Faculty Profile

Kiseol Yang

Title
Professor
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

    

Education

PhD, The University of Tennessee, Knoxville, 2006.
Major: Human Ecology/ The Effects of Consumer Perceived Value and Subjective Norm on the Adoption of Mobile Data Services: A Cross-cultural Comparison of American and Korean Consumers
MS, The University of Tennessee, Knoxville, 2002.
Major: Human Ecology/ Consumers' Attitudes toward Customized Interactive Apparel Marketing on the Internet
BA, Wonkwang University, Iksan, Korea, 1996.
Major: French

Current Scheduled Teaching*

MDSE 2750.002, Consumers in a Global Market, Spring 2023
DRTL 4090.001, Digital Merchandising, Spring 2023
MDSE 5090.001, Digital Merchandising, Spring 2023
MDSE 5710.002, Digital Optimization, Spring 2023
MDSE 2750.700, Consumers in a Global Market, Fall 2022 Syllabus
DRTL 4090.001, Digital Merchandising, Fall 2022 Syllabus
MDSE 5090.001, Digital Merchandising, Fall 2022
MDSE 5750.002, Digital Retailing, Fall 2022
MDSE 5950.007, Master's Thesis, Fall 2022
MDSE 5920.003, Problem in Lieu of Thesis, Fall 2022

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2022 Syllabus SPOT
CMHT 3950.001, Creating Consumer Experiences, Summer 5W1 2022 Syllabus SPOT
MDSE 5710.001, Digital Optimization, Summer 10W 2022 SPOT
MDSE 2750.002, Consumers in a Global Market, Spring 2022 Syllabus SPOT
MDSE 2750.501, Consumers in a Global Market, Spring 2022 Syllabus SPOT
DRTL 4090.001, Digital Merchandising, Spring 2022 Syllabus SPOT
MDSE 5090.001, Digital Merchandising, Spring 2022 SPOT
MDSE 5090.601, Digital Merchandising, Spring 2022 SPOT
MDSE 5710.002, Digital Optimization, Spring 2022 SPOT
MDSE 6710.001, Digital Optimization, Spring 2022 SPOT
MDSE 5950.007, Master's Thesis, Spring 2022
MDSE 2750.700, Consumers in a Global Market, Fall 8W2 2021 Syllabus SPOT
MDSE 2750.750, Consumers in a Global Market, Fall 8W2 2021 Syllabus SPOT
DRTL 4090.001, Digital Merchandising, Fall 2021 Syllabus SPOT
MDSE 5750.002, Digital Retailing, Fall 2021 SPOT
MDSE 5750.004, Digital Retailing, Fall 2021 SPOT
MDSE 5950.007, Master's Thesis, Fall 2021
MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2021 Syllabus SPOT
MDSE 4020.001, E Passport : Virtual Study Abroad, Summer 5W1 2021 Syllabus SPOT
MDSE 2750.002, Consumers in a Global Market, Spring 2021 Syllabus SPOT
MDSE 2750.501, Consumers in a Global Market, Spring 2021 Syllabus SPOT
DRTL 4090.001, Digital Merchandising, Spring 2021 Syllabus SPOT
MDSE 5090.001, Digital Merchandising, Spring 2021 SPOT
MDSE 5710.002, Digital Optimization, Spring 2021 SPOT
MDSE 2750.700, Consumers in a Global Market, Fall 8W2 2020 SPOT
MDSE 2750.702, Consumers in a Global Market, Fall 8W2 2020 SPOT
DRTL 4090.001, Digital Merchandising, Fall 2020 Syllabus SPOT
MDSE 5090.001, Digital Merchandising, Fall 2020 SPOT
MDSE 5090.601, Digital Merchandising, Fall 2020 SPOT
MDSE 5750.002, Digital Retailing, Fall 2020 SPOT
MDSE 5920.009, Problem in Lieu of Thesis, Fall 2020
MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2020 Syllabus SPOT
MDSE 2750.002, Consumers in a Global Market, Spring 2020 Syllabus
MDSE 2750.501, Consumers in a Global Market, Spring 2020 Syllabus
DRTL 4090.001, Digital Merchandising, Spring 2020 Syllabus
MDSE 5090.001, Digital Merchandising, Spring 2020
