David D. Strutton

Previous Scheduled Teaching

Published Intellectual Contributions

Book

• Thompson, K.N., Strutton, H.D. (2023). Foundations of Marketing Practice: An Applied Approach 4e. Dubuque IA, Kendall Hunt.
• Thompson, K.N., Strutton, H.D. (2023). Applied Marketing Management: Text and Cases. Dubuque, IA, Kendall Hunt.
• Strutton, H., Thompson , K. (2021). The Inside Skinny: Marketing from Scratch, 3E.
• Thompson, K.N., Strutton, H.D. (2019). Foundations of Marketing Practice: An Applied Approach 3e. (3) 745. Dubuque, IA, Kendall Hunt.
• Strutton, H.D. (2018). Marketing from Scratch: Just the Facts. 350.
• Strutton, H.D. (2018). Marketing from Scratch: Just the Facts.
• Strutton , D., Thompson , K. (2018). Marketing from Scratch: Just the Facts. 350.
• Strutton, H.D., Thompson , K. (2017). The Millennial's Manifesto: 40 Ways to Keep a Vast Internet Marketing Conspiracy from Ruining Your Life.
• Strutton , D., Thompson , K. (2017). The Millennial's Manifesto: 40 Ways to Keep a Vast Internet Marketing Conspiracy from Ruining Your Life.
• Strutton, D.H., Thompson , K.L. (2016). Marketing from Scratch: The Principals You Really Need to Know. No. N/A (2nd edition) 613. Kendall-Hunt
• Strutton, D.H., Thompson , K.L. (2016). Professional Branding, from Scratch: Historical Recipees for Winning a Brand New Power Game. no. 1st edition 235.
• Thompson, K.N., Strutton, H.D. (2016). Marketing From Scratch, 2e.
• Thompson, K.N., Strutton, H.D. (2016). Professional and Personal Branding from Scratch. (1) 239. Dubuqe, Iowa, Kendall Hunt. kenallhunt.com
• Strutton , D.D., Thompson , K.E. (2015). Marketing from Scratch: The Principles you really need to know - 1st Edition. no. 1 (1st) 552. Kendall-Hunt. N/A
• Pelton, L.E., Strutton, D.H., Lumpkin, J.R. (2007). Caneles de Marketing, Y. New York, McGraw-hill.
• Pelton, L.E., Strutton, D.H. (2006). Marketing Channels. New York Primis Online, McGraw-Hill/Irwin.
• Pelton, L.E., Strutton, D.H., Lumpkin, J.R. (2005). Caneles de Marketing, Y. New York, McGraw-hill.
• Pelton, L.E., Strutton, D.H., Lumpkin, J. (2005). Marketing Channels: A Relationship Management Approach.
• Pelton, L.E., Strutton, D., Lumpkin, J.R. (2002). Marketing Channels: A Relationship Management Approach. 2E. New York, McGraw-Hill/Irwin.
• Strutton, H. (2001). Lessons Learned: What Having Cancer and a Bone Marrow Transplantation Taught Me (and What You Need to Know to Win Your War Against Cancer). Baton Rouge, LA, Delta Dog Press.
• Pelton, L.E., Strutton, D., Lumpkin, J.R. (2001). Market Channels: A Relationship Management Approach, Instructor's Manual. 2E. New York, McGraw-Hill, Inc..
• Pelton, L.E., Strutton, D., Lumpkin, J.R. (2001). Marketing Channels: A Relationship Management Approach. 2E. New York, McGraw-Hill, Inc.
• Pelton, L.E., Strutton, D., Lumpkin, J.R. (1999). Vias de Mercaderia Relacionadas con Prospectus Para Serenica. 1E. Spain, Latin America, and South America, McGraw-Hill International, Inc..
• Pelton, L.E., Strutton, D., Lumpkin, J.R. (1997). Channels Management: A Relational Approach. 1E. New York, Richard D. Irwin, Inc..
• Pelton, L.E., Strutton, D., Lumpkin, J.R. (1997). Instructor's Manual with Test Bank and Transparency Masters, to accompany Channels Management: A Relational Approach. 1E. Homewood, IL, New York: McGraw-Hill/Irwin, Inc..

Book Chapter

• Prybutok, V., Strutton, D., Landrum, H. (2009). Is Usefulnes or Use the Superior Metric When Assessing Web-Based Use the Superior Metric When Assessing Web-Based Information System Success. Global, Social, and Organizaional Implications of Emerging Information Resouces Management. Advances in Information Resources Management Series.

