Sun, Q., Paswan, A. K. (2017). Country Branding through Olympic Games. 223-242. Palgrave, Macmillan.
Paswan, A. K., Pineda, M. S., Ramirez, F. C. (2017). Entrepreneur-Franchisor in an Emerging Economy. Edward Elgar Publishing Ltd..
Paswan, A., Jeon, S., Iyer, P., Suryandari, R. T. (2016). Franchise brand management from a knowledge perspective. In Companion to Brand Management. 552-566. London: Routledge.
Zolfagharian, M., Paswan, A. (2015). Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument. In Adoption of Innovation. Innovation Marketing – Balancing Internal and External Stakeholders Interest for the Management of Innovation. 57-73. Springer International Publishing:.
Young, J. A., Paswan, A. K., Justis, R., Judd, R. (2001). Co-Branding in Franchising. Franchising. Houston, TX: Dame Publishing.
Paswan, A., Young, J. A., Kantamneni, P. S. (2001). Public Opinion about Franchising in an Emerging Market: An Exploratory Investigation Involving Indian Consumers. International Franchising in Emerging markets. 173-186. Commerce Clearing House.
Paswan, A., Dant, R. P., Young, J. A. (2001). The Evolution of Franchising in India: Prospects and Caveats. International Franchising in Emerging markets. 131-157. Commerce Clearing House.
Paswan, A. (2014). The Innovator’s DNA: Mastering the five skills of disruptive innovators. The Innovator's DNA: Mastering the five skills of disruptive innovators,.
Paswan, A., Paswan, A. (2002). Internets, Intranets and Extranets: New Waves in Channel Surfing. NY: Best Business Books, The Haworth Press, Inc.
Paswan, A., Suryandari, R. (2014). An Associative Network of Franchising Brand. International Society of Franchising Conference.
Paswan, A., Iyer, P., Davari, A. (2014). Brands - What’s love got to do with it.
Paswan, A., Rajamma, R. (2012). Franchising, Knowledge Transfer, and Development in Emerging Markets. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing.
Paswan, A., Cheng, M. (2012). Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry. International Society of Franchising Conference.
Paswan, A. (2011). Antecedents of initial franchisee investments in emerging markets: evidence from India. International Society of Franchising.
Naderi, I., Paswan, A., Guzman, F., Young, J. (2011). Knowledge about Restaurant Affiliation (Franchised or Non-Franchised) and Restaurant Evaluation. International Society of Franchising.
Sun, Q., Paswan, A., Tieslau, M. (2010). Country Resources, Country Image, and Export Performance: A Panel Data Analysis. AMA Conference.
Sun, Q., Paswan, A. K., Tieslau, M. A. (2010). Country Resources, Country Image, and Export Performance: A Panel Data Analysis.
Zolfagharian, M., Paswan, A. K. (2010). Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument. Academy of Marketing Science Annual Conference.
Zolfagharian, M., Paswan, A. K. (2010). HRM Challenges Facing the Franchise Sector. International Society of Franchising.
Rajamma, R. K., Paswan, A. K., Lewin, J. (2009). Determinants of Loyalty toward Reality Television Shows: An Exploratory Study. AMA Conference.
Paswan, A., D'Souza, D., Zolfagharian, M. (2009). Franchising and Innovation. Feb 13-14(8), . San Diego: International Society of Franchising.
Paswan, A. (2008). Civility, Manners and Etiquette: Should Businesses Bother about such Gobble-dy-Gook?. AMA Conference.
Paswan, A., Crawford, J. (2008). Consumer reaction to gasoline price increase price and environmental consciousness,. Academy of Marketing Science Annual Conference.
Paswan, A. (2008). Franchising in India: An Evolutionary Perspective. International Society of Franchising.
Paswan, A. (2007). Is a Franchisee Entrepreneur or Employee? An Exploratory Investigation of Perceptions about being a Franchisee. International Society of Franchising.
Ganesh, G., Lee, D., Paswan, A., Xavier, M. (2007). Outshopping and E-Tailing: A multi-Country Invesitgation. Research in Marketing Annual Conference, Annual Conference on Research in Marketing.
Paswan, A., Pineda, M., Ramirez, F. C. (2006). A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An investigation in an Emerging Market:MEXICO. Academy of Marketing Science Annual Conference.
Paswan, A. K., Zolfagharian, M. (2006). Franchising and Innovativeness: The Consumers' Perspective. International Society of Franchising.
Paswan, A. K., Berndt, A. D. (2005). CRM and Franchise Systems. International Society of Franchising.
