Audhesh K. Paswan

Previous Scheduled Teaching

Published Intellectual Contributions

Book Chapter

• Sun, Q., Paswan, A.K. (2017). Country Branding through Olympic Games. 223-242. Palgrave, Macmillan.
• Paswan, A.K., Pineda, M.S., Ramirez, F.C. (2017). Entrepreneur-Franchisor in an Emerging Economy. Edward Elgar Publishing Ltd..
• Paswan, A., Jeon, S., Iyer, P., Suryandari, R.T. (2016). Franchise brand management from a knowledge perspective. In Companion to Brand Management. 552-566. London, Routledge.
• Zolfagharian, M., Paswan, A. (2015). Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument. In Adoption of Innovation. Innovation Marketing – Balancing Internal and External Stakeholders Interest for the Management of Innovation. 57-73. Springer International Publishing,
• Young, J.A., Paswan, A.K., Justis, R., Judd, R. (2001). Co-Branding in Franchising. Franchising. Houston, TX, Dame Publishing.
• Paswan, A., Young, J.A., Kantamneni, P.S. (2001). Public Opinion about Franchising in an Emerging Market: An Exploratory Investigation Involving Indian Consumers. International Franchising in Emerging markets. 173-186. Commerce Clearing House.
• Paswan, A., Dant, R.P., Young, J.A. (2001). The Evolution of Franchising in India: Prospects and Caveats. International Franchising in Emerging markets. 131-157. Commerce Clearing House.

Book Review

• Paswan, A. (2014). The Innovator’s DNA: Mastering the five skills of disruptive innovators. The Innovator's DNA: Mastering the five skills of disruptive innovators,.

Compilation

• Paswan, A., Paswan, A. (2002). Internets, Intranets and Extranets: New Waves in Channel Surfing. NY, Best Business Books, The Haworth Press, Inc.