MDSE 5710.002, Digital Optimization, Spring 2020
MDSE 5710.004, Digital Optimization, Spring 2020
MDSE 5790.005, Field Experience in Merchandising, Spring 2020
MDSE 5920.008, Problem in Lieu of Thesis, Spring 2020
DRTL 4090.001, Digital Merchandising, Fall 2019 Syllabus SPOT
MDSE 5090.001, Digital Merchandising, Fall 2019 SPOT
MDSE 5090.601, Digital Merchandising, Fall 2019 SPOT
MDSE 5750.002, Digital Retailing, Fall 2019 SPOT
MDSE 5920.009, Problem in Lieu of Thesis, Fall 2019
MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2019 Syllabus SPOT
CMHT 3950.002, Creating Consumer Experiences, Summer 5W1 2019 Syllabus SPOT
DRTL 4090.001, Digital Merchandising, Spring 2019 Syllabus SPOT
MDSE 5710.002, Digital Optimization, Spring 2019 SPOT
MDSE 5090.601, Virtual Merchandising, Spring 2019 SPOT
DRTL 4090.001, Digital Merchandising, Fall 2018 Syllabus SPOT
MDSE 5750.002, Digital Retailing, Fall 2018 SPOT
MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2018 Syllabus SPOT
CMHT 3950.002, Creating Consumer Experiences, Summer 5W1 2018 Syllabus SPOT
CMHT 3950.004, Creating Consumer Experiences, Summer 5W1 2018 Syllabus SPOT
DRTL 4090.001, Digital Merchandising, Spring 2018 Syllabus SPOT
MDSE 5710.002, Digital Optimization, Spring 2018 SPOT
MDSE 5090.001, Virtual Merchandising, Spring 2018 SPOT
MDSE 5090.601, Virtual Merchandising, Spring 2018 SPOT
DRTL 4090.001, Digital Merchandising, Fall 2017 Syllabus SPOT
MDSE 5750.002, Digital Retailing, Fall 2017 SPOT
MDSE 5750.004, Digital Retailing, Fall 2017 SPOT
MDSE 5090.001, Virtual Merchandising, Fall 2017 SPOT
MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2017 Syllabus SPOT
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2017 Syllabus SPOT
DRTL 3090.002, Consumer Engagement in Digital Channels, Spring 2017 Syllabus SPOT
MDSE 5920.008, Problem in Lieu of Thesis, Spring 2017 SPOT
DRTL 4090.001, Virtual Merchandising, Spring 2017 Syllabus SPOT
MDSE 5090.601, Virtual Merchandising, Spring 2017 SPOT
MDSE 2750.002, Consumers in a Global Market, Summer 5W2 2016 Syllabus SPOT
MDSE 2750.002, Consumers in a Global Market, Spring 2016 Syllabus SPOT
MDSE 5920.008, Problem in Lieu of Thesis, Spring 2016
DRTL 4090.001, Virtual Merchandising, Spring 2016 Syllabus SPOT
DRTL 4090.301, Virtual Merchandising, Spring 2016 SPOT
MDSE 5090.001, Virtual Merchandising, Spring 2016 SPOT
MDSE 5090.301, Virtual Merchandising, Spring 2016 SPOT
MDSE 5750.002, Digital Retailing, Fall 2015 SPOT
MDSE 5750.004, Digital Retailing, Fall 2015 SPOT
MDSE 5920.010, Problem in Lieu of Thesis, Fall 2015
DRTL 4090.001, Virtual Merchandising, Fall 2015 Syllabus SPOT
MDSE 5090.001, Virtual Merchandising, Fall 2015 SPOT
MDSE 2750.002, Consumers in a Global Market, Summer 5W1 2015 SPOT
MDSE 2750.002, Consumers in a Global Market, Spring 2015 Syllabus
MDSE 2750.004, Consumers in a Global Market, Spring 2015 Syllabus
DRTL 4090.001, Virtual Merchandising, Spring 2015 Syllabus
DRTL 4090.301, Virtual Merchandising, Spring 2015
MDSE 2750.002, Consumers in a Global Market, Fall 2014 Syllabus
MDSE 5750.002, Digital Retailing, Fall 2014
MDSE 5920.010, Problem in Lieu of Thesis, Fall 2014
DRTL 4090.001, Virtual Merchandising, Fall 2014 Syllabus
DRTL 4090.301, Virtual Merchandising, Fall 2014
MDSE 5090.001, Virtual Merchandising, Fall 2014
MDSE 5090.301, Virtual Merchandising, Fall 2014
