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Gwendelyn S. Nisbett

Title: Associate Professor

Department: Mayborn School of Journalism

College: College of Liberal Arts and Social Sciences

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Oklahoma, 2011
    Major: Communication
  • MS, The London School of Economics & Political Science, 2002
    Major: Media & Communication
  • BA, College of William & Mary, 1999
    Major: Public Policy

Current Scheduled Teaching

JOUR 5140.001Strategic Persuasion and Media EffectsSpring 2025
JOUR 4270.401Strategic Social MediaSpring 3W1 2025
JOUR 4270.402Strategic Social MediaSpring 2025
JOUR 5330.401Strategic Social MediaSpring 2025
JOUR 5330.461Strategic Social MediaSpring 2025
JOUR 3200.401Mass Communication Research MethodsFall 2024 Syllabus
JOUR 5950.721Master's ThesisFall 2024
JOUR 4270.401Strategic Social MediaFall 2024 Syllabus
JOUR 5330.401Strategic Social MediaFall 2024

Previous Scheduled Teaching

JOUR 4800.721Professional InternshipSummer 10W 2024
JOUR 4800.721Professional InternshipSummer 5W2 2024
JOUR 4270.201Strategic Social MediaSummer 5W1 2024 SPOT
JOUR 4270.202Strategic Social MediaSummer 3W1 2024 Syllabus
JOUR 5330.201Strategic Social MediaSummer 5W1 2024 SPOT
JOUR 5140.001Strategic Persuasion and Media EffectsSpring 2024 SPOT
JOUR 4270.201Strategic Social MediaSpring 2024 Syllabus SPOT
JOUR 4270.801Strategic Social MediaSpring 3W1 2024 Syllabus SPOT
JOUR 5330.201Strategic Social MediaSpring 2024 SPOT
JOUR 3200.001Mass Communication Research MethodsFall 2023 Syllabus SPOT
JOUR 4270.201Strategic Social MediaFall 2023 Syllabus SPOT
JOUR 5330.201Strategic Social MediaFall 2023 SPOT
JOUR 4520.889Advertising and Public Relations Study AbroadSummer 8W1 2023 Syllabus
JOUR 4470.201Ethics, Law and Diversity in Advertising and Public RelationsSummer 5W2 2023 Syllabus
JOUR 5130.889International Advertising and Public Relations Study AbroadSummer 8W1 2023
JOUR 4800.721Professional InternshipSummer 10W 2023
JOUR 4800.721Professional InternshipSummer 5W2 2023
JOUR 4470.201Ethics, Law and Diversity in Advertising and Public RelationsSpring 2023 Syllabus SPOT
JOUR 5140.001Strategic Persuasion and Media EffectsSpring 2023 SPOT
JOUR 4270.801Strategic Social MediaSpring 3W1 2023 Syllabus SPOT
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2022 Syllabus SPOT
JOUR 4270.201Strategic Social MediaFall 2022 Syllabus SPOT
JOUR 5330.201Strategic Social MediaFall 2022 SPOT
JOUR 4470.201Ethics, Law and Diversity in Advertising and Public RelationsSummer 5W2 2022 Syllabus SPOT
JOUR 4800.721Professional InternshipSummer 10W 2022
JOUR 4270.202Strategic Social MediaSummer 3W1 2022 Syllabus
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsSpring 2022 Syllabus SPOT
JOUR 5140.001Strategic Persuasion and Media EffectsSpring 2022 SPOT
JOUR 4270.801Strategic Social MediaSpring 3W1 2022 Syllabus SPOT
JOUR 5900.721Advanced Problems in JournalismFall 2021
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2021 Syllabus SPOT
JOUR 4270.801Strategic Social MediaFall 2021 Syllabus SPOT
JOUR 5330.201Strategic Social MediaFall 2021 SPOT
JOUR 5330.601Strategic Social MediaFall 2021 SPOT