Paswan, A. K., Troy, L. (2005). An Investigation of Perceptual Factors Influencing Consumer's Intention to Adopt Radical Versus Incremental New Products. AMA Conference.
Ganesh, G., Lee, D., Paswan, A., Xavier, M. (2004). Consumer Perceptions of Shopping Characteristics and Preference for Online versus Offline Shopping: Comparing Amiercan, Indian and Korean Consumers. Indian Institute of Management, Emerging Markets Conference, IIMK.
Vahie, A., Paswan, A. K. (2004). Antecedents of Store-Brand Image. Academy of Marketing Science Annual Conference.
Johns, R., Paswan, A. K., Strutton, D. (2004). Franchise Selection Processes: A Preliminary Investigation of the Decisional Criteria used by Franchisees. International Society of Franchising.
Macintyre, F., Young, J., Paswan, A. K. (2004). Franchisors' Websites: Documenting Promotional Activities. International Society of Franchising.
Paswan, A. K., Troy, L. (2004). Motivations to Join and Membership Level: An Exploration in the Museum Industry. AMA Conference.
Kantamneni, P. S., Paswan, A. K., Garimella, S., RamanaVedulla, V. (2003). Consumer Perceptions of Privatization of India: Evidence and Implications. World Marketing Conference.
Paswan, A. K., Kantamneni, P. (2003). Public-Perception of about Franchising and its Relation with Consumer Behavior. World Marketing Conference.
Paswan, A. K., Wittmann, M. C. (2003). Franchise Systems and Knowledge Management. International Society of Franchising.
Ganesh, G., Paswanm, A. (2002). The Online Shopping Phenomenon: Who, What, How, Where, When, and Why. International Conference on Marketing of Technology Oriented Products and Services.
Paswan, A. K., Sharma, D. (2002). Brand - Country of Origin Association and Image: Investigation in Franchising Context. International Society of Franchising.
Paswan, A. K., Ganesh, G. (2002). Public Policy and Public Opinion: Globalization and Market Driven Economic Reforms. Academy of Marketing Science Annual Conference.
Paswan, A. K., Ganesh, G., Spears, N., Hasty, R. (2002). Search Quality of banking Services: A Contingency Perspective. 13, 212-3. AMA Conference.
Paswan, A. K., Loustau, J., Young, J. (2001). Franchise Network Organization: Toward A Virtual Reality. International Society of Franchising.
Paswan, A. K., Young, J. A., Pappu, M. (2001). Goal Orientation and Channel Support Activities in the Indian Market. Biennial World Marketing Congress.
Paswan, A. K., Pappu, M., Ganesh, G. (2001). Learning Augmentation Services: A Consumer Perspective. AMA Conference.
Paswan, A. K., Young, J. A., Kantamneni, P. (2001). Public Opinion about Franchising in an Emerging Market: An Exploratory Investigation Involving Indian Consumers. International Society of Franchising.
Paswan, A. K., Ganesh, G. (2001). Antecedents and Consequences of Perceived Cultural Proximity: An Investigation in a Services Context. Royal Bank Research Seminar.
Paswan, A. K., Ganesh, G. (2001). Familiarity with and Evaluation of 'E'versus Brick and Mortar Stores: An Exploratory Investigation. Academy of Marketing Science Annual Conference.
Green, R., Young, J., Paswan, A. K. (2000). A Comparison of Services Business Characteristics: An U.S. Study of Hispanic and Anglo Health Care Providers. Society for Marketing Advances.
Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
Green, R., Young, J., Paswan, A. K. (2000). Difference in Business Characteristics of Asian and Anglo Health Care Providers in the United Sates. Academy of Marketing Science Annual Conference.
Chowdhury, J., Paswan, A. K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
Paswan, A. K., Ganesh, G. (2000). The Computer Savvy Generation and Internet Shopping: An Exploratory Investigation. Society for Marketing Advances.
Paswan, A. K., Subramanian, A. (1999). A Contingency Perspective of Student Performance in the Principles of Marketing Class. 301-305. Academy of Marketing Science Annual Conference.
Young, J. A., Hoggatt, C., Paswan, A. K. (1999). Co-Branding Relationships: Franchisors Partnering with Other Franchisors. Society of Franchising.
Paswan, A., Srinivasan, L. R. (1999). Environmental Strategy Dimensions An Exploratory Study in the Chemical Industry. Midwest Decision Sciences Institute.
Paswan, A. K., Young, J. (1998). Macneil's Relational Norms and Channel Support: An Exploratory Study in The Indian market. Biennial World Marketing Congress.
