Faculty Profile

Jhinuk Chowdhury

Jhinuk Chowdhury

Title
Associate Professor
Department
Marketing
College
College of Business

    

Education

PhD, University of Florida, 1990.
Major: Business Administration - Marketing
Dissertation Title: Chair, Dissertation Committee:<br>Victor Massad (marketing), Fall 1995<br>Member, Dissertation Committees:<br>Kitty Campbell (accounting), in progress<br>James Murrow (marketing), Spring 1996<br>Violet Rogers (accounting), Fall 1992<br>Ajay Menon (marketi
BE, Jadavpur University, 1978.
Major: Mechanical Engineering

Current Scheduled Teaching*

MKTG 3720.001, Digital Marketing Fundamentals, Spring 2024 Syllabus
MKTG 3720.002, Digital Marketing Fundamentals, Spring 2024 Syllabus
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2024 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2023 Syllabus SPOT
MKTG 3650.005, Foundations of Marketing Practice, Fall 2023 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2023 Syllabus SPOT
MKTG 3720.001, Digital Marketing Fundamentals, Summer 5W2 2023 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2023 Syllabus SPOT
MKTG 3720.002, Digital Marketing Fundamentals, Spring 2023 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2023 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2022 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2022 Syllabus SPOT
MKTG 3720.001, Digital Marketing Fundamentals, Summer 5W2 2022 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2022 Syllabus SPOT
MKTG 3650.005, Foundations of Marketing Practice, Spring 2022 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2022 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2022 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2021 Syllabus SPOT
MKTG 3650.005, Foundations of Marketing Practice, Fall 2021 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2021 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2021 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Summer 5W2 2021 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2021 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2021 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2021 Syllabus SPOT
MKTG 3720.501, Internet Marketing Concepts and Strategy, Spring 2021 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2020 Syllabus SPOT
MKTG 3650.002, Foundations of Marketing Practice, Fall 2020 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2020 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2020 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2020 Syllabus
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2020 Syllabus
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2020 Syllabus
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2019 Syllabus SPOT
MKTG 3650.005, Foundations of Marketing Practice, Fall 2019 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2019 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2019 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2019 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2019 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2019 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2018 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2018 Syllabus SPOT
MKTG 4280.501, Global Marketing Issues and Practice, Fall 2018 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2018 Syllabus SPOT
LSCM 4860.001, Advanced Logistics Management, Summer 10W 2018 Syllabus SPOT
MKTG 4890.001, Applied Marketing Problems, Summer 10W 2018 Syllabus SPOT
MKTG 4280.007, Global Marketing Issues and Practice, Summer 5W2 2018 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2018 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2018 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2018 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2017 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2017 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2017 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2017 Syllabus SPOT
MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2017 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2017 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2017 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2017 SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2017 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2016 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2016 Syllabus SPOT
MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2016 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2016 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2016 Syllabus SPOT
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2016 SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2016 Syllabus SPOT
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2015 Syllabus SPOT
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2015 SPOT
MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2015 SPOT
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W2 2015 SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2015 Syllabus
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2015 Syllabus
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2015 Syllabus
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2014 Syllabus
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2014 Syllabus
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2014 Syllabus
MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2014
MKTG 4280.001, Global Marketing Issues and Practice, Summer 5W2 2014
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2014
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2014
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2014
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2013
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2013
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2013
MKTG 3650.001, Foundations of Marketing Practice, Summer 3W1 2013
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2013
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2013
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2013
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2012
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2012
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2012
MKTG 3720.001, Internet Marketing Concepts and Strategy, Summer 5W1 2012
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2012
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2012
MKTG 3720.001, Internet Marketing Concepts and Strategy, Spring 2012
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2011
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2011
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2011
MKTG 3650.001, Foundations of Marketing Practice, Summer 5W1 2011
MKTG 4280.001, Global Marketing Issues and Practice, Summer 3W1 2011
MKTG 3720.001, Internet Marketing Concepts and Strategy, Summer 5W1 2011
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2011
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2011
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2011
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2010
MKTG 4280.003, Global Marketing Issues and Practice, Fall 2010
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2010
MKTG 4280.001, Global Marketing Issues and Practice, Summer 3W1 2010
MKTG 3720.001, Internet Marketing Concepts and Strategy, Summer 5W1 2010
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2010
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2010
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2010
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2009
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2009
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2009
MKTG 4280.001, Global Marketing Issues and Practice, Summer 5W1 2009
MKTG 3720.001, Internet Marketing Concepts and Strategy, Summer 5W1 2009
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2009
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2009
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2009
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2008
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2008
MKTG 3720.001, Internet Marketing Concepts and Strategy, Fall 2008
MKTG 4620.001, E Commerce Marketing Tools and Applications, Summer 5W1 2008
MKTG 4280.001, Global Marketing Issues and Practice, Summer 5W1 2008
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2008
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2008
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2008
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2007
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2007
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2007
MKTG 4280.002, Global Marketing Issues and Practice, Summer 5W1 2007
MKTG 3720.001, Internet Marketing Concepts and Strategy, Summer 5W1 2007
MKTG 4620.002, E Commerce Marketing Tools and Applications, Spring 2007
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2007
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2007
MKTG 4620.001, E Commerce Marketing Tools and Applications, Fall 2006
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2006
MKTG 4280.002, Global Marketing Issues and Practice, Fall 2006
MKTG 2650.002, Global Marketing Concepts, Summer 5W1 2006
MKTG 4280.002, Global Marketing Issues and Practice, Summer 5W1 2006
MKTG 4620.002, E Commerce Marketing Tools and Applications, Spring 2006
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2006
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2006
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2005
MKTG 4280.003, Global Marketing Issues and Practice, Fall 2005
MKTG 4120.001, Buyer Behavior, Summer 5W2 2005
MKTG 4280.001, Global Marketing Issues and Practice, Summer 5W2 2005
MKTG 4620.001, E Commerce Marketing Tools and Applications, Spring 2005
MKTG 4280.001, Global Marketing Issues and Practice, Spring 2005
MKTG 4280.002, Global Marketing Issues and Practice, Spring 2005
MKTG 4620.003, E Commerce Marketing Tools and Applications, Fall 2004
MKTG 4280.004, Global Marketing Issues and Practice, Fall 2004
MKTG 3720.002, Internet Marketing Concepts and Strategy, Fall 2004

