Faculty Profile

Dexter Purnell

Title
Lecturer
Department
Marketing
College
College of Business
Clinical Associate Professor
Management
College of Business
Clinical Associate Professor
Marketing
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
MS, University of Alabama, 2023. 
Major: Marketing
Degree Specialization: Digital and Social Media Marketing
DBA, Wilmington University, 2017. 
Major: Business Administration
MS, Peru State College, 2013. 
Major: Entrepreneurial and Economic Development
Degree Specialization: Organizational Management





          

        
                

          
Current Scheduled Teaching*


          
DBAS 6013.501, Integrative Research/Investigation, Summer 2024 
MKTG 4120.700, Consumer Behavior, Spring 2024 Syllabus
MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Spring 2024 Syllabus
MKTG 3651.807, Foundations of Marketing Practice for Non Business Majors, Spring 2024 Syllabus
DBAS 6010.501, Strategic Business Management, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 3650.700, Foundations of Marketing Practice, Fall 8W2 2023 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Fall 2023 Syllabus SPOT
                    

                    MKTG 3651.701, Foundations of Marketing Practice for Non Business Majors, Fall 8W2 2023 Syllabus SPOT
                    

                    DBAS 6002.501, Qualitative Research Method I, Fall 2023 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Summer 3W1 2023 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Summer 5W2 2023 Syllabus SPOT
                    

                    MKTG 3660.002, Advertising Management, Spring 2023 Syllabus SPOT
                    

                    MKTG 4120.700, Consumer Behavior, Spring 8W1 2023 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Spring 2023 Syllabus SPOT
                    

                    MKTG 3651.807, Foundations of Marketing Practice for Non Business Majors, Spring 3W1 2023 Syllabus SPOT
                    

                    MKTG 4600.007, Retailing, Spring 2023 Syllabus SPOT
                    

                    MKTG 4120.501, Consumer Behavior, Fall 2022 Syllabus SPOT
                    

                    MKTG 3650.005, Foundations of Marketing Practice, Fall 2022 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Fall 2022 Syllabus SPOT
                    

                    MKTG 3651.701, Foundations of Marketing Practice for Non Business Majors, Fall 8W2 2022 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Summer 5W1 2022 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Summer 5W2 2022 Syllabus SPOT
                    

                    MKTG 3651.700, Foundations of Marketing Practice for Non Business Majors, Summer 8W1 2022 Syllabus SPOT
                    

                    MKTG 4120.700, Consumer Behavior, Spring 8W1 2022 Syllabus SPOT
                    

                    MKTG 5550.007, Decision Making in Global Markets, Spring 8W1 2022 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Spring 2022 Syllabus SPOT
                    

                    MKTG 3651.501, Foundations of Marketing Practice for Non Business Majors, Spring 2022 Syllabus SPOT
                    

                    MKTG 3651.807, Foundations of Marketing Practice for Non Business Majors, Spring 3W1 2022 Syllabus SPOT
                    

                    MKTG 4600.007, Retailing, Spring 2022 Syllabus SPOT
                    

                    MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Fall 2021 Syllabus SPOT
                    

                    MKTG 3651.501, Foundations of Marketing Practice for Non Business Majors, Fall 2021 Syllabus SPOT
                    

                    MKTG 3651.700, Foundations of Marketing Practice for Non Business Majors, Fall 8W1 2021 Syllabus SPOT
                    

                    MKTG 3651.750, Foundations of Marketing Practice for Non Business Majors, Fall 8W1 2021  SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Summer 5W1 2021 Syllabus SPOT
                    

                    MKTG 3651.007, Foundations of Marketing Practice for Non Business Majors, Summer 5W2 2021 Syllabus SPOT
                    

                    MKTG 4120.700, Consumer Behavior, Spring 8W2 2021 Syllabus SPOT
                    

                    MKTG 4120.777, Consumer Behavior, Spring 8W2 2021 Syllabus SPOT
                    

                    MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Spring 2021 Syllabus SPOT
                    

                    MKTG 3651.501, Foundations of Marketing Practice for Non Business Majors, Spring 2021 Syllabus SPOT
                    

                    MKTG 3651.700, Foundations of Marketing Practice for Non Business Majors, Spring 8W1 2021 Syllabus SPOT
                    

                    MKTG 3651.777, Foundations of Marketing Practice for Non Business Majors, Spring 8W1 2021 Syllabus SPOT
                    

                    MKTG 3651.807, Foundations of Marketing Practice for Non Business Majors, Spring 3W1 2021 Syllabus SPOT
                    

                    MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Fall 2020 Syllabus SPOT
                    

                    MKTG 3651.501, Foundations of Marketing Practice for Non Business Majors, Fall 2020 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Abstracts and Proceedings
Purnell, D. L., Webb, M., Rincón, E.  (2022). A case for entrepreneurship training in healthcare programs of study at minority-serving institutions in the United States. 32.  Decatur, IL: United States Association for Small Business and Entrepreneurship (USASBE). 
Book
Purnell, D., Legocki, K.  (2023). Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends.  Dubuque, IA: Kendall Hunt Publishing. 
Conference Proceeding
Purnell, D. L., Reger, R. K., Legocki, K.  (2023). Mic Check: How Does the Use of Hip-Hop Music in Advertising Impact Perceived Brand Authenticity and Behavioral Intention?. Society for Marketing Advances. 
Purnell, D. L., Legocki, K.  (2023). Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns. 33, 211-215.  Chicago, IL: American Marketing Association. 
Purnell, D. L., Legocki, K.  (2023). Are Marketers Using Hip-Hop Music Like Stock Photography To Support DEI Initiatives? A Revised IMC Framework To Address Cultural Appropriation. 34, 119-123.  Chicago, IL: American Marketing Association. 
Rincón, E., Purnell, D. L., Sha, M., Morse, D.  (2022). Multicultural Insights Test: Development of a Diagnostic Tool for Identifying Basic Knowledge Needed in the Multicultural Industry. 91.  Alexandria, VA: American Association for Public Opinion Research. 
Journal Article
Bryant, M., Riley, J., Turner-Henderson, T., Purnell, D. L. (2024). Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques.  New York, NY: Palgrave Macmillan Ltd.. 
Purnell, D., Legocki, K., Jackson, D.  (2023). From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand. The CASE Journal. 21.  Leeds, England: Emerald Publishing. 
Purnell, D.  (2020). Closing the gap: Understanding the perceptual differences between generations regarding music streaming technology. Other. 9(3), 62-79.  Warsaw, Poland: International Journal of Music Business Research. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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