Paswan, A., Young, J., Chiesl, N. (1998). Student ratings of Instruction: A Causal Analysis of process variables. Decision Sciences Institute.
Paswan, A., Young, J. (1998). The Case of Outdoor Sign: Perceptual Differences Between Franchisee Owners and Managers: Real and Perceptual Differences. Society of Franchising.
Paswan, A., Ragothaman, S., Ramakrishnan, K. (1998). Worldwide Web and Business Education: A Path Analytic Investigation. 32-34. Midwest Decision Sciences Institute.
Paswan, A., Young, J. (1997). A Validation of MacNeil's Relational Norms in an Indian Context. 460-467. Biennial World Marketing Congress.
Paswan, A., Ramakrishnan, K. (1997). An Empirical Analysis of Home and Host Country Environments on Foreign Direct Investment. 116-128. Academy of International Business.
Paswan, A., Loeb, S. (1997). Discriminatory Power of Retailing Factors. 176-181. Southwestern Marketing Association.
Young, J., Paswan, A., Buch, J. M., Ashby, L. (1997). Fast-food Franchises and Supercenters: A Tale of Two Alliances and Beyond. Society of Franchising.
Paswan, A., Young, J. (1997). Student Assessment of Marketing Instructors: A cross-sectional Comparison at One State University. 171-174. Southern Marketing Association.
Paswan, A. (1997). To Own..or..Not to Own. Society of Franchising.
Dant, R. P., Paswan, A. (1996). A Path Analytic Investigation of the Ownership Redirection Hypothesis. Society of Franchising.
Lau, R., Paswan, A. (1996). An exploratory Study of Quality Work Life, The Human Resources Management: On The Eye of The 21st Century. 14(1), 95-101. International Association of Management.
Paswan, A. (1996). Communication of Feelings and Relationship: Greeting Card Buying Behavior,. 7-13. Academy of Marketing Science Annual Conference.
Paswan, A., Young, J. (1996). Ownership Redirection in Franchising: The Moderating Effect of Relationalism. 82-88. Academy of Marketing Science Annual Conference.
Paswan, A., Young, J. (1996). Student Ratings of Instruction: A Causal Analysis of process Variables. Academy of Marketing Science Annual Conference.
Paswan, A., Dant, R. P. (1995). Franchising in India: An Introduction. Society of Franchising.
Paswan, A., Barnes, J. H., Gilbert, F. W. (1995). Linear Composite Scores and Fit Indices of Confirmatory Factor Analyses. 390-394. Southern Marketing Association.
Barnes, J. H., Paswan, A., Gilbert, F. W. (1994). Number of Factors Obtained by Chance: A simulation Study. XVII, . Academy of Marketing Science Annual Conference.
Paswan, A., Dant, R. P. (1994). Operationalizing Ownership Redirection: What Have We Been Measuring. Society of Franchising.
Paswan, A., Dant, R. P., Lumpkin, J. R. (1994). Interrelationships Between Environmental Uncertainty and Relationalism. AMA Conference.
Paswan, A. (1993). Cultural Dimensions: Effect on Franchising Governance Structure. Society of Franchising.
Paswan, A., Dant, R. P., Lumpkin, J. R. (1993). Interrelationships Between Structural and Relational Dimensions. XVI, 596. Academy of Marketing Science Annual Conference.
Paswan, A., Barnes, J. H., Szeinbach, S. L. (1992). Wave Patterns in Personal Consumption Expenditure. John Lawrence Multidisciplinary Symposium, University of South Dakota, John Lawrence Multidisciplinary Symposium on Self-.
Dant, R. P., Kaufmann, P. J., Paswan, A. (1991). Exploring the Rationale of Dual Distribution in Franchised Channels. International Center for Franchise Studies, University of Nebraska, in Franchising: Embracing the Future.
Thapa, S., Guzman, F., Paswan, A. (2024). "We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?. Journal of Business Research. 172, 114425.
Thapa, S., Guzman, F., Paswan, A. K. (2022). How isolation leads to purchasing luxury brands: The moderating effects of COVID-19 anxiety and social capital. Journal of Product & Brand Management. 31(6), 984-1001.
Rajamma, R. K., Paswan, A., Pelton, L. E. (2021). Flipping the script: Consumer’s propensity for self-medication. Journal of Marketing Theory and Practice. 37(2), 1-15.
Rajamma, R. K., Paswan, A., Pelton, L. E. (2021). Flipping the Script: Consumers’ Propensity for Self-Medication.
Ashton, T., Evangelopoulos, N., Paswan, A., Prybutok, V. R., Pavur, R. J. (2020). Assessing text mining algorithm outcomes. Journal of Business Analytics. 3(2), 107-121.
