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Jhinuk Chowdhury

Title: Associate Professor

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Florida, 1990
    Major: Business Administration - Marketing
    Dissertation: Chair, Dissertation Committee:<br>Victor Massad (marketing), Fall 1995<br>Member, Dissertation Committees:<br>Kitty Campbell (accounting), in progress<br>James Murrow (marketing), Spring 1996<br>Violet Rogers (accounting), Fall 1992<br>Ajay Menon (marketi
  • BE, Jadavpur University, 1978
    Major: Mechanical Engineering

Current Scheduled Teaching

MKTG 3720.003Digital Marketing FundamentalsSpring 2025
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2025
MKTG 3650.700Foundations of Marketing PracticeSpring 8W1 2025
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2024 Syllabus
MKTG 4620.002E Commerce Marketing Tools and ApplicationsFall 2024 Syllabus
MKTG 4280.002Global Marketing Issues and PracticeFall 2024 Syllabus

Previous Scheduled Teaching

MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2024 Syllabus SPOT
MKTG 3720.001Digital Marketing FundamentalsSpring 2024 Syllabus SPOT
MKTG 3720.002Digital Marketing FundamentalsSpring 2024 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2024 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2023 Syllabus SPOT
MKTG 3650.005Foundations of Marketing PracticeFall 2023 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2023 Syllabus SPOT
MKTG 3720.001Digital Marketing FundamentalsSummer 5W2 2023 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2023 Syllabus SPOT
MKTG 3720.002Digital Marketing FundamentalsSpring 2023 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2023 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2022 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2022 Syllabus SPOT
MKTG 3720.001Digital Marketing FundamentalsSummer 5W2 2022 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2022 Syllabus SPOT
MKTG 3650.005Foundations of Marketing PracticeSpring 2022 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2022 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2022 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2021 Syllabus SPOT
MKTG 3650.005Foundations of Marketing PracticeFall 2021 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2021 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2021 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategySummer 5W2 2021 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2021 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2021 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2021 Syllabus SPOT
MKTG 3720.501Internet Marketing Concepts and StrategySpring 2021 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2020 Syllabus SPOT
MKTG 3650.002Foundations of Marketing PracticeFall 2020 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2020 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2020 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2020 Syllabus
MKTG 4280.002Global Marketing Issues and PracticeSpring 2020 Syllabus
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2020 Syllabus
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2019 Syllabus SPOT
MKTG 3650.005Foundations of Marketing PracticeFall 2019 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2019 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W1 2019 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2019 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2019 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2019 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2018 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2018 Syllabus SPOT
MKTG 4280.501Global Marketing Issues and PracticeFall 2018 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2018 Syllabus SPOT
LSCM 4860.001Advanced Logistics ManagementSummer 10W 2018 Syllabus SPOT
MKTG 4890.001Applied Marketing ProblemsSummer 10W 2018 Syllabus SPOT
MKTG 4280.007Global Marketing Issues and PracticeSummer 5W2 2018 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2018 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2018 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2018 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2017 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeFall 2017 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeFall 2017 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2017 Syllabus SPOT
MKTG 4890.001Applied Marketing ProblemsSummer 5W2 2017 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2017 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2017 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2017 SPOT
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2017 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2016 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2016 Syllabus SPOT
MKTG 4890.001Applied Marketing ProblemsSummer 5W2 2016 Syllabus SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2016 Syllabus SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2016 Syllabus SPOT
MKTG 4280.002Global Marketing Issues and PracticeSpring 2016 SPOT
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2016 Syllabus SPOT
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2015 Syllabus SPOT