Conference Proceeding

• Blankson, C., Strutton, D. (2009). A Longitudinal Examination of Positioning Strategies in Ghana. 64-68.. Global Marketing Conference.
• Ertekin, S., Strutton, D. (2009). The Fire Within: Assessing Empirical Congruity in the Relationship Between Salespeople. 7-10. AMA Conference.
• Pentina, I., Strutton, D.H. (2007). The Role of Informaiton Processing in New Product Success. Academy of Marketing Science Annual Conference.
• Pentina, I., Strutton, D.H. (2005). Antecedents and Consequences of The Entrepreneurial Orienation of a Firm. INFORMS Marketing Science Conference.
• Roger, J., Paswan, A., Strutton, D.H. (2004). Franchise Selection Processes: A Preliminary Investigation of The Decision Criteria Used by Franchisees. International Society of Franchising.
• Sager, J., Strutton, D. (2004). Investigating Salespeople's Attitudes and Behavior Differences Using Locus of Control and Self-Efficacy Beliefs. AMA Conference.
• Holmes, T., Strutton, D. (2002). Interfirm Influence Strategies: Affects of Assertive Impression Management Tactics in Business to Business Relationships. Association for Convention Marketing Executives, ACME Conference.
• Rawwas, M., Strutton, D. (2001). Consumer Buying Decision Process: Factors Influencing the Evaluation of Alternative and Purchase Evaluation. Marketing Communications and Consumer Behavior.
• Mobley, M.F., Pelton, L.E., Strutton, D., Sherrill, D., Gresham, L. (2001). Practice What We Preach: What Business Schools Should Learn from Relationship Marketing. Society for Marketing Advances.
• Strutton, D., Srivastava, R., Pelton, L.E. (2000). Intermediaries, Extramediaries, and Metamediaries in Marketing Channels. Academy of Marketing Science Annual Conference.
• Pappu, M., Strutton, D. (2000). Strategic Inter-Organizational Learning and Channel Relationships. Academy of Marketing Science Annual Conference, Academy of Marketing Science Multicultural Confere.
• Mobley, M., Pelton, L.E., Strutton, D. (2000). The Delivery of Business Education Through Multi-Media Methods. Southern Marketing Association.
• Strutton, D.H., Pelton, L.E., Rylander, D. (1998). Geodesic Logistics Structures: Dome or Doom for Strategic Alliances. AMA Conference.
• Rogers, H., Strutton, D., Doddridge, B. (1998). Measuring Customer Satisfaction With Logistics Services: An Investigation of the Motor Carrier Industry. 64-68. Academy of Marketing Science Annual Conference.
• Chowdhury, J., Strutton, D., Pelton, L.E. (1998). Relational Links in the Supply Chain: The New Retail Mix. 78-86. World Marketing Conference.
• Srivastava, R., Pelton, L.E., Strutton, D. (1998). The Will to Win: an Empirical Investigation of How Sales Managers Can Impact Sales Performance. II AMA Conference.
• Pelton, L.E., Zafar Uddin, M.A., Srivastava, R., Strutton, D. (1998). Where Sleeping Dogs Lie. II AMA Conference.
• Strutton, H., Pelton, L.E. (1997). How to Promote Solidarity Among College of Business. 39-48. AMA Conference.
• Pelton, L.E., Strutton, D., Tudor, R.K. (1996). An Exploratory Investigation of University Ethos in the U.S. and Germany: A Veritable Landscape in the Mist. 25 295-299. Academy of Marketing Science Annual Conference.
• Strutton, H., Pelton, L.E. (1996). The Effect of Ingratiatory Behaviors on Horizontal Relationship Quality Within Sales Organizations. 25 68-72. Academy of Marketing Science Annual Conference.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1995). A Political Economy Perspective on How Consumer Costs Can Be Reduced for Pharmaceutical Health Care. Academy of Business Administration.
• Strutton, H., Pelton, L.E. (1995). Marketing Participation in Health Reform: The Effect of Psychological Climate on Practitioner's Willingness to Become Involved in the Reform. 414-416. Academy of Marketing Science Annual Conference.
• Strutton, H., Pelton, L.E. (1995). Toward the Development of Guidelines Regarding When Full-Disclosure is (is Not) Required in Selling. World Marketing Conference.
• Chowdhury, J., Struton, D., Pelton, L., Keith, R. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
• Pelton, L.E., Strutton, H., True, S.L. (1994). Social Responsibility as an Ecological Imperative: Consumers' Attitudes Toward Recycling. 78-86. Atlantic Marketing Association.
• Pelton, L.E., Strutton, D.H., True, S.L., Tudor, R.K. (1994). Students' Perceptions of Psychological Climate and Trust in Higher Education. 261-265. Academy of Marketing Science Annual Conference.
• Strutton, D., Rawwas, M.Y. (1994). The Influence of Symbolic and Functional Products on Consumer Perceptions of the Product Owners. 10-17. Midwest Marketing Association Proceedings.
• Strutton, H., Pelton, L.E., True, S. (1994). Un/Ethical Decision-Making in Disposition Choice: Ethical Ideology as a Salient Framing Dimension. 221-228. Southwestern Marketing Association.
• Strutton, H., Pelton, L.E., Rawwas, M.Y. (1993). A Preliminary Study of the Promotional Implications Associated with the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions. 128-132.. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Strutton, D.H., Lumpkin, J.R. (1993). An Interactionalist Paradigm for Assessing Student Outcomes in Marketing Curriculums. Academy of Marketing Science Annual Conference.
• Strutton, D.H., Lumpkin, J.R. (1993). Black Stereotyping in Advertising Copy: Some Possible Causes and Consequences. Southwestern Marketing Association.
• Strutton, D.H., True, S.L., Pelton, L.E. (1993). Country-of-Origin Perceptions of Russian Consumers: An Investigation of International Stereotypes. 137-142. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Strutton, D.H., Tudor, K. (1993). Relationship of Channel Structure, Climate and Power to Exchange: Relativism Revisited. Academy of Marketing Science Annual Conference.
• Tudor, K.R., True, S.L., Strutton, D.H. (1993). The Effect of Media Promotions on Consumer Outshopping: An Investigation of Competing Rural and Urban Markets. 425-432.. Academy of Business Administration.
• Strutton, D.H., Vitell, S.J., Grove, S.J., Pelton, L. (1993). The Efficacy of the Techniques of Neutralization as a Means to Explain Unethical Sales Behavior: A Preliminary Investigation. Academy of Marketing Science Annual Conference.
• Strutton, H., Pelton, L.E. (1993). The Influence of Psychological Climate on Conflict Resolution in Franchising Channels. Society of Franchising.
• Keith, T.R., Pelton, L.E., Strutton, D.H. (1993). The Relationship Between Psychological Climate and Sales Force Training. 308-316.. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Strutton, D. (1993). The Relationship Between Psychological Climate and Trust in the Faculty-Administrator Channel. 100-105. Academy of Marketing Science Annual Conference.
• Strutton, H., Pelton, L., Tudor, K. (1992). Southeast Asian Perceptions of US and Japanese Imports: A Cross-National Comparison of Country-Of-Origin Effects. 205-210. Academy of Marketing Science Annual Conference.
• Strutton, H., Tudor, K. (1991). A Conceptually Based Discussion of Possible Antecedents and Societal Implications Associated with Marketing's Stereotypical Portrayal of Blacks. 243-247. Academy of Marketing Science Annual Conference.
• Strutton, H., True, S.L., Brammer, T.L. (1991). Trends in Buyer Behavior Research Topics: A Decade in Perspective (1980-1990). 21-26. Academy of Marketing Science Annual Conference.
• Grove, S.J., Vitell, S.J., Strutton, H. (1989). Non-Normative Consumer Behavior and the Techniques of Neutralization. 131-135. Association for Marketing Theory and Practice Conference.
• Strutton, H., Pelton, L.E. (1982). Surveying the Elderly: A Discussion of How Marketers Can Address Age-Based Influences on the Data Collection Process. Southwestern Marketing Association.