Conference Proceeding

• Paswan, A., Suryandari, R. (2014). An Associative Network of Franchising Brand. International Society of Franchising Conference.
• Paswan, A., Iyer, P., Davari, A. (2014). Brands - What’s love got to do with it.
• Paswan, A., Rajamma, R. (2012). Franchising, Knowledge Transfer, and Development in Emerging Markets. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing.
• Paswan, A., Cheng, M. (2012). Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry. International Society of Franchising Conference.
• Paswan, A. (2011). Antecedents of initial franchisee investments in emerging markets: evidence from India. International Society of Franchising.
• Naderi, I., Paswan, A., Guzman, F., Young, J. (2011). Knowledge about Restaurant Affiliation (Franchised or Non-Franchised) and Restaurant Evaluation. International Society of Franchising.
• Sun, Q., Paswan, A., Tieslau, M. (2010). Country Resources, Country Image, and Export Performance: A Panel Data Analysis. AMA Conference.
• Sun, Q., Paswan, A.K., Tieslau, M.A. (2010). Country Resources, Country Image, and Export Performance: A Panel Data Analysis.
• Zolfagharian, M., Paswan, A.K. (2010). Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument. Academy of Marketing Science Annual Conference.
• Zolfagharian, M., Paswan, A.K. (2010). HRM Challenges Facing the Franchise Sector. International Society of Franchising.
• Rajamma, R.K., Paswan, A.K., Lewin, J. (2009). Determinants of Loyalty toward Reality Television Shows: An Exploratory Study. AMA Conference.
• Paswan, A., D'Souza, D., Zolfagharian, M. (2009). Franchising and Innovation. Feb 13-14 (8) San Diego, International Society of Franchising.
• Paswan, A. (2008). Civility, Manners and Etiquette: Should Businesses Bother about such Gobble-dy-Gook?. AMA Conference.
• Paswan, A., Crawford, J. (2008). Consumer reaction to gasoline price increase price and environmental consciousness,. Academy of Marketing Science Annual Conference.
• Paswan, A. (2008). Franchising in India: An Evolutionary Perspective. International Society of Franchising.
• Paswan, A. (2007). Is a Franchisee Entrepreneur or Employee? An Exploratory Investigation of Perceptions about being a Franchisee. International Society of Franchising.
• Ganesh, G., Lee, D., Paswan, A., Xavier, M. (2007). Outshopping and E-Tailing: A multi-Country Invesitgation. Research in Marketing Annual Conference, Annual Conference on Research in Marketing.
• Paswan, A., Pineda, M., Ramirez, F.C. (2006). A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An investigation in an Emerging Market:MEXICO. Academy of Marketing Science Annual Conference.
• Paswan, A.K., Zolfagharian, M. (2006). Franchising and Innovativeness: The Consumers' Perspective. International Society of Franchising.
• Paswan, A.K., Berndt, A.D. (2005). CRM and Franchise Systems. International Society of Franchising.
• Paswan, A.K., Troy, L. (2005). An Investigation of Perceptual Factors Influencing Consumer's Intention to Adopt Radical Versus Incremental New Products. AMA Conference.
• Ganesh, G., Lee, D., Paswan, A., Xavier, M. (2004). Consumer Perceptions of Shopping Characteristics and Preference for Online versus Offline Shopping: Comparing Amiercan, Indian and Korean Consumers. Indian Institute of Management, Emerging Markets Conference, IIMK.
• Vahie, A., Paswan, A.K. (2004). Antecedents of Store-Brand Image. Academy of Marketing Science Annual Conference.
• Johns, R., Paswan, A.K., Strutton, D. (2004). Franchise Selection Processes: A Preliminary Investigation of the Decisional Criteria used by Franchisees. International Society of Franchising.
• Macintyre, F., Young, J., Paswan, A.K. (2004). Franchisors' Websites: Documenting Promotional Activities. International Society of Franchising.
• Paswan, A.K., Troy, L. (2004). Motivations to Join and Membership Level: An Exploration in the Museum Industry. AMA Conference.
• Kantamneni, P.S., Paswan, A.K., Garimella, S., RamanaVedulla, V. (2003). Consumer Perceptions of Privatization of India: Evidence and Implications. World Marketing Conference.
• Paswan, A.K., Kantamneni, P. (2003). Public-Perception of about Franchising and its Relation with Consumer Behavior. World Marketing Conference.
• Paswan, A.K., Wittmann, M.C. (2003). Franchise Systems and Knowledge Management. International Society of Franchising.
• Ganesh, G., Paswanm, A. (2002). The Online Shopping Phenomenon: Who, What, How, Where, When, and Why. International Conference on Marketing of Technology Oriented Products and Services.
• Paswan, A.K., Sharma, D. (2002). Brand - Country of Origin Association and Image: Investigation in Franchising Context. International Society of Franchising.
• Paswan, A.K., Ganesh, G. (2002). Public Policy and Public Opinion: Globalization and Market Driven Economic Reforms. Academy of Marketing Science Annual Conference.
• Paswan, A.K., Ganesh, G., Spears, N., Hasty, R. (2002). Search Quality of banking Services: A Contingency Perspective. 13 212-3. AMA Conference.
• Paswan, A.K., Loustau, J., Young, J. (2001). Franchise Network Organization: Toward A Virtual Reality. International Society of Franchising.
• Paswan, A.K., Young, J.A., Pappu, M. (2001). Goal Orientation and Channel Support Activities in the Indian Market. Biennial World Marketing Congress.
• Paswan, A.K., Pappu, M., Ganesh, G. (2001). Learning Augmentation Services: A Consumer Perspective. AMA Conference.