CMHT 5440.002, Consumer Theory, Summer 10W 2014
CMHT 5440.004, Consumer Theory, Summer 10W 2014
MDSE 2750.002, Consumers in a Global Market, Summer 5W1 2014 Syllabus
DRTL 4090.001, Virtual Merchandising, Spring 2014 Syllabus
MDSE 2750.002, Consumers in a Global Market, Fall 2013 Syllabus
MDSE 5950.009, Master's Thesis, Fall 2013
MDSE 5920.010, Problem in Lieu of Thesis, Fall 2013
DRTL 4090.001, Virtual Merchandising, Fall 2013 Syllabus
DRTL 4090.301, Virtual Merchandising, Fall 2013
SMHM 5440.002, Consumer Theory, Summer 5W2 2013
MDSE 2750.002, Consumers in a Global Market, Summer 5W1 2013 Syllabus
SMHM 5920.006, Problem in Lieu of Thesis, Summer 10W 2013
MDSE 2750.002, Consumers in a Global Market, Spring 2013 Syllabus
MDSE 2750.004, Consumers in a Global Market, Spring 2013 Syllabus
SMHM 5950.008, Master's Thesis, Spring 2013
DRTL 4090.001, Virtual Merchandising, Spring 2013 Syllabus
DRTL 4090.301, Virtual Merchandising, Spring 2013
MDSE 2750.002, Consumers in a Global Market, Fall 2012 Syllabus
MDSE 5750.002, Digital Retailing, Fall 2012
MDSE 5750.004, Digital Retailing, Fall 2012
MDSE 5750.792, Digital Retailing, Fall 2012
SMHM 5920.010, Problem in Lieu of Thesis, Fall 2012
MDSE 2750.002, Consumers in a Global Market, Summer 5W1 2012
SMHM 5950.007, Master's Thesis, Summer 10W 2012
MDSE 2750.002, Consumers in a Global Market, Spring 2012 Syllabus
SMHM 5950.008, Master's Thesis, Spring 2012
SMHM 5920.008, Problem in Lieu of Thesis, Spring 2012
DRTL 4090.001, Virtual Merchandising, Spring 2012 Syllabus
DRTL 4090.301, Virtual Merchandising, Spring 2012
SMHM 5090.001, Virtual Merchandising, Spring 2012
SMHM 5090.301, Virtual Merchandising, Spring 2012
MDSE 2750.002, Consumers in a Global Market, Fall 2011 Syllabus
SMHM 5750.002, Digital Retailing, Fall 2011
SMHM 5750.004, Digital Retailing, Fall 2011
SMHM 5950.010, Master's Thesis, Fall 2011
SMHM 2750.002, Consumers in a Global Market, Summer 5W2 2011 Syllabus
SMHM 5920.006, Problem in Lieu of Thesis, Summer 10W 2011
SMHM 2750.002, Consumers in a Global Market, Spring 2011 Syllabus
SMHM 5920.008, Problem in Lieu of Thesis, Spring 2011
SMHM 4090.001, Virtual Merchandising, Spring 2011
SMHM 4090.301, Virtual Merchandising, Spring 2011
SMHM 5090.001, Virtual Merchandising, Spring 2011
SMHM 5090.301, Virtual Merchandising, Spring 2011
SMHM 2750.002, Consumers in a Global Market, Fall 2010 Syllabus
SMHM 5750.002, Electronic Merchandising, Fall 2010
SMHM 2090.001, Introduction to e Merchandising, Fall 2010 Syllabus
SMHM 5920.005, Problem in Lieu of Thesis, Fall 2010
SMHM 2750.001, Consumers in a Global Market, Summer 5W2 2010
SMHM 2750.004, Consumers in a Global Market, Summer 5W2 2010
SMHM 5920.003, Problem in Lieu of Thesis, Summer 10W 2010
SMHM 2750.002, Consumers in a Global Market, Spring 2010
SMHM 4090.001, Virtual Merchandising, Spring 2010
SMHM 4090.301, Virtual Merchandising, Spring 2010
SMHM 5090.001, Virtual Merchandising, Spring 2010
SMHM 5090.301, Virtual Merchandising, Spring 2010
SMHM 2750.002, Consumers in a Global Market, Fall 2009
SMHM 5750.001, Electronic Merchandising, Fall 2009
SMHM 5750.004, Electronic Merchandising, Fall 2009
SMHM 2090.001, Introduction to Electronic Merchandising, Fall 2009
SMHM 2750.001, Consumers in a Global Market, Summer 5W1 2009
