Henry Wear

Title: Adjunct Faculty

Department: Management

College: College of Business

Henry.Wear@unt.edu

General Information Previous Courses Publications Research

Curriculum Vitae

Curriculum Vitae Link

Education

PhD, University of South Carolina, 2017
Major: Sport and Entertainment Management

Current Scheduled Teaching

SENM 5262.402

International Brand Strategies in the Sport Entertainment Industry

Spring 8W2 2026

Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

SENM 5150.402	Marketing Practices in the SEI	Fall 8W2 2025	SPOT
MKTG 5150.402	Marketing Management	Fall 8W2 2024	SPOT
MKTG 5261.001	Corporate Partnerships in the Sport Entertainment Industry	Spring 8W2 2022	SPOT
MKTG 5261.501	Corporate Partnerships in the Sport Entertainment Industry	Spring 8W2 2021	SPOT
MKTG 5261.526	Corporate Partnerships in the Sport Entertainment Industry	Spring 8W2 2021	SPOT

Published Intellectual Contributions

Book Chapter

Wear, H. (2024). Brand community. Encyclopedia of Sport Management. 106-108. Edward Elgar Publishing. https://doi.org/10.4337/9781035317189.ch63
Wear, H. (2024). Team identity. Encyclopedia of Sport Management. 973-974. Edward Elgar Publishing. https://doi.org/10.4337/9781035317189.ch570

Journal Article

Mastromartino, B., Naraine, M.L., Wear, H. (2025). The Nexus of Sports Fandom and Sports Wagering: A Scoping Review. Other. 29 (1) University Libraries, University of Nevada, Las Vegas. https://doi.org/10.9741/2327-8455.1499
Mastromartino, B., Wear, H. (2025). Strategic Implementation of Responsible Sports Betting Marketing: The Case of VictoryWager. Other. 14 (1) 1-4. Human Kinetics. https://doi.org/10.1123/cssm.2024-0020
Bakhsh, J.T., Potwarka, L.R., Naraine, M.L., Wear, H. (2023). Reconceptualizing a model of demonstration effects: integrating rational, affective, and behavioral constructs. European Sport Management Quarterly. 23 (3) 745-766. Informa UK Limited. https://doi.org/10.1080/16184742.2021.1927132
Mastromartino, B., Wear, H., Naraine, M.L., Reifurth, K.R. (2022). Letting the Dogs Out: The Impact of Team Service Dogs on Brand Image, Perceived Altruism, and Behavioral Intention. Sport Marketing Quarterly. 31 (4) 265-277. SAGE Publications. https://doi.org/10.32731/smq.314.1222.02
Wear, H., Naraine, M.L., Bakhsh, J. (2022). It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team. Sport Marketing Quarterly. 31 (2) 128-140. SAGE Publications. https://doi.org/10.32731/smq.312.0622.04
Naraine, M.L., Pegoraro, A., Wear, H. (2021). #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Other. 9 (4) 625-645. SAGE Publications. https://doi.org/10.1177/2167479519878676
Mastromartino, B., Ross, W.J., Wear, H., Naraine, M.L. (2020). Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19. Sport in Society. 23 (11) 1707-1723. Informa UK Limited. https://doi.org/10.1080/17430437.2020.1804108
Wear, H., Heere, B. (2020). Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team. Journal of Sport Management. 34 (5) 475-487. Human Kinetics. https://doi.org/10.1123/jsm.2018-0204
Heere, B., Wear, H., Jones, A., Breitbarth, T., Xing, X., Paramio Salcines, J.L., Yoshida, M., Derom, I. (2019). Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World. Journal of Sport Management. 33 (6) 506-517. Human Kinetics. https://doi.org/10.1123/jsm.2018-0101
Wear, H., Hills, S., Heere, B., Walker, M. (2018). Communal Brand Associations as Drivers of Team Identity and Consumer Behavior. Journal of Global Sport Management. 3 (3) 302-320. Informa UK Limited. https://doi.org/10.1080/24704067.2018.1432990
Wear, H., Collins, D., Heere, B. (2018). What's in a Name? A Case Study of NBA Basketball in Charlotte. Sport Marketing Quarterly. 27 (2) SAGE Publications. https://doi.org/10.32731/smq.272.062018.05
Collins, D.R., Heere, B., Shapiro, S., Ridinger, L., Wear, H. (2016). The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team. European Sport Management Quarterly. 16 (5) 655-674. Informa UK Limited. https://doi.org/10.1080/16184742.2016.1200643
Wear, H., Heere, B., Clopton, A. (2016). Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity. Sport Marketing Quarterly. 25 (2) 79-89. SAGE Publications. https://doi.org/10.1177/106169341602500202

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Overall Summative Rating	Challenge and Engagement Index	Response Rate
out of 5	out of 7	% of students responded

Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was