• Pookulangara, S., Yang, K., Kim, Y. (2015). Creative consumption at the intersection of digital technology and the consumer experience..
Yang, K. (2008). Male students' shopping behaviors based on the product involvement and brand commitment.
Yang, K. (2006). Conceptualizing consumer value on channel choice of Internet versus bricks and mortar: moderating roles of Internet usage and product type.
Yang, K. (2006). Consumer needs on international apparel brand: A cross-cultural comparison of Americans and Koreans.
Yang, K. (2006). Consumer value and subjective norm effects on the adoption of mobile services: A cross-cultural comparison between American and Korean consumers.
Yang, K. (2005). Enhancing shopping experience through multi-channel integration.
Yang, K. (2005). Multi-channel integration: Bricks and Clicks.
Yang, K. (2004). The perceived risk associated with purchasing apparel from the Internet and consumers' intention to use customized apparel websites.
Yang, K. (2003). Perspectives of consumer attitudes regarding customized interactive apparel marketing on the Internet.
Yang, K. (2002). The Internet shopping intention in the customized interactive apparel marketing.
Moore, A., Yang, K., Kim, H. M. (2018). Influencer Marketing: Influentials' Authenticity, Likeability and Authority in Social Media. Iowa: International Textile and Apparel Association (ITAA) Annual Conference Proceedings. https://lib.dr.iastate.edu/itaa_proceedings/
Tanoff, L., Yang, K., Kim, H. M. (2018). Fashion Brand Sponsored Instagram Posts: Mediated by Trust. Oral presentation. Iowa: International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 1155 Union Circle #311100,
Tanoff, L., Yang, K. (2018). #Sponsored: Determinants of persuasive Instagram postings increasing message credibility and positive responses toward the sponsored brand.
Garza, K., Yang, K., Min, J. (2018). Thank You! Best practice of a post-stay email with levels of leisure involvement in the hotel industry.
Njeri, M., Kim, Y., Yang, K., Spears, D. L. (2018). An examination of Sustainability Behavior (SuBH).
Njeri, M., Kim, Y., Yang, K., Spears, D. L. (2017). Students’ Perceptions on the Curriculum and their Intentions to Work in the Sustainable Industry.
Kim, E., Yang, K. (2017). Self-service technologies (SST) streamlining consumer experience and increasing patronage intention toward retail stores. The Society of Fashion & Textile Industry.
Kim, H., Yang, K., Lee, K. (2016). S-WOM in WeChat and KakaoTalk: Impacts of E-S-QUAL in Mobile Social Platforms. International Textile Apparel Association (ITAA).
Yang, K., Zimmerman, J., Kim, H. (2016). The Function of Dominance and Arousal in Consumer Resonance with Fashion Brand Website and Store. International Textile Apparel Association (ITAA).
Zeng, X., Kim, J., Yang, K., Cheng, H. (2016). Fashion blogs: Effects of blogging motivation and social capital on attitude and blog engagement. Global Marketing Conference (GMC).
Yang, K., Key, K., Baker, K. (2016). Situational motivations determining mobile shopping compatibility and continued intention. Global Marketing Conference.
Yang, K., Kim, J., Yang, Y., Pookulangara, S. A. (2016). Locavore movement through the lens of self- determination theory.. American Collegiate Retailing Association (ACRA).
Yang, K., Kim, J. (2016). Mobile shopping site attributes and value forming service satisfaction.. American Collegiate Retailing Association (ACRA).
Lee, H., Kim, H., Yang, K. (2015). Sustainable Stewardship: The Heuristic-Systemic Approach to Sustainable Attitude-Behavior Gap. International Textile Apparel Association (ITAA).
Li, X., Yang, K., Kim, H., Kim, Y. (2015). Examining e-loyalty model in social shopping websites.. The European Institute of Retailing and Services Studies.
Yang, K., Kim, J., Pookulangara, S. A. (2015). Local store website attributes promoting locavore movement. The European Institute of Retailing and Services Studies.
