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Yuna Choe

Title: Assistant Professor

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Texas A&M University, 2021
    Major: Business Administration - Marketing
    Specialization: Consumer Behavior
  • MS, Seoul National University, 2016
    Major: Marketing
  • BS, Korea University, 2014
    Major: Economics

Current Scheduled Teaching

No current or future courses scheduled.

Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

MKTG 4120.501Consumer BehaviorSpring 2023 Syllabus SPOT
MKTG 3720.001Digital Marketing FundamentalsSpring 2023 Syllabus SPOT
MKTG 4120.001Consumer BehaviorFall 2022 Syllabus SPOT
MKTG 4120.007Consumer BehaviorFall 2022 Syllabus SPOT
MKTG 3720.001Digital Marketing FundamentalsSpring 2022 Syllabus SPOT
MKTG 3720.501Digital Marketing FundamentalsSpring 2022 Syllabus SPOT
MKTG 4120.001Consumer BehaviorFall 2021 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Journal Article

  • Choe, Y., Kan, C. (2021). Budget depreciation: When budgeting early increases spending. Journal of Consumer Research.
  • Choe, Y., Lee, Y., Chen, H., Kim, S. (2021). Look! Don’t let it weigh you down: The Effect of visual density on perceived product heaviness and evaluation. Journal of Business Research.

Contracts, Grants and Sponsored Research

    Grant - Research

  • Choe, Y. (Co-Principal), "ING Think Forward Initiative Research Grant," sponsored by ING Bank, International, $7000 Funded. (2019 - 2020).
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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