Faculty Profile
David Strutton
Title
Professor
Department
Marketing
College
College of Business
Curriculum Vitae
Education
PhD, University of Mississippi, 1990.
Major: Business Administration
Degree Specialization: Marketing
Dissertation Title: An Investigation of The Diffusion of Health Care Innovations Among The Elderly
MBA, Temple University, 1983.
Major: Business Administration
Degree Specialization: Marketing
BS, Kutztown University, 1980.
Major: Business Administration and Marketing
Current Scheduled Teaching*
MKTG 3650.002, Foundations of Marketing Practice, Spring 2024 Syllabus
MKTG 3650.005, Foundations of Marketing Practice, Spring 2024 Syllabus
MKTG 3651.001, Foundations of Marketing Practice for Non Business Majors, Spring 2024 Syllabus
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Previous Scheduled Teaching*
MKTG 5150.007, Marketing Management, Fall 8W1 2022 Syllabus
MKTG 6950.708, Doctoral Dissertation, Summer 5W1 2021
MKTG 6950.717, Doctoral Dissertation, Spring 2021
MKTG 6950.708, Doctoral Dissertation, Fall 2020
MKTG 3650.007, Foundations of Marketing Practice, Fall 2020
MKTG 3650.007, Foundations of Marketing Practice, Summer 3W1 2020 SPOT
MKTG 3650.777, Foundations of Marketing Practice, Summer 3W1 2020 SPOT
MKTG 3650.002, Foundations of Marketing Practice, Spring 2020 Syllabus
MKTG 3650.003, Foundations of Marketing Practice, Spring 2020 Syllabus
MKTG 3650.601, Foundations of Marketing Practice, Spring 2020 Syllabus
MKTG 3650.807, Foundations of Marketing Practice, Spring 3W1 2020 Syllabus
MKTG 6940.706, Individual Research, Spring 2020
MKTG 6940.708, Individual Research, Fall 2019
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2019 SPOT
MKTG 3650.444, Foundations of Marketing Practice, Spring 3W1 2019 SPOT
MKTG 3650.777, Foundations of Marketing Practice, Summer 5W1 2018 SPOT
MKTG 4900.708, Special Problems, Spring 2018 Syllabus
MKTG 6010.001, Seminar in Marketing Thought, Fall 2017 SPOT
MKTG 6950.702, Doctoral Dissertation, Summer 10W 2016
MKTG 3650.089, Foundations of Marketing Practice, Summer 5W1 2016 SPOT
MKTG 6950.717, Doctoral Dissertation, Spring 2016
MKTG 6010.001, Seminar in Marketing Thought, Spring 2016 SPOT
MKTG 6950.708, Doctoral Dissertation, Fall 2015
MKTG 6950.702, Doctoral Dissertation, Summer 10W 2015
MKTG 2650.004, Culture and Consumption, Spring 2015
MKTG 6950.717, Doctoral Dissertation, Spring 2015
MKTG 3650.003, Foundations of Marketing Practice, Spring 2015 Syllabus
MKTG 3650.004, Foundations of Marketing Practice, Spring 2015 Syllabus
MKTG 6940.764, Individual Research, Spring 2015
MKTG 4900.001, Special Problems, Spring 2015
MKTG 4810.001, Special Topics in Marketing or Logistics, Spring 2015
BUSI 4700.001, Topics in International Business Practices and Policies, Spring 2015
MKTG 6950.708, Doctoral Dissertation, Fall 2014
MKTG 3650.001, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 3650.002, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 3650.004, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 4900.701, Special Problems, Fall 2014
MKTG 6910.709, Special Problems, Fall 2014
MKTG 6910.710, Special Problems, Fall 2014
MKTG 6910.711, Special Problems, Fall 2014
MKTG 6950.708, Doctoral Dissertation, Summer 10W 2014
MKTG 3650.002, Foundations of Marketing Practice, Summer 5W1 2014
MKTG 6910.708, Special Problems, Summer 5W2 2014
MKTG 6910.708, Special Problems, Summer 5W1 2014
BUSI 4700.089, Topics in International Business Practices and Policies, Summer 10W 2014
MKTG 6950.717, Doctoral Dissertation, Spring 2014
MKTG 3650.002, Foundations of Marketing Practice, Spring 2014
MKTG 3650.003, Foundations of Marketing Practice, Spring 2014
MKTG 6010.001, Seminar in Marketing Thought, Spring 2014
MKTG 6950.712, Doctoral Dissertation, Fall 2013
MKTG 6950.723, Doctoral Dissertation, Fall 2013
MKTG 3650.001, Foundations of Marketing Practice, Fall 2013
MKTG 3650.006, Foundations of Marketing Practice, Fall 2013
MKTG 6950.702, Doctoral Dissertation, Summer 5W2 2013
MKTG 6940.753, Individual Research, Summer 10W 2013
MKTG 6900.704, Special Problems, Summer 10W 2013
BUSI 4700.089, Topics in International Business Practices and Policies, Summer 10W 2013
MKTG 6950.717, Doctoral Dissertation, Spring 2013
MKTG 3650.002, Foundations of Marketing Practice, Spring 2013
MKTG 3650.003, Foundations of Marketing Practice, Spring 2013
MKTG 6940.764, Individual Research, Spring 2013
MKTG 4320.001, New Product Development, Spring 2013
MKTG 3650.001, Foundations of Marketing Practice, Fall 2012
MKTG 6940.750, Individual Research, Fall 2012
MKTG 6030.001, Seminar in Marketing Strategy, Fall 2012
MKTG 6910.701, Special Problems, Fall 2012
MKTG 6910.702, Special Problems, Fall 2012
MKTG 6950.704, Doctoral Dissertation, Summer 10W 2012
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2012
MKTG 6910.700, Special Problems, Summer 10W 2012
MKTG 6950.717, Doctoral Dissertation, Spring 2012
MKTG 3650.004, Foundations of Marketing Practice, Spring 2012
MKTG 6940.764, Individual Research, Spring 2012
MKTG 4320.001, New Product Development, Spring 2012
MKTG 3650.001, Foundations of Marketing Practice, Fall 2011
MKTG 3650.002, Foundations of Marketing Practice, Fall 2011
MKTG 6940.750, Individual Research, Fall 2011
MKTG 4320.001, New Product Development, Fall 2011
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2011