• Paswan, A.K., Young, J.A., Kantamneni, P. (2001). Public Opinion about Franchising in an Emerging Market: An Exploratory Investigation Involving Indian Consumers. International Society of Franchising.
• Paswan, A.K., Ganesh, G. (2001). Antecedents and Consequences of Perceived Cultural Proximity: An Investigation in a Services Context. Royal Bank Research Seminar.
• Paswan, A.K., Ganesh, G. (2001). Familiarity with and Evaluation of 'E'versus Brick and Mortar Stores: An Exploratory Investigation. Academy of Marketing Science Annual Conference.
• Green, R., Young, J., Paswan, A.K. (2000). A Comparison of Services Business Characteristics: An U.S. Study of Hispanic and Anglo Health Care Providers. Society for Marketing Advances.
• Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
• Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
• Green, R., Young, J., Paswan, A.K. (2000). Difference in Business Characteristics of Asian and Anglo Health Care Providers in the United Sates. Academy of Marketing Science Annual Conference.
• Chowdhury, J., Paswan, A.K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
• Paswan, A.K., Ganesh, G. (2000). The Computer Savvy Generation and Internet Shopping: An Exploratory Investigation. Society for Marketing Advances.
• Paswan, A.K., Subramanian, A. (1999). A Contingency Perspective of Student Performance in the Principles of Marketing Class. 301-305. Academy of Marketing Science Annual Conference.
• Young, J.A., Hoggatt, C., Paswan, A.K. (1999). Co-Branding Relationships: Franchisors Partnering with Other Franchisors. Society of Franchising.
• Paswan, A., Srinivasan, L.R. (1999). Environmental Strategy Dimensions An Exploratory Study in the Chemical Industry. Midwest Decision Sciences Institute.
• Paswan, A.K., Young, J. (1998). Macneil's Relational Norms and Channel Support: An Exploratory Study in The Indian market. Biennial World Marketing Congress.
• Paswan, A., Young, J., Chiesl, N. (1998). Student ratings of Instruction: A Causal Analysis of process variables. Decision Sciences Institute.
• Paswan, A., Young, J. (1998). The Case of Outdoor Sign: Perceptual Differences Between Franchisee Owners and Managers: Real and Perceptual Differences. Society of Franchising.
• Paswan, A., Ragothaman, S., Ramakrishnan, K. (1998). Worldwide Web and Business Education: A Path Analytic Investigation. 32-34. Midwest Decision Sciences Institute.
• Paswan, A., Young, J. (1997). A Validation of MacNeil's Relational Norms in an Indian Context. 460-467. Biennial World Marketing Congress.
• Paswan, A., Ramakrishnan, K. (1997). An Empirical Analysis of Home and Host Country Environments on Foreign Direct Investment. 116-128. Academy of International Business.
• Paswan, A., Loeb, S. (1997). Discriminatory Power of Retailing Factors. 176-181. Southwestern Marketing Association.
• Young, J., Paswan, A., Buch, J.M., Ashby, L. (1997). Fast-food Franchises and Supercenters: A Tale of Two Alliances and Beyond. Society of Franchising.
• Paswan, A., Young, J. (1997). Student Assessment of Marketing Instructors: A cross-sectional Comparison at One State University. 171-174. Southern Marketing Association.
• Paswan, A. (1997). To Own..or..Not to Own. Society of Franchising.
• Dant, R.P., Paswan, A. (1996). A Path Analytic Investigation of the Ownership Redirection Hypothesis. Society of Franchising.
• Lau, R., Paswan, A. (1996). An exploratory Study of Quality Work Life, The Human Resources Management: On The Eye of The 21st Century. 14 (1) 95-101. International Association of Management.
• Paswan, A. (1996). Communication of Feelings and Relationship: Greeting Card Buying Behavior,. 7-13. Academy of Marketing Science Annual Conference.
• Paswan, A., Young, J. (1996). Ownership Redirection in Franchising: The Moderating Effect of Relationalism. 82-88. Academy of Marketing Science Annual Conference.
• Paswan, A., Young, J. (1996). Student Ratings of Instruction: A Causal Analysis of process Variables. Academy of Marketing Science Annual Conference.
• Paswan, A., Dant, R.P. (1995). Franchising in India: An Introduction. Society of Franchising.
• Paswan, A., Barnes, J.H., Gilbert, F.W. (1995). Linear Composite Scores and Fit Indices of Confirmatory Factor Analyses. 390-394. Southern Marketing Association.
• Barnes, J.H., Paswan, A., Gilbert, F.W. (1994). Number of Factors Obtained by Chance: A simulation Study. XVII Academy of Marketing Science Annual Conference.
• Paswan, A., Dant, R.P. (1994). Operationalizing Ownership Redirection: What Have We Been Measuring. Society of Franchising.
• Paswan, A., Dant, R.P., Lumpkin, J.R. (1994). Interrelationships Between Environmental Uncertainty and Relationalism. AMA Conference.
• Paswan, A. (1993). Cultural Dimensions: Effect on Franchising Governance Structure. Society of Franchising.
• Paswan, A., Dant, R.P., Lumpkin, J.R. (1993). Interrelationships Between Structural and Relational Dimensions. XVI 596. Academy of Marketing Science Annual Conference.
• Paswan, A., Barnes, J.H., Szeinbach, S.L. (1992). Wave Patterns in Personal Consumption Expenditure. John Lawrence Multidisciplinary Symposium, University of South Dakota, John Lawrence Multidisciplinary Symposium on Self-.
• Dant, R.P., Kaufmann, P.J., Paswan, A. (1991). Exploring the Rationale of Dual Distribution in Franchised Channels. International Center for Franchise Studies, University of Nebraska, in Franchising: Embracing the Future.

