Kenneth N. Thompson

Previous Scheduled Teaching

Published Intellectual Contributions

Book

• Thompson, K.N., Strutton, H.D. (2023). Foundations of Marketing Practice: An Applied Approach 4e. Dubuque IA, Kendall Hunt.
• Thompson, K.N., Strutton, H.D. (2023). Applied Marketing Management: Text and Cases. Dubuque, IA, Kendall Hunt.
• Thompson, K.N., Strutton, H.D. (2019). Foundations of Marketing Practice: An Applied Approach 3e. (3) 745. Dubuque, IA, Kendall Hunt.
• Thompson, K., Strutton, D. (2018). Marketing from Scratch Just the Facts. Dubuque, Iowa, Kendall-Hunt. kendallhunt.com
• Thompson, K.N., Strutton, D. (2018). The Millennial's Manifesto. Kendall Hunt.
• Thompson, K.N., Strutton, H.D. (2016). Marketing From Scratch, 2e.
• Thompson, K.N., Strutton, H.D. (2016). Professional and Personal Branding from Scratch. (1) 239. Dubuqe, Iowa, Kendall Hunt. kenallhunt.com
• Strutton, D., Thompson, K.N., Kendall-Hunt. (2015). Marketing from Scratch: The Principles You Really Need to Know. 600. Dubugue, IA, Kendall Hunt. http://www.kendallhunt.com
• Strutton , D.D., Thompson , K.E. (2015). Marketing from Scratch: The Principles you really need to know - 1st Edition. no. 1 (1st) 552. Kendall-Hunt. N/A
• Thompson, K.N., Wilson, P., Waguesack Jr, B. (1996). Multimedia Guide to Accompany Marketing 5th Edition. Minneapolis: West Publishing.
• Thompson, K.N., Wilson, P., Waguespack Jr, B. (1995). Multimedia Guide to Accompany Effective Marketing Creating and Keeping Customers. Minneapolis: West Publishing.
• Thompson, K.N., Dunipace, R. (1993). Teaching the Mass Section: Selections From The Literature. Minneapolis: West Publishing.

Conference Proceeding

• Thompson, K.N. (1998). A Capital Budgeting Model for Value-Pricing Industrial Products. 9 65-71. AMA Conference.
• Thompson, K.N. (1997). Co-Branding as a Mechanism to Enhance Perceptual Fit With Brand Extensions. 8 164-165. AMA Conference.
• Thompson, K.N. (1997). Hierarchical Simulation: A Procedure for Evaluating the Relative Contribution of Variables to Decisions Modeled With Monte Carlo Simulation. 8 195-200. AMA Conference.
• Thompson, K.N., Gruben, K. (1995). A Procedure for Evaluating the Relative Contributions of Variables to Marketing Decisions Modeled With Monte Carlo Simulation. Southwestern Marketing Association.
• Thompson, K.N., Coe, B.J. (1994). A Net Present Value Model for Pricing Industrial Products. 320-323. Southern Marketing Association.
• Thompson, K.N., Lewis, J.R. (1994). Identifying Flagrant Cheaters on Multiple Choice Examinations: A Test of Alternative Indexes. 236-239. Southern Marketing Association.
• Thompson, K.N. (1992). The Binomial Effects Size Display: An Alternative Way to Interpret and Present Research Effects Sizes. 231-234. Southern Marketing Association.
• Thompson, K.N. (1991). Modeling Uncertainty in Marketing Decisions: Monte Carlo Simulation in the Classroom. 46-58. AMA Conference.
• Thompson, K.N., Lee, D. (1991). Using Note-Taking Guides to Enhance Teaching Effectiveness in Mass Sections: An Exploratory Investigation. 47-151. Southern Marketing Association.
• Thompson, K.N., Ganesh, G. (1990). Electronic Data Coding Using Integrated Spreadsheet/Database Software. 96-109. AMA Conference.
• Thompson, K.N., Nelson, J.E. (1987). A Moderator Variables Model of Brand Extension Behavior. 45-49. AMA Conference.