MKTG 6940.753, Individual Research, Summer 10W 2011
MKTG 6900.704, Special Problems, Summer 10W 2011
MKTG 3650.005, Foundations of Marketing Practice, Spring 2011
MKTG 6940.764, Individual Research, Spring 2011
MKTG 4520.001, Marketing Channels and Strategic Partnerships, Spring 2011
MKTG 3650.001, Foundations of Marketing Practice, Fall 2010
MKTG 3650.004, Foundations of Marketing Practice, Fall 2010
MKTG 6940.750, Individual Research, Fall 2010
MKTG 6030.001, Seminar in Marketing Strategy, Fall 2010
MKTG 6950.701, Doctoral Dissertation, Summer 5W1 2010
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2010
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2010
MKTG 6950.717, Doctoral Dissertation, Spring 2010
UCRS 1980.001, Experimental Course, Spring 2010
MKTG 3650.002, Foundations of Marketing Practice, Spring 2010
MKTG 3650.004, Foundations of Marketing Practice, Spring 2010
MKTG 6900.704, Special Problems, Spring 2010
MKTG 3650.001, Foundations of Marketing Practice, Fall 2009
MKTG 3650.004, Foundations of Marketing Practice, Fall 2009
MKTG 6940.750, Individual Research, Fall 2009
MKTG 4320.001, New Product Development, Fall 2009
MKTG 4900.719, Special Problems, Fall 2009
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2009
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2009
MKTG 6910.700, Special Problems, Summer 10W 2009
MKTG 6910.754, Special Problems, Summer 10W 2009
MKTG 6910.755, Special Problems, Summer 10W 2009
MKTG 3650.002, Foundations of Marketing Practice, Spring 2009
MKTG 3650.004, Foundations of Marketing Practice, Spring 2009
MKTG 4900.704, Special Problems, Spring 2009
MKTG 3650.001, Foundations of Marketing Practice, Fall 2008
MKTG 3650.004, Foundations of Marketing Practice, Fall 2008
MKTG 4320.001, New Product Development, Fall 2008
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2008
MKTG 3650.001, FOUNDATIONS OF MARKETING PRACTICE, Summer 5W1 2008
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2008
MKTG 3650.002, Foundations of Marketing Practice, Spring 2008
MKTG 3650.004, Foundations of Marketing Practice, Spring 2008
MKTG 4320.001, New Product Development, Spring 2008
MKTG 6900.704, Special Problems, Spring 2008
MKTG 5150.007, Marketing Management, Fall 2007
MKTG 6010.001, Seminar in Marketing Thought, Fall 2007
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2007
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2007
MKTG 5550.001, Decision Making in Global Markets, Spring 2007
MKTG 3650.003, Foundations of Marketing Practice, Spring 2007
MKTG 5150.007, Marketing Management, Spring 2007
MKTG 3650.002, Foundations of Marketing Practice, Fall 2006
MKTG 4800.751, Internship in Marketing or Logistics, Fall 2006
MKTG 5800.757, Internship in Marketing or Logistics, Fall 2006
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Summer 5W1 2006
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W1 2006
MKTG 4800.751, Internship in Marketing or Logistics, Summer 10W 2006
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W2 2006
MKTG 5800.751, Internship in Marketing or Logistics, Summer 5W2 2006
MKTG 5800.751, Internship in Marketing or Logistics, Summer 10W 2006
MKTG 3650.090, Foundations of Marketing Practice, Spring 2006
MKTG 4800.751, Internship in Marketing or Logistics, Spring 2006
MKTG 5800.703, Internship in Marketing or Logistics, Spring 2006
MKTG 5910.001, Independent Study, Fall 2005
MKTG 5910.002, Independent Study, Fall 2005
MKTG 4800.751, Internship in Marketing or Logistics, Fall 2005
MKTG 5800.757, Internship in Marketing or Logistics, Fall 2005
MKTG 6010.001, Seminar in Marketing Thought, Fall 2005
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2005
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W2 2005
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W1 2005
MKTG 4800.759, Internship in Marketing or Logistics, Summer 5W2 2005
MKTG 5800.751, Internship in Marketing or Logistics, Summer 5W1 2005
MKTG 5800.751, Internship in Marketing or Logistics, Summer 10W 2005
MKTG 3650.003, Foundations of Marketing Practice, Spring 2005
MKTG 4800.751, Internship in Marketing or Logistics, Spring 2005
MKTG 5800.757, Internship in Marketing or Logistics, Spring 2005
MKTG 4750.002, Marketing of Services, Spring 2005
MKTG 3650.004, Foundations of Marketing Practice, Fall 2004
MKTG 3650.007, Foundations of Marketing Practice, Fall 2004
MKTG 4800.751, Internship in Marketing or Logistics, Fall 2004
MKTG 5800.757, Internship in Marketing or Logistics, Fall 2004
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Published Publications
Published Intellectual Contributions
Book
Thompson, K. N., Strutton, H. D. (2023). Foundations of Marketing Practice: An Applied Approach 4e. Dubuque IA: Kendall Hunt.
Thompson, K. N., Strutton, H. D. (2023). Applied Marketing Management: Text and Cases. Dubuque, IA: Kendall Hunt.
Strutton, H., Thompson, K. (2021). The Inside Skinny: Marketing from Scratch, 3E.
Thompson, K. N., Strutton, H. D. (2019). Foundations of Marketing Practice: An Applied Approach 3e. (3), 745. Dubuque, IA: Kendall Hunt.
Strutton, H. D. (2018). Marketing from Scratch: Just the Facts. 350.
Strutton, H. D. (2018). Marketing from Scratch: Just the Facts.
Strutton, D., Thompson, K. (2018). Marketing from Scratch: Just the Facts. 350.