Journal Article

• Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C., Paswan, A.K. (2024). Diversity Equity Inclusion Initiatives and Service Brand Performance. Journal of Product & Brand Management.
• Thapa, S., Guzman, F., Paswan, A. (2024). "We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?. Journal of Business Research. 172 114425.
• Thapa, S., Guzman, F., Paswan, A.K. (2022). How isolation leads to purchasing luxury brands: The moderating effects of COVID-19 anxiety and social capital. Journal of Product & Brand Management. 31 (6) 984-1001.
• Rajamma, R.K., Paswan, A., Pelton, L.E. (2021). Flipping the script: Consumer’s propensity for self-medication. Journal of Marketing Theory and Practice. 37 (2) 1-15.
• Rajamma, R.K., Paswan, A., Pelton, L.E. (2021). Flipping the Script: Consumers’ Propensity for Self-Medication.
• Ashton, T., Evangelopoulos, N., Paswan, A., Prybutok, V.R., Pavur, R.J. (2020). Assessing text mining algorithm outcomes. Journal of Business Analytics. 3 (2) 107-121.
• Paswan, A., Panda, S. (2020). B-to-B relationships: A resource, knowledge, and capability (RKC) perspective. Industrial Marketing Management. 91 92-99.
• Pei, Z., Paswan, A., Camp, K. (2020). Valuable strategy and firm performance in the O2O competition. Industrial Marketing Management. 85 167-179.
• Thapa, S., Paswan, A., Pelton, L.E. Location-based Advertisement: A Literature Review and Research. Journal of Retailing and Consumer Sciences.
• Paswan, A.K., Guzman, F., Pei, Z. (2020). Innovation-Branding: Should all firms be Equally Ambidextrous?. Journal of Product & Brand Management. 30 (5) 754-767.
• Tran, T.P., Guzman, F., Paswan, A.K., Blankson, C. (2020). National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services. 57 102198.
• Tran, T., Guzman, F., Paswan, A.K., Blankson, C. (2020). National versus Private Brand: A Regulatory Focus Perspective. Journal of Retailing and Consumer Services. 57 102198.
• Rajamma, R.K., Paswan, A.K., Spears, N. (2019). User Generated Content (UGC) Misclassification and its Effect. Journal of Consumer Marketing. 37 (2) 125-138. Emrald.
• Muniz, F., Guzman, F., Paswan, A.K., Crawford, H. (2019). The Immediate Effect of Corporate Social Responsibility on Consumer-Based Brand Equity. Journal of Product & Brand Management. 28 (7) 864-879.
• Guzman, F., Paswan, A.K., Kennedy, E. (2019). Consumer Brand Value Co-Creation Typology. Journal of Creating Value. 5 (1) 40-52.
• Panda, S., Paswan, A., Mishra, S.P. (2019). Impact of positioning strategies on franchise fee structure. Industrial Marketing Management. 81 30-39. Elsevier.
• Iyer, P., Davari, A., Zolfagharian, M., Paswan, A.K. (2019). Market orientation, positioning strategy and brand performance. Industrial Marketing Management. 81 16-29. Elsevier.
• Guzman, F., Paswan, A.K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing. 36 (6) 858=868.
• Guzman, F., Paswan, A.K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing.
• Nguyen, T., Paswan, A. (2018). Allocation of Salespeople's Resources for Generating New Sales Opportunities across Four Types of Customers. Industrial Marketing Management.
• Naletalich, K., Paswan, A. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research. 85 514-522.
• Pei, Z., Paswan, A.K. (2018). Consumers' legitimate and opportunistic product return behaviors in online shopping. Journal of Electronic Commerce Research. 19 (4) 301-319.
• Ruchi, S., Paswan, A.K., Ambrammal, S., Dhanora, M. (2018). Impact of patent policy changes on R&D expenditure by industries in India. 21 52-69.
• Naderi, I., Paswan, A.K., Guzman, F. (2018). Beyond the Shadow of a Doubt: The Effect of Consumer Knowledge on Restaurant Evaluation. Journal of Retailing and Consumer Sciences. 45 221-229.
• Guzman, F., Paswan, A.K., Kennedy, E. (2018). A Consumer Brand Co-Creation Typology. Journal of Creating Value. 5 (1)
• Paswan, A., Hirunyawipada, T., Iyer, P. (2017). Opportunism, Governance Structure and Relational Norm: An Interactive Perspective. Journal of Business Research. 77 131-139.
• Paswan, A.K., Guzman, F., Lewin, J.E. (2017). Attitudinal determinants of environmentally sustainable behavior. Journal of Consumer Marketing. No. 34 (5) 414-426.
• Paswan, A.K., Guzman, F. (2017). Consumer value and time. Journal of Creating Value. 3 (2) 157-161.
• Guzman, F., Paswan, A.K., Fabrize, R.O. (2017). Crossing the Border: Changes in the Perception of Self. Journal of Consumer Marketing. 34 (4) 306-318.
• Paswan, A., Gai, L., Jeon, S. (2016). Alcohol and College Students: Reasons, Realization and Intention to Quit. Journal of Business Research. 68 (10) 2075-2083.
• Iyer, P., Paswan, A., Davari, A. (2016). Brand, love and family. Journal of Product & Brand Management. 25 (1) 69-83.
• Sun, Q., Paswan, A.K., Tieslau, M.A. (2016). Country Resources, Institutions, Image and Exports: Country Branding Implications. Journal of Global Marketing. 29 (4) 233-246.
• Pramod, I., Davari, A., Paswan, A. (2016). Green Products: Altruism, Economics, Price Fairness and Purchase Intention. Other. 6 (1) 39-64.
• Naderi, I., Paswan, A. (2016). Narcissistic consumers in retail settings. Journal of Consumer Marketing. 33 (5) 376-387.
• Ganesh, G., Paswan, A., Sun, Q. (2015). Are face-to-face classes more effective than online classes? An empirical examination,. Marketing Education Review. 25 (2) 67-81.
• Lewin, J., Rajamma, R., Paswan, A. (2015). Customer loyalty in entertainment venues: The reality TV genre. Journal of Business Research. 68 (3) 616-622.
• Alhidari, A., Iyer, P., Paswan, A. (2015). Personal level antecedents of eWOM and purchase intention, on social networking sites. Journal of Consumer Behaviour. 14 (2) 107-125.
• Guzman, F., Paswan, A.K., VanSteenburg, E. (2015). Self-Referencing and Political Candidate Brands: A Congruency Perspective. Journal of Political Marketing. 14 (1-2) 175-199.
• Hirunyawipada, T., Paswan, A., Blankson, C. (2015). Toward the development of new product ideas: Asymmetric effects of team cohesion on new product ideation. Journal of Business & Industrial Marketing. 30 (7) 855-866.