JOUR 5330.802Strategic Social MediaFall 2021 SPOT
JOUR 4800.721Professional InternshipSummer 10W 2021
JOUR 5900.721Advanced Problems in JournalismSpring 2021
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsSpring 2021 Syllabus SPOT
JOUR 5950.721Master's ThesisSpring 2021
JOUR 5350.001Seminar in Journalism and Mass CommunicationSpring 2021 SPOT
JOUR 5900.721Advanced Problems in JournalismFall 2020
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2020 Syllabus SPOT
JOUR 5950.721Master's ThesisFall 2020
JOUR 5260.001Qualitative ResearchFall 2020 SPOT
JOUR 5260.601Qualitative ResearchFall 2020 SPOT
JOUR 4270.201Strategic Social MediaFall 2020 Syllabus SPOT
JOUR 5330.202Strategic Social MediaFall 2020 SPOT
JOUR 4800.721Professional InternshipSummer 10W 2020
JOUR 4270.202Strategic Social MediaSummer 5W2 2020 Syllabus SPOT
JOUR 5330.202Strategic Social MediaSummer 5W2 2020 SPOT
JOUR 5330.602Strategic Social MediaSummer 5W2 2020 SPOT
JOUR 5900.721Advanced Problems in JournalismSpring 2020
JOUR 5900.721Advanced Problems in JournalismSpring 8W2 2020
JOUR 5950.721Master's ThesisSpring 2020
JOUR 5260.001Qualitative ResearchSpring 2020
JOUR 5260.601Qualitative ResearchSpring 2020
JOUR 5350.001Seminar in Journalism and Mass CommunicationSpring 2020
JOUR 4270.801Strategic Social MediaSpring 3W1 2020 Syllabus
JOUR 5330.801Strategic Social MediaSpring 3W1 2020
JOUR 5900.721Advanced Problems in JournalismFall 2019
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2019 Syllabus SPOT
JOUR 5950.721Master's ThesisFall 2019
JOUR 4270.801Strategic Social MediaFall 2019 Syllabus SPOT
JOUR 5330.601Strategic Social MediaFall 2019
JOUR 5330.802Strategic Social MediaFall 2019 SPOT
JOUR 4520.001Advertising and Public Relations Study AbroadSummer 5W1 2019 Syllabus SPOT
JOUR 5130.001International Advertising and Public Relations Study AbroadSummer 5W1 2019 SPOT
JOUR 4800.721Professional InternshipSummer 10W 2019
JOUR 4270.802Strategic Social MediaSummer 5W2 2019 Syllabus SPOT
JOUR 5330.802Strategic Social MediaSummer 5W2 2019 SPOT
JOUR 2000.001Principles of Advertising and Public RelationsSpring 2019 Syllabus SPOT
JOUR 2000.002Principles of Advertising and Public RelationsSpring 2019 Syllabus SPOT
JOUR 4270.801Strategic Social MediaSpring 2019 Syllabus SPOT
JOUR 5330.801Strategic Social MediaSpring 2019 SPOT
JOUR 4800.721Professional InternshipSummer 10W 2018
JOUR 4800.721Professional InternshipSummer 5W2 2018
JOUR 4270.801Strategic Social MediaSummer 5W1 2018 Syllabus SPOT
JOUR 4270.802Strategic Social MediaSummer 5W2 2018 Syllabus SPOT
JOUR 5330.801Strategic Social MediaSummer 5W1 2018 SPOT
JOUR 5330.802Strategic Social MediaSummer 5W2 2018 SPOT
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsSpring 2018 Syllabus SPOT
JOUR 2000.001Principles of Advertising and Public RelationsSpring 2018 Syllabus SPOT
JOUR 2000.002Principles of Advertising and Public RelationsSpring 2018 Syllabus SPOT
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2017 Syllabus SPOT
JOUR 2000.001Principles of Advertising and Public RelationsFall 2017 Syllabus SPOT
JOUR 2000.002Principles of Advertising and Public RelationsFall 2017 Syllabus SPOT
JOUR 4270.801Strategic Social MediaFall 2017 Syllabus SPOT