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Conference Proceeding
Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
Menon, A., Lucas, B., Chowdhury, J. (2000). Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison. AMA Conference, American Marketing Association Winter Educators' Conference.
Chowdhury, J., Paswan, A. K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
Menon, A., Lucas, B., Chowdhury, J. (1999). The Effect of Organizational Factors Germane to Marketing on New Product Development Speed. Sydney, Australia.: Australian and New Zealand Marketing Academy Conference.
Chowdhury, J., Massad, V. (1996). A Broader Framework for Understanding Salary versus Commission: Something Borrowed from International Marketers. 196-200. AMA Conference.
Pelton, L. E., Chowdhury, J., Vitell Jr., S. J. (1996). En Route to Relational Ethics: Proposed Detour from Monadic Research Paths. AMA Conference.
Menon, A., Jankovich, J., Chowdhury, J. (1996). Antecedents and Consequences of Environmentally-Based Marketing Programs: A Conceptual Framework. San Diego, CA.: AMA Conference.
Chowdhury, J., Struton, D., Pelton, L., Tudor, R. K. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
Menon, A., Chowdhury, J., Rothman, M., Hildenbrand, K. (1994). Role of Organizational Characteristics in Speeding the New Product Development Process: Recommendations for a Rapidly Changing Marketplace. 383-384. San Francisco, CA: AMA Conference.
Chowdhury, J., Menon, A. (1993). Dimensions of Quality: A Contingency Framework and Strategic Implications. AMA Conference.
Chowdhury, J., Sharma, V. (1991). Consumer Choices of Information Sources. 479-486. AMA Conference.
Chowdhury, J. (1990). Sales Quotas and Motivation in the Sales Force. Institute of Management Sciences.
Chowdhury, J., Weitz, B. A. (1989). Task and Self-Related Influences on the Performance of Salespeople in Exchange Relationships. AMA Conference.
Journal Article
Sohail, S. M., Anwar, S. A., Chowdhury, J., Ferhat, N. (2005). Logistics Outsourcing in the United Arab Emirates: Evidence and Managerial Implications. Journal of Marketing Channels. 13(1), 21-36.
Menon, A., Chowdhury, J., Lukas, B. A. (2002). Antecedents and Outcomes of New Product Development Speed: An Interdisciplinary Conceptual Framework. Industrial Marketing Management. 31(4), 317-328.
Menon, A., Menon, A., Chowdhury, J., Jankovich, J. (1999). Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice. Journal of Marketing Theory and Practice. 7(2), 1-15.
Pelton, L. E., Chowdhury, J., Vitell, S. J. (1998). A Framework for the Examination of Relational Ethics: An Interactionist Perspective. Journal of Business Ethics.
Chowdhury, J., Reardon, J., Srivastava, R. (1998). Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured Versus Unstructured Measures. Journal of Marketing Theory and Practice. 72-86.
Tansey, R., Hyman, M. R., Zinkhan, G. M., Chowdhury, J. (1997). An Advertising Test of the Work Ethic in the U.K. and the U.K.. Journal of International Consumer Marketing. 9(3), 57-77.
Chowdhury, J., Massad, V. (1997). The Effect of Market Uncertainty on Salary and Incentive Orientations in Salesforce Compensation: An Eclectic Paradigm Investigation. Journal of Marketing Management.
Strutton, D., Pelton, L. E., Chowdhury, J. (1997). The Progressive Impact of Psychological Climate: A Prognosis of Health Care Providers. Health Marketing Quarterly. 14(4), 3-26.
Chowdhury, J., Menon, A. (1995). Dimensions of Quality: Considerations in the Context of Consumer Goods. Journal of Marketing Management. (5), 1-15.
Chowdhury, J., Menon, A. (1995). Multidimensional Components of Quality and Strategic Business Unit Performance: A PIMS Test. Journal of Managerial Issues. (7), 449-465.
Chowdhury, J. (1993). The Motivational Impact of Sales Quotas on Effort. Journal of Marketing Research. (30), 28-41.
Chowdhury, J. (1991). Software Reviews: Xtree Gold Version 2. Journal of Services Marketing. 5(3), 69-70.

Awarded Grants

Contracts, Grants and Sponsored Research

Grant - Research
Pelton, L. E., Chowdhury, J., "NextGen Course ReDesign Grant (through C.L.E.A.R.)," Sponsored by University of North Texas Office of the Provost, State, $5000 Funded. (20122012).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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