• Cowan, K., Paswan, A.K., Van Steenburg, E. (2015). When Inter-firm Relationship Benefits Mitigate Power Asymmetry. Industrial Marketing Management. 48 140-148.
• Guzman, F., Paswan, A.K., Van Steenburg, E. (2015). Self Referencing and Political Candidate-Brands: A Congruency Perspective. Journal of Political Marketing. 24 (1/2) 175-199.
• Paswan, A., Crawford, J., Ngamsiriudom, W., Nguyn, T. (2014). Consumer reaction to price increase: An investigation in gasoline industry. Journal of Product & Brand Management. 23 (3) 220-229.
• Paswan, A.K., Nguyen, T. (2014). Consumer Reaction to Price Increase: An Investigation in Gasoline Industry. Journal of Product & Brand Management.
• Boakye, K., McGinnis, T., Prybutok,, V., Paswan, A. (2014). Development of a service continuance model with IT service antecedents. Journal of Retailing and Consumer Services. 21 (2) 717-724.
• Paswan, A., D'Souza, D.E., Suryandari, R.T. (2014). Value Co-Creation Through Knowledge Exchange in Franchising. Industrial Marketing Management. 28 (2) 116-125.
• Pei, Z., Paswan, A.K., Yang, R. (2014). E-tailer's return policy, consumer's perception of return policy fairness and purchase intention. Journal of Retailing and Consumer Services. 21 249-257.
• Suryandari, R.T., Paswan, A.K. (2014). Online customer service and retail type-product congruence. Journal of Retailing and Consumer Services. 21 (1) 69-76.
• Paswan, A., D'Souza, D., Rajamma, R.K. (2014). Value co-creation through knowledge exchange in franchising. Journal of Services Marketing. 28 (2) 116-125.
• Paswan, A., D'Souza, D.E., Rajamma, R.K. (2014). Value Co-Creation through Knowledge Exchange in Franchising. Journal of Services Marketing. 28 (2) 116-125.
• Barat, S., Amos, C., Paswan, A.K., Holmes, G. (2013). An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions. Journal of Retailing and Consumer Services. 20 (2) 240-247.
• Hirunyawipada, T., Paswan, A.K. (2013). Does goal constraint help teams produce better new product ideas?. Journal of Business Research. 66 (11) 2332-2337.
• Paswan, A., Guzman, F., Blankson, C. (2012). Business to business governance structure and marketing strategy. Industrial Marketing Management. 41 908-918.
• Blankson, C., Paswan, A.K., Boakye, K. (2012). College students' consumption of credit cards. International Journal of Bank Marketing. 30 (7) 567-585.
• Paswan, A., Cheng, M. (2012). Franchisee role perceptions and expectations: A study in Taiwanese franchise industry. Journal of Marketing Channels. 20 1-16.
• Holmes, G., Paswan, A.K. (2012). Consumer reaction To New Package Design. Journal of Product & Brand Management. 21 (2) 109-116.
• Sun, Q., Paswan, A.K. (2012). Country branding through Olympic games. Journal of Brand Management. 19 (8) 641-654.
• Paswan, A., Tran, T.P. (2012). Vietnam and Private Enterprises – A Macromarketing Perspective. Journal of Macromarketing. 32 (1) 18-30.
• Paswan, A.K., Guzman, F., Blankson, C. (2012). Business to Business Governance Structure and Marketing Strategy. Industrial Marketing Management. 41 (6) 908-918.
• Lewin, J., Strutton, D., Paswan, A.K. (2011). Conflicting Stakeholder Interests and Natural Gas: A Macromarketing Perspective. Journal of Macromarketing. 31 (4) 340-358.
• Sun, Q., Paswan, A.K. (2011). Country branding using product quality. Journal of Brand Management. 19 (2) 143-158.
• Paswan, A., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45 (3) 311-333.
• Paswan, A.K., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45 (3) 311-333.
• Zolfagharian, M., Paswan, A.K. (2010). Consumer Perceptions of Service Innovation and Personal Control. Services Marketing Quarterly. 31 (1) 89-105.
• Paswan, A.K., Santarriage Pineda, M., Ramirez, F.C. (2010). Small versus Large Retail Stores: A Consumer Perspective in an Emerging Market MEXICO. Journal of Business Research. 63 (7) 667-672.
• Ganesh, G., Paswan, A. (2010). Teaching Basic Marketing Accountability using Spreadsheets: An Exploratory Perspective. Journal of Business Research. 63 (2) 182-190.
• Guzman, F., Paswan, A.K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17 (3) 71-86.
• Paswan, A.K. (2009). Environmental Antecedents of Channel Opportunism. Journal of Marketing Channels. 16 (4) 309-326.
• Zolfagharian, M., Paswan, A.K. (2009). Perceived service innovativeness, trait innovativeness and patronage intention. Journal of Retailing and Consumer Services. 16 155-162.
• D'Souza, D., Paswan, A.K., Zolfagharian, M. (2009). Toward a contextually anchored service innovation typology. Decision Sciences. 40 (3) 513-540.
• Paswan, A., D'Souza, D.E., Zulfagharian, M. (2009). Toward a contextually anchored service innovation typology. Decision Sciences. 40 (3) 513-540.
• Rajamma, R.K., Paswan, A.K., Hussain, M. (2009). Why do shoppers abandon shopping cart-perceived waiting time, risk, and transaction inconvenience. Journal of Product & Brand Management. 18 (3) 188-197.
• Amos, C., Paswan, A.K. (2009). Getting Past the Trash Bin: Attribution about Envelope Message, Envelope Characteristics, and Intention to Open Direct Mail. Journal of Marketing Communications. 15 (4) 247-265.
• Paswan, A., Ganesh, G. (2009). Higher Education Institutions - Satisfaction and Loyalty among International Students. Journal of Marketing for Higher Education. 19 (1) 65-84.
• Paswan, A., Wittmann, M.C. (2009). Knowledge management and franchise systems,'. Industrial Marketing Management. 38 (2) 173-180.
• Lee, D., Paswan, A.K., Ganesh, G., Xavier, M.J. (2009). Out-shopping through the Internet: A Multi-country Investigation. Journal of Global Marketing. 22 (1) 53-66.
• Guzman, F., Paswan, A.K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17 (3) 71-86.
• Troy, L., Hirunyawipada, T., Paswan, A.K. (2008). Cross-functional integration and new product success: An empirical investigation of the findings. Journal of Marketing. 72 (Nov) 132-146.