Paswan, A., Panda, S. (2020). B-to-B relationships: A resource, knowledge, and capability (RKC) perspective. Industrial Marketing Management. 91, 92-99.
Pei, Z., Paswan, A., Camp, K. (2020). Valuable strategy and firm performance in the O2O competition. Industrial Marketing Management. 85, 167-179.
Thapa, S., Paswan, A., Pelton, L. E. Location-based Advertisement: A Literature Review and Research. Journal of Retailing and Consumer Sciences.
Paswan, A. K., Guzman, F., Pei, Z. (2020). Innovation-Branding: Should all firms be Equally Ambidextrous?. Journal of Product & Brand Management. 30(5), 754-767.
Tran, T. P., Guzman, F., Paswan, A. K., Blankson, C. (2020). National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services. 57, 102198.
Tran, T., Guzman, F., Paswan, A. K., Blankson, C. (2020). National versus Private Brand: A Regulatory Focus Perspective. Journal of Retailing and Consumer Services. 57, 102198.
Rajamma, R. K., Paswan, A. K., Spears, N. (2019). User Generated Content (UGC) Misclassification and its Effect. Journal of Consumer Marketing. 37(2), 125-138. Emrald.
Muniz, F., Guzman, F., Paswan, A. K., Crawford, H. (2019). The Immediate Effect of Corporate Social Responsibility on Consumer-Based Brand Equity. Journal of Product & Brand Management. 28(7), 864-879.
Guzman, F., Paswan, A. K., Kennedy, E. (2019). Consumer Brand Value Co-Creation Typology. Journal of Creating Value. 5(1), 40-52.
Panda, S., Paswan, A., Mishra, S. P. (2019). Impact of positioning strategies on franchise fee structure. Industrial Marketing Management. 81, 30-39. Elsevier.
Iyer, P., Davari, A., Zolfagharian, M., Paswan, A. K. (2019). Market orientation, positioning strategy and brand performance. Industrial Marketing Management. 81, 16-29. Elsevier.
Guzman, F., Paswan, A. K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing. 36(6), 858=868.
Guzman, F., Paswan, A. K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing.
Nguyen, T., Paswan, A. (2018). Allocation of Salespeople's Resources for Generating New Sales Opportunities across Four Types of Customers. Industrial Marketing Management.
Naletalich, K., Paswan, A., (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research. 85, 514-522.
Pei, Z., Paswan, A. K., (2018). Consumers' legitimate and opportunistic product return behaviors in online shopping. Journal of Electronic Commerce Research. 19(4), 301-319.
Ruchi, S., Paswan, A. K., Ambrammal, S., Dhanora, M. (2018). Impact of patent policy changes on R&D expenditure by industries in India. 21, 52-69.
Naderi, I., Paswan, A. K., Guzman, F. (2018). Beyond the Shadow of a Doubt: The Effect of Consumer Knowledge on Restaurant Evaluation. Journal of Retailing and Consumer Sciences. 45, 221-229.
Guzman, F., Paswan, A. K., Kennedy, E. (2018). A Consumer Brand Co-Creation Typology. Journal of Creating Value. 5(1), .
Paswan, A., Hirunyawipada, T., Iyer, P. (2017). Opportunism, Governance Structure and Relational Norm: An Interactive Perspective. Journal of Business Research. 77, 131-139.
Paswan, A. K., Guzman, F., Lewin, J. E. (2017). Attitudinal determinants of environmentally sustainable behavior. Journal of Consumer Marketing. No. 34(5), 414-426.
Paswan, A. K., Guzman, F. (2017). Consumer value and time. Journal of Creating Value. 3(2), 157-161.
Guzman, F., Paswan, A. K., Fabrize, R. O. (2017). Crossing the Border: Changes in the Perception of Self. Journal of Consumer Marketing. 34(4), 306-318.
Paswan, A., Gai, L., Jeon, S. (2016). Alcohol and College Students: Reasons, Realization and Intention to Quit. Journal of Business Research. 68(10), 2075-2083.
Iyer, P., Paswan, A., Davari, A. (2016). Brand, love and family. Journal of Product & Brand Management. 25(1), 69-83.
Sun, Q., Paswan, A. K., Tieslau, M. A. (2016). Country Resources, Institutions, Image and Exports: Country Branding Implications. Journal of Global Marketing. 29(4), 233-246.
Pramod, I., Davari, A., Paswan, A. (2016). Green Products: Altruism, Economics, Price Fairness and Purchase Intention. Other. 6(1), 39-64.