Strutton, H. D., Thompson, K., (2017). The Millennial's Manifesto: 40 Ways to Keep a Vast Internet Marketing Conspiracy from Ruining Your Life.
Strutton, D., Thompson, K. (2017). The Millennial's Manifesto: 40 Ways to Keep a Vast Internet Marketing Conspiracy from Ruining Your Life.
Strutton, D. H., Thompson, K. L. (2016). Marketing from Scratch: The Principals You Really Need to Know. No. N/A(2nd edition), 613. Kendall-Hunt
Strutton, D. H., Thompson, K. L. (2016). Professional Branding, from Scratch: Historical Recipees for Winning a Brand New Power Game. no. 1st edition, 235.
Thompson, K. N., Strutton, H. D. (2016). Marketing From Scratch, 2e.
Thompson, K. N., Strutton, H. D. (2016). Professional and Personal Branding from Scratch. (1), 239. Dubuqe, Iowa: Kendall Hunt. kenallhunt.com
Strutton, D. D., Thompson, K. E. (2015). Marketing from Scratch: The Principles you really need to know - 1st Edition. no. 1(1st), 552. Kendall-Hunt. N/A
Pelton, L. E., Strutton, D. H., Lumpkin, J. R. (2007). Caneles de Marketing, Y. New York: McGraw-hill.
Pelton, L. E., Strutton, D. H. (2006). Marketing Channels. New York Primis Online: McGraw-Hill/Irwin.
Pelton, L. E., Strutton, D. H., Lumpkin, J. R. (2005). Caneles de Marketing, Y. New York: McGraw-hill.
Pelton, L. E., Strutton, D. H., Lumpkin, J. (2005). Marketing Channels: A Relationship Management Approach.
Pelton, L. E., Strutton, D., Lumpkin, J. R. (2002). Marketing Channels: A Relationship Management Approach. 2E. New York: McGraw-Hill/Irwin.
Strutton, H. (2001). Lessons Learned: What Having Cancer and a Bone Marrow Transplantation Taught Me (and What You Need to Know to Win Your War Against Cancer). Baton Rouge, LA: Delta Dog Press.
Pelton, L. E., Strutton, D., Lumpkin, J. R. (2001). Market Channels: A Relationship Management Approach, Instructor's Manual. 2E. New York: McGraw-Hill, Inc..
Pelton, L. E., Strutton, D., Lumpkin, J. R. (2001). Marketing Channels: A Relationship Management Approach. 2E. New York: McGraw-Hill, Inc.
Pelton, L. E., Strutton, D., Lumpkin, J. R. (1999). Vias de Mercaderia Relacionadas con Prospectus Para Serenica. 1E. Spain, Latin America, and South America: McGraw-Hill International, Inc..
Pelton, L. E., Strutton, D., Lumpkin, J. R. (1997). Channels Management: A Relational Approach. 1E. New York: Richard D. Irwin, Inc..
Pelton, L. E., Strutton, D., Lumpkin, J. R. (1997). Instructor's Manual with Test Bank and Transparency Masters, to accompany Channels Management: A Relational Approach. 1E. Homewood, IL: New York: McGraw-Hill/Irwin, Inc..
Book Chapter
Prybutok, V., Strutton, D., Landrum, H. (2009). Is Usefulnes or Use the Superior Metric When Assessing Web-Based Use the Superior Metric When Assessing Web-Based Information System Success. Global, Social, and Organizaional Implications of Emerging Information Resouces Management. Advances in Information Resources Management Series.
Conference Proceeding
Blankson, C., Strutton, D. (2009). A Longitudinal Examination of Positioning Strategies in Ghana. 64-68.. Global Marketing Conference.
Ertekin, S., Strutton, D. (2009). The Fire Within: Assessing Empirical Congruity in the Relationship Between Salespeople. 7-10. AMA Conference.
Pentina, I., Strutton, D. H. (2007). The Role of Informaiton Processing in New Product Success. Academy of Marketing Science Annual Conference.
Pentina, I., Strutton, D. H. (2005). Antecedents and Consequences of The Entrepreneurial Orienation of a Firm. INFORMS Marketing Science Conference.
Roger, J., Paswan, A., Strutton, D. H. (2004). Franchise Selection Processes: A Preliminary Investigation of The Decision Criteria Used by Franchisees. International Society of Franchising.
Sager, J., Strutton, D. (2004). Investigating Salespeople's Attitudes and Behavior Differences Using Locus of Control and Self-Efficacy Beliefs. AMA Conference.
Holmes, T., Strutton, D. (2002). Interfirm Influence Strategies: Affects of Assertive Impression Management Tactics in Business to Business Relationships. Association for Convention Marketing Executives, ACME Conference.
Rawwas, M., Strutton, D. (2001). Consumer Buying Decision Process: Factors Influencing the Evaluation of Alternative and Purchase Evaluation. Marketing Communications and Consumer Behavior.
Mobley, M. F., Pelton, L. E., Strutton, D., Sherrill, D., Gresham, L. (2001). Practice What We Preach: What Business Schools Should Learn from Relationship Marketing. Society for Marketing Advances.
Strutton, D., Srivastava, R., Pelton, L. E. (2000). Intermediaries, Extramediaries, and Metamediaries in Marketing Channels. Academy of Marketing Science Annual Conference.
Pappu, M., Strutton, D. (2000). Strategic Inter-Organizational Learning and Channel Relationships. Academy of Marketing Science Annual Conference, Academy of Marketing Science Multicultural Confere.
Mobley, M., Pelton, L. E., Strutton, D. (2000). The Delivery of Business Education Through Multi-Media Methods. Southern Marketing Association.
Strutton, D. H., Pelton, L. E., Rylander, D. (1998). Geodesic Logistics Structures: Dome or Doom for Strategic Alliances. AMA Conference.
Rogers, H., Strutton, D., Doddridge, B. (1998). Measuring Customer Satisfaction With Logistics Services: An Investigation of the Motor Carrier Industry. 64-68. Academy of Marketing Science Annual Conference.