• Zolfagharian, M., Paswan, A.K. (2008). Service Innovativeness and Quality: A Model for Consumer Perception and Evaluation. Journal of Services Marketing. 22 (5) 338-352.
• Yin, T., Paswan, A.K. (2007). Consumer Reference Price and the Internet Characteristics. Journal of Product & Brand Management. 16 (4) 269-279.
• Rajamma, R.K., Paswan, A.K., Ganesh, G. (2007). Services purchased at Brick and Mortar versus Online Stores, and Shopping Motivation. Journal of Services Marketing. 21 (3) 200-212.
• Paswan, A., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing. 21 (2) 75-87.
• Hirunyawipada, T., Paswan, A.K. (2006). Consumer Innovativeness (CI) and Perceived Risk: Implications for High Technology Product Adoption,'. Journal of Consumer Marketing. 23 (4) 182-198.
• Ganesh, G., Lee, D., Paswan, A.K., Xavier, M. (2006). Online Versus Offline B2C Shopping: A Multinational Comparison. Journal of Consumption Culture. 9 (2) 151-166.
• Archna, V., Paswan, A.K. (2006). Private Label Brand Image: Its Relationship with Store Image and National Brand. International Journal of Retail & Distribution Management. 34 (1) 67-84.
• Spears, N., Paswan, A.K., Marlene, K. (2006). Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising. Journal of Current Issues & Research in Advertising. 28 (2) 65-76.
• Barat, S., Paswan, A.K. (2005). Coupons, Price Perception, Behavioral Intention, and Exposure to Coupons. Journal of Product & Brand Management.
• Paswan, A.K., Ganesh, G. (2005). Cross-cultural Interaction Comfort and Service Evaluation. Journal of International Consumer Marketing. 18 (1/2) 93-116.
• Paswan, A.K., Pelton, L., True, S. (2005). Perceived Managerial Sincerity, Feedback Seeking Orientation and Motivation among Front-line Employees of a Service Organization. Journal of Services Marketing. 19 (1) 3-12.
• Paswan, A., Sharma, D. (2004). Brand ' Country of Origin (COO) Knowledge and COO Image: Investigation in an Emerging Franchising Market. Journal of Product & Brand Management. 13 (3) 144-155.
• Paswan, A., Arogyaswami, K. (2004). Dimensions of Peer Evaluation, Overall Satisfaction, and Overall Evaluation: An Investigation in a Group Task Environment. Journal of Education for Business. 79 (4) 225-231.
• Paswan, A.K., Wittman, M.C., Young, J. (2004). Intra, Extra, and Internets in Franchise Network Organizations. Journal of Business-to-Business Marketing. 11 (1/2) 103-129.
• Paswan, A.K., Troy, L. (2004). Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry. Journal of Marketing Theory and Practice. 12 (2) 1-15.
• Paswan, A.K., Kantamneni, P. (2004). Public Opinion and Franchising in an Emerging Market. Asia Pacific Journal of Marketing and Logistics. l6 (2) 46-61.
• Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5) 324-338.
• Paswan, A., Spears, N., Hasty, R., Ganesh, G. (2004). Search Quality of banking Services: A Contingency Perspective. Journal of Services Marketing.
• Paswan, A., Kulkarni, S., Ganesh, G. (2003). Brand loyalty towards the country, the state, and the service provider as brands. Journal of Brand Management.
• Paswan, A.K. (2003). Channel Support Activities and perceived Goal Orientation: An Exploration in the Indian Market. Asia Pacific Journal of Marketing and Logistics. 15 (4) 32-54.
• Paswan, A.K., Ganesh, G. (2003). Familiarity and Consumer Interest: An Investigation in the Learning Augmentation Service Context. Journal of Services Marketing. 17 (4) 393-419.
• Prasad, K., Paswan, A.K. (2003). Quality of Life (QOL) and Foreign Investment (FI): Public Opinion Investigation in India. Global Business Finance Review. 4 (2) 325-340.
• Paswan, A.K., Dant, R. (2003). What We Know About Ownership Redirection in Franchising: A Meta Analyses. 234-252.
• Paswan, A.K., Young, J.A. (2002). A Causal Analysis of Process Variables in Student Evaluation of Instructors. Journal of Marketing Education. 24 (2) 193-202.
• Paswan, A.K., Pappu, M., Young, J. (2002). Goal Orientation and Relational Norms: Investigation in the Context of Indian Market. Journal of International Consumer Marketing. 15 (1) 53-74.
• Young, J.A., Hoggatt, C.D., Paswan, A.K. (2001). Food Service Franchisors and Their Co-Branding Methods. Journal of Product & Brand Management. 10 (4/5) 218-227.
• Paswan, A.K., Green, R. (2000). A Causal Investigation of Relational Norms and Channel Member Support Activities in the Indian Market,. Global Business and Finance Review. 5 (1) 45-54.
• Paswan, A.K., Young,, J., Green,, R. (2000). Co-Branding Approaches in the Franchised Food Service Industry. Journal of Business & Entrepreneurship. 12 (2) 19-32.
• Paswan, A.K., Young, J. (2000). Franchise Owner-Operators and Employee-Managers: The Case of the Outdoor Sign. Journal of Business & Entrepreneurship. 12 (3) 1-13.
• Paswan, A.K., Young, J. (1999). An Exploratory Examination of the Relationship between Channel Support Mechanisms and Relational Norms in an International Context. Journal of Business & Industrial Marketing. 14 (5/6) 445-455.
• Paswan, A., Dant, R.P., Lumpkin, J.R. (1998). An Empirical Investigation of The Linkages Among Relationalism, Environmental Uncertainty and Bureaucratization. Journal of Business Research. 43 (3) 125-140.
• Dant, R., Paswan, A.K. (1998). The Effect of Financial Resource Availability and System Size on Ownership Redirection in Franchised Channels of Distribution. Asia Pacific Journal of Marketing and Logistics. 10 (2) 101-123.
• Srinivasan, R., Paswan, A., Srinivasan, Ramakrisnan, K. (1997). World Wide Web and Business Education: An Exploratory Study of Evaluation Dimensions. IBS Computing Quarterly. 10 (2) 101-123.
• Dant, R.P., Paswan, A.K., Stanworth, J. (1996). Ownership Redirection Trends in Franchising. International Journal of Entrepreneurial Behavior & Research. 2 (3) 47-63.
• Dant, R.P., Paswan, A.K., Kaufmann, P.J. (1996). What We Know About Ownership Redirection in Franchising: A Meta Analyses. Journal of Retailing. 72 (Winter) 429-444.
• Dant, R.P., Kaufmann, P.J., Paswan, A.K. (1992). Ownership Redirection in Franchised Channels. Journal of Public Policy & Marketing. 11 (1) 33-44.