Journal Article

• Guzman, F., Strutton, H.D., Kennedy, E., Ahmad, F., Alvarado-Karste, D. (2024). The Effect of Political Correctness in Social Marketing Messages. European Journal of Marketing.
• Strutton, H.D., Schibik , a., Spears , N. (2024). Investigating the art-infusion effects of vintage products. Psychology & Marketing. 4 (2013) 13.
• Strutton, H.D., , A. (2023). Tout case, tout passe, tout lasse; et tout se remplace: Resurrecting declining brands by leverage brand-pastness. The Journal of Historical Research in Marketing.
• Schibik, A., Strutton, H.D., Thompson, K.N. (2023). Investigating Assortative Mating Processes Inside Internet-Dating-Service Settings. Journal of Services Marketing. 37 (4) 431-445.
• Schibik, A., Strutton, H.D., Thompson, K.N. (2022). What Makes a Product Vintage? Investigating Relationships between "Consumer Pastness,” Scarcity, and Purchase Intentions toward Vintage Products. European Journal of Marketing. 56 (7) 1830-1855.
• Thompson, K.N., Strutton, D., Mims, T.C., Bergestuen, T. (2022). The impact of sales controls on manufacturers’ agents’ tactical decisions: The mediating role of inter-organizational climate. Journal of Business and Industrial Marketing. 37 (6) 1222-1240.
• Bergestuen, T., Thompson, K.N., Strutton, H.D. (2022). Principal-Independent Manufacturers' Representative Relationships: Review, Synthesis, Directions for Future Research. Industrial Marketing Management. 102 421-437.
• Bergestuen, T., Thompson, K.N., Strutton, H.D. (2021). Dual Distribution Systems: Investigating Their Effects on Independent Manufacturers' Representatives' Perceptions of Manufacturers. Journal of Personal Selling and Sales Management. 42 68-82.
• Yazdanparast , a., Tran, G., Strutton, H. (2019). Investigating the Marketing Impact of Consumers' Connectedness to Celebrity Endorsers. Psychology & Marketing. 36 (10) 12.
• Tran, G., Strutton, H. Comparing Email and SNS Users: Investigating Online Servicecape, Customer Reviews, Trust, Loyalty, and E-WOM. Journal of Retailing and Consumer Sciences. 53 (1) 13.
• Taylor, D., Strutton, D. (2016). Does Facebook Usage lead to conspicuous consumption: The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing. No. 10 (3)
• Strutton, d.H., Guzman , F.A. (2016). Evaluating and Managing the Pursuit of Joint Creativity at the Manufacturer-Retailer Interface. no. 2 (3)
• Strutton, D.H., Guzman, F. (2016). Facilitating and Managing the Pursuit of Joint Creativity at the Manufacturer-Retailer Interface. Journal of Creating Value. 23 (2) 160-175.
• Strutton , D.H., Tran , G. (2015). Converting Negative Worker Stress Into Positive Results.
• Nadjeri, I., Strutton , D.H. (2015). Narcissists can be Managed into Caring About the Environment. Harvard Business Review. N/A. (N/A) Blog Network
• Strutton, H. (2015). Leading the Revolution: Succession and Leadership Rules for Re-Entrepreneurs. Business Horizons. 58 (4) 13.
• Nadjeri, I.a., Strutton, D.H. (2014). Can Normal Narcissism be managed to promote gree product purchases? Investigating a Counterintutitive proposition. Journal of Applied Social Psychology. No.
• Roswinanto, W. (2014). Do Vague Slogans Promote More Desirable Responses. Journal of Product & Brand Management.
• Strutton, D.H., Tran, g.A. (2014). How to Convert Bad Stress into Good. Management Research Review. N/A. 12 (37) N/A. n
• Roswinanto , W., Strutton , D.H. (2014). Investigating the Advertising Antecedents to and Consequences of brand Experience. Journal of Promotion Management. No. 20 (5) Taylor and Francis. N/A
• Strutton, H., davrari, a. (2014). Marketing Mix Strategies for Closing the Gap between Green Consumers Pro-Environmental Beliefs and Behaviors. Journal of Strategic Marketing.
• Davari , A.A., Strutton , D.H. (2014). Marketing Mix Strategies for Closing the Gap between Green Consumers' Pro-enviromental beliefs and behaviors. Journal of Strategic Marketing. No. 14 (2) N/A
• Strutton, D.H., Tran, g. (2014). What Factors Affect Consumer Acceptance of In-Game Advertisments: Click like to Manage Digital Content for Players. Journal of Advertising Research. N/a. 4 (53) na/. n/a