Chowdhury, J., Strutton, D., Pelton, L. E. (1998). Relational Links in the Supply Chain: The New Retail Mix. 78-86. World Marketing Conference.
Srivastava, R., Pelton, L. E., Strutton, D. (1998). The Will to Win: an Empirical Investigation of How Sales Managers Can Impact Sales Performance. II, . AMA Conference.
Pelton, L. E., Zafar Uddin, M. A., Srivastava, R., Strutton, D. (1998). Where Sleeping Dogs Lie. II, . AMA Conference.
Strutton, H., Pelton, L. E. (1997). How to Promote Solidarity Among College of Business. 39-48. AMA Conference.
Pelton, L. E., Strutton, D., Tudor, R. K. (1996). An Exploratory Investigation of University Ethos in the U.S. and Germany: A Veritable Landscape in the Mist. 25, 295-299. Academy of Marketing Science Annual Conference.
Strutton, H., Pelton, L. E. (1996). The Effect of Ingratiatory Behaviors on Horizontal Relationship Quality Within Sales Organizations. 25, 68-72. Academy of Marketing Science Annual Conference.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1995). A Political Economy Perspective on How Consumer Costs Can Be Reduced for Pharmaceutical Health Care. Academy of Business Administration.
Strutton, H., Pelton, L. E. (1995). Marketing Participation in Health Reform: The Effect of Psychological Climate on Practitioner's Willingness to Become Involved in the Reform. 414-416. Academy of Marketing Science Annual Conference.
Strutton, H., Pelton, L. E. (1995). Toward the Development of Guidelines Regarding When Full-Disclosure is (is Not) Required in Selling. World Marketing Conference.
Chowdhury, J., Struton, D., Pelton, L., Keith, R. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
Pelton, L. E., Strutton, H., True, S. L. (1994). Social Responsibility as an Ecological Imperative: Consumers' Attitudes Toward Recycling. 78-86. Atlantic Marketing Association.
Pelton, L. E., Strutton, D. H., True, S. L., Tudor, R. K. (1994). Students' Perceptions of Psychological Climate and Trust in Higher Education. 261-265. Academy of Marketing Science Annual Conference.
Strutton, D., Rawwas, M. Y. (1994). The Influence of Symbolic and Functional Products on Consumer Perceptions of the Product Owners. 10-17. Midwest Marketing Association Proceedings.
Strutton, H., Pelton, L. E., True, S. (1994). Un/Ethical Decision-Making in Disposition Choice: Ethical Ideology as a Salient Framing Dimension. 221-228. Southwestern Marketing Association.
Strutton, H., Pelton, L. E., Rawwas, M. Y. (1993). A Preliminary Study of the Promotional Implications Associated with the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions. 128-132.. Academy of Marketing Science Annual Conference.
Pelton, L. E., Strutton, D. H., Lumpkin, J. R. (1993). An Interactionalist Paradigm for Assessing Student Outcomes in Marketing Curriculums. Academy of Marketing Science Annual Conference.
Strutton, D. H., Lumpkin, J. R. (1993). Black Stereotyping in Advertising Copy: Some Possible Causes and Consequences. Southwestern Marketing Association.
Strutton, D. H., True, S. L., Pelton, L. E. (1993). Country-of-Origin Perceptions of Russian Consumers: An Investigation of International Stereotypes. 137-142. Academy of Marketing Science Annual Conference.
Pelton, L. E., Strutton, D. H., Tudor, K. (1993). Relationship of Channel Structure, Climate and Power to Exchange: Relativism Revisited. Academy of Marketing Science Annual Conference.
Tudor, K. R., True, S. L., Strutton, D. H. (1993). The Effect of Media Promotions on Consumer Outshopping: An Investigation of Competing Rural and Urban Markets. 425-432.. Academy of Business Administration.
Strutton, D. H., Vitell, S. J., Grove, S. J., Pelton, L. (1993). The Efficacy of the Techniques of Neutralization as a Means to Explain Unethical Sales Behavior: A Preliminary Investigation. Academy of Marketing Science Annual Conference.
Strutton, H., Pelton, L. E. (1993). The Influence of Psychological Climate on Conflict Resolution in Franchising Channels. Society of Franchising.
Keith, T. R., Pelton, L. E., Strutton, D. H. (1993). The Relationship Between Psychological Climate and Sales Force Training. 308-316.. Academy of Marketing Science Annual Conference.
Pelton, L. E., Strutton, D. (1993). The Relationship Between Psychological Climate and Trust in the Faculty-Administrator Channel. 100-105. Academy of Marketing Science Annual Conference.
Strutton, H., Pelton, L., Tudor, K. (1992). Southeast Asian Perceptions of US and Japanese Imports: A Cross-National Comparison of Country-Of-Origin Effects. 205-210. Academy of Marketing Science Annual Conference.
Strutton, H., Tudor, K. (1991). A Conceptually Based Discussion of Possible Antecedents and Societal Implications Associated with Marketing's Stereotypical Portrayal of Blacks. 243-247. Academy of Marketing Science Annual Conference.
Strutton, H., True, S. L., Brammer, T. L. (1991). Trends in Buyer Behavior Research Topics: A Decade in Perspective (1980-1990). 21-26. Academy of Marketing Science Annual Conference.
Grove, S. J., Vitell, S. J., Strutton, H. (1989). Non-Normative Consumer Behavior and the Techniques of Neutralization. 131-135. Association for Marketing Theory and Practice Conference.
Strutton, H., Pelton, L. E. (1982). Surveying the Elderly: A Discussion of How Marketers Can Address Age-Based Influences on the Data Collection Process. Southwestern Marketing Association.
Journal Article
Strutton, H. D., A. (2023). Tout case, tout passe, tout lasse; et tout se remplace: Resurrecting declining brands by leverage brand-pastness. The Journal of Historical Research in Marketing.