Magazine/Trade Publication

• Paswan, A. (2012). Sustainability and Franchising. Franchise-Plus.
• Paswan, A. (2012). Franchisee Role and Expectations. Franchise-Plus.
• Paswan, A.K. (2012). Franchising, Knowledge Transfer, and Development In Emerging Markets. Franchise-Plus.
• Paswan, A. (2011). Franchise Service Innovation. Franchise-Plus.
• Paswan, A. (2011). Franchising and Technology. Franchise-Plus.
• Paswan, A. (2011). Efficiency and effectiveness in a Franchising. Franchise-Plus.
• Paswan, A. (2011). Indian Franchising - 2011. Franchise-Plus.
• Paswan, A.K. (2010). Taking Stock of Franchising in India – 2010. Franchise-Plus.
• Paswan, A.K. (2010). Entrepreneur – Franchisor – Entrepreneur. Franchise-Plus.
• Paswan, A.K. (2010). Franchise Market in India – Future Outlook. Franchise-Plus.
• Paswan, A.K. (2010). Indian Franchise Industry – Looking Forward. Franchise-Plus.
• Paswan, A.K. (2009). Theoretical Frameworks in Franchising. Franchise-Plus.
• Paswan, A.K. (2009). HRM and Franchising. Franchise-Plus.
• Paswan, A.K. (2009). Goods Versus Service Debate in Franchising. Franchise-Plus.
• Paswan, A.K. (2009). Franchisor-Franchisee conflict. Franchise-Plus.
• Paswan, A.K. (2008). Franchise model as a mode of expansion in the current economic scenario. Franchise-Plus.
• Paswan, A.K. (2008). When Your Franchisor Goes Bankrupt. Franchise-Plus.
• Paswan, A.K. (2008). Franchising and Service Quality. Franchise-Plus.
• Paswan, A.K. (2008). Retailing in India – Consumer Trends. Franchise-Plus.
• Paswan, A.K. (2008). Growth of Franchising Sector in India. Franchise-Plus.
• Paswan, A.K. (2008). Franchising in India: a bird’s eye view. Franchise-Plus.
• Paswan, A.K. (2007). How to go about rural franchising?”. Franchise-Plus.
• Paswan, A.K. (2007). Innovation and franchising,” Franchise-Plus. Franchise-Plus.
• Paswan, A.K. (2007). Pricing and Implications for Franchising. Franchise-Plus.
• Paswan, A.K. (2007). Franchising - A Tool of Socio/Economic Development. Franchise-Plus.
• Paswan, A.K. (2007). Why it’s taxing to identify Indian franchises. Franchise-Plus.
• Paswan, A.K. (2006). Threats that Franchising Operations May Face. Franchise-Plus.
• Paswan, A.K. (2006). Franchising – Revolutionizing Indian Retail. Franchise-Plus.
• Paswan, A.K. (2006). Pricing as an Effective Marketing Tool. Franchise-Plus.
• Paswan, A.K. (2006). The Many Facets of Franchising. Franchise-Plus.
• Paswan, A.K. (2006). How to Motivate Front-Line Employees of a Franchise Organization?”. Franchise-Plus.
• Paswan, A.K. (2005). Efficiency versus Effectiveness and Franchising,”. Franchise-Plus.
• Paswan, A.K. (2005). Innovation in Franchising: A Consumers’ Perspective. Franchise-Plus.
• Paswan, A.K. (2005). Can You Franchise Anything?”. f.
• Paswan, A.K. (2005). Innovation - A Sociological Perspective. Franchise-Plus.
• Paswan, A.K. (2005). Managing Franchisee Expectations. Franchise-Plus.
• Paswan, A.K. (2005). CRM makes Franchise Systems work best. Franchise-Plus.
• Paswan, A.K. (2004). Franchising, Services, and Brand Personality. Franchise-Plus.
• Paswan, A.K. (2004). Franchising and Knowledge Management. Franchise-Plus.
• Paswan, A.K. (2004). Franchise Systems – Hierarchy versus Network. Franchise-Plus.
• Paswan, A.K. (2004). Franchising in India: A Different Animal Altogether. Franchise-Plus.