• Tran, G., Strutton, D. (2014). Have Reality Programs Come of Age as a Promotional Platform: Modeling the Effectiveness of Celebreality and Reality Stars as Endorsers. Psychology & Marketing.
• Strutton, H., A., G. (2013). "Fighting Dragons with Dragons: Un-WIERD Approaches for Negotiating with Chinese Partners. Business Horizons. 56 (5) 561-573.
• Strutton, H. (2013). Reducing Biases in Sino-Anglo Leadership Team Decision-Making Processes. International Journal of Business Adminstration. 4 (3) 1-13.
• Strutton, H. (2012). Managing Through Failure: More than an Oxymoron?. Business and Management Research. 2 (3) 27-37.
• Strutton, H., Taylor, D., Thompson, K. (2011). Investigating Generational Differences in e-WOM Behavior: For Advertising Purposes, Does X = Y?. International Journal of Advertising. 30 (4) 37-51.
• Blankson, C., Strutton, D. (2010). Facilitating creativity in Business-to-Business Retail Partnerships. Journal of Retailing and Consumer Services. 3 (2) 43-65.
• Taylor, D., Strutton, D. (2010). Has Internet Marketing Come of Age: Synthesizing Historical Evidence. Journal of Business Research. 61 (3) 950-959.
• Blankson, C., Strutton, D. (2009). a Longitudinal Examination of Positioning Strategies in a Liberalized Developing African Country. Thunderbird International Business Review. 53 (1) 51-67.
• Strutton, D. (2009). Horseshoes, Global Supply Chains, and an Emerging Chinese Threat: Creating Remedies One Idea at a Time. Business Horizons. 52 (2) 31-43.
• Knipper, M., Hawkins, T., Strutton, D. (2009). Opportunism in Buyer-Seller Relationships: New Insights from Quantitative Analysis. Journal of Marketing Channels. 16 (1) 43-65.
• Matthew, D., Strutton, D.H. (2009). Going Purple: Can Military Jointness Principles Provide a Key to More Succesful Integration at the Marketing-Manufacturing Interface?. Business Horizons. 52 (3) 251-263.
• Gravier, M., Randall, W., Strutton, D.H. (2008). Investigating the Role of Knowledge in Alliance Performance. Journal of Knowledge Management. 21 (2) 1-17.
• Amos, C., Holmes, G., Strutton, D. (2008). Exploring the Relationship between Celebrity Endorser Effects and Advertising Effectiveness: A Historical Synthesis. International Journal of Advertising. 12 (4) 117-130.
• Landrum, H., Prybutok, V., Strutton, D.H. (2008). Examining the Merits of Usefulness Versus Use in an Information in an Information Service Quality and Information System Success Web-Based Model. Information Resources Management Journal. 21 (4) 117-130.
• Strutton, H. (2007). Horseshoes, Global Supply Chains, and an Emerging Chinese Threat: Creating Remedies One Idea at a Time. Business Horizons.
• Strutton, H. (2007). Logistics: Getting the Toilet Paper (and Everything Else) to the Right Place at the Right Time. Fort Worth Star-Telegram. E1-E4.
• Zhang, X., Prybutok, V., Strutton, H. (2007). Modeling Influences on Impulse Behaviors During Online Marketing Transactions. Journal of Marketing Theory and Practice. 15 (1) 79-89.
• Iryna, P., Strutton, D.H. (2007). Information-Processing ad New Product Success: A Meta-Analysis. European Journal of Innovation Management.
• Sager, J., Strutton, H. (2006). A Classification Scheme for Hiring Salespeople Based on Locus of Control and Self-Efficacy Perceptions. Psychology & Marketing. 23 (2) 103-115.
• Mohammed, R., Strutton, D.H. (2005). Consumer Buying Decision Process: Sources of Pre- and Post-Purchase Perceptions of Health Organization. Journal of Customer Behaviour. 4 357-383.
• True, S.L., Pelton, L.E., Strutton, D. (2004). The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel. Journal of Marketing Channels. 10 (1) 130-146.
• Strutton, H. (2004). The Courtly Path to Managerial Leadership. Business Horizons. 7-18.
• Knouse, S., Strutton, D. (2003). Organizational Members Diversity and Organizational Ethics. Business Rights, Writs, and Relationships. 69-84.
• Strutton, H. (2003). Our Department: Renewed, Refined, Refreshed. Marketing Maven. 1-2.
• Strutton, H. (2002). An Essay: Why and How Health Service Providers Should Pursue Healing Partnerships with Cancer Patients: A Patient's Perspective. Health Marketing Quarterly. 18 (3) 71-91.
• Strutton, D., Holmes, T. (2002). Building Business to Business Relationships One Impression at a Time. Business Horizons. 12 (7) 73-84.