SMHM 4090.001, Virtual Merchandising, Spring 2009
SMHM 4090.301, Virtual Merchandising, Spring 2009
SMHM 5090.001, Virtual Merchandising, Spring 2009
SMHM 5090.301, Virtual Merchandising, Spring 2009
SMHM 2750.001, Consumers in a Global Market, Fall 2008
SMHM 2750.002, Consumers in a Global Market, Fall 2008
SMHM 2090.001, Introduction to Electronic Merchandising, Fall 2008
SMHM 2750.002, Consumers in a Global Market, Summer 5W1 2008
SMHM 2750.004, Consumers in a Global Market, Summer 5W1 2008
SMHM 5000.001, Merchandising and Hospitality Management Study Tour, Summer 3W1 2008
SMHM 4980.002, Experimental Course, Spring 2008
SMHM 4090.001, Virtual Merchandising, Spring 2008
SMHM 4090.301, Virtual Merchandising, Spring 2008
SMHM 5090.001, Virtual Merchandising, Spring 2008
SMHM 5090.301, Virtual Merchandising, Spring 2008
SMHM 2090.001, Introduction to Electronic Merchandising, Fall 2007
SMHM 4090.001, Virtual Merchandising, Fall 2007
SMHM 4090.301, Virtual Merchandising, Fall 2007

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Abstracts and Proceedings
• Pookulangara, S., Yang, K., Kim, Y. (2015). Creative consumption at the intersection of digital technology and the consumer experience..
Yang, K. (2008). Male students' shopping behaviors based on the product involvement and brand commitment.
Yang, K. (2006). Conceptualizing consumer value on channel choice of Internet versus bricks and mortar: moderating roles of Internet usage and product type.
Yang, K. (2006). Consumer needs on international apparel brand: A cross-cultural comparison of Americans and Koreans.
Yang, K. (2006). Consumer value and subjective norm effects on the adoption of mobile services: A cross-cultural comparison between American and Korean consumers.
Yang, K. (2005). Enhancing shopping experience through multi-channel integration.
Yang, K. (2005). Multi-channel integration: Bricks and Clicks.
Yang, K. (2004). The perceived risk associated with purchasing apparel from the Internet and consumers' intention to use customized apparel websites.
Yang, K. (2003). Perspectives of consumer attitudes regarding customized interactive apparel marketing on the Internet.
Yang, K. (2002). The Internet shopping intention in the customized interactive apparel marketing.
Conference Proceeding
Moore, A., Yang, K., Kim, H. M. (2018). Influencer Marketing: Influentials' Authenticity, Likeability and Authority in Social Media. Iowa: International Textile and Apparel Association (ITAA) Annual Conference Proceedings. https://lib.dr.iastate.edu/itaa_proceedings/
Tanoff, L., Yang, K., Kim, H. M. (2018). Fashion Brand Sponsored Instagram Posts: Mediated by Trust. Oral presentation. Iowa: International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 1155 Union Circle #311100,
Tanoff, L., Yang, K. (2018). #Sponsored: Determinants of persuasive Instagram postings increasing message credibility and positive responses toward the sponsored brand.
Garza, K., Yang, K., Min, J. (2018). Thank You! Best practice of a post-stay email with levels of leisure involvement in the hotel industry.
Njeri, M., Kim, Y., Yang, K., Spears, D. L. (2018). An examination of Sustainability Behavior (SuBH).
Njeri, M., Kim, Y., Yang, K., Spears, D. L. (2017). Students’ Perceptions on the Curriculum and their Intentions to Work in the Sustainable Industry.
