Hoon Seok Choi

Previous Scheduled Teaching

Published Intellectual Contributions

Conference Proceeding

• Xiong, J., Choi, H., Chen, C., Tang, Y. (2020). Enhancing Loyalty to Mobile Payment Services: An Empirical Study. Issues in Information Systems. International Association for Computer Information Systems.
• Chen, C., Choi, H., Charoen, D. (2018). An Interdisciplinary Approach to Examining the Adoption of Drone Delivery Services. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
• Choi, H., Xiong, J., Medlin, D. (2018). Driving Distractions and Multi-tasking: An Investigative Study. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
• Chen, C., Choi, H., Xiong, J., Tang, Y. (2018). Improve the Loyalty of Mobile Payment Users in China by Increasing the Degree of Fit between Skill, Technology and Task. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
• Medlin, D., Choi, H., Xiong, J. (2017). Multitasking Behaviors: Distracted Driving Threats Beyond Texting. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
• Choi, H. (2017). Small but Strong: An Empirical Analysis of Prolific Reviewers in an Online Movie Community. Appalachian State University.
• Choi, H., Medlin, D., Hunsinger, S. (2016). An Empirical Study on the Impact of Price Discounts on Sales in Software-as-a-Service (SaaS) Market. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
• Choi, H. (2015). Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study. University of Hawaii at Manoa.
• Choi, H., Au, Y., Liu, C. (2014). Is Digital Piracy an Enemy of the Mobile App Industry? An Empirical Study on Piracy of Mobile Apps. Association for Information Systems.
• Choi, H., Carpenter, D. (2013). Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective. Association of Information Systems.
• Choi, H., Clark, J. (2013). Minimizing Conformity in Focus Group for Software Development. Association of Information Systems.
• Liu, C., Au, Y., Choi, H. (2012). An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market. Association for Information Systems.

Journal Article

• Choi, H., Ayaburi, E. (2026). Effect of corporate reputation and coopetitive branding strategy on digital products sales: Evidence from digital video game industry. International Journal of Information Management.
• Choi, H., Ayaburi, E. (2025). Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry. Industrial Marketing Management.
• Choi, H., Jeong, E., Kim, D. (2025). What Makes Video Gaming Productive or Addictive? Differential Effect of Self-Determined Motivation and Need Frustration on Adolescents’ Video Gaming. Information & Management.
• Choi, H. (2024). Do Extraordinary Claims Require Extraordinary Evidence? Differential Effect of Trust Cues on Helpfulness by Review Extremity: an Empirical Study using Big Data. European Journal of Information Systems.
• Choi, H. (2024). Apple doesn’t fall far from the tree: Effect of extrinsic factors of online reviews on predicting useless reviews. Electronic Commerce Research.
• Choi, H., Leon, S. (2023). When Trust Cues Help Helpfulness: The Effect of Trust Cues on Online Review Helpfulness Using Big Data. Electronic Commerce Research.
• Chen, C., Choi, H., Ractham, P. (2022). Data, Attitudinal and Organizational Determinants of Big Data Analytics Systems Use. Cogent Business and Management.
• Hung, S., Chen, C., Choi, H., Racthanm, P. (2021). A Holistic Framework to Examine the Impact of User, Organizational and Data Factors on the Use of Big Data Analytics Systems. Information Research.
• Choi, H., Maasberg, M. (2021). An Empirical Analysis of Experienced Reviewers in Online Communities: What, How, and Why to Review. Electronic Markets.
• Choi, H., Hung, S., Peng, C., Chen, C. (2021). Different Perspectives on BDA (Big Data Analytics) Usage by Management Levels. Journal of Computer Information Systems.
• Choi, H., Carpenter, D., Ko, M. (2021). Risk Taking Behaviors Using Public Wi-Fi™. Information Systems Frontiers.
• Choi, H., Leon, S. (2020). An Empirical Investigation of Online Review Helpfulness: A Big Data Perspective. Decision Support Systems.
• Xiong, J., Choi, H., Chen, C. (2020). Enhancing Loyalty to Mobile Payment Services: An Empirical Study. Issues in Information Systems.
• Leon, S., Choi, H. (2020). Satisfaction and Word-of-Mouth Moderated by Choice: A Service Industry Perspective. Journal of Consumer Marketing.
• Choi, H., Xiong, J., Chen, C., Tang, Y. (2019). Aligning the Factors of Skill, Technology and Task to Influence the Continued Use of Mobile Payment Users in China. Journal of Information Systems Applied Research.
• Choi, H., Xiong, J., Medlin, D. (2019). Dangers of Distracted Driving by Mobile Phone Users: An Experimental Approach. Journal of Information Systems Applied Research.
• Chen, C., Choi, H., Charoen, D. (2019). Drone Delivery Services: An Evaluation of Personal Innovativeness, Opinion Passing and Key Information Technology Adoption Factors. Journal of Information Systems Applied Research.
• Choi, H., Chen, C. (2019). Empirical Research on the Effects of Pricing and Bundling Strategies on the Sales Revenue of Games as a Service. Journal of Electronic Commerce Research.
• Choi, H., Ko, M., Medlin, D., Chen, C. (2018). The Effect of Intrinsic and Extrinsic Quality Cues of Digital Video Games on Sales: An empirical investigation. Decision Support Systems.
• Choi, H., Medlin, D., Hunsinger, S. (2017). The Effects of Discount Pricing Strategy on Sales of Software-as-a-Service (SaaS): Online Video Game Market Context. Journal of Information Systems Applied Research.
• Liu, C., Au, Y., Choi, H. (2014). Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play. Journal of Management Information Systems.

Contracts, Grants and Sponsored Research

Grant - Research

• Choi, H., "Amazon Web Service Credit Award," sponsored by Amazon, International, $300 Funded. (2021 - 2021).
• Choi, H., "A Holistic Framework to Examine Individual and Business Impacts of Big Data Analytics Applications," Other, $1000 Funded. (2019 - 2019).
• Choi, H., "Risky Behavior in Using Pubic Wi-Fi," Other, $1000 Funded. (2018 - 2018).
• Choi, H., "Mobile Distractions: A Risky Driving Behavior," Other, $1000 Funded. (2017 - 2017).
• Choi, H., "Prolific Reviewers of Yahoo! Movie," Other, $1000 Funded. (2017 - 2017).