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Dexter L. Purnell

Title: Lecturer

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • MS, University of Alabama, 2023
    Major: Marketing
    Specialization: Digital and Social Media Marketing
  • DBA, Wilmington University, 2017
    Major: Business Administration
  • MS, Peru State College, 2013
    Major: Entrepreneurial and Economic Development
    Specialization: Organizational Management

Current Scheduled Teaching

MKTG 4120.700Consumer BehaviorSpring 8W1 2025
MKTG 4330.004Strategic Brand ManagementSpring 2025
MKTG 3720.501Digital Marketing FundamentalsFall 2024 Syllabus
MKTG 3650.700Foundations of Marketing PracticeFall 8W2 2024 Syllabus
MKTG 3651.701Foundations of Marketing Practice for Non Business MajorsFall 8W2 2024 Syllabus
DBAS 6002.501Qualitative Research Method IFall 2024
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

DBAS 6013.501Integrative Research/InvestigationSummer 10W 2024 SPOT
MKTG 4120.700Consumer BehaviorSpring 8W1 2024 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSpring 2024 Syllabus SPOT
MKTG 3651.807Foundations of Marketing Practice for Non Business MajorsSpring 3W1 2024 Syllabus SPOT
DBAS 6010.501Strategic Business ManagementSpring 2024 SPOT
MKTG 3650.700Foundations of Marketing PracticeFall 8W2 2023 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsFall 2023 Syllabus SPOT
MKTG 3651.701Foundations of Marketing Practice for Non Business MajorsFall 8W2 2023 Syllabus SPOT
DBAS 6002.501Qualitative Research Method IFall 2023 SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSummer 3W1 2023 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSummer 5W2 2023 Syllabus SPOT
MKTG 3660.002Advertising ManagementSpring 2023 Syllabus SPOT
MKTG 4120.700Consumer BehaviorSpring 8W1 2023 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSpring 2023 Syllabus SPOT
MKTG 3651.807Foundations of Marketing Practice for Non Business MajorsSpring 3W1 2023 Syllabus SPOT
MKTG 4600.007RetailingSpring 2023 Syllabus SPOT
MKTG 4120.501Consumer BehaviorFall 2022 Syllabus SPOT
MKTG 3650.005Foundations of Marketing PracticeFall 2022 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsFall 2022 Syllabus SPOT
MKTG 3651.701Foundations of Marketing Practice for Non Business MajorsFall 8W2 2022 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSummer 5W1 2022 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSummer 5W2 2022 Syllabus SPOT
MKTG 3651.700Foundations of Marketing Practice for Non Business MajorsSummer 8W1 2022 Syllabus SPOT
MKTG 4120.700Consumer BehaviorSpring 8W1 2022 Syllabus SPOT
MKTG 5550.007Decision Making in Global MarketsSpring 8W1 2022 SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSpring 2022 Syllabus SPOT
MKTG 3651.501Foundations of Marketing Practice for Non Business MajorsSpring 2022 Syllabus SPOT
MKTG 3651.807Foundations of Marketing Practice for Non Business MajorsSpring 3W1 2022 Syllabus SPOT
MKTG 4600.007RetailingSpring 2022 Syllabus SPOT
MKTG 3651.001Foundations of Marketing Practice for Non Business MajorsFall 2021 Syllabus SPOT
MKTG 3651.501Foundations of Marketing Practice for Non Business MajorsFall 2021 Syllabus SPOT
MKTG 3651.700Foundations of Marketing Practice for Non Business MajorsFall 8W1 2021 Syllabus SPOT
MKTG 3651.750Foundations of Marketing Practice for Non Business MajorsFall 8W1 2021 SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSummer 5W1 2021 Syllabus SPOT
MKTG 3651.007Foundations of Marketing Practice for Non Business MajorsSummer 5W2 2021 Syllabus SPOT
MKTG 4120.700Consumer BehaviorSpring 8W2 2021 Syllabus SPOT
MKTG 4120.777Consumer BehaviorSpring 8W2 2021 Syllabus SPOT
MKTG 3651.001Foundations of Marketing Practice for Non Business MajorsSpring 2021 Syllabus SPOT
MKTG 3651.501Foundations of Marketing Practice for Non Business MajorsSpring 2021 Syllabus SPOT
MKTG 3651.700Foundations of Marketing Practice for Non Business MajorsSpring 8W1 2021 Syllabus SPOT
MKTG 3651.777Foundations of Marketing Practice for Non Business MajorsSpring 8W1 2021 Syllabus SPOT
MKTG 3651.807Foundations of Marketing Practice for Non Business MajorsSpring 3W1 2021 Syllabus SPOT
MKTG 3651.001Foundations of Marketing Practice for Non Business MajorsFall 2020 Syllabus SPOT
MKTG 3651.501Foundations of Marketing Practice for Non Business MajorsFall 2020 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Abstracts and Proceedings

  • Purnell, D.L., Webb, M., Rincón, E. (2022). A case for entrepreneurship training in healthcare programs of study at minority-serving institutions in the United States. 32. Decatur, IL, United States Association for Small Business and Entrepreneurship (USASBE).

    • Book

  • Purnell, D., Legocki, K. (2023). Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends. Dubuque, IA, Kendall Hunt Publishing.

    • Conference Proceeding

  • Purnell, D.L., Reger, R.K., Legocki, K. (2023). Mic Check: How Does the Use of Hip-Hop Music in Advertising Impact Perceived Brand Authenticity and Behavioral Intention?. Society for Marketing Advances.
  • Purnell, D.L., Legocki, K. (2023). Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns. 33 211-215. Chicago, IL, American Marketing Association.
  • Purnell, D.L., Legocki, K. (2023). Are Marketers Using Hip-Hop Music Like Stock Photography To Support DEI Initiatives? A Revised IMC Framework To Address Cultural Appropriation. 34 119-123. Chicago, IL, American Marketing Association.
  • Rincón, E., Purnell, D.L., Sha, M., Morse, D. (2022). Multicultural Insights Test: Development of a Diagnostic Tool for Identifying Basic Knowledge Needed in the Multicultural Industry. 91. Alexandria, VA, American Association for Public Opinion Research.

    • Journal Article

  • Susarla, P., Purnell, D.L., Scott, K. (2024). Zillow’s Artificial Intelligence Failure and Its Impact on Perceived Trust in Information Systems. Journal of Information Technology Teaching Cases. 1-7.
  • Bryant, M., Riley, J., Turner-Henderson, T., Purnell, D.L. (2024). Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques. Journal of Marketing Analytics. New York, NY, Palgrave Macmillan Ltd..
  • Purnell, D., Legocki, K., Jackson, D. (2023). From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand. The CASE Journal. 21. Leeds, England, Emerald Publishing.
  • Purnell, D. (2020). Closing the gap: Understanding the perceptual differences between generations regarding music streaming technology. Other. 9 (3) 62-79. Warsaw, Poland, International Journal of Music Business Research.
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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