Schibik, A., Strutton, H. D., Thompson, K. N. (2023). Investigating Assortative Mating Processes Inside Internet-Dating-Service Settings. Journal of Services Marketing. 37(4), 431-445.
Schibik, A., Strutton, H. D., Thompson, K. N. (2022). What Makes a Product Vintage? Investigating Relationships between "Consumer Pastness,” Scarcity, and Purchase Intentions toward Vintage Products. European Journal of Marketing. 56(7), 1830-1855.
Thompson, K. N., Strutton, D., Mims, T. C., Bergestuen, T. (2022). The impact of sales controls on manufacturers’ agents’ tactical decisions: The mediating role of inter-organizational climate. Journal of Business and Industrial Marketing. 37(6), 1222-1240.
Bergestuen, T., Thompson, K. N., Strutton, H. D. (2022). Principal-Independent Manufacturers' Representative Relationships: Review, Synthesis, Directions for Future Research. Industrial Marketing Management. 102, 421-437.
Bergestuen, T., Thompson, K. N., Strutton, H. D. (2021). Dual Distribution Systems: Investigating Their Effects on Independent Manufacturers' Representatives' Perceptions of Manufacturers. Journal of Personal Selling and Sales Management. 42, 68-82.
Yazdanparast, a., Tran, G., Strutton, H. (2019). Investigating the Marketing Impact of Consumers' Connectedness to Celebrity Endorsers. Psychology & Marketing. 36(10), 12.
Tran, G., Strutton, H. Comparing Email and SNS Users: Investigating Online Servicecape, Customer Reviews, Trust, Loyalty, and E-WOM. Journal of Retailing and Consumer Sciences. 53(1), 13.
Taylor, D., Strutton, D. (2016). Does Facebook Usage lead to conspicuous consumption: The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing. No. 10(3), .
Strutton, d. H., Guzman, F. A. (2016). Evaluating and Managing the Pursuit of Joint Creativity at the Manufacturer-Retailer Interface. no. 2(3), .
Strutton, D. H., Guzman, F. (2016). Facilitating and Managing the Pursuit of Joint Creativity at the Manufacturer-Retailer Interface. Journal of Creating Value. 23(2), 160-175.
Strutton, D. H., Tran, G. (2015). Converting Negative Worker Stress Into Positive Results.
Nadjeri, I., Strutton, D. H. (2015). Narcissists can be Managed into Caring About the Environment. Harvard Business Review. N/A. (N/A), . Blog Network
Strutton, H. (2015). Leading the Revolution: Succession and Leadership Rules for Re-Entrepreneurs. Business Horizons. 58(4), 13.
Nadjeri, I. a., Strutton, D. H. (2014). Can Normal Narcissism be managed to promote gree product purchases? Investigating a Counterintutitive proposition. Journal of Applied Social Psychology. No.
Roswinanto, W. (2014). Do Vague Slogans Promote More Desirable Responses. Journal of Product & Brand Management.
Strutton, D. H., Tran, g. A. (2014). How to Convert Bad Stress into Good. Management Research Review. N/A. 12(37), . N/A. n
Roswinanto, W., Strutton, D. H. (2014). Investigating the Advertising Antecedents to and Consequences of brand Experience. Journal of Promotion Management. No. 20(5), . Taylor and Francis. N/A
Strutton, H., davrari, a. (2014). Marketing Mix Strategies for Closing the Gap between Green Consumers Pro-Environmental Beliefs and Behaviors. Journal of Strategic Marketing.
Davari, A. A., Strutton, D. H. (2014). Marketing Mix Strategies for Closing the Gap between Green Consumers' Pro-enviromental beliefs and behaviors. Journal of Strategic Marketing. No. 14(2), . N/A
Strutton, D. H., Tran, g. (2014). What Factors Affect Consumer Acceptance of In-Game Advertisments: Click like to Manage Digital Content for Players. Journal of Advertising Research. N/a. 4(53), . na/. n/a
Tran, G., Strutton, D. (2014). Have Reality Programs Come of Age as a Promotional Platform: Modeling the Effectiveness of Celebreality and Reality Stars as Endorsers. Psychology & Marketing.
Strutton, H., A., G. (2013). "Fighting Dragons with Dragons: Un-WIERD Approaches for Negotiating with Chinese Partners. Business Horizons. 56(5), 561-573.
Strutton, H. (2013). Reducing Biases in Sino-Anglo Leadership Team Decision-Making Processes. International Journal of Business Adminstration. 4(3), 1-13.
Strutton, H. (2012). Managing Through Failure: More than an Oxymoron?. Business and Management Research. 2(3), 27-37.
Strutton, H., Taylor, D., Thompson, K. (2011). Investigating Generational Differences in e-WOM Behavior: For Advertising Purposes, Does X = Y?. International Journal of Advertising. 30(4), 37-51.
Blankson, C., Strutton, D. (2010). Facilitating creativity in Business-to-Business Retail Partnerships. Journal of Retailing and Consumer Services. 3(2), 43-65.
Taylor, D., Strutton, D. (2010). Has Internet Marketing Come of Age: Synthesizing Historical Evidence. Journal of Business Research. 61(3), 950-959.
Blankson, C., Strutton, D. (2009). a Longitudinal Examination of Positioning Strategies in a Liberalized Developing African Country. Thunderbird International Business Review. 53(1), 51-67.
Strutton, D. (2009). Horseshoes, Global Supply Chains, and an Emerging Chinese Threat: Creating Remedies One Idea at a Time. Business Horizons. 52(2), 31-43.
Knipper, M., Hawkins, T., Strutton, D. (2009). Opportunism in Buyer-Seller Relationships: New Insights from Quantitative Analysis. Journal of Marketing Channels. 16(1), 43-65.
Matthew, D., Strutton, D. H. (2009). Going Purple: Can Military Jointness Principles Provide a Key to More Succesful Integration at the Marketing-Manufacturing Interface?. Business Horizons. 52(3), 251-263.
Gravier, M., Randall, W., Strutton, D. H. (2008). Investigating the Role of Knowledge in Alliance Performance. Journal of Knowledge Management. 21(2), 1-17.