• Wilson, P., Strutton, D., Farris, T. (2002). Investigating the Perceptual Attributes of Sales Training. Journal of Personal Selling and Sales Management. 22 (2) 77-87.
• Strutton, D., Herndon, N., Pelton, L.E. (2001). Competition, Collusion, and Confusion: The Impact of Current Anti-Trust Guidelines on Competition. Industrial Marketing Management. 30 (2) 243-261.
• Pappu, M., Strutton, D. (2001). Strategic Inter-Organizational Relationships (IORs) and Strategic Franchises: A Review of Theoretical Perspectives. Journal of Marketing Channels. 8 (2) 111-131.
• Srivastava, R., Strutton, D., Pelton, L.E. (2001). The Will To Win: How Sales Managers Can Inspire Salesperson Effort. Journal of Marketing Theory and Practice. 9 (2) 11-26.
• Knouse, S.B., Strutton, D. (1999). Quality Preview: Creating Realistic. Quality Progress. 61-66.
• Meredith, M., Tanner, J., Strutton, D. (1998). Have Medical Group Managers Changed Their Attitudes Toward Mandatory Drug Testing: A Comparative Analysis. Mid-Atlantic Journal of Business. 33-47.
• Strutton, H., Hamilton, J.B. (1997). An Essay on When to Fully Disclose in Sales Relationships: Applying Two Practical Guidelines for Addressing Truth-Telling Problems in Business. Journal of Business Ethics. 16 545-560.
• Strutton, H., Pelton, L.E., Ferrell, O.C. (1997). Consumer Justifications of Non-Normative Behavior in Market Settings: Is There a Generation Gap?. Journal of Business Ethics. 16 (1) 87-105.
• Strutton, D.H., Pelton, L.E. (1997). Effects of Ingratiation on Lateral Relationship Quality Within Sales Team Settings. Journal of Business Research. 21 (4) 77-89.
• Strutton, H., Pelton, L.E. (1997). Geodesic Logistics Structures: Dome or Doom for Strategic Alliances. Journal of Communications in Reliability, Maintainability and Supportability. 33-45.
• Strutton, H., Knouse, S.J. (1997). Resolving Conflict Through Managing Relationships in Health Care Institutions. The Health Care Supervisor. 16 (1) 15-29.
• Strutton, H., Knouse, S.J. (1997). Resolving Conflict Through Managing Relationships in Health Care Institutions. The Health Care Supervisor. 16 (1) 15-29.
• Rawwas, M.Y., Strutton, D. (1997). The Lights Used to be Brighter There: Market Driven Strategies for Rehabilitating the Retail Trading Areas of Mid-Sized Cities. Journal of Business Strategy. 14 (1) 47-71.
• Strutton, H., Chowdhury, J., Pelton, L.E. (1997). The Progressive Impact of Psychological Climate: A Prognosis of Reform of Health Care Providers Subjective Powerlessness in Reform Legislation. Health Marketing Quarterly. 14 (4) 3-27.
• Rylander, D., Strutton, D., Pelton, L.E. (1997). Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice. Journal of Marketing Theory and Practice. 5 (2) 58-71.
• Strutton, H., Pelton, L.E. (1997). Scaling the Great Wall: The Yin and Yang of Negotiating Resolutions to Business Conflicts in China. Business Horizons. 34 53-65.
• Strutton, H. (1997). Commentary on Marketing Strategies: New Approaches, New Techniques. Journal of The Academy of Marketing Science. 261-263.
• Strutton, H., Pelton, L.E. (1997). Negotiating: Bringing More to the Table Than Demands. Marketing Health Services. 17 52-59.
• Strutton, H., Pelton, L.E. (1997). Negotiating: Bringing More to the Table Than Demands. Marketing Health Services. 17 52-59.
• Rawwas, M.Y., Strutton, D. (1996). An Exploratory Investigation of the Ethical Values of American and Australian Consumers: Direct Marketing Implications. Journal of Direct Marketing. 10 (4) 42-52.
• Strutton, H., Al-Khatib, J., Pelton, L.E. (1996). Consumer Perceptions of the United States and Japan as Countries of Origin: Implications for Positioning U. S. Imports to the Asia-Pacific Region. Journal Of Asia-Pacific Business. 4 (1) 3-25.
• Knouse, S.B., Strutton, D. (1996). Molding a Total Quality Sales Force Through Managing Empowerment, Evaluation, and Reward and Recognition Processes. Journal of Marketing Theory and Practice. 4 (3) 24-35.
• Strutton, H., Pelton, L.E., Tanner, J.F. (1996). Shall We Gather in the Garden: The Effect of Ingratiatory Behavior on Buyer Trust in Salespeople. Industrial Marketing Management. 25 151-162.