Other

• Paswan, A.K., Dant, R. (1995). Franchising in India: An Introduction. ) World Franchise & Business Report.

Poster

• Bennett, A.R., Goins, K., Paswan, A. (2018). Pink tax: Are some marketing practices discriminatory?. Other.

Contracts, Grants and Sponsored Research

Grant - Research

• Paswan, A., "Web Surveyor Grant," sponsored by Web Surveyor, Funded. (2008 - 2008).
• Paswan, A., "Web Surveyor Grant," sponsored by Web Surveyor, Funded. (2007 - 2007).
• Paswan, A., "COBA Research Enhancement Grant (REG)," sponsored by COBA, UNT, Funded. (2006 - 2006).
• Paswan, A., "Web Surveyor Grant," sponsored by Web Surveyor, Funded. (2006 - 2006).
• Paswan, A., "COBA PDI Fellowship Grant," sponsored by UNT, Funded. (2005 - 2005).
• Paswan, A., "Web Surveyor Grant," sponsored by Web Surveyor, Funded. (2005 - 2005).
• Paswan, A., "Received the Research Enhancement Grant (REG)," Funded. (2004 - 2004).
• Paswan, A., "Web Surveyor Grant," sponsored by Web Surveyor, Funded. (2004 - 2004).
• Paswan, A., "Received the COBA Research Grant," sponsored by UNT, Funded. (2003 - 2003).
• Paswan, A., "Received the Research Enhancement Grant (REG)," Funded. (2003 - 2003).
• Paswan, A., "Received the UNT Supplemental Travel grant," Funded. (2003 - 2003).
• Paswan, A., "COBA Faculty Research Grant," Funded. (2002 - 2002).
• Paswan, A., "Received the UNT Supplemental Travel grant," Funded. (2002 - 2002).
• Paswan, A., "Research Initiation Grant (RIG)," Funded. (2002 - 2002).
• Paswan, A., "UNT Junior Faculty Summer Research Fellowship," sponsored by UNT, Funded. (2001 - 2001).
• Paswan, A., "UNT Supplemental Travel grant," Funded. (2001 - 2001).
• Paswan, A., "COBA Faculty Summer Research Fellowship," Funded. (2000 - 2000).
• Paswan, A., "UNT Junior Faculty Summer Research Fellowship," Funded. (2000 - 2000).
• Paswan, A., "UNT Supplemental Travel grant," Funded. (2000 - 2000).
• Paswan, A., "Bush Mini Grant (FDIB)," Funded. (1998 - 1998).
• Paswan, A., "of International marketing-Country of Origin Image," Funded. (1998 - 1998).
• Paswan, A., "Siouxland International Grant," Funded. (1997 - 1997).
• Paswan, A., "Travel grant from the Office of Research, USD," Funded. (1997 - 1997).
• Paswan, A., "Attending the Faculty Development Program in International Business in Antwerp," Funded. (1996 - 1996).
• Paswan, A., "Siouxland International Grant," Funded. (1996 - 1996).
• Paswan, A., "Travel grant from the Office of Research, USD," Funded. (1996 - 1996).
• Paswan, A., "Attending the Visiting professor Program conducted by AEF," Funded. (1995 - 1995).
• Paswan, A., "Siouxland International Grant," Funded. (1995 - 1995).
• Paswan, A., "Travel grant from the Office of Research, USD," Funded. (1995 - 1995).
• Paswan, A., "Bush Mini Grant Project titled Multinational Marketing Operations in India: A Cross-Cultural Perspective,," Funded. (1994 - 1994).
• Paswan, A., "Faculty Development Grant .Visits to Leading Management Schools in India,," Funded. (1994 - 1994).
• Paswan, A., "Travel grant from the Office of Research, USD," Funded. (1994 - 1994).