Faculty Profile

H David Strutton

H David Strutton

Title
Professor
Department
Marketing, Logistics, and Operations Management
College
College of Business

    

Education

PhD, University of Mississippi, 1990.
Major: Marketing
MBA, Temple University, 1982.
Major: Marketing
BS, Kutztown University, 1980.
Major: Business Administration and Marketing

Current Scheduled Teaching*

MKTG 3650.002, Foundations of Marketing Practice, Spring 2020
MKTG 3650.003, Foundations of Marketing Practice, Spring 2020
MKTG 3650.601, Foundations of Marketing Practice, Spring 2020
MKTG 3650.807, Foundations of Marketing Practice, Spring 2020
MKTG 3650.001, Foundations of Marketing Practice, Fall 2019 Syllabus
MKTG 3650.004, Foundations of Marketing Practice, Fall 2019 Syllabus
MKTG 3650.502, Foundations of Marketing Practice, Fall 2019 Syllabus
MKTG 6940.708, Individual Research, Fall 2019

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2019 SPOT
MKTG 3650.007, Foundations of Marketing Practice, Summer 5W2 2019 Syllabus SPOT
MKTG 3650.002, Foundations of Marketing Practice, Spring 2019 Syllabus SPOT
MKTG 3650.003, Foundations of Marketing Practice, Spring 2019 Syllabus SPOT
MKTG 3650.400, Foundations of Marketing Practice, Spring 3W1 2019 Syllabus
MKTG 3650.444, Foundations of Marketing Practice, Spring 3W1 2019
MKTG 3650.001, Foundations of Marketing Practice, Fall 2018 Syllabus SPOT
MKTG 3650.004, Foundations of Marketing Practice, Fall 2018 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2018 Syllabus SPOT
MKTG 3650.007, Foundations of Marketing Practice, Summer 5W1 2018 Syllabus SPOT
MKTG 3650.777, Foundations of Marketing Practice, Summer 5W1 2018 SPOT
MKTG 3650.002, Foundations of Marketing Practice, Spring 2018 Syllabus SPOT
MKTG 3650.003, Foundations of Marketing Practice, Spring 2018 Syllabus SPOT
MKTG 4900.708, Special Problems, Spring 2018 Syllabus
MKTG 3650.001, Foundations of Marketing Practice, Fall 2017 Syllabus SPOT
MKTG 3650.004, Foundations of Marketing Practice, Fall 2017 Syllabus SPOT
MKTG 6010.001, Seminar in Marketing Thought, Fall 2017 SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2017 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2017 Syllabus SPOT
MKTG 3650.002, Foundations of Marketing Practice, Spring 2017 Syllabus SPOT
MKTG 3650.003, Foundations of Marketing Practice, Spring 2017 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Fall 2016 Syllabus SPOT
MKTG 3650.004, Foundations of Marketing Practice, Fall 2016 Syllabus SPOT
MKTG 6950.702, Doctoral Dissertation, Summer 10W 2016
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2016 Syllabus SPOT
MKTG 3650.089, Foundations of Marketing Practice, Summer 5W1 2016 SPOT
MKTG 6950.717, Doctoral Dissertation, Spring 2016
MKTG 3650.002, Foundations of Marketing Practice, Spring 2016 Syllabus SPOT
MKTG 3650.003, Foundations of Marketing Practice, Spring 2016 Syllabus SPOT
MKTG 6010.001, Seminar in Marketing Thought, Spring 2016 SPOT
MKTG 6950.708, Doctoral Dissertation, Fall 2015
MKTG 3650.001, Foundations of Marketing Practice, Fall 2015 Syllabus SPOT
MKTG 3650.004, Foundations of Marketing Practice, Fall 2015 Syllabus SPOT
MKTG 6950.702, Doctoral Dissertation, Summer 10W 2015
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2015 Syllabus SPOT
MKTG 2650.004, Culture and Consumption, Spring 2015
MKTG 6950.717, Doctoral Dissertation, Spring 2015
MKTG 3650.003, Foundations of Marketing Practice, Spring 2015 Syllabus
MKTG 3650.004, Foundations of Marketing Practice, Spring 2015 Syllabus
MKTG 6940.764, Individual Research, Spring 2015
MKTG 4900.001, Special Problems, Spring 2015
MKTG 4810.001, Special Topics in Marketing or Logistics, Spring 2015