JOUR 5330.802Strategic Social MediaFall 2017 SPOT
JOUR 4800.721Professional InternshipSummer 10W 2017
JOUR 5350.001Seminar in Journalism and Mass CommunicationSummer 5W1 2017 SPOT
JOUR 4210.001Topics in Journalism and Mass MediaSummer 5W1 2017 Syllabus SPOT
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsSpring 2017 Syllabus SPOT
JOUR 2000.001Principles of Advertising and Public RelationsSpring 2017 Syllabus
JOUR 2000.002Principles of Advertising and Public RelationsSpring 2017 Syllabus SPOT
JOUR 4800.721Professional InternshipSpring 2017
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2016 Syllabus SPOT
JOUR 2000.001Principles of Advertising and Public RelationsFall 2016 Syllabus SPOT
JOUR 2000.002Principles of Advertising and Public RelationsFall 2016 Syllabus SPOT
JOUR 5350.001Seminar in Journalism and Mass CommunicationFall 2016 SPOT
JOUR 4210.002Topics in Journalism and Mass MediaSummer 5W1 2016 Syllabus SPOT
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsSpring 2016 Syllabus SPOT
JOUR 2000.001Principles of Advertising and Public RelationsSpring 2016 Syllabus SPOT
JOUR 2000.002Principles of Advertising and Public RelationsSpring 2016 Syllabus SPOT
JOUR 4800.721Professional InternshipSpring 2016
JOUR 4470.001Ethics, Law and Diversity in Advertising and Public RelationsFall 2015 Syllabus SPOT
JOUR 2000.001Principles of Advertising and Public RelationsFall 2015 Syllabus SPOT
JOUR 2000.002Principles of Advertising and Public RelationsFall 2015 Syllabus SPOT
JOUR 4800.721Professional InternshipFall 2015
JOUR 5350.002Seminar in Journalism and Mass CommunicationSummer 10W 2015 SPOT
JOUR 4210.002Topics in Journalism and Mass MediaSummer 10W 2015 Syllabus SPOT
JOUR 3200.002Mass Communication Research MethodsSpring 2015 Syllabus
JOUR 5950.721Master's ThesisSpring 2015
JOUR 2000.001Principles of Strategic CommunicationsSpring 2015 Syllabus
JOUR 2000.002Principles of Strategic CommunicationsSpring 2015 Syllabus
JOUR 4470.001Ethics,Law and Diversity in Strategic CommunicationsFall 2014 Syllabus
JOUR 3200.003Mass Communication Research MethodsFall 2014 Syllabus
JOUR 2000.001Principles of Strategic CommunicationsFall 2014
JOUR 2000.002Principles of Strategic CommunicationsFall 2014 Syllabus
JOUR 5350.001Seminar in Journalism and Mass CommunicationSummer 5W2 2014
JOUR 4210.001Topics in Journalism and Mass MediaSummer 5W2 2014 Syllabus
JOUR 3200.002Mass Communication Research MethodsSpring 2014 Syllabus
JOUR 2000.001Principles of Strategic CommunicationsSpring 2014 Syllabus
JOUR 2000.002Principles of Strategic CommunicationsSpring 2014 Syllabus
JOUR 4470.001Ethics,Law and Diversity in Strategic CommunicationsFall 2013 Syllabus
JOUR 3200.003Mass Communication Research MethodsFall 2013 Syllabus
JOUR 2000.001Principles of Strategic CommunicationsFall 2013 Syllabus
JOUR 2000.002Principles of Strategic CommunicationsFall 2013 Syllabus
JOUR 4470.001Ethics,Law and Diversity in Strategic CommunicationsSpring 2013 Syllabus
JOUR 2420.001Principles of Public RelationsSpring 2013 Syllabus
JOUR 4470.001Ethics,Law and Diversity in Strategic CommunicationsFall 2012 Syllabus
JOUR 2420.001Principles of Public RelationsFall 2012 Syllabus