• Strutton, D., Pelton, L.E., Rawwas, M.Y. (1996). You've Come a Long Way, Buddy!: An Examination of Male and Female Views of Current Sex Role Portrayals in Television Advertising. Journal of Promotion Management. 3(1/2) 53-78.
• Pelton, L.E., Strutton, D., Smith, M.C. (1995). A Political Economy Perspective on Why Pharmacists May Be Reluctant to Dispense Generic Medications. Journal of Hospital Marketing. 9 (1) 137-156.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1995). Personality Characteristics and Salespeople's Choice of Coping Behaviors: Inferences and Managerial Recommendations. Journal of The Academy of Marketing Science. 23 (2) 132-142.
• Pelton, L.E., Strutton, D., Smith, M.C. (1995). Pharmaceutical Promotions to Physicians: A Prescriptive Model of Persuasive Communications. Journal of Social Psychology. 11 (4) 161-173.
• Strutton, H., True, S.L. (1995). Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes With Implications for Promotions and Positioning. Journal of Marketing Theory and Practice. 3 (3) 76-87.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1995). Sex Differences in Ingratiatory Behavior: An Investigation of Influence Tactics in the Salesperson-Customer Dyad. Journal of Business Research. 34 (1) 35-45.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1995). The Relationship Between Psychological Climate in Franchising Channel System Channels and Franchiser-Franchisee Solidarity. Journal of Business Research. 34 (2) 81-93.
• Strutton, H., Lumpkin, J.R. (1994). A Field Study Addressing the Relationship Between Problem and Emotion-Focused Coping Dimensions and Sales Presentation Effectiveness. Journal of The Academy of Marketing Science. 22 (1) 28-37.
• Strutton, H., True, S.L., Tudor, R.K. (1994). A multiple Correspondence of Telephone Contact Rates. Mid-Atlantic Journal of Business.
• Strutton, H., Lumpkin, J.R., Vitell, S.J. (1994). An invistigation into the Application of Rogers and Shoemaker's Innovation Attribute Typology. Journal of Applied Business Research. 10 (1) 118-131.
• Rawwas, M.Y., Strutton, D., Pelton, L.E. (1994). Ethical Attitudes of Mental Health Practitioners: Balancing Therapeutic Practices and Treatments. Journal of Business Ethics. 13 597-608.
• Strutton, H., Vitell, S.J., Pelton, L.E. (1994). How Consumers May Justify Inappropriate Behavior in Market Settings: An Application of the Techniques of Neutralization. Journal of Business Research. 30 (3) 253-260.
• Strutton, H., Pelton, L.E., Truem, S.L. (1994). Improving Pharmaceutical Marketing Survey Research: Addressing the Needs of the Older Consumer. Journal of Pharmaceutical Marketing & Management. 8 (3) 3-26.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1994). Internal and External Country-of-Origin Stereotypes in the Global Marketplace. Journal of Global Marketing. 7 (3) 61-78.
• Strutton, H., Tanner, J.R. (1994). Older Consumer's Perceptions of Health Care Information Sources: The Effect on Search Behavior. Health Marketing Quarterly. 11(314) 175-199.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1994). Profiling the Generic-Prone Consumer: Implications for the Promotion of Generic and Branded OTC Medications. Journal of Pharmaceutical Marketing & Management. 8 (3) 3-26.
• Hamilton, B., Strutton, D. (1994). Two Practical Guidelines for Resolving Truth Telling Problems in Business Transactions. Journal of Business Ethics. 13 899-912.
• Strutton, H., Pelton, L.E. (1994). A Reticulated Model of Behavioral Channels: Structure, Power and Climate in Dyadic Exchange. Journal of Marketing Theory and Practice. 39-51.
• Pelton, L.E., Strutton, D., Rawwas, M.Y. (1994). The Relationship Between Psychological Climate and Faculty-Administrator Trust in Departments of Marketing and Management. Marketing Education Review. 4 53-62.
• Strutton, D.H., Pelton, L.E., True, S.L. (1993). An invistitgation of Promotional Mix Considerations for Mail-Order Prescriptions. Health Marketing Quarterly. 11 (1(2)) 111-134.
• Pelton, L.E., Strutton, D.H., Barnes, J.H., True, S. (1993). Assessing the True Value of Buyer-Seller Relationship. Journal of Interactive Marketing. 12 (2) 32-45.
• Strutton, D.H., Lumpkin, J.R. (1993). Elderly Consumers' Characterization of Medication Information Sources. Journal of Current Issues & Research in Advertising. 15 (1) 101-111.