Naderi, I., Paswan, A. (2016). Narcissistic consumers in retail settings. Journal of Consumer Marketing. 33(5), 376-387.
Ganesh, G., Paswan, A., Sun, Q. (2015). Are face-to-face classes more effective than online classes? An empirical examination,. Marketing Education Review. 25(2), 67-81.
Lewin, J., Rajamma, R., Paswan, A. (2015). Customer loyalty in entertainment venues: The reality TV genre. Journal of Business Research. 68(3), 616-622.
Alhidari, A., Iyer, P., Paswan, A. (2015). Personal level antecedents of eWOM and purchase intention, on social networking sites. Journal of Consumer Behaviour. 14(2), 107-125.
Guzman, F., Paswan, A. K., VanSteenburg, E. (2015). Self-Referencing and Political Candidate Brands: A Congruency Perspective. Journal of Political Marketing. 14(1-2), 175-199.
Hirunyawipada, T., Paswan, A., Blankson, C. (2015). Toward the development of new product ideas: Asymmetric effects of team cohesion on new product ideation. Journal of Business & Industrial Marketing. 30(7), 855-866.
Cowan, K., Paswan, A. K., Van Steenburg, E. (2015). When Inter-firm Relationship Benefits Mitigate Power Asymmetry. Industrial Marketing Management. 48, 140-148.
Guzman, F., Paswan, A. K., Van Steenburg, E. (2015). Self Referencing and Political Candidate-Brands: A Congruency Perspective. Journal of Political Marketing. 24(1/2), 175-199.
Paswan, A., Crawford, J., Ngamsiriudom, W., Nguyn, T. (2014). Consumer reaction to price increase: An investigation in gasoline industry. Journal of Product & Brand Management. 23(3), 220-229.
Paswan, A. K., Nguyen, T. (2014). Consumer Reaction to Price Increase: An Investigation in Gasoline Industry. Journal of Product & Brand Management.
Boakye, K., McGinnis, T., Prybutok,, V., Paswan, A. (2014). Development of a service continuance model with IT service antecedents. Journal of Retailing and Consumer Services. 21(2), 717-724.
Paswan, A., D'Souza, D. E., Suryandari, R. T., (2014). Value Co-Creation Through Knowledge Exchange in Franchising. Industrial Marketing Management. 28(2), 116-125.
Pei, Z., Paswan, A. K., Yang, R. (2014). E-tailer's return policy, consumer's perception of return policy fairness and purchase intention. Journal of Retailing and Consumer Services. 21, 249-257.
Suryandari, R. T., Paswan, A. K. (2014). Online customer service and retail type-product congruence. Journal of Retailing and Consumer Services. 21(1), 69-76.
Paswan, A., D'Souza, D., Rajamma, R. K. (2014). Value co-creation through knowledge exchange in franchising. Journal of Services Marketing. 28(2), 116-125.
Paswan, A., D'Souza, D. E., Rajamma, R. K. (2014). Value Co-Creation through Knowledge Exchange in Franchising. Journal of Services Marketing. 28(2), 116-125.
Barat, S., Amos, C., Paswan, A. K., Holmes, G. (2013). An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions. Journal of Retailing and Consumer Services. 20(2), 240-247.
Hirunyawipada, T., Paswan, A. K. (2013). Does goal constraint help teams produce better new product ideas?. Journal of Business Research. 66(11), 2332-2337.
Paswan, A., Guzman, F., Blankson, C. (2012). Business to business governance structure and marketing strategy. Industrial Marketing Management. 41, 908-918.
Blankson, C., Paswan, A. K., Boakye, K. (2012). College students' consumption of credit cards. International Journal of Bank Marketing. 30(7), 567-585.
Paswan, A., Cheng, M. (2012). Franchisee role perceptions and expectations: A study in Taiwanese franchise industry. Journal of Marketing Channels. 20, 1-16.
Holmes, G., Paswan, A. K. (2012). Consumer reaction To New Package Design. Journal of Product & Brand Management. 21(2), 109-116.
Sun, Q., Paswan, A. K. (2012). Country branding through Olympic games. Journal of Brand Management. 19(8), 641-654.
Paswan, A., Tran, T. P. (2012). Vietnam and Private Enterprises A Macromarketing Perspective. Journal of Macromarketing. 32(1), 18-30.
Paswan, A. K., Guzman, F., Blankson, C. (2012). Business to Business Governance Structure and Marketing Strategy. Industrial Marketing Management. 41(6), 908-918.
Lewin, J., Strutton, D., Paswan, A. K. (2011). Conflicting Stakeholder Interests and Natural Gas: A Macromarketing Perspective. Journal of Macromarketing. 31(4), 340-358.