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2015 SPOT
MKTG 4890.001Applied Marketing ProblemsSummer 5W2 2015 SPOT
MKTG 3650.001Foundations of Marketing PracticeSummer 5W2 2015 SPOT
MKTG 4280.001Global Marketing Issues and PracticeSpring 2015 Syllabus
MKTG 4280.002Global Marketing Issues and PracticeSpring 2015 Syllabus
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2015 Syllabus
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2014 Syllabus
MKTG 4280.002Global Marketing Issues and PracticeFall 2014 Syllabus
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2014 Syllabus
MKTG 4890.001Applied Marketing ProblemsSummer 5W2 2014
MKTG 4280.001Global Marketing Issues and PracticeSummer 5W2 2014
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2014
MKTG 4280.001Global Marketing Issues and PracticeSpring 2014
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2014
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2013
MKTG 4280.001Global Marketing Issues and PracticeFall 2013
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2013
MKTG 3650.001Foundations of Marketing PracticeSummer 3W1 2013
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2013
MKTG 4280.001Global Marketing Issues and PracticeSpring 2013
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2013
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2012
MKTG 4280.001Global Marketing Issues and PracticeFall 2012
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2012
MKTG 3720.001Internet Marketing Concepts and StrategySummer 5W1 2012
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2012
MKTG 4280.003Global Marketing Issues and PracticeSpring 2012
MKTG 3720.001Internet Marketing Concepts and StrategySpring 2012
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2011
MKTG 4280.001Global Marketing Issues and PracticeFall 2011
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2011
MKTG 3650.001Foundations of Marketing PracticeSummer 5W1 2011
MKTG 4280.001Global Marketing Issues and PracticeSummer 3W1 2011
MKTG 3720.001Internet Marketing Concepts and StrategySummer 5W1 2011
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2011
MKTG 4280.001Global Marketing Issues and PracticeSpring 2011
MKTG 4280.003Global Marketing Issues and PracticeSpring 2011
MKTG 4280.001Global Marketing Issues and PracticeFall 2010
MKTG 4280.003Global Marketing Issues and PracticeFall 2010
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2010
MKTG 4280.001Global Marketing Issues and PracticeSummer 3W1 2010
MKTG 3720.001Internet Marketing Concepts and StrategySummer 5W1 2010
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2010
MKTG 4280.001Global Marketing Issues and PracticeSpring 2010
MKTG 4280.003Global Marketing Issues and PracticeSpring 2010
MKTG 4280.001Global Marketing Issues and PracticeFall 2009
MKTG 4280.002Global Marketing Issues and PracticeFall 2009
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2009
MKTG 4280.001Global Marketing Issues and PracticeSummer 5W1 2009
MKTG 3720.001Internet Marketing Concepts and StrategySummer 5W1 2009
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2009
MKTG 4280.001Global Marketing Issues and PracticeSpring 2009
MKTG 4280.003Global Marketing Issues and PracticeSpring 2009
MKTG 4280.001Global Marketing Issues and PracticeFall 2008
MKTG 4280.002Global Marketing Issues and PracticeFall 2008
MKTG 3720.001Internet Marketing Concepts and StrategyFall 2008
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSummer 5W1 2008
MKTG 4280.001Global Marketing Issues and PracticeSummer 5W1 2008
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2008
MKTG 4280.001Global Marketing Issues and PracticeSpring 2008
MKTG 4280.003Global Marketing Issues and PracticeSpring 2008
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2007
MKTG 4280.001Global Marketing Issues and PracticeFall 2007
MKTG 4280.002Global Marketing Issues and PracticeFall 2007
MKTG 4280.002Global Marketing Issues and PracticeSummer 5W1 2007
MKTG 3720.001Internet Marketing Concepts and StrategySummer 5W1 2007
MKTG 4620.002E Commerce Marketing Tools and ApplicationsSpring 2007
MKTG 4280.001Global Marketing Issues and PracticeSpring 2007
MKTG 4280.003Global Marketing Issues and PracticeSpring 2007
MKTG 4620.001E Commerce Marketing Tools and ApplicationsFall 2006
MKTG 4280.001Global Marketing Issues and PracticeFall 2006
MKTG 4280.002Global Marketing Issues and PracticeFall 2006
MKTG 2650.002Global Marketing ConceptsSummer 5W1 2006
MKTG 4280.002Global Marketing Issues and PracticeSummer 5W1 2006
MKTG 4620.002E Commerce Marketing Tools and ApplicationsSpring 2006
MKTG 4280.001Global Marketing Issues and PracticeSpring 2006
MKTG 4280.003Global Marketing Issues and PracticeSpring 2006
MKTG 4280.001Global Marketing Issues and PracticeFall 2005
MKTG 4280.003Global Marketing Issues and PracticeFall 2005
MKTG 4120.001Buyer BehaviorSummer 5W2 2005
MKTG 4280.001Global Marketing Issues and PracticeSummer 5W2 2005
MKTG 4620.001E Commerce Marketing Tools and ApplicationsSpring 2005
MKTG 4280.001Global Marketing Issues and PracticeSpring 2005
MKTG 4280.002Global Marketing Issues and PracticeSpring 2005
MKTG 4620.003E Commerce Marketing Tools and ApplicationsFall 2004
MKTG 4280.004Global Marketing Issues and PracticeFall 2004
MKTG 3720.002Internet Marketing Concepts and StrategyFall 2004