Kim, E., Yang, K. (2017). Self-service technologies (SST) streamlining consumer experience and increasing patronage intention toward retail stores. The Society of Fashion & Textile Industry.
Kim, H., Yang, K., Lee, K. (2016). S-WOM in WeChat and KakaoTalk: Impacts of E-S-QUAL in Mobile Social Platforms. International Textile Apparel Association (ITAA).
Yang, K., Zimmerman, J., Kim, H. (2016). The Function of Dominance and Arousal in Consumer Resonance with Fashion Brand Website and Store. International Textile Apparel Association (ITAA).
Zeng, X., Kim, J., Yang, K., Cheng, H. (2016). Fashion blogs: Effects of blogging motivation and social capital on attitude and blog engagement. Global Marketing Conference (GMC).
Yang, K., Key, K., Baker, K. (2016). Situational motivations determining mobile shopping compatibility and continued intention. Global Marketing Conference.
Yang, K., Kim, J., Yang, Y., Pookulangara, S. A. (2016). Locavore movement through the lens of self- determination theory.. American Collegiate Retailing Association (ACRA).
Yang, K., Kim, J. (2016). Mobile shopping site attributes and value forming service satisfaction.. American Collegiate Retailing Association (ACRA).
Lee, H., Kim, H., Yang, K. (2015). Sustainable Stewardship: The Heuristic-Systemic Approach to Sustainable Attitude-Behavior Gap. International Textile Apparel Association (ITAA).
Li, X., Yang, K., Kim, H., Kim, Y. (2015). Examining e-loyalty model in social shopping websites.. The European Institute of Retailing and Services Studies.
Yang, K., Kim, J., Pookulangara, S. A. (2015). Local store website attributes promoting locavore movement. The European Institute of Retailing and Services Studies.
Li, X., Yang, K., Kim, H., Kim, Y. (2014). Identifying social shopping website quality attributes increasing customer participation, positive eWOM, and co-shopping: the salience of participation.
Yang, K. (2009). Structural Equation Modeling of Consumer Perception of Values Advocacy Advertising: The Consequent Effects of Self-Construal on the Outcomes, Behavioral Intention, and Purchase Intention.
Yang, K. (2006). The Effects of Consumers' Needs for Uniqueness on Fashion Leadership and the Consequences on Apparel Brand Attributes.
Yang, K. (2001). Customized apparel marketing on the Internet.
Journal Article
Min, J., Yang, K., Kim, J. (2022). The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic. Journal of Vacation Marketing. 28(1), 38-51. Sage Journals. https://doi.org/10.1177/13567667211014932
Kim, J., Yang, K., Min, J. (2022). Hope, fear, and consumer behavioral change amid COVID-19: Application of protection motivation theory. International Journal of Consumer Studies. 46(2), 558-574. Wiley. https://doi.org/10.1111/ijcs.12700
Min, J., Kim, J., Yang, K. (2021). How generations differ in coping with a pandemic? The case of restaurant industry. Journal of Hospitality and Tourism Management. 48(September), 280-288. Elsevier. https://doi.org/10.1016/j.jhtm.2021.06.017
Min, J., Yang, K., Thapa, A. (2021). Dark tourism segmentation by tourists’ motivations for visiting earthquake sites in Nepal: Implications for dark tourism. Asia Pacific Journal of Tourism Research. 26(8), 866-878. Taylor and Francis. https://doi.org/10.1080/10941665.2021.1925315
Yang, K., Kim, J., Min, J., Hernandez-Calderon, A. (2020). Effects of retailers' service quality and legitimacy on behavioral intention: The role of emotions during COVID-19. The Service Industries Journal. 41(1-2), 84-106. Taylor and Francis. https://doi.org/10.1080/02642069.2020.1863373
Kim, J., Yang, K., Zeng, X., Cheng, H. (2020). The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users.. Journal of Fashion Marketing and Management. Online first, .