Published Intellectual Contributions

    Book

  • Schartel Dunn, S., Nisbett, G. (2020). Innovations and Implications of Persuasive Narrative.. New York, Peter Lang.
  • Harvell, L., Nisbett, G.S. (2016). Denying Death: An Interdisciplinary Approach to Terror Management Theory. Routledge/Psychology Press.
  • Book Chapter

  • Paul, N., Nisbett, G.S. (2024). Exploring Disney’s Portrayal of Jessica Jones and She Hulk as Complex Women Characters. The Disney+ Kingdom: Essays on Nostalgia, Representation and Branding.
  • Nisbett, G., Schartel-Dunn, S., Paul, N. (2022). Athletes as Activists: Exploring Audience Evaluations of Black Celebrity Athlete Activism. Not Playing Around: Intersectional Identities, Media Representation and the Power of Sport.
  • Everbach, T., Nisbett, G., Weiller-Abels, K.H. (2022). #Say Her Name: The WNBA and Black Women’s Athletes’ Social Activism. Not Playing Around: Intersectional Identities, Media Representation, and the Power of Sport. Lexington Books.
  • Nisbett, G., Dunn, S.S., Paul, N. (2022). The escapism and social bond of pandemic binge watching.
  • Nisbett, G., Paul, N., James, J. (2021). When Learning is Play: Using video games to educate Gen Z in the classroom.
  • Nisbett, G., Paul, N. (2021). Redefining the Female Lead in Science Fiction Television: A Case Study of Doctor Who’s 13th Doctor. Television dramas and the global village: Storytelling through race and gender.
  • Everbach, T., Nisbett, G., Weiller-Abels, K.H. (2021). Rebel, Rebel! How Megan Rapinoe’s celebrity activism forges new paths for athletes. 2019 FIFA Women’s World Cup: Media, Fandom, and Soccer’s Biggest Stage. Palgrave Macmillan. https://link.springer.com/chapter/10.1007/978-3-030-75401-3_14
  • Paul, N., Nisbett, G. (2020). Understanding Gender Differences in Political Persuasive Social Media Narratives. Implications and Innovations of Persuasive Narrative.
  • Nisbett, G., Everbach, T. (2020). Exploring Culture Through Prosocial Storytelling. Classroom on the Road: Designing, Teaching, and Theorizing Out-of-the-Box Faculty-Led Student Travel. Rowman & Littlefield.
  • Nisbett, G.S. (2018). Don’t mess with my happy place: Understanding misogyny in fandom communities. Mediating Misogyny.
  • Harvell, L., Stillman, T., Nisbett, G.S., Cranney, K., Marabella, A. (2016). Analyzing the utility of terror management field experiments using passenger participants at Las Vegas McCarran International Airport. Denying Death: An Interdisciplinary Approach to Terror Management Theory..
  • Nisbett, G.S., Harvell, L. (2016). Communicating About Death: A look inside Terror Management Theory and the Field of Communication.. Denying Death: An Interdisciplinary Approach to Terror Management Theory..
  • Harvell, L., Nisbett, G.S. (2016). Mid-term Voters: An Investigation of Information Processing of Political Advertisements. Communications and Mid-Term Elections: Media, Message, and Mobilization.
  • Rodriguez, D., Nisbett, G.S. (2015). Battling the Big Mo: MMA and the Power of Buzz.. Casing Sport Communication.
  • Conference Proceeding

  • Woosnam, K., Strzelecka, M., Nisbett, G.S. (2018). The likely shift in what motivates millennial environmental volunteers: The mediating role of environmental self- efficacy.. TMS Algarve.
  • Encyclopedia Article

  • Nisbett, G.S. (2014). Voter Identification (2012 campaign and social media).. Encyclopedia of Social Media and Politics..
  • Journal Article