Sun, Q., Paswan, A. K. (2011). Country branding using product quality. Journal of Brand Management. 19(2), 143-158.
Paswan, A., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45(3), 311-333.
Paswan, A. K., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45(3), 311-333.
Zolfagharian, M., Paswan, A. K. (2010). Consumer Perceptions of Service Innovation and Personal Control. Services Marketing Quarterly. 31(1), 89-105.
Paswan, A. K., Santarriage Pineda, M., Ramirez, F. C. (2010). Small versus Large Retail Stores: A Consumer Perspective in an Emerging Market MEXICO. Journal of Business Research. 63(7), 667-672.
Ganesh, G., Paswan, A. (2010). Teaching Basic Marketing Accountability using Spreadsheets: An Exploratory Perspective. Journal of Business Research. 63(2), 182-190.
Guzman, F., Paswan, A. K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17(3), 71-86.
Paswan, A. K. (2009). Environmental Antecedents of Channel Opportunism. Journal of Marketing Channels. 16(4), 309-326.
Zolfagharian, M., Paswan, A. K. (2009). Perceived service innovativeness, trait innovativeness and patronage intention. Journal of Retailing and Consumer Services. 16, 155-162.
D'Souza, D., Paswan, A. K., Zolfagharian, M. (2009). Toward a contextually anchored service innovation typology. Decision Sciences. 40(3), 513-540.
Paswan, A., D'Souza, D. E., Zulfagharian, M. (2009). Toward a contextually anchored service innovation typology. Decision Sciences. 40(3), 513-540.
Rajamma, R. K., Paswan, A. K., Hussain, M. (2009). Why do shoppers abandon shopping cart-perceived waiting time, risk, and transaction inconvenience. Journal of Product & Brand Management. 18(3), 188-197.
Amos, C., Paswan, A. K. (2009). Getting Past the Trash Bin: Attribution about Envelope Message, Envelope Characteristics, and Intention to Open Direct Mail. Journal of Marketing Communications. 15(4), 247-265.
Paswan, A., Ganesh, G. (2009). Higher Education Institutions - Satisfaction and Loyalty among International Students. Journal of Marketing for Higher Education. 19(1), 65-84.
Paswan, A., Wittmann, M. C. (2009). Knowledge management and franchise systems,'. Industrial Marketing Management. 38(2), 173-180.
Lee, D., Paswan, A. K., Ganesh, G., Xavier, M. J. (2009). Out-shopping through the Internet: A Multi-country Investigation. Journal of Global Marketing. 22(1), 53-66.
Guzman, F., Paswan, A. K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17(3), 71-86.
Troy, L., Hirunyawipada, T., Paswan, A. K. (2008). Cross-functional integration and new product success: An empirical investigation of the findings. Journal of Marketing. 72(Nov), 132-146.
Zolfagharian, M., Paswan, A. K. (2008). Service Innovativeness and Quality: A Model for Consumer Perception and Evaluation. Journal of Services Marketing. 22(5), 338-352.
Yin, T., Paswan, A. K. (2007). Consumer Reference Price and the Internet Characteristics. Journal of Product & Brand Management. 16(4), 269-279.
Rajamma, R. K., Paswan, A. K., Ganesh, G. (2007). Services purchased at Brick and Mortar versus Online Stores, and Shopping Motivation. Journal of Services Marketing. 21(3), 200-212.
Paswan, A., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing. 21(2), 75-87.
Hirunyawipada, T., Paswan, A. K. (2006). Consumer Innovativeness (CI) and Perceived Risk: Implications for High Technology Product Adoption,'. Journal of Consumer Marketing. 23(4), 182-198.
Ganesh, G., Lee, D., Paswan, A. K., Xavier, M. (2006). Online Versus Offline B2C Shopping: A Multinational Comparison. Journal of Consumption Culture. 9(2), 151-166.
Archna, V., Paswan, A. K. (2006). Private Label Brand Image: Its Relationship with Store Image and National Brand. International Journal of Retail & Distribution Management. 34(1), 67-84.
Spears, N., Paswan, A. K., Marlene, K. (2006). Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising. Journal of Current Issues & Research in Advertising. 28(2), 65-76.
Barat, S., Paswan, A. K. (2005). Coupons, Price Perception, Behavioral Intention, and Exposure to Coupons. Journal of Product & Brand Management.
Paswan, A. K., Ganesh, G. (2005). Cross-cultural Interaction Comfort and Service Evaluation. Journal of International Consumer Marketing. 18(1/2), 93-116.