BUSI 4700.001, Topics in International Business Practices and Policies, Spring 2015
MKTG 6950.708, Doctoral Dissertation, Fall 2014
MKTG 3650.001, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 3650.002, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 3650.004, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 4900.701, Special Problems, Fall 2014
MKTG 6910.709, Special Problems, Fall 2014
MKTG 6910.710, Special Problems, Fall 2014
MKTG 6910.711, Special Problems, Fall 2014
MKTG 6950.708, Doctoral Dissertation, Summer 10W 2014
MKTG 3650.002, Foundations of Marketing Practice, Summer 5W1 2014
MKTG 6910.708, Special Problems, Summer 5W1 2014
MKTG 6910.708, Special Problems, Summer 5W2 2014
BUSI 4700.089, Topics in International Business Practices and Policies, Summer 10W 2014
MKTG 6950.717, Doctoral Dissertation, Spring 2014
MKTG 3650.002, Foundations of Marketing Practice, Spring 2014
MKTG 3650.003, Foundations of Marketing Practice, Spring 2014
MKTG 6010.001, Seminar in Marketing Thought, Spring 2014
MKTG 6950.712, Doctoral Dissertation, Fall 2013
MKTG 6950.723, Doctoral Dissertation, Fall 2013
MKTG 3650.001, Foundations of Marketing Practice, Fall 2013
MKTG 3650.006, Foundations of Marketing Practice, Fall 2013
MKTG 6950.702, Doctoral Dissertation, Summer 5W2 2013
MKTG 6940.753, Individual Research, Summer 10W 2013
MKTG 6900.704, Special Problems, Summer 10W 2013
BUSI 4700.089, Topics in International Business Practices and Policies, Summer 10W 2013
MKTG 6950.717, Doctoral Dissertation, Spring 2013
MKTG 3650.002, Foundations of Marketing Practice, Spring 2013
MKTG 3650.003, Foundations of Marketing Practice, Spring 2013
MKTG 6940.764, Individual Research, Spring 2013
MKTG 4320.001, New Product Development, Spring 2013
MKTG 3650.001, Foundations of Marketing Practice, Fall 2012
MKTG 6940.750, Individual Research, Fall 2012
MKTG 6030.001, Seminar in Marketing Strategy, Fall 2012
MKTG 6910.701, Special Problems, Fall 2012
MKTG 6910.702, Special Problems, Fall 2012
MKTG 6950.704, Doctoral Dissertation, Summer 10W 2012
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2012
MKTG 6910.700, Special Problems, Summer 10W 2012
MKTG 6950.717, Doctoral Dissertation, Spring 2012
MKTG 3650.004, Foundations of Marketing Practice, Spring 2012
MKTG 6940.764, Individual Research, Spring 2012
MKTG 4320.001, New Product Development, Spring 2012
MKTG 3650.001, Foundations of Marketing Practice, Fall 2011
MKTG 3650.002, Foundations of Marketing Practice, Fall 2011
MKTG 6940.750, Individual Research, Fall 2011
MKTG 4320.001, New Product Development, Fall 2011
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2011
MKTG 6940.753, Individual Research, Summer 10W 2011
MKTG 6900.704, Special Problems, Summer 10W 2011
MKTG 3650.005, Foundations of Marketing Practice, Spring 2011
MKTG 6940.764, Individual Research, Spring 2011
MKTG 4520.001, Marketing Channels and Strategic Partnerships, Spring 2011
MKTG 3650.001, Foundations of Marketing Practice, Fall 2010
MKTG 3650.004, Foundations of Marketing Practice, Fall 2010
MKTG 6940.750, Individual Research, Fall 2010
MKTG 6030.001, Seminar in Marketing Strategy, Fall 2010
MKTG 6950.701, Doctoral Dissertation, Summer 5W1 2010
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2010
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2010
MKTG 6950.717, Doctoral Dissertation, Spring 2010
UCRS 1980.001, Experimental Course, Spring 2010
MKTG 3650.002, Foundations of Marketing Practice, Spring 2010
MKTG 3650.004, Foundations of Marketing Practice, Spring 2010
MKTG 6900.704, Special Problems, Spring 2010
