Faculty Profile

Charles Blankson

Charles Blankson

Title
Professor
Department
Marketing, Logistics, and Operations Management
College
College of Business

    

Education

PhD, Kingston University (July 1999), 1999.
Major: Marketing
Degree Specialization: Marketing
Dissertation Title: Ph.D. Dissertation Title: Positioning and Life Cycle Stages in the UK Services Industry
MS, Staffordshire University, 1992.
Major: Services Marketing
Degree Specialization: Marketing Research
PGDip, Liverpool Polytechnic, 1989.
Major: Marketing Management
Degree Specialization: Marketing Research

Current Scheduled Teaching*

MKTG 3650.005, Foundations of Marketing Practice, Spring 2021
MKTG 6030.001, Seminar in Marketing Strategy, Spring 2021
MKTG 3650.005, Foundations of Marketing Practice, Fall 2020 Syllabus
MKTG 3710.002, Marketing Research and Analytics, Fall 2020 Syllabus
MKTG 6900.700, Special Problems, Fall 2020

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 3650.002, Foundations of Marketing Practice, Fall 2019 Syllabus SPOT
LSCM 6940.705, Individual Research, Fall 2019
MKTG 3710.002, Marketing Research and Analytics, Fall 2019 Syllabus SPOT
MKTG 6950.700, Doctoral Dissertation, Summer 5W1 2019
MKTG 6950.707, Doctoral Dissertation, Spring 2019
LSCM 6940.705, Individual Research, Spring 2019
MKTG 3710.001, Marketing Research and Analytics, Spring 2019 Syllabus SPOT
MKTG 6030.002, Seminar in Marketing Strategy, Spring 2019 SPOT
MKTG 6950.700, Doctoral Dissertation, Fall 2018
MKTG 3650.002, Foundations of Marketing Practice, Fall 2018 Syllabus SPOT
LSCM 6940.705, Individual Research, Fall 2018
MKTG 3710.002, Marketing Research and Analytics, Fall 2018 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2018 Syllabus SPOT
MKTG 5550.007, Decision Making in Global Markets, Spring 2018 SPOT
MKTG 5850.007, Effective Marketing Planning in Dynamic Environments, Spring 2018 SPOT
MKTG 3710.001, Marketing Research and Analytics, Spring 2018 Syllabus SPOT
MKTG 6030.001, Seminar in Marketing Strategy, Spring 2018 SPOT
MKTG 6900.700, Special Problems, Spring 2018
MKTG 3650.002, Foundations of Marketing Practice, Fall 2017 Syllabus SPOT
MKTG 6940.700, Individual Research, Fall 2017
MKTG 3710.002, Marketing Research and Analytics, Fall 2017 Syllabus SPOT
MKTG 4900.700, Special Problems, Fall 2017 Syllabus
MKTG 6940.700, Individual Research, Summer 10W 2017
MKTG 6900.700, Special Problems, Summer 5W2 2017
MKTG 6040.001, Business to Business Marketing, Spring 2017 SPOT
MKTG 5550.007, Decision Making in Global Markets, Spring 2017 SPOT
MKTG 5850.007, Effective Marketing Planning in Dynamic Environments, Spring 2017 SPOT
MKTG 6900.700, Special Problems, Spring 2017
MKTG 6030.001, Seminar in Marketing Strategy, Fall 2016 SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2016 Syllabus SPOT
MKTG 5550.007, Decision Making in Global Markets, Spring 2016 SPOT
MKTG 5850.007, Effective Marketing Planning in Dynamic Environments, Spring 2016 SPOT
MKTG 5850.777, Effective Marketing Planning in Dynamic Environments, Spring 2016 SPOT
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Fall 2015
MKTG 3700.001, Marketing Metrics, Fall 2015 Syllabus SPOT
MKTG 5850.007, Effective Marketing Planning in Dynamic Environments, Spring 2015
MKTG 3700.001, Marketing and Money, Spring 2015 Syllabus
MKTG 5900.714, Directed Study, Fall 2014
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Fall 2014
MKTG 6030.001, Seminar in Marketing Strategy, Fall 2014
MKTG 4890.003, Applied Marketing Problems, Spring 2014
MKTG 5850.007, Effective Marketing Planning in Dynamic Environments, Spring 2014
MKTG 5850.777, Effective Marketing Planning in Dynamic Environments, Spring 2014
MKTG 6900.700, Special Problems, Spring 2014
MKTG 4890.004, Applied Marketing Problems, Fall 2013
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Fall 2013
MKTG 6900.707, Special Problems, Summer 10W 2013
MKTG 6910.707, Special Problems, Summer 10W 2013
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2013
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2013
MKTG 3650.002, Foundations of Marketing Practice, Summer 5W1 2012
MKTG 6900.707, Special Problems, Summer 10W 2012
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2012
MKTG 6010.001, Seminar in Marketing Thought, Spring 2012
MKTG 4900.753, Special Problems, Spring 2012
MKTG 5900.707, Directed Study, Fall 2011
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2011
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2011
MKTG 4280.001, Global Marketing Issues and Practice, Summer 5W2 2011
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2011
MKTG 4320.001, New Product Development, Spring 2011
MKTG 5550.001, Decision Making in Global Markets, Fall 2010
MKTG 4320.001, New Product Development, Fall 2010
MKTG 4280.001, Global Marketing Issues and Practice, Summer 5W1 2010
MKTG 4320.001, New Product Development, Summer 5W1 2010
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2010
MKTG 4320.001, New Product Development, Spring 2010
MKTG 2650.002, Global Marketing Concepts, Fall 2009
MKTG 6010.001, Seminar in Marketing Thought, Fall 2009
MKTG 2650.001, Global Marketing Concepts, Summer 5W1 2009
MKTG 4320.001, New Product Development, Summer 5W1 2009
MKTG 5900.700, Directed Study, Spring 2009
MKTG 2650.001, Global Marketing Concepts, Spring 2009
MKTG 4320.001, New Product Development, Spring 2009
MKTG 4320.002, New Product Development, Spring 2009
MKTG 5550.001, Decision Making in Global Markets, Fall 2008
MKTG 2650.001, Global Marketing Concepts, Fall 2008
MKTG 4120.001, Buyer Behavior, Summer 5W1 2008
MKTG 2650.001, Global Marketing Concepts, Summer 5W1 2008
MKTG 2650.002, Global Marketing Concepts, Spring 2008
MKTG 2650.003, Global Marketing Concepts, Spring 2008
MKTG 4600.001, Retailing, Spring 2008
MKTG 4320.002, New Product Development, Fall 2007
MKTG 4600.001, Retailing, Fall 2007
MKTG 4120.001, Buyer Behavior, Summer 5W1 2007
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2007
MKTG 6900.704, Special Problems, Summer 5W2 2007
MKTG 2650.002, Global Marketing Concepts, Spring 2007
MKTG 2650.003, Global Marketing Concepts, Spring 2007
MKTG 4600.001, Retailing, Spring 2007
MKTG 4330.002, Product Planning and Brand Management, Fall 2006
MKTG 4600.001, Retailing, Fall 2006
MKTG 4880.001, Advanced Marketing Management, Summer 5W1 2006
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2006
MKTG 2650.002, Global Marketing Concepts, Spring 2006
MKTG 2650.003, Global Marketing Concepts, Spring 2006
MKTG 4600.001, Retailing, Spring 2006
MKTG 6900.700, Special Problems, Spring 2006
MKTG 4120.002, Buyer Behavior, Fall 2005
MKTG 4600.001, Retailing, Fall 2005

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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