Paswan, A. K., Pelton, L., True, S. (2005). Perceived Managerial Sincerity, Feedback Seeking Orientation and Motivation among Front-line Employees of a Service Organization. Journal of Services Marketing. 19(1), 3-12.
Paswan, A., Sharma, D. (2004). Brand ' Country of Origin (COO) Knowledge and COO Image: Investigation in an Emerging Franchising Market. Journal of Product & Brand Management. 13(3), 144-155.
Paswan, A., Arogyaswami, K. (2004). Dimensions of Peer Evaluation, Overall Satisfaction, and Overall Evaluation: An Investigation in a Group Task Environment. Journal of Education for Business. 79(4), 225-231.
Paswan, A. K., Wittman, M. C., Young, J. (2004). Intra, Extra, and Internets in Franchise Network Organizations. Journal of Business-to-Business Marketing. 11(1/2), 103-129.
Paswan, A. K., Troy, L. (2004). Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry. Journal of Marketing Theory and Practice. 12(2), 1-15.
Paswan, A. K., Kantamneni, P. (2004). Public Opinion and Franchising in an Emerging Market. Asia Pacific Journal of Marketing and Logistics. l6(2), 46-61.
Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5), 324-338.
Paswan, A., Spears, N., Hasty, R., Ganesh, G. (2004). Search Quality of banking Services: A Contingency Perspective. Journal of Services Marketing.
Paswan, A., Kulkarni, S., Ganesh, G. (2003). Brand loyalty towards the country, the state, and the service provider as brands. Journal of Brand Management.
Paswan, A. K. (2003). Channel Support Activities and perceived Goal Orientation: An Exploration in the Indian Market. Asia Pacific Journal of Marketing and Logistics. 15(4), 32-54.
Paswan, A. K., Ganesh, G. (2003). Familiarity and Consumer Interest: An Investigation in the Learning Augmentation Service Context. Journal of Services Marketing. 17(4), 393-419.
Prasad, K., Paswan, A. K. (2003). Quality of Life (QOL) and Foreign Investment (FI): Public Opinion Investigation in India. Global Business Finance Review. 4(2), 325-340.
Paswan, A. K., Dant, R. (2003). What We Know About Ownership Redirection in Franchising: A Meta Analyses. 234-252.
Paswan, A. K., Young, J. A. (2002). A Causal Analysis of Process Variables in Student Evaluation of Instructors. Journal of Marketing Education. 24(2), 193-202.
Paswan, A. K., Pappu, M., Young, J. (2002). Goal Orientation and Relational Norms: Investigation in the Context of Indian Market. Journal of International Consumer Marketing. 15(1), 53-74.
Young, J. A., Hoggatt, C. D., Paswan, A. K. (2001). Food Service Franchisors and Their Co-Branding Methods. Journal of Product & Brand Management. 10(4/5), 218-227.
Paswan, A. K., Green, R. (2000). A Causal Investigation of Relational Norms and Channel Member Support Activities in the Indian Market,. Global Business and Finance Review. 5(1), 45-54.
Paswan, A. K., Young,, J., Green,, R. (2000). Co-Branding Approaches in the Franchised Food Service Industry. Journal of Business & Entrepreneurship. 12(2), 19-32.
Paswan, A. K., Young, J. (2000). Franchise Owner-Operators and Employee-Managers: The Case of the Outdoor Sign. Journal of Business & Entrepreneurship. 12(3), 1-13.
Paswan, A. K., Young, J. (1999). An Exploratory Examination of the Relationship between Channel Support Mechanisms and Relational Norms in an International Context. Journal of Business & Industrial Marketing. 14(5/6), 445-455.
Paswan, A., Dant, R. P., Lumpkin, J. R. (1998). An Empirical Investigation of The Linkages Among Relationalism, Environmental Uncertainty and Bureaucratization. Journal of Business Research. 43(3), 125-140.
Dant, R., Paswan, A. K. (1998). The Effect of Financial Resource Availability and System Size on Ownership Redirection in Franchised Channels of Distribution. Asia Pacific Journal of Marketing and Logistics. 10(2), 101-123.
Srinivasan, R., Paswan, A., Srinivasan,, Ramakrisnan, K. (1997). World Wide Web and Business Education: An Exploratory Study of Evaluation Dimensions. IBS Computing Quarterly. 10(2), 101-123.
Dant, R. P., Paswan, A. K., Stanworth, J. (1996). Ownership Redirection Trends in Franchising. International Journal of Entrepreneurial Behavior & Research. 2(3), 47-63.
