Faculty Profile

Chanchal Tamrakar

Title
Clinical Assistant Professor
Department
Marketing
College
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of Iowa, 2016. 
Major: Business Administration (Marketing)
Dissertation Title: Essays on Social Media and Firm Financial Performance





          

        
                

          
Current Scheduled Teaching*


          
MKTG 3650.007, Foundations of Marketing Practice, Summer 2024 


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 5550.007, Decision Making in Global Markets, Spring 8W1 2024 Syllabus
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Spring 2024 Syllabus
                    

                    MKTG 4280.003, Global Marketing Issues and Practice, Spring 2024 Syllabus
                    

                    MKTG 3660.002, Advertising Management, Fall 2023 Syllabus SPOT
                    

                    MKTG 3650.004, Foundations of Marketing Practice, Fall 2023 Syllabus SPOT
                    

                    MKTG 4280.001, Global Marketing Issues and Practice, Fall 2023 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Abstracts and Proceedings
Pyo, T., Tamrakar, C., Lee, J. Y., Choi, Y. S. (2022). Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User Connumites for In-Group Diffusion. 
Tamrakar, C., Pyo, T., Gruca, T. S. (2022). Social Media Sentiment and Firm Cash Flow.  Savannah, GA: Atlantic Marketing Association. 
Tamrakar, C., Pyo, T.  (2022). Impact of Covid-19 Outbreak on Twitter Sentiment of Fast Food Restaurants. (2325-3509), .  San Antonia, TX: Marketing Management Association. 
Hashemi, R. R., Ardakani, O. M., Young, J. A., Tamrakar, C.  (2021). Mining the Impact of Social Networking on High-Frequency Financial Data.  Las Vegas, NV: International Conference on Computational Science and Computational Intelligence. 
Pyo, T., Tamrakar, C., Lee, J. Y. (2019). Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product.  Santa Fe, NM: Marketing Management Association. 
Tamrakar, C., Pyo, T., Gruca, T. S. (2018). Social Media Sentiment and Firm Value.  Chicago, IL: Marketing Management Association. 
Journal Article
Pyo, T., Tamrakar, C. B., Lee, J. Y., Choi, Y. S. (2023). Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User Communities for In-Group Diffusion. Journal of Business Research. 158(March 2023), . https://www.sciencedirect.com/science/article/abs/pii/S0148296323000486



	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

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					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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