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Jong Hyun

Title: Assistant Professor

Department: Merchandising and Digital Retailing

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Tennessee Knoxville, 2015
    Major: Retail, Hospitality, and Tourism Management
    Specialization: Retail and Consumer Sciences
    Dissertation: Why Do U.S. Consumers Purchase Ethnically Disparate Products?

Current Scheduled Teaching

MDSE 4660.001Advanced ApplicationSpring 2025
CEXM 4440.401Consumer Analytics and Data VisualizationSpring 2025
MDSE 5330.401Consumer Analytics and Data VisualizationSpring 2025
MDSE 4660.002Advanced ApplicationFall 2024 Syllabus
CEXM 4440.401Consumer Analytics and Data VisualizationFall 2024 Syllabus
MDSE 5330.401Consumer Analytics and Data VisualizationFall 2024
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

No previous courses scheduled.

Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Journal Article

  • Noe, H., Hyun, J. (2024). Why do and why don’t consumers use fashion rental services? A consumption value perspective. Journal of Fashion Marketing and Management.
  • Lee, K., Hyun, J., Lee, Y. (2022). Fast food consumption value: Examining the moderating role of process value. International Journal of Contemporary Hospitality Management. 34 (12) 4729-4747.
  • Hyun, J., Lee, K. (2022). Authenticity in Ethnic Restaurants: Investigating the Roles of Ethnocentrism and Xenocentrism. 28 (3) 683-690.
  • Hyun, J. (2022). Investigating the role of regulatory focus in apparel attribute prioritization. Journal of Fashion Marketing and Management. 26 (4) 565-581.
  • Lee, K., Hyun, J., Lee, Y. (2022). Why Do and Why Don’t People Consume Fast Food? An Application of the Consumption Value Model. 99 https://www.sciencedirect.com/science/article/abs/pii/S0950329322000258
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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