MKTG 3650.001, Foundations of Marketing Practice, Fall 2009
MKTG 3650.004, Foundations of Marketing Practice, Fall 2009
MKTG 6940.750, Individual Research, Fall 2009
MKTG 4320.001, New Product Development, Fall 2009
MKTG 4900.719, Special Problems, Fall 2009
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2009
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2009
MKTG 6910.700, Special Problems, Summer 10W 2009
MKTG 6910.754, Special Problems, Summer 10W 2009
MKTG 6910.755, Special Problems, Summer 10W 2009
MKTG 3650.002, Foundations of Marketing Practice, Spring 2009
MKTG 3650.004, Foundations of Marketing Practice, Spring 2009
MKTG 4900.704, Special Problems, Spring 2009
MKTG 3650.001, Foundations of Marketing Practice, Fall 2008
MKTG 3650.004, Foundations of Marketing Practice, Fall 2008
MKTG 4320.001, New Product Development, Fall 2008
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2008
MKTG 3650.001, FOUNDATIONS OF MARKETING PRACTICE, Summer 5W1 2008
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2008
MKTG 3650.002, Foundations of Marketing Practice, Spring 2008
MKTG 3650.004, Foundations of Marketing Practice, Spring 2008
MKTG 4320.001, New Product Development, Spring 2008
MKTG 6900.704, Special Problems, Spring 2008
MKTG 5150.007, Marketing Management, Fall 2007
MKTG 6010.001, Seminar in Marketing Thought, Fall 2007
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2007
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2007
MKTG 5550.001, Decision Making in Global Markets, Spring 2007
MKTG 3650.003, Foundations of Marketing Practice, Spring 2007
MKTG 5150.007, Marketing Management, Spring 2007
MKTG 3650.002, Foundations of Marketing Practice, Fall 2006
MKTG 4800.751, Internship in Marketing or Logistics, Fall 2006
MKTG 5800.757, Internship in Marketing or Logistics, Fall 2006
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Summer 5W1 2006
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W2 2006
MKTG 4800.751, Internship in Marketing or Logistics, Summer 10W 2006
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W1 2006
MKTG 5800.751, Internship in Marketing or Logistics, Summer 10W 2006
MKTG 5800.751, Internship in Marketing or Logistics, Summer 5W2 2006
MKTG 3650.090, Foundations of Marketing Practice, Spring 2006
MKTG 4800.751, Internship in Marketing or Logistics, Spring 2006
MKTG 5800.703, Internship in Marketing or Logistics, Spring 2006
MKTG 5910.001, Independent Study, Fall 2005
MKTG 5910.002, Independent Study, Fall 2005
MKTG 4800.751, Internship in Marketing or Logistics, Fall 2005
MKTG 5800.757, Internship in Marketing or Logistics, Fall 2005
MKTG 6010.001, Seminar in Marketing Thought, Fall 2005
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2005
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W1 2005
MKTG 4800.751, Internship in Marketing or Logistics, Summer 5W2 2005
MKTG 4800.759, Internship in Marketing or Logistics, Summer 5W2 2005
MKTG 5800.751, Internship in Marketing or Logistics, Summer 5W1 2005
MKTG 5800.751, Internship in Marketing or Logistics, Summer 10W 2005
MKTG 3650.003, Foundations of Marketing Practice, Spring 2005
MKTG 4800.751, Internship in Marketing or Logistics, Spring 2005
MKTG 5800.757, Internship in Marketing or Logistics, Spring 2005
MKTG 4750.002, Marketing of Services, Spring 2005
MKTG 3650.004, Foundations of Marketing Practice, Fall 2004
MKTG 3650.007, Foundations of Marketing Practice, Fall 2004
MKTG 4800.751, Internship in Marketing or Logistics, Fall 2004
MKTG 5800.757, Internship in Marketing or Logistics, Fall 2004

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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