• Pelton, L.E., Strutton, D.H., Smith, M. (1993). Future Pharmacists and Public Initiatives to Control Retail Drug Prices. Health Marketing Quarterly. 10 241-258.
• Strutton, D.H., Pelton, L.E., Lumpkin, J.R. (1993). Promoting Generic Products in the Health Care Marketplace: Who are the Generic Prone and how to Reach Them. Journal of Promotion Management. 2 (1) 105-113.
• Pelton, L.E., Strutton, D.H., Barnes, J., True, S.L. (1993). Relationships Between Referents, Opportunities, Rewards, and Punishments on Consumer's Attitudes Toward Recycling: A Structural Equations Approach. Journal of Macromarketing. 13 (1) 60-74.
• Strutton, D.H., Pelton, L.E. (1993). Southeast Asia Consumer Perceptions of American and Japanese Imports: The Influence on Country-of-Origin Effects. Journal of International Consumer Marketing.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1993). The Influence of Determinant Product Attributes on the Elderly's Information Search for Health Care Innovations. Journal of Marketing Theory and Practice. 2 (1) 122-139.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1993). The influence of Psychological Climate on Conflict Resolution Strategies in Franchising Relathionship. Academy of Marketing Studies Journal. 21 (2) 201-217.
• Strutton, D.H., Pelton, L.E., Lumpkin, J.R. (1993). The Relationship Between Psychological Climate and Salesperson-Sale Manager Trust in Sales Organizations. Journal of Personal Selling and Sales Management. 13 (4) 1-14.
• Strutton, D.H., Toma, A. (1993). The Relationship Between Psychological Clunate and Trust Between Salespersons and Their Managers in Sales Organization. Psychological Reports. 72 931-939.
• Strutton, D.H., Lumpkin, J.R. (1993). Stereotypes of Black in-Group Attractiveness in Advertising: A Note on the Possible Psychological Effects. Psychological Reports. 38 507-511.
• Strutton, H., Lumpkin, J.R. (1992). Relationship Between Optimism and Coping Strategies in the Work Environment. Psychological Reports. 71 1179-1186.
• Strutton, H., Lumpkin, J.R. (1992). Information Sources Used by Elderly Health Care Product Adopters. Journal of Advertising Research. 32 (4) 20-36.
• Strutton, H., Lumpkin, J.R., Vitell, S.J. (1992). The Elderly's Perceptions of Generic OTC Medications Risk. Journal of Research in Pharmaceutical Economics. 4 (3) 25-39.
• Strutton, H., Pelton, L.E. (1992). The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations. Health Marketing Quarterly. 9 (3/4) 67-84.
• Strutton, H., Lumpkin, J.R. (1992). The Influence of OTC Product Use on Information Source Behavior Among the Elderly. Journal of Pharmaceutical Marketing & Management. 6 (4) 3-21.
• Strutton, D.H., Pelton, L.E., Lumpkin, J.R. (1992). The Persuasive Effects of Consumer Perceptions on Generic OTC Usage Among the Elderly. Health Marketing Quarterly. 10 (1/2) 43-52.
• Strutton, H., Presley, M.M. (1992). An Investigation of Demographic Sample Reliability Among Selected Telephone Sampling Techniques in the Rural South. Delta Business Review. 2 22-28.
• Strutton, H. (1991). Any Road Will Do, If You Don't Know Where You Are Going. Small Business Economics. 1 (4) 3-4.
• Lumpkin, J.R., Strutton, D., Lim, C., Lowrey, S.J. (1991). Catalysts for OTC Drug Communication Strategies: Elderly Perceptions of Information Source Characteristics. Health Marketing Quarterly. 8 (3/4) 155-179.
• Strutton, H., Lumpkin, J.R. (1991). Elderly Consumers Perceptions of Market Risk: Examining the Influence of Divergent Probability and Consequence Levels. Journal of Promotion Management. 1 (2) 27-42.
• James, L.R., Strutton, D.H., Lim, C., Lowrey, S.J. (1990). A Shopping Orientation Based Prescription for the Treatment of OTC Medication Abuve Needs among the Elder. Health Marketing Quarterly. 8 (2) 95-110.
• Vitell, S.J., Festervand, T., Strutton, D. (1990). Business Ethics: Conflicts, Practices and Beliefs of Bank Executives. Mid-Atlantic Journal of Business. 23 (1) 12-23.
• Lumpkin, J.R., Strutton, D., Lim, C., Lowrey, S.J. (1990). The Effect of Self-Reliance and Information Needs on the Over-the-Counter Medication Use Among the Elderly. Journal of Pharmaceutical Marketing & Management. 3 (3) 19-32.