  • Everbach, T., Nisbett, G.S., Weiller-Abels, K.H. (2024). Does the Remake Get it Right? Changing representations of Race Gender, Sexuality in A League of their Own. Media Report to Women. 52 (4) 6-13.
  • Paul, N., Nisbett, G. (2021). The numbers game: How local newspapers used statistics and data visualizations to cover the coronavirus pandemic. Howard Journal of Communications. 33 (3) 297-313.
  • Lookadoo, K., Hubbard, C., Nisbett, G., Wong, N. (2021). We’re All in This Together: Celebrity Influencer Disclosures about COVID-19. Atlantic Journal of Communication. Taylor & Francis.
  • Paul, N., Nisbett, G. (2021). “Thoughtful, well-written and vital” or “Outdated, sensational, and biased”? A longitudinal case study of changing readership patterns at the North Texas Daily. Southwestern Mass Communication Journal. 36 (2)
  • Nisbett, G., Paul, N. (2021). From Daleks to the TARDIS: How the robots of Doctor Who help us understand modern labor issues. The Popular Culture Studies Journal.
  • Schartel Dunn, S., Nisbett, G. (2020). If Childish Gambino cares, I care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages. Social Marketing Quarterly.
  • Nisbett, G., Schartel Dunn, S. (2019). Reputation matters: parasocial attachment, narrative engagement, and the 2018 Taylor Swift political endorsement. Atlantic Journal of Communication. Taylor & Francis.
  • Everbach, T., Batsell, J., Champlin, S., Nisbett, G.S. (2019). Does a More Diverse Newspaper Staff Reflect its Community? A Content Analysis Of The Dallas Morning News. Southwestern Mass Communication Journal. 35 (1) https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/41
  • Woosnan, K., Strzelecka, M., Nisbett, G., Keith, S. (2019). Examining Millennials' global citizenship attitudes and behavioral intentions to engage in environmental volunteering. Sustainability.
  • Strzelecka, M., Woosnan, K., Nisbett, G.S. (2018). Self-efficacy mechanism at work: The context of environmental volunteer travel..
  • Meirick, P., Nisbett, G.S., Harvell, L., Robertson, K. (2018). To tell the truth: Ad watch coverage, ad tone, and the veracity and focus of political advertising.. Political Communication.
  • Everbach, T., Clark, M., Nisbett, G.S. (2018). #IfTheyGunnedMeDown: An analysis of mainstream and social media in the Ferguson, Missouri shooting of Michael Brown. Electronic News. 12 (1) 23-41. Thousand Oaks, CA, SAGE. http://journals.sagepub.com/home/enx
  • Champlin, S., Nisbett, G.S. (2017). Promoting Mental Health Resource Use on Campus by "Trying Something New". American Journal of Health Promotion. epub ahead of print
  • Averbeck, J., Nisbett, G.S. (2017). Regulatory focus and persuasive sleep messages.. Communication Reports.
  • Wong, N., Nisbett, G.S., Harvell, L. (2017). Smoking is So Ew! College Smokers’ Reactions to Health vs. Social-Focused Antismoking Threat Messages. Health Communication.
  • Strzelecka, M., Nisbett, G.S., Woosnan, K. (2017). The hedonic nature of conservation volunteer travel. Tourism Management. 63 417-425.
  • Schartel-Dunn, S., Nisbett, G.S. (2017). Does sport celebrity advocacy work? Testing the potential for endorsements to backfire.. Atlantic Journal of Communication. 25 197-206.
  • Wong, N., Lookado, K., Nisbett, G.S. (2017). “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder.. Communication Studies. 68 314-333.
  • Harvell, L., Stillman, T., Nisbett, G.S., Cranney, K., Marabella, A. (2016). A field experiment of flight anxiety: Evidence of gender differences in consumer behavior among Las Vegas passengers..
  • Nisbett, G.S., DeWalt, C. (2016). Understanding the Influence of Celebrities in Politics: A Focus Group Study of Young Voters.. Atlantic Journal of Communication.
  • Schartel Dunn, S., Nisbett, G.S. (2014). Parasocial interactions online: Candidate intimacy in webpages and Facebook.. The Journal of Social Media in Society.
  • Harvell, L., Nisbett, G.S., Hansen, G. (2013). Analyzing journalistic approaches of Supreme Court nominee hearings: A longitudinal study..

Contracts, Grants and Sponsored Research

    Grant - Research

  • Nisbett, G.S., Everbach, T., Weiller-Abels, K.H., "Fandom and Women’s Sports," sponsored by Mayborn School of Journalism: Barbara Colegrove Grant, University of North Texas, $2000 Funded. (2022 - 2023).
  • Everbach, T. (Co-Principal), Nisbett, G. (Co-Principal), Loftis, R.L. (Supporting), Hurd, M. (Supporting), "Diversity and Inclusion at a Student Newspaper: The North Texas Daily," sponsored by Mayborn School of Journalism: Barbara Colegrove Grant, University of North Texas, $1100 Funded. (2020 - 2021).
  • Nisbett, G.S., "Faculty Development Grant: Parasocial Attachment, Fandom, and Mental Health Study," University of North Texas, $1000 Funded. (2018 - 2019).
  • Nisbett, G.S. (Co-Principal), James, J. (Co-Principal), "Faculty Development Grant: Bridging the newsgame design model & narrative transportation theory to explore media literacy," University of North Texas, $4000 Funded. (2016 - 2017).
  • Nisbett, G.S., "Faculty Development Grant," University of North Texas, Funded. (2015 - 2016).
  • Nisbett, G.S., "Junior Faculty Summer Research Fellowship," University of North Texas, Funded. (2013 - 2013).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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