Amos, C., Holmes, G., Strutton, D. (2008). Exploring the Relationship between Celebrity Endorser Effects and Advertising Effectiveness: A Historical Synthesis. International Journal of Advertising. 12(4), 117-130.
Landrum, H., Prybutok, V., Strutton, D. H. (2008). Examining the Merits of Usefulness Versus Use in an Information in an Information Service Quality and Information System Success Web-Based Model. Information Resources Management Journal. 21(4), 117-130.
Strutton, H. (2007). Horseshoes, Global Supply Chains, and an Emerging Chinese Threat: Creating Remedies One Idea at a Time. Business Horizons.
Strutton, H. (2007). Logistics: Getting the Toilet Paper (and Everything Else) to the Right Place at the Right Time. Fort Worth Star-Telegram. E1-E4.
Zhang, X., Prybutok, V., Strutton, H. (2007). Modeling Influences on Impulse Behaviors During Online Marketing Transactions. Journal of Marketing Theory and Practice. 15(1), 79-89.
Iryna, P., Strutton, D. H. (2007). Information-Processing ad New Product Success: A Meta-Analysis. European Journal of Innovation Management.
Sager, J., Strutton, H. (2006). A Classification Scheme for Hiring Salespeople Based on Locus of Control and Self-Efficacy Perceptions. Psychology & Marketing. 23(2), 103-115.
Mohammed, R., Strutton, D. H. (2005). Consumer Buying Decision Process: Sources of Pre- and Post-Purchase Perceptions of Health Organization. Journal of Customer Behaviour. 4, 357-383.
True, S. L., Pelton, L. E., Strutton, D. (2004). The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel. Journal of Marketing Channels. 10(1), 130-146.
Strutton, H. (2004). The Courtly Path to Managerial Leadership. Business Horizons. 7-18.
Knouse, S., Strutton, D. (2003). Organizational Members Diversity and Organizational Ethics. Business Rights, Writs, and Relationships. 69-84.
Strutton, H. (2003). Our Department: Renewed, Refined, Refreshed. Marketing Maven. 1-2.
Strutton, H. (2002). An Essay: Why and How Health Service Providers Should Pursue Healing Partnerships with Cancer Patients: A Patient's Perspective. Health Marketing Quarterly. 18(3), 71-91.
Strutton, D., Holmes, T. (2002). Building Business to Business Relationships One Impression at a Time. Business Horizons. 12(7), 73-84.
Wilson, P., Strutton, D., Farris, T. (2002). Investigating the Perceptual Attributes of Sales Training. Journal of Personal Selling and Sales Management. 22(2), 77-87.
Strutton, D., Herndon, N., Pelton, L. E. (2001). Competition, Collusion, and Confusion: The Impact of Current Anti-Trust Guidelines on Competition. Industrial Marketing Management. 30(2), 243-261.
Pappu, M., Strutton, D. (2001). Strategic Inter-Organizational Relationships (IORs) and Strategic Franchises: A Review of Theoretical Perspectives. Journal of Marketing Channels. 8(2), 111-131.
Srivastava, R., Strutton, D., Pelton, L. E. (2001). The Will To Win: How Sales Managers Can Inspire Salesperson Effort. Journal of Marketing Theory and Practice. 9(2), 11-26.
Knouse, S. B., Strutton, D. (1999). Quality Preview: Creating Realistic. Quality Progress. 61-66.
Meredith, M., Tanner, J., Strutton, D. (1998). Have Medical Group Managers Changed Their Attitudes Toward Mandatory Drug Testing: A Comparative Analysis. Mid-Atlantic Journal of Business. 33-47.
Strutton, H., Hamilton, J. B. (1997). An Essay on When to Fully Disclose in Sales Relationships: Applying Two Practical Guidelines for Addressing Truth-Telling Problems in Business. Journal of Business Ethics. 16, 545-560.
Strutton, H., Pelton, L. E., Ferrell, O. C. (1997). Consumer Justifications of Non-Normative Behavior in Market Settings: Is There a Generation Gap?. Journal of Business Ethics. 16(1), 87-105.
Strutton, D. H., Pelton, L. E. (1997). Effects of Ingratiation on Lateral Relationship Quality Within Sales Team Settings. Journal of Business Research. 21(4), 77-89.
Strutton, H., Pelton, L. E. (1997). Geodesic Logistics Structures: Dome or Doom for Strategic Alliances. Journal of Communications in Reliability, Maintainability and Supportability. 33-45.
Strutton, H., Knouse, S. J. (1997). Resolving Conflict Through Managing Relationships in Health Care Institutions. The Health Care Supervisor. 16(1), 15-29.
Strutton, H., Knouse, S. J. (1997). Resolving Conflict Through Managing Relationships in Health Care Institutions. The Health Care Supervisor. 16(1), 15-29.
Rawwas, M. Y., Strutton, D. (1997). The Lights Used to be Brighter There: Market Driven Strategies for Rehabilitating the Retail Trading Areas of Mid-Sized Cities. Journal of Business Strategy. 14(1), 47-71.
Strutton, H., Chowdhury, J., Pelton, L. E. (1997). The Progressive Impact of Psychological Climate: A Prognosis of Reform of Health Care Providers Subjective Powerlessness in Reform Legislation. Health Marketing Quarterly. 14(4), 3-27.
Rylander, D., Strutton, D., Pelton, L. E. (1997). Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice. Journal of Marketing Theory and Practice. 5(2), 58-71.
Strutton, H., Pelton, L. E. (1997). Scaling the Great Wall: The Yin and Yang of Negotiating Resolutions to Business Conflicts in China. Business Horizons. 34, 53-65.
Strutton, H. (1997). Commentary on Marketing Strategies: New Approaches, New Techniques. Journal of The Academy of Marketing Science. 261-263.
Strutton, H., Pelton, L. E. (1997). Negotiating: Bringing More to the Table Than Demands. Marketing Health Services. 17, 52-59.
