Purnell, D. L., Webb, M., Rincón, E. (2022). A case for entrepreneurship training in healthcare programs of study at minority-serving institutions in the United States. 32. Decatur, IL: United States Association for Small Business and Entrepreneurship (USASBE).
Purnell, D., Legocki, K. (2023). Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends. Dubuque, IA: Kendall Hunt Publishing.
Purnell, D. L., Legocki, K. (2023). Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns. 33, 211-215. Chicago, IL: American Marketing Association.
Purnell, D. L., Legocki, K. (2023). Are Marketers Using Hip-Hop Music Like Stock Photography To Support DEI Initiatives? A Revised IMC Framework To Address Cultural Appropriation. 34, 119-123. Chicago, IL: American Marketing Association.
Rincón, E., Purnell, D. L., Sha, M., Morse, D. (2022). Multicultural Insights Test: Development of a Diagnostic Tool for Identifying Basic Knowledge Needed in the Multicultural Industry. 91. Alexandria, VA: American Association for Public Opinion Research.
Purnell, D., Legocki, K., Jackson, D. (2023). From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand. The CASE Journal. 21. Leeds, England: Emerald Publishing.
Purnell, D. (2020). Closing the gap: Understanding the perceptual differences between generations regarding music streaming technology. Other. 9(3), 62-79. Warsaw, Poland: International Journal of Music Business Research.