Monograph

• Strutton, H. (2002). First Among Equals: How to Manage a Group of Professionals. 13 (3) 63-4. Journal Of Personal Selling & Sales Management.

Newsletter

• Strutton, H. (2007). Logistics: Getting the Toilet Paper (and Everything Else) to the Right Place at the Right Time. --- Petition removed ---.
• Strutton, H. (2002). Doughnuts: We Just Can't Get Enough of Hot, Fried Treats. C1-2. Waco Herald Tribune.
• Strutton, D.H. (2001). Louisiana MBA Program is Adapting to Market Changes. Louisiana Accents.
• Strutton, D.H. (2000). University Plugs Into E-Commerce. Lafayette Daily Advertiser.

Written Case with Instructional Material

• Strutton, H., Taylor, D.G. (2012). What Would Don Draper Do: Rules for Restoring the Contemporary Agency Mojo. Harvard Business Review Online Store. Harvard Business reveiew Store, Harvard MentorManager.

Contracts, Grants and Sponsored Research

Grant - Research

• Strutton, H., "Title III Planning Grant for University of Louisiana," sponsored by U. S. Department of Education, Funded. (2001 - 2001).
• Strutton, H., Holmes, D., "Health Informatics and the Enhancement of Population-Based Health Assessment in Louisiana," $90000 Funded. (2000 - 2000).
• Strutton, H., "USL College of Engineering/NASA Grant," Funded. (1998 - 1998).
• Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1997 - 1997).
• Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1996 - 1996).
• Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1993 - 1993).
• Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1991 - 1991).
• Strutton, H., "University of New Orleans Summer Research Grant," Funded. (1990 - 1990).