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Chanchal Tamrakar

Title: Clinical Assistant Professor

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Iowa, 2016
    Major: Business Administration (Marketing)
    Dissertation: Essays on Social Media and Firm Financial Performance

Current Scheduled Teaching

MKTG 5550.401Decision Making in Global MarketsSummer 10W 2025
MKTG 4800.751Internship in MarketingSummer 10W 2025 Syllabus
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

MKTG 5550.407Decision Making in Global MarketsSpring 8W1 2025
MKTG 3720.001Digital Marketing FundamentalsSpring 2025 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2025 Syllabus SPOT
MKTG 5550.407Decision Making in Global MarketsFall 8W1 2024 SPOT
MKTG 3720.001Digital Marketing FundamentalsFall 2024 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeFall 2024 Syllabus SPOT
MKTG 5150.407Marketing ManagementFall 8W1 2024 SPOT
MKTG 3650.007Foundations of Marketing PracticeSummer 5W1 2024 Syllabus SPOT
MKTG 5550.007Decision Making in Global MarketsSpring 8W1 2024 SPOT
MKTG 3650.501Foundations of Marketing PracticeSpring 2024 Syllabus SPOT
MKTG 4280.003Global Marketing Issues and PracticeSpring 2024 Syllabus SPOT
MKTG 3660.002Advertising ManagementFall 2023 Syllabus SPOT
MKTG 3650.004Foundations of Marketing PracticeFall 2023 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeFall 2023 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Abstracts and Proceedings

  • Tamrakar, C., Pyo, T. (2025). Sentiment Polarization: Pre and Post Pandemic. Proceedings of the American Marketing Association.
  • Tamrakar, C., Pyo, T., Gruca, T.S. (2022). Social Media Sentiment and Firm Cash Flow. Savannah, GA, Atlantic Marketing Association.
  • Tamrakar, C., Pyo, T. (2022). Impact of Covid-19 Outbreak on Twitter Sentiment of Fast Food Restaurants. (2325-3509) San Antonia, TX, Marketing Management Association.
  • Pyo, T., Tamrakar, C., Lee, J.Y. (2019). Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product. Santa Fe, NM, Marketing Management Association.
  • Tamrakar, C., Pyo, T., Gruca, T.S. (2018). Social Media Sentiment and Firm Value. Chicago, IL, Marketing Management Association.

    • Conference Proceeding

  • Hashemi, R.R., Ardakani, O.M., Young, J.A., Tamrakar, C. (2021). Mining the Impact of Social Media on High-Frequency Financial data. 262-267. Las Vegas, NV, IEEE. https://doi.org/10.1109/csci54926.2021.00115

    • Journal Article

  • Pyo, T., Tamrakar, C., Lee, J.Y., Choi, Y.S. (2023). Is social capital always “Capital”?: Measuring and leveraging social capital in online user communities for in-group diffusion. Journal of Business Research. 158 113690. Elsevier BV. https://doi.org/10.1016/j.jbusres.2023.113690
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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