Yang, K., Kim, H., Tanoff, L. (2020). Signaling trust: Cues from Instagram Posts. Electronic Commerce Research and Applications. 43(September/October), . Amsterdam: Elsevier. https://www.sciencedirect.com/science/article/abs/pii/S1567422320300752
Yang, K., Kim, H., Zimmerman, J. (2020). Emotional branding on fashion brand websites: Harnessing the Pleasure-Arousal-Dominance (P-A-D) model. Journal of Fashion Marketing and Management. 24(4), 555-570. Bingley: Emerald. https://www.emerald.com/insight/content/doi/10.1108/JFMM-03-2019-0055/full/html
Yang, K. (2019). Redesigning an Online Store User Interface: A User-centered Design Approach. Journal for Advancement of Marketing Education. 27(2), 22-26. Marketing Management Association. http://www.mmaglobal.org/publications/JAME/JAME-Issues/JAME-2019-Vol27-Special-Issue/JAME-2019-Vol27-SpecialIssue-Yang-pp22-26.pdf
Yang, K., Kim, J., Castillo, Y., Tsai, Y. (2019). Mobile shopping site attributes creating user value and service satisfaction. 8(1), 44-54.
Yang, K., Min, J., Garza, K. (2019). Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing. 25(4), 405-417. Sage Journals. https://doi: 10.1177/1356766718814081
Kim, E., Yang, K. (2018). Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity. Journal of Global Fashion Marketing. 9(4), . Taylor & Francis Group. https://www.tandfonline.com/doi/full/10.1080/20932685.2018.1503558
Kim, H., Yang, K., Lee, Y. (2018). The moderating effect of trust and commitment in customer satisfaction and customer loyalty on mobile grocery purchasing quality attributes. Journal of the Korean Society of Food Science and Nutrition. 47(2), 207-221. Busan: The Korean Society of Food Science and Nutrition.
Yang, K., Kim, J., Kim, Y. (2017). The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students.. Journal of Global Fashion Marketing. 8(2), 83-97.
Lee, Y., Haley, E., Yang, K. (2017). The role of organization perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness. Environmental Communication. 17(2), 1-16.
Nam, S., Yang, K., Jin, C. (2015). A meta-analysis of relationship among satisfaction, trust, and loyalty in e-commerce. Journal of the Korea Institute of Information and Communication Engineering. 19(7), 1711-1718.
Lee, H., Kim, H., Yang, K. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption.. Fashion & Textiles. 17(2), 1-18.
Yang, K. (2015). Mobile on the Horizon: Modeling customer dialogue via the mobile channel.. Journal of Retail Analytics. 6(2), 28-31.
Yang, K., Li, X., Kim, H., Kim, Y. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation.. Journal of Retailing and Consumer Services. 24(3), 1-9.
Lee, H., Kim, H., Yang, K. (2015). The heuristic-systemic model of sustainability stewardship: Facilitating sustainability value, beliefs, and practices with CSR drives and eco-labels/indices. International Journal of Consumer Studies. 20(2), 249-260.
Yang, K. (2013). Interpersonal service quality, self-service technology (SST) service quality, and retail patronage. Journal of Retailing and Consumer Services.. Journal of Retailing and Consumer Services. 20(1), 51-57.
Yang, K. (2013). Online retailer reputation and consumer response: Examining the cross cultural difference. International Journal of Retail & Distribution Management. 41(9), 688-705.
Yang, K. (2013). Profiling customer engagement with their “Snuggie” experience in social media. Fashion & Textile Research Journal. 15(1), 95-102.
Yang, K. (2013). The mediating role of attitude toward values advocacy ads in evaluating issue support behavior and purchase intention. International Journal of Advertising.. International Journal of Advertising. 32(2), 233-253.
Yang, K., Forney, J. C. (2013). The moderating role of consumer technology anxiety in mobile shopping adption: Differential effects of facilitating conditions and social influences.. 14(1), 334 - 347.
Yang, K. (2012). Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior. Journal of Retailing and Consumer Services.. Journal of Retailing and Consumer Services. 19(5), 484-491.
Yang, K. (2012). Creating Value in Mobile Learning: Application of the Means-End-Value Hierarchy Model. Journal of Digital Marketing, 3(1), 1-19. Journal of Digital Marketing. 3(1), 1-19.
Knight, D. (2012). Generation Y consumers' value perceptions toward apparel mobile advertising: Functions of modality and culture. International Journal of Marketing Studies, 4(2). International Journal of Marketing Studies. 4(2), 56-66.
Yang, K. (2012). Mobile shopping motivation: An application of multiple discriminant analysis. International Journal of Retail and Distribution Management , 40(10), 778-789.. International Journal of Retail and Distribution Management. 40(10), 778-789.