Li, X., Yang, K., Kim, H., Kim, Y. (2014). Identifying social shopping website quality attributes increasing customer participation, positive eWOM, and co-shopping: the salience of participation.
Yang, K. (2009). Structural Equation Modeling of Consumer Perception of Values Advocacy Advertising: The Consequent Effects of Self-Construal on the Outcomes, Behavioral Intention, and Purchase Intention.
Yang, K. (2006). The Effects of Consumers' Needs for Uniqueness on Fashion Leadership and the Consequences on Apparel Brand Attributes.
Yang, K. (2001). Customized apparel marketing on the Internet.
Min, J., Yang, K., Kim, J. (2022). The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic. Journal of Vacation Marketing. 28(1), 38-51. Sage Journals. https://doi.org/10.1177/13567667211014932
Kim, J., Yang, K., Min, J. (2022). Hope, fear, and consumer behavioral change amid COVID-19: Application of protection motivation theory. International Journal of Consumer Studies. 46(2), 558-574. Wiley. https://doi.org/10.1111/ijcs.12700
Min, J., Kim, J., Yang, K. (2021). How generations differ in coping with a pandemic? The case of restaurant industry. Journal of Hospitality and Tourism Management. 48(September), 280-288. Elsevier. https://doi.org/10.1016/j.jhtm.2021.06.017
Min, J., Yang, K., Thapa, A. (2021). Dark tourism segmentation by tourists’ motivations for visiting earthquake sites in Nepal: Implications for dark tourism. Asia Pacific Journal of Tourism Research. 26(8), 866-878. Taylor and Francis. https://doi.org/10.1080/10941665.2021.1925315
Yang, K., Kim, J., Min, J., Hernandez-Calderon, A. (2020). Effects of retailers' service quality and legitimacy on behavioral intention: The role of emotions during COVID-19. The Service Industries Journal. 41(1-2), 84-106. Taylor and Francis. https://doi.org/10.1080/02642069.2020.1863373
Kim, J., Yang, K., Zeng, X., Cheng, H. (2020). The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users.. Journal of Fashion Marketing and Management. Online first, .
Yang, K., Kim, H., Tanoff, L. (2020). Signaling trust: Cues from Instagram Posts. Electronic Commerce Research and Applications. 43(September/October), . Amsterdam: Elsevier. https://www.sciencedirect.com/science/article/abs/pii/S1567422320300752
Yang, K., Kim, H., Zimmerman, J. (2020). Emotional branding on fashion brand websites: Harnessing the Pleasure-Arousal-Dominance (P-A-D) model. Journal of Fashion Marketing and Management. 24(4), 555-570. Bingley: Emerald. https://www.emerald.com/insight/content/doi/10.1108/JFMM-03-2019-0055/full/html
Yang, K. (2019). Redesigning an Online Store User Interface: A User-centered Design Approach. Journal for Advancement of Marketing Education. 27(2), 22-26. Marketing Management Association. http://www.mmaglobal.org/publications/JAME/JAME-Issues/JAME-2019-Vol27-Special-Issue/JAME-2019-Vol27-SpecialIssue-Yang-pp22-26.pdf
Yang, K., Kim, J., Castillo, Y., Tsai, Y. (2019). Mobile shopping site attributes creating user value and service satisfaction. 8(1), 44-54.
Yang, K., Min, J., Garza, K. (2019). Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing. 25(4), 405-417. Sage Journals. https://doi: 10.1177/1356766718814081
Kim, E., Yang, K. (2018). Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity. Journal of Global Fashion Marketing. 9(4), . Taylor & Francis Group. https://www.tandfonline.com/doi/full/10.1080/20932685.2018.1503558
Kim, H., Yang, K., Lee, Y. (2018). The moderating effect of trust and commitment in customer satisfaction and customer loyalty on mobile grocery purchasing quality attributes. Journal of the Korean Society of Food Science and Nutrition. 47(2), 207-221. Busan: The Korean Society of Food Science and Nutrition.
Yang, K., Kim, J., Kim, Y. (2017). The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students.. Journal of Global Fashion Marketing. 8(2), 83-97.