Strutton, H., Pelton, L. E. (1997). Negotiating: Bringing More to the Table Than Demands. Marketing Health Services. 17, 52-59.
Rawwas, M. Y., Strutton, D. (1996). An Exploratory Investigation of the Ethical Values of American and Australian Consumers: Direct Marketing Implications. Journal of Direct Marketing. 10(4), 42-52.
Strutton, H., Al-Khatib, J., Pelton, L. E. (1996). Consumer Perceptions of the United States and Japan as Countries of Origin: Implications for Positioning U. S. Imports to the Asia-Pacific Region. Journal Of Asia-Pacific Business. 4(1), 3-25.
Knouse, S. B., Strutton, D. (1996). Molding a Total Quality Sales Force Through Managing Empowerment, Evaluation, and Reward and Recognition Processes. Journal of Marketing Theory and Practice. 4(3), 24-35.
Strutton, H., Pelton, L. E., Tanner, J. F. (1996). Shall We Gather in the Garden: The Effect of Ingratiatory Behavior on Buyer Trust in Salespeople. Industrial Marketing Management. 25, 151-162.
Strutton, D., Pelton, L. E., Rawwas, M. Y. (1996). You've Come a Long Way, Buddy!: An Examination of Male and Female Views of Current Sex Role Portrayals in Television Advertising. Journal of Promotion Management. 3(1/2), 53-78.
Pelton, L. E., Strutton, D., Smith, M. C. (1995). A Political Economy Perspective on Why Pharmacists May Be Reluctant to Dispense Generic Medications. Journal of Hospital Marketing. 9(1), 137-156.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1995). Personality Characteristics and Salespeople's Choice of Coping Behaviors: Inferences and Managerial Recommendations. Journal of The Academy of Marketing Science. 23(2), 132-142.
Pelton, L. E., Strutton, D., Smith, M. C. (1995). Pharmaceutical Promotions to Physicians: A Prescriptive Model of Persuasive Communications. Journal of Social Psychology. 11(4), 161-173.
Strutton, H., True, S. L. (1995). Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes With Implications for Promotions and Positioning. Journal of Marketing Theory and Practice. 3(3), 76-87.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1995). Sex Differences in Ingratiatory Behavior: An Investigation of Influence Tactics in the Salesperson-Customer Dyad. Journal of Business Research. 34(1), 35-45.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1995). The Relationship Between Psychological Climate in Franchising Channel System Channels and Franchiser-Franchisee Solidarity. Journal of Business Research. 34(2), 81-93.
Strutton, H., Lumpkin, J. R. (1994). A Field Study Addressing the Relationship Between Problem and Emotion-Focused Coping Dimensions and Sales Presentation Effectiveness. Journal of The Academy of Marketing Science. 22(1), 28-37.
Strutton, H., True, S. L., Tudor, R. K. (1994). A multiple Correspondence of Telephone Contact Rates. Mid-Atlantic Journal of Business.
Strutton, H., Lumpkin, J. R., Vitell, S. J. (1994). An invistigation into the Application of Rogers and Shoemaker's Innovation Attribute Typology. Journal of Applied Business Research. 10(1), 118-131.
Rawwas, M. Y., Strutton, D., Pelton, L. E. (1994). Ethical Attitudes of Mental Health Practitioners: Balancing Therapeutic Practices and Treatments. Journal of Business Ethics. 13, 597-608.
Strutton, H., Vitell, S. J., Pelton, L. E. (1994). How Consumers May Justify Inappropriate Behavior in Market Settings: An Application of the Techniques of Neutralization. Journal of Business Research. 30(3), 253-260.
Strutton, H., Pelton, L. E., Truem, S. L. (1994). Improving Pharmaceutical Marketing Survey Research: Addressing the Needs of the Older Consumer. Journal of Pharmaceutical Marketing & Management. 8(3), 3-26.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1994). Internal and External Country-of-Origin Stereotypes in the Global Marketplace. Journal of Global Marketing. 7(3), 61-78.
Strutton, H., Tanner, J. R. (1994). Older Consumer's Perceptions of Health Care Information Sources: The Effect on Search Behavior. Health Marketing Quarterly. 11(314), 175-199.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1994). Profiling the Generic-Prone Consumer: Implications for the Promotion of Generic and Branded OTC Medications. Journal of Pharmaceutical Marketing & Management. 8(3), 3-26.
Hamilton, B., Strutton, D. (1994). Two Practical Guidelines for Resolving Truth Telling Problems in Business Transactions. Journal of Business Ethics. 13, 899-912.
Strutton, H., Pelton, L. E. (1994). A Reticulated Model of Behavioral Channels: Structure, Power and Climate in Dyadic Exchange. Journal of Marketing Theory and Practice. 39-51.
Pelton, L. E., Strutton, D., Rawwas, M. Y. (1994). The Relationship Between Psychological Climate and Faculty-Administrator Trust in Departments of Marketing and Management. Marketing Education Review. 4, 53-62.
Strutton, D. H., Pelton, L. E., True, S. L. (1993). An invistitgation of Promotional Mix Considerations for Mail-Order Prescriptions. Health Marketing Quarterly. 11(1(2)), 111-134.
Pelton, L. E., Strutton, D. H., Barnes, J. H., True, S. (1993). Assessing the True Value of Buyer-Seller Relationship. Journal of Interactive Marketing. 12(2), 32-45.
Strutton, D. H., Lumpkin, J. R. (1993). Elderly Consumers' Characterization of Medication Information Sources. Journal of Current Issues & Research in Advertising. 15(1), 101-111.
Pelton, L. E., Strutton, D. H., Smith, M. (1993). Future Pharmacists and Public Initiatives to Control Retail Drug Prices. Health Marketing Quarterly. 10, 241-258.
Strutton, D. H., Pelton, L. E., Lumpkin, J. R. (1993). Promoting Generic Products in the Health Care Marketplace: Who are the Generic Prone and how to Reach Them. Journal of Promotion Management. 2(1), 105-113.