Yang, K. (2010). Determinants of U.S. consumer mobile shopping services adoption: Implications for designing mobile shopping services. Yang, K. Journal of Consumer Marketing, 27 (3), 262-270..
Yang, K. (2010). Gender difference in using mobile data services: Utilitarian and hedonic value approaches. Yang, K. and Lee, H. Journl of Research in Interactive Marketing, 4(2), 142-156.
Yang, K. (2010). The effects of technology self-efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers. Yang, K. Journal of International Consumer Marketing. 22(2), 117-127.
Yang, K. (2009). The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers. Journal of Retailing and Consumer Services, 16(6), 502-508.. Journal of Retailing and Consumer Services. 16(6), 502-508.
Yang, K. (2009). The effects of customized site features on Internet apparel shopping. Journal of Fashion Marketing and Management. 13(1), 128-139.
Yang, K. (2008). Age cohort analysis in adoption of mobile data services: Gen Xers versus baby boomers. Journal of Consumer Marketing, 25 (5), 272-280..
Yang, K. (2006). Value-added mobile data services: The antecedent effects of consumer value on using mobile data services.
Journal Editorial
Yang, K. (2015). The special issue of the impact of digital shopping channels. Journal of Research in Interactive Marketing.

Awarded Grants

Contracts, Grants and Sponsored Research

Grant - Research
Kim, J. (Principal), Kim, H. (Co-Principal), Yang, K. (Co-Principal), Hequet, E. (Co-Principal), Bruder, K. (Co-Principal), Xu, B. (Co-Principal), "Edu Cotton: Collaborative Learning Environment," Sponsored by Cotton Incorporated (Importer Support Program of the Cotton Research and Promotion Program), Private, $38615 Funded. (January 2019December 2019).
Pookulangara, S. A. (Principal), Kim, J., Yang, K., "Cybersecurity And Its Influence On Consumers Online Purchase Intention: An Exploratory Study," Sponsored by Research Enabling Grant (REG), Other, $5000 Funded. (20132013).
Yang, K., Pookulangara, S. A. (Co-Principal), Kim, J., "Digital Platforms Promoting Locavore Movement," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (20122012).
Forney, J. A., Knight, D. K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Moen, W. E., Hartman, C. N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," Sponsored by Cluster Initiative, Other, Funded. (20112011).
Kinley, T. R., Burnsed,, Jeon,, Kim, J., Kim, H., Knight, D. K., Pookulangara, S. A., Wilson,, Yang, K., Zorola, M. S., "Building the Global Experience: From Supply Chain to Blogsphere," Sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (20092009).
Xiang, Z., Kim, H., Knight, D. K., Youn,, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Spears, D. L., Josiam, B. M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," Sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (20082008).
Grant - Teaching
Pookulangara, S. A. (Principal), Yang, K. (Co-Principal), "Industry Training for Digital Retailing Program," Sponsored by University of North Texas, University of North Texas, $5000.00 Funded. (August 2018July 2019).
Yang, K., "Connect Learning Grant," Sponsored by University of North Texas, University of North Texas, $2000 Funded. (May 2018May 2018).
Yang, K., Pookulangara, S. A., "Pioneering Digital Retailing Program," Sponsored by Mentoring Grant, UNT, University of North Texas, $4970.00 Funded. (20162017).
Yang, K., "2017 Innovative Enrollment Growth Initiative," Sponsored by UNT: The Office of the Provost, University of North Texas, $6000 Funded. (June 2017August 2017).
Sponsored Research
Min, J. E. (Principal), Kim, H. (Co-Principal), Yang, K. (Co-Principal), Kc, B. (Co-Principal), "Open knowledge at UNT Frisco (OK@UNTF): Discovering the future of the global tourism industry.," Sponsored by The Charn Uswachoke International Development Fund, University of North Texas, $6700 Funded. (20192020).
Yang, K. (Co-Principal), "The Effects of Mobile Food Shopping Attributes on Shopping Value, Satisfaction of Purchase, and Repeat Purchase Intention," Sponsored by Don Bang Food Master, South Korea, International, $14200 Funded. (September 1, 2015October 31, 2016).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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