Lee, Y., Haley, E., Yang, K. (2017). The role of organization perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness. Environmental Communication. 17(2), 1-16.
Nam, S., Yang, K., Jin, C. (2015). A meta-analysis of relationship among satisfaction, trust, and loyalty in e-commerce. Journal of the Korea Institute of Information and Communication Engineering. 19(7), 1711-1718.
Lee, H., Kim, H., Yang, K. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption.. Fashion & Textiles. 17(2), 1-18.
Yang, K. (2015). Mobile on the Horizon: Modeling customer dialogue via the mobile channel.. Journal of Retail Analytics. 6(2), 28-31.
Yang, K., Li, X., Kim, H., Kim, Y. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation.. Journal of Retailing and Consumer Services. 24(3), 1-9.
Lee, H., Kim, H., Yang, K. (2015). The heuristic-systemic model of sustainability stewardship: Facilitating sustainability value, beliefs, and practices with CSR drives and eco-labels/indices. International Journal of Consumer Studies. 20(2), 249-260.
Yang, K. (2013). Interpersonal service quality, self-service technology (SST) service quality, and retail patronage. Journal of Retailing and Consumer Services.. Journal of Retailing and Consumer Services. 20(1), 51-57.
Yang, K. (2013). Online retailer reputation and consumer response: Examining the cross cultural difference. International Journal of Retail & Distribution Management. 41(9), 688-705.
Yang, K. (2013). Profiling customer engagement with their “Snuggie” experience in social media. Fashion & Textile Research Journal. 15(1), 95-102.
Yang, K. (2013). The mediating role of attitude toward values advocacy ads in evaluating issue support behavior and purchase intention. International Journal of Advertising.. International Journal of Advertising. 32(2), 233-253.
Yang, K., Forney, J. C. (2013). The moderating role of consumer technology anxiety in mobile shopping adption: Differential effects of facilitating conditions and social influences.. 14(1), 334 - 347.
Yang, K. (2012). Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior. Journal of Retailing and Consumer Services.. Journal of Retailing and Consumer Services. 19(5), 484-491.
Yang, K. (2012). Creating Value in Mobile Learning: Application of the Means-End-Value Hierarchy Model. Journal of Digital Marketing, 3(1), 1-19. Journal of Digital Marketing. 3(1), 1-19.
Knight, D. (2012). Generation Y consumers' value perceptions toward apparel mobile advertising: Functions of modality and culture. International Journal of Marketing Studies, 4(2). International Journal of Marketing Studies. 4(2), 56-66.
Yang, K. (2012). Mobile shopping motivation: An application of multiple discriminant analysis. International Journal of Retail and Distribution Management , 40(10), 778-789.. International Journal of Retail and Distribution Management. 40(10), 778-789.
Yang, K. (2010). Determinants of U.S. consumer mobile shopping services adoption: Implications for designing mobile shopping services.
Journal of Consumer Marketing, 27 (3), 262-270..
Yang, K. (2010). Gender difference in using mobile data services: Utilitarian and hedonic value approaches.
Yang, K. and Lee, H.
Journl of Research in Interactive Marketing, 4(2), 142-156.
Yang, K. (2010). The effects of technology self-efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers.
Journal of International Consumer Marketing. 22(2), 117-127.
Yang, K. (2009). The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers. Journal of Retailing and Consumer Services, 16(6), 502-508.. Journal of Retailing and Consumer Services. 16(6), 502-508.
Yang, K. (2009). The effects of customized site features on Internet apparel shopping. Journal of Fashion Marketing and Management. 13(1), 128-139.
Yang, K. (2008). Age cohort analysis in adoption of mobile data services: Gen Xers versus baby boomers. Journal of Consumer Marketing, 25 (5), 272-280..
Yang, K. (2006). Value-added mobile data services: The antecedent effects of consumer value on using mobile data services.
Yang, K. (2015). The special issue of the impact of digital shopping channels. Journal of Research in Interactive Marketing.