Pelton, L. E., Strutton, D. H., Barnes, J., True, S. L. (1993). Relationships Between Referents, Opportunities, Rewards, and Punishments on Consumer's Attitudes Toward Recycling: A Structural Equations Approach. Journal of Macromarketing. 13(1), 60-74.
Strutton, D. H., Pelton, L. E. (1993). Southeast Asia Consumer Perceptions of American and Japanese Imports: The Influence on Country-of-Origin Effects. Journal of International Consumer Marketing.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1993). The Influence of Determinant Product Attributes on the Elderly's Information Search for Health Care Innovations. Journal of Marketing Theory and Practice. 2(1), 122-139.
Strutton, H., Pelton, L. E., Lumpkin, J. R. (1993). The influence of Psychological Climate on Conflict Resolution Strategies in Franchising Relathionship. Academy of Marketing Studies Journal. 21(2), 201-217.
Strutton, D. H., Pelton, L. E., Lumpkin, J. R. (1993). The Relationship Between Psychological Climate and Salesperson-Sale Manager Trust in Sales Organizations. Journal of Personal Selling and Sales Management. 13(4), 1-14.
Strutton, D. H., Toma, A. (1993). The Relationship Between Psychological Clunate and Trust Between Salespersons and Their Managers in Sales Organization. Psychological Reports. 72, 931-939.
Strutton, D. H., Lumpkin, J. R. (1993). Stereotypes of Black in-Group Attractiveness in Advertising: A Note on the Possible Psychological Effects. Psychological Reports. 38, 507-511.
Strutton, H., Lumpkin, J. R. (1992). Relationship Between Optimism and Coping Strategies in the Work Environment. Psychological Reports. 71, 1179-1186.
Strutton, H., Lumpkin, J. R. (1992). Information Sources Used by Elderly Health Care Product Adopters. Journal of Advertising Research. 32(4), 20-36.
Strutton, H., Lumpkin, J. R., Vitell, S. J. (1992). The Elderly's Perceptions of Generic OTC Medications Risk. Journal of Research in Pharmaceutical Economics. 4(3), 25-39.
Strutton, H., Pelton, L. E. (1992). The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations. Health Marketing Quarterly. 9(3/4), 67-84.
Strutton, H., Lumpkin, J. R. (1992). The Influence of OTC Product Use on Information Source Behavior Among the Elderly. Journal of Pharmaceutical Marketing & Management. 6(4), 3-21.
Strutton, D. H., Pelton, L. E., Lumpkin, J. R. (1992). The Persuasive Effects of Consumer Perceptions on Generic OTC Usage Among the Elderly. Health Marketing Quarterly. 10(1/2), 43-52.
Strutton, H., Presley, M. M. (1992). An Investigation of Demographic Sample Reliability Among Selected Telephone Sampling Techniques in the Rural South. Delta Business Review. 2, 22-28.
Strutton, H. (1991). Any Road Will Do, If You Don't Know Where You Are Going. Small Business Economics. 1(4), 3-4.
Lumpkin, J. R., Strutton, D., Lim, C., Lowrey, S. J. (1991). Catalysts for OTC Drug Communication Strategies: Elderly Perceptions of Information Source Characteristics. Health Marketing Quarterly. 8(3/4), 155-179.
Strutton, H., Lumpkin, J. R. (1991). Elderly Consumers Perceptions of Market Risk: Examining the Influence of Divergent Probability and Consequence Levels. Journal of Promotion Management. 1(2), 27-42.
James, L. R., Strutton, D. H., Lim, C., Lowrey, S. J. (1990). A Shopping Orientation Based Prescription for the Treatment of OTC Medication Abuve Needs among the Elder. Health Marketing Quarterly. 8(2), 95-110.
Vitell, S. J., Festervand, T., Strutton, D. (1990). Business Ethics: Conflicts, Practices and Beliefs of Bank Executives. Mid-Atlantic Journal of Business. 23(1), 12-23.
Lumpkin, J. R., Strutton, D., Lim, C., Lowrey, S. J. (1990). The Effect of Self-Reliance and Information Needs on the Over-the-Counter Medication Use Among the Elderly. Journal of Pharmaceutical Marketing & Management. 3(3), 19-32.
Monograph
Strutton, H. (2002). First Among Equals: How to Manage a Group of Professionals. 13(3), 63-4. Journal Of Personal Selling & Sales Management.
Newsletter
Strutton, H. (2007). Logistics: Getting the Toilet Paper (and Everything Else) to the Right Place at the Right Time. --- Petition removed ---.
Strutton, H. (2002). Doughnuts: We Just Can't Get Enough of Hot, Fried Treats. C1-2. Waco Herald Tribune.
Strutton, D. H. (2001). Louisiana MBA Program is Adapting to Market Changes. Louisiana Accents.
Strutton, D. H. (2000). University Plugs Into E-Commerce. Lafayette Daily Advertiser.
Written Case with Instructional Material
Strutton, H., Taylor, D. G. (2012). What Would Don Draper Do: Rules for Restoring the Contemporary Agency Mojo. Harvard Business Review Online Store. Harvard Business reveiew Store, Harvard MentorManager.
Awarded Grants
Contracts, Grants and Sponsored Research
Grant - Research
Strutton, H., "Title III Planning Grant for University of Louisiana," Sponsored by U. S. Department of Education, Funded. (2001 – 2001).
Strutton, H., Holmes, D., "Health Informatics and the Enhancement of Population-Based Health Assessment in Louisiana," $90000 Funded. (2000 – 2000).
Strutton, H., "USL College of Engineering/NASA Grant," Funded. (1998 – 1998).
Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1997 – 1997).
Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1996 – 1996).
Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1993 – 1993).
Strutton, H., "University of Southwestern Louisiana Faculty Development Grant," Funded. (1991 – 1991).
Strutton, H., "University of New Orleans Summer Research Grant," Funded. (1990 – 1990).
| Overall Summative Rating |
Challenge and Engagement Index |
Response Rate |
|---|---|---|
out of 5 |
out of 7 |
% of students responded |
- Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
- Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was