Faculty Profile

Hoon Seok Choi

Title
Assistant Professor
Department
Information Technology and Decision Sciences
College
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of Texas at San Antonio, 2015. 
Major: Business Administration
Degree Specialization: Information Technology
Dissertation Title: "The Antecedents of Mobile App Piracy and Its Impact on The Mobile App Market: An Empirical Study"
MA, University of Leeds, 2005. 
Major: Advertising and Marketing
BS, Dankook University, 2004. 
Major: Chemical Engineering
BS, Dankook University, 2004. 
Major: Journalism and Advertising





          

        
                

          
Current Scheduled Teaching*


          
BCIS 5420.001, Foundations of Database Management Systems, Summer 2024 
BCIS 5420.001, Foundations of Database Management Systems, Spring 2024 Syllabus
BCIS 5420.005, Foundations of Database Management Systems, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    BCIS 5420.003, Foundations of Database Management Systems, Fall 2023 Syllabus SPOT
                    

                    BCIS 5420.007, Foundations of Database Management Systems, Fall 2023 Syllabus SPOT
                    

                    BCIS 5420.001, Foundations of Database Management Systems, Summer 5W1 2023 Syllabus SPOT
                    

                    BCIS 5420.001, Foundations of Database Management Systems, Spring 2023 Syllabus SPOT
                    

                    BCIS 5420.005, Foundations of Database Management Systems, Spring 2023 Syllabus SPOT
                    

                    BCIS 5420.006, Foundations of Database Management Systems, Fall 2022 Syllabus SPOT
                    

                    BCIS 5420.007, Foundations of Database Management Systems, Fall 2022 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Conference Proceeding
Xiong, J., Choi, H., Chen, C., Tang, Y.  (2020). Enhancing Loyalty to Mobile Payment Services: An Empirical Study. Issues in Information Systems. International Association for Computer Information Systems. 
Chen, C., Choi, H., Charoen, D.  (2018). An Interdisciplinary Approach to Examining the Adoption of Drone Delivery Services. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals. 
Choi, H., Xiong, J., Medlin, D.  (2018). Driving Distractions and Multi-tasking: An Investigative Study. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals. 
Chen, C., Choi, H., Xiong, J., Tang, Y.  (2018). Improve the Loyalty of Mobile Payment Users in China by Increasing the Degree of Fit between Skill, Technology and Task. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals. 
Medlin, D., Choi, H., Xiong, J.  (2017). Multitasking Behaviors: Distracted Driving Threats Beyond Texting. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals. 
Choi, H.  (2017). Small but Strong: An Empirical Analysis of Prolific Reviewers in an Online Movie Community. Appalachian State University. 
Choi, H., Medlin, D., Hunsinger, S.  (2016). An Empirical Study on the Impact of Price Discounts on Sales in Software-as-a-Service (SaaS) Market. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals. 
Choi, H.  (2015). Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study. University of Hawaii at Manoa. 
Choi, H., Au, Y., Liu, C.  (2014). Is Digital Piracy an Enemy of the Mobile App Industry? An Empirical Study on Piracy of Mobile Apps. Association for Information Systems. 
Choi, H., Carpenter, D.  (2013). Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective. Association of Information Systems. 
Choi, H., Clark, J.  (2013). Minimizing Conformity in Focus Group for Software Development. Association of Information Systems. 
Liu, C., Au, Y., Choi, H.  (2012). An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market. Association for Information Systems. 
Journal Article
Choi, H.  (2024). Do Extraordinary Claims Require Extraordinary Evidence? Differential Effect of Trust Cues on Helpfulness by Review Extremity: an Empirical Study using Big Data. European Journal of Information Systems. 
Choi, H., Leon, S.  (2023). When Trust Cues Help Helpfulness: The Effect of Trust Cues on Online Review Helpfulness Using Big Data. Electronic Commerce Research. 
Chen, C., Choi, H., Ractham, P.  (2022). Data, Attitudinal and Organizational Determinants of Big Data Analytics Systems Use. Cogent Business and Management. 
Hung, S., Chen, C., Choi, H., Racthanm, P.  (2021). A Holistic Framework to Examine the Impact of User, Organizational and Data Factors on the Use of Big Data Analytics Systems. Information Research. 
Choi, H., Maasberg, M.  (2021). An Empirical Analysis of Experienced Reviewers in Online Communities: What, How, and Why to Review. Electronic Markets. 
Choi, H., Hung, S., Peng, C., Chen, C.  (2021). Different Perspectives on BDA (Big Data Analytics) Usage by Management Levels. Journal of Computer Information Systems. 
Choi, H., Carpenter, D., Ko, M.  (2021). Risk Taking Behaviors Using Public Wi-Fi™. Information Systems Frontiers. 
Choi, H., Leon, S.  (2020). An Empirical Investigation of Online Review Helpfulness: A Big Data Perspective. Decision Support Systems. 
Xiong, J., Choi, H., Chen, C.  (2020). Enhancing Loyalty to Mobile Payment Services: An Empirical Study. Issues in Information Systems. 
Leon, S., Choi, H.  (2020). Satisfaction and Word-of-Mouth Moderated by Choice: A Service Industry Perspective. Journal of Consumer Marketing. 
Choi, H., Xiong, J., Chen, C., Tang, Y.  (2019). Aligning the Factors of Skill, Technology and Task to Influence the Continued Use of Mobile Payment Users in China. Journal of Information Systems Applied Research. 
Choi, H., Xiong, J., Medlin, D.  (2019). Dangers of Distracted Driving by Mobile Phone Users: An Experimental Approach. Journal of Information Systems Applied Research. 
Chen, C., Choi, H., Charoen, D.  (2019). Drone Delivery Services: An Evaluation of Personal Innovativeness, Opinion Passing and Key Information Technology Adoption Factors. Journal of Information Systems Applied Research. 
Choi, H., Chen, C.  (2019). Empirical Research on the Effects of Pricing and Bundling Strategies on the Sales Revenue of Games as a Service. Journal of Electronic Commerce Research. 
Choi, H., Ko, M., Medlin, D., Chen, C.  (2018). The Effect of Intrinsic and Extrinsic Quality Cues of Digital Video Games on Sales: An empirical investigation. Decision Support Systems. 
Choi, H., Medlin, D., Hunsinger, S.  (2017). The Effects of Discount Pricing Strategy on Sales of Software-as-a-Service (SaaS): Online Video Game Market Context. Journal of Information Systems Applied Research. 
Liu, C., Au, Y., Choi, H.  (2014). Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play. Journal of Management Information Systems. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Grant - Research   
Choi, H., "A Holistic Framework to Examine Individual and Business Impacts of Big Data Analytics Applications," Other, $1000 Funded. (2019 – Present).
Choi, H., "Risky Behavior in Using Pubic Wi-Fi," Other, $1000 Funded. (2018 – Present).
Choi, H., "Mobile Distractions: A Risky Driving Behavior," Other, $1000 Funded. (2017 – Present).
Choi, H., "Prolific Reviewers of Yahoo! Movie," Other, $1000 Funded. (2017 – Present).
Choi, H., "Amazon Web Service Credit Award," Sponsored by Amazon, International, $300 Funded. (2021 – 2021).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

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					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
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