Faculty Profile

Adam Koenig

Title
Lecturer
Department
Marketing
College
College of Business
Lecturer
Marketing
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
EdD, Creighton University, 2020. 
Major: Interdisciplinary Leadership
Degree Specialization: Organizational Leadership
MBA, University of Utah, 2003. 
Major: Business Administration





          

        
                

          
Current Scheduled Teaching*


          
MKTG 4120.007, Consumer Behavior, Summer 2024 
MKTG 4670.001, Advanced Professional Selling, Spring 2024 Syllabus
MKTG 4120.002, Consumer Behavior, Spring 2024 Syllabus
MKTG 3010.501, Professional Selling, Spring 2024 Syllabus
MKTG 4570.001, Professional Selling Analytics, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 4670.001, Advanced Professional Selling, Fall 2023 Syllabus SPOT
                    

                    MKTG 3651.002, Foundations of Marketing Practice for Non Business Majors, Fall 2023 Syllabus SPOT
                    

                    MKTG 3010.701, Professional Selling, Fall 8W2 2023  SPOT
                    

                    MKTG 4570.001, Professional Selling Analytics, Fall 2023 Syllabus SPOT
                    

                    MKTG 4120.001, Consumer Behavior, Spring 2023 Syllabus SPOT
                    

                    MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Spring 2023 Syllabus SPOT
                    

                    MKTG 3651.002, Foundations of Marketing Practice for Non Business Majors, Spring 2023 Syllabus SPOT
                    

                    MKTG 3651.003, Foundations of Marketing Practice for Non Business Majors, Spring 2023 Syllabus SPOT
                    

                    MKTG 4120.003, Consumer Behavior, Fall 2022 Syllabus SPOT
                    

                    MKTG 3651.002, Foundations of Marketing Practice for Non Business Majors, Fall 2022 Syllabus SPOT
                    

                    MKTG 3651.003, Foundations of Marketing Practice for Non Business Majors, Fall 2022 Syllabus SPOT
                    

                    MKTG 3651.070, Foundations of Marketing Practice for Non Business Majors, Fall 2022 Syllabus SPOT
                    

                    MKTG 4120.001, Consumer Behavior, Spring 2022 Syllabus SPOT
                    

                    MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Spring 2022 Syllabus SPOT
                    

                    MKTG 3651.002, Foundations of Marketing Practice for Non Business Majors, Spring 2022 Syllabus SPOT
                    

                    MKTG 3651.003, Foundations of Marketing Practice for Non Business Majors, Spring 2022 Syllabus SPOT
                    

                    MKTG 4120.003, Consumer Behavior, Fall 2021 Syllabus SPOT
                    

                    MKTG 3651.002, Foundations of Marketing Practice for Non Business Majors, Fall 2021 Syllabus SPOT
                    

                    MKTG 3651.003, Foundations of Marketing Practice for Non Business Majors, Fall 2021  SPOT
                    

                    MKTG 3651.070, Foundations of Marketing Practice for Non Business Majors, Fall 2021  SPOT
                    

                    LSCM 3960.001, Logistics and Supply Chain Management, Spring 2021 Syllabus SPOT
                    

                    MKTG 4120.003, Consumer Behavior, Fall 2020 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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