier.
Zhang, X. (2016). Measuring Media Reputation A Test of the Construct Validity and Predictive Power of Seven Measures. Journalism & Mass Communication Quarterly. 93(4), 884-905. Sage.
Zhang, X. (2016). Mobile News Consumption and Political News Interest: A Time Budget Perspective. Journal of Applied Journalism and Media Studies. 5(2), 277-295. Intellect.
Zhang, X. (2015). Time budget, news search time cost, and news media choice. Time & Society. 24, 201-220. Sage.
Ha, L., Hu, X., Fang, L., Henize, S., Park, S., Stana, A., Zhang, X. (2015). Use of Survey Research in Top Mass Communication Journals 2001-2010 and the Total Survey Error Paradigm. The Review of Communication. 15(1), 1-21.
Zhang, X. (2014). The Repeat-Purchase Contract Enforcement Role of Business News. Corporate Reputation Review. 17, 171-182.
Zhang, X. (2013). Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population. Journal of Media and Communication Research. 5(1), 1-14. http://http://ojs.statsbiblioteket.dk/index.php/mediekultur
Zhang, X. (2013). Income disparity and digital divide: The ICT consumption model and cross-country empirical research. Telecommunications Policy. 37(6-7), 515-529. Elsevier. http://http://www.sciencedirect.com/science/article/pii/S0308596113000025
Holody, K., Park, S., Zhang, X. (2013). Racialization of the Virginia Tech Shootings: A comparison of local and national newspapers. Journalism Studies. 14(4), 568-583. http://http://www.tandfonline.com/doi/abs/10.1080/1461670X.2012.726499?journalCode=rjos20#.U_yrSPldWUY
Croucher, S., Holody, K., Stephens, J. R., Zhang, X., Spencer, A. (2012). Argumentativeness and religiosity: The moderating effects of education and religion. Journal of Communication and Religion. 35(1), 97-119. http://http://www.juuli.fi/Record/juuli2012-1411?&lng=en
Zhang, X. (2012). Race in Media Coverage of School Shootings: A parallel Application of Framing Theory and Attribute Agenda-Setting. Journalism & Mass Communication Quarterly. 89(3), 478-494.
Zhang, X. (2006). Positive analysis of the rapid rise of Chinese media power. China Media Research. 4, 97-107. http://http://www.chinamediaresearch.net/index.php/back-issues?id=38
Study Guide
Zhang, X. (2023). Using Twitter data and machine learning to identify the attributes of social media reputation. SAGE Research Methods Cases. Sage.
Zhang, X., Song, N. (2022). Learn about topic analysis using BERT model with Fortune 500 company data. SAGE Research Methods Cases. Sage.
Zhang, X. (2021). Getting a manageable news data sample from big news databases. SAGE Research Methods Cases. Sage.
Zhang, X. (2019). Using content analysis to measure media reputation. Part II, . Sage.
Zhang, X. (2018). Analyzing people’s media use behaviors using mail survey method. SAGE Research Methods Cases. Sage.

Awarded Grants

Contracts, Grants and Sponsored Research

Fellowship
Zhang, X., "2018 IRTS Faculty Fellowship," Sponsored by International Radio and TV Society (IRTS), International, $1000 Funded. (January 2018January 2018).
Grant - Research
ZHANG, X., "Travel grant," Sponsored by Department of Media Arts, National, $2500 Funded. (August 2014December 2019).
ZHANG, X., "Summer research funding," Sponsored by University of North Texas, National, $5000 Funded. (May 2015August 2015).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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