Published Intellectual Contributions

    Conference Proceeding

  • Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
  • Menon, A., Lucas, B., Chowdhury, J. (2000). Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison. AMA Conference, American Marketing Association Winter Educators' Conference.
  • Chowdhury, J., Paswan, A.K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
  • Menon, A., Lucas, B., Chowdhury, J. (1999). The Effect of Organizational Factors Germane to Marketing on New Product Development Speed. Sydney, Australia., Australian and New Zealand Marketing Academy Conference.
  • Chowdhury, J., Massad, V. (1996). A Broader Framework for Understanding Salary versus Commission: Something Borrowed from International Marketers. 196-200. AMA Conference.
  • Pelton, L.E., Chowdhury, J., Vitell Jr., S.J. (1996). En Route to Relational Ethics: Proposed Detour from Monadic Research Paths. AMA Conference.
  • Menon, A., Jankovich, J., Chowdhury, J. (1996). Antecedents and Consequences of Environmentally-Based Marketing Programs: A Conceptual Framework. San Diego, CA., AMA Conference.
  • Chowdhury, J., Struton, D., Pelton, L., Tudor, R.K. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
  • Menon, A., Chowdhury, J., Rothman, M., Hildenbrand, K. (1994). Role of Organizational Characteristics in Speeding the New Product Development Process: Recommendations for a Rapidly Changing Marketplace. 383-384. San Francisco, CA, AMA Conference.
  • Chowdhury, J., Menon, A. (1993). Dimensions of Quality: A Contingency Framework and Strategic Implications. AMA Conference.
  • Chowdhury, J., Sharma, V. (1991). Consumer Choices of Information Sources. 479-486. AMA Conference.
  • Chowdhury, J. (1990). Sales Quotas and Motivation in the Sales Force. Institute of Management Sciences.
  • Chowdhury, J., Weitz, B.A. (1989). Task and Self-Related Influences on the Performance of Salespeople in Exchange Relationships. AMA Conference.
  • Journal Article

  • Sohail, S.M., Anwar, S.A., Chowdhury, J., Ferhat, N. (2005). Logistics Outsourcing in the United Arab Emirates: Evidence and Managerial Implications. Journal of Marketing Channels. 13 (1) 21-36.
  • Menon, A., Chowdhury, J., Lukas, B.A. (2002). Antecedents and Outcomes of New Product Development Speed: An Interdisciplinary Conceptual Framework. Industrial Marketing Management. 31 (4) 317-328.
  • Menon, A., Menon, A., Chowdhury, J., Jankovich, J. (1999). Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice. Journal of Marketing Theory and Practice. 7 (2) 1-15.
  • Pelton, L.E., Chowdhury, J., Vitell, S.J. (1998). A Framework for the Examination of Relational Ethics: An Interactionist Perspective. Journal of Business Ethics.
  • Chowdhury, J., Reardon, J., Srivastava, R. (1998). Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured Versus Unstructured Measures. Journal of Marketing Theory and Practice. 72-86.
  • Tansey, R., Hyman, M.R., Zinkhan, G.M., Chowdhury, J. (1997). An Advertising Test of the Work Ethic in the U.K. and the U.K.. Journal of International Consumer Marketing. 9 (3) 57-77.
  • Chowdhury, J., Massad, V. (1997). The Effect of Market Uncertainty on Salary and Incentive Orientations in Salesforce Compensation: An Eclectic Paradigm Investigation. Journal of Marketing Management.
  • Strutton, D., Pelton, L.E., Chowdhury, J. (1997). The Progressive Impact of Psychological Climate: A Prognosis of Health Care Providers. Health Marketing Quarterly. 14 (4) 3-26.
  • Chowdhury, J., Menon, A. (1995). Dimensions of Quality: Considerations in the Context of Consumer Goods. Journal of Marketing Management. (5) 1-15.
  • Chowdhury, J., Menon, A. (1995). Multidimensional Components of Quality and Strategic Business Unit Performance: A PIMS Test. Journal of Managerial Issues. (7) 449-465.
  • Chowdhury, J. (1993). The Motivational Impact of Sales Quotas on Effort. Journal of Marketing Research. (30) 28-41.
  • Chowdhury, J. (1991). Software Reviews: Xtree Gold Version 2. Journal of Services Marketing. 5 (3) 69-70.

Contracts, Grants and Sponsored Research

    Grant - Research

  • Pelton, L.E., Chowdhury, J., "NextGen Course ReDesign Grant (through C.L.E.A.R.)," sponsored by University of North Texas Office of the Provost, State, $5000 Funded. (2012 - 2012).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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