Skip to main content

Elizabeth Mcconahay

Title: Adjunct Faculty

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • MBA, Capital University, 1998
    Major: Global Student Association - Business Administration

Current Scheduled Teaching

MKTG 3660.407Advertising ManagementSummer 5W1 2025 Syllabus
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2025 Syllabus
MKTG 4520.407Marketing Channels and Strategic PartnershipsSummer 5W2 2025 Syllabus
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

MKTG 3660.407Advertising ManagementSpring 2025 Syllabus SPOT
MKTG 3651.003Foundations of Marketing Practice for Non Business MajorsSpring 2025 Syllabus SPOT
MKTG 3660.002Advertising ManagementFall 2024 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
,
Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
CLOSE