Dant, R. P., Paswan, A. K., Kaufmann, P. J. (1996). What We Know About Ownership Redirection in Franchising: A Meta Analyses. Journal of Retailing. 72(Winter), 429-444.
Dant, R. P., Kaufmann, P. J., Paswan, A. K. (1992). Ownership Redirection in Franchised Channels. Journal of Public Policy & Marketing. 11(1), 33-44.
Paswan, A. (2012). Sustainability and Franchising. Franchise-Plus.
Paswan, A. (2012). Franchisee Role and Expectations. Franchise-Plus.
Paswan, A. K. (2012). Franchising, Knowledge Transfer, and Development In Emerging Markets. Franchise-Plus.
Paswan, A. (2011). Franchise Service Innovation. Franchise-Plus.
Paswan, A. (2011). Franchising and Technology. Franchise-Plus.
Paswan, A. (2011). Efficiency and effectiveness in a Franchising. Franchise-Plus.
Paswan, A. (2011). Indian Franchising - 2011. Franchise-Plus.
Paswan, A. K. (2010). Taking Stock of Franchising in India – 2010. Franchise-Plus.
Paswan, A. K. (2010). Entrepreneur – Franchisor – Entrepreneur. Franchise-Plus.
Paswan, A. K. (2010). Franchise Market in India – Future Outlook. Franchise-Plus.
Paswan, A. K. (2010). Indian Franchise Industry – Looking Forward. Franchise-Plus.
Paswan, A. K. (2009). Theoretical Frameworks in Franchising. Franchise-Plus.
Paswan, A. K. (2009). HRM and Franchising. Franchise-Plus.
Paswan, A. K. (2009). Goods Versus Service Debate in Franchising. Franchise-Plus.
Paswan, A. K. (2009). Franchisor-Franchisee conflict. Franchise-Plus.
Paswan, A. K. (2008). Franchise model as a mode of expansion in the current economic scenario. Franchise-Plus.
Paswan, A. K. (2008). When Your Franchisor Goes Bankrupt. Franchise-Plus.
Paswan, A. K. (2008). Franchising and Service Quality. Franchise-Plus.
Paswan, A. K. (2008). Retailing in India – Consumer Trends. Franchise-Plus.
Paswan, A. K. (2008). Growth of Franchising Sector in India. Franchise-Plus.
Paswan, A. K. (2008). Franchising in India: a bird’s eye view. Franchise-Plus.
Paswan, A. K. (2007). How to go about rural franchising?”. Franchise-Plus.
Paswan, A. K. (2007). Innovation and franchising,” Franchise-Plus. Franchise-Plus.
Paswan, A. K. (2007). Pricing and Implications for Franchising. Franchise-Plus.
Paswan, A. K. (2007). Franchising - A Tool of Socio/Economic Development. Franchise-Plus.
Paswan, A. K. (2007). Why it’s taxing to identify Indian franchises. Franchise-Plus.
Paswan, A. K. (2006). Threats that Franchising Operations May Face. Franchise-Plus.
Paswan, A. K. (2006). Franchising – Revolutionizing Indian Retail. Franchise-Plus.
Paswan, A. K. (2006). Pricing as an Effective Marketing Tool. Franchise-Plus.
Paswan, A. K. (2006). The Many Facets of Franchising. Franchise-Plus.
Paswan, A. K. (2006). How to Motivate Front-Line Employees of a Franchise Organization?”. Franchise-Plus.
Paswan, A. K. (2005). Efficiency versus Effectiveness and Franchising,”. Franchise-Plus.
Paswan, A. K. (2005). Innovation in Franchising: A Consumers’ Perspective. Franchise-Plus.
Paswan, A. K. (2005). Can You Franchise Anything?”. f.
Paswan, A. K. (2005). Innovation - A Sociological Perspective. Franchise-Plus.
Paswan, A. K. (2005). Managing Franchisee Expectations. Franchise-Plus.
Paswan, A. K. (2005). CRM makes Franchise Systems work best. Franchise-Plus.
Paswan, A. K. (2004). Franchising, Services, and Brand Personality. Franchise-Plus.
Paswan, A. K. (2004). Franchising and Knowledge Management. Franchise-Plus.
Paswan, A. K. (2004). Franchise Systems – Hierarchy versus Network. Franchise-Plus.
Paswan, A. K. (2004). Franchising in India: A Different Animal Altogether. Franchise-Plus.
Paswan, A. K., Dant, R. (1995). Franchising in India: An Introduction. ) World Franchise & Business Report.
Bennett, A. R., Goins, K., Paswan, A. (2018). Pink tax: Are some marketing practices discriminatory?. Other.