Journal Article

• Conde, R., Prybutok, V.R., Thompson, K.N. (2024). Inside Sales Managers’ Utilization of Cultural Controls as Part of a Sales Control Portfolio to Enhance Overall Sales Performance. Journal of Business and Industrial Marketing. 39 (2) 273-287.
• Schibik, A., Strutton, H.D., Thompson, K.N. (2023). Investigating Assortative Mating Processes Inside Internet-Dating-Service Settings. Journal of Services Marketing. 37 (4) 431-445.
• Conde, R., Prybutok, V.R., Thompson, K.N. (2023). The Moderating Role of Cultural Controls on the Relationship Between Traditional Formal Sales Controls and Inside Salesperson Performance. Journal of Business & Industrial Marketing. 38 (3) 622-636.
• Schibik, A., Strutton, H.D., Thompson, K.N. (2022). What Makes a Product Vintage? Investigating Relationships between "Consumer Pastness,” Scarcity, and Purchase Intentions toward Vintage Products. European Journal of Marketing. 56 (7) 1830-1855.
• Thompson, K.N., Strutton, D., Mims, T.C., Bergestuen, T. (2022). The impact of sales controls on manufacturers’ agents’ tactical decisions: The mediating role of inter-organizational climate. Journal of Business and Industrial Marketing. 37 (6) 1222-1240.
• Bergestuen, T., Thompson, K.N., Strutton, H.D. (2022). Principal-Independent Manufacturers' Representative Relationships: Review, Synthesis, Directions for Future Research. Industrial Marketing Management. 102 421-437.
• Conde, R., Prybutok, V.R., Thompson, K.N. (2021). A new perspective on sales outcome controls: an inside sales perspective. European Journal of Marketing. 55 (10) pp. 2674-2699. https://doi.org/10.1108/EJM-07-2019-0568
• Bergestuen, T., Thompson, K.N., Strutton, H.D. (2021). Dual Distribution Systems: Investigating Their Effects on Independent Manufacturers' Representatives' Perceptions of Manufacturers. Journal of Personal Selling and Sales Management. 42 68-82.
• Conde, R., Prybutok, V.R., Thompson, K.N. (2021). Bringing Theory to Practice: Examining the Role of Pay for Performance, Intrinsic Motivation, and Culture on Sales Agent Tenure. Journal of Marketing Theory and Practice. 30 (3) 374-393.
• Conde, R., Prybutok, V.R., Thompson, K.N. (2021). A new perspective on sales outcome controls: an inside sales perspective. European Journal of Marketing. 55 (10) pp. 2674-2699. https://doi.org/10.1108/EJM-07-2019-0568
• Thompson, K.N., Gade, M., Conde, R., Mims, T.C. (2020). An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring -- Face to Face & Virtual Methodsfor a Life in Corporate America. International Journal of Higher Education. 10 (2) 42-61. URL: https://doi.org/10.5430/ijhe.v10n2p42
• Taylor, D., Strutton, D., Thompson, K. (2012). Self-Enhancement As Motivation To Share Online Advertising. Journal of Interactive Advertising. (12.2 (Spring 2012)) 13-28.
• Thompson, K.N., Strutton, D. (2012). Revisiting Perceptual Fit in Co-Branding Applications. Journal of Product & Brand Management. 21 (1) 15-25.
• Crawford, J.C., Thompson, K.N., Dunipace, R. (2011). Factors Influencing the Exit Intentions of Manufacturers' Agents. Journal of Managerial Issues. 23 (4) 465-490.
• Strutton, D., Taylor, D., Thompson, K.N. (2011). Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?. International Journal of Advertising. 30 (4) 559-586.
• Thompson, K.N., Schumaker, R. (1997). An Evaluation of Rosenthal and Rubin's Binomial Effect Size Display: An Alternative Way to Present and Interpret Effect Sizes. Journal of Educational and Behavioral Statistics. 22 (1) 109-117.
• Thompson, K.N., Coe, B.J. (1997). Gaining Sustainable Competitive Advantage Through Strategic Pricing: Selecting A Perceived Value Price. Pricing Strategy and Practice. 5 (2) 70-79.
• Getty, J.M., Thompson, K.N. (1994). A Procedure For Scaling Perceptions of Lodging Quality. Tourism and Hospitality Research. 18 (2) 75-76.
• Getty, J.M., Thompson, K.N. (1994). A Structural Model of the Relationship Between Quality, Satisfaction, and Recommending Behavior in Lodging Decisions. Structural Equation Modeling: A Multidisciplinary Journal. 1 (2) 146-160.
• Thompson, K.N., Coe, B.J., Lewis, J.R. (1994). Gauging the Value of Suppliers' Products: Buyer-Side Applications of Economic Pricing Models. Journal of Business & Industrial Marketing. 9 (2) 30-41.
• Thompson, K.N., Getty, J. (1994). The Relationships Between Quality, Satisfaction, and Recommending Behavior in the Lodging Industry. Journal of Hospitality & Leisure Marketing. 2 (3) 3-22.
• Thompson, K.N. (1994). A Procedure for Assessing the Possibility of Answer Copying on Multiple Choice Examinations. Marketing Education Review. 4 6-13.
• Thompson, K.N., Lee, D. (1991). Developing Effective Note-Taking Guides for Use in Mass Lecture Sections. Journal of Marketing Education. 13 40-51.
• Thompson, K.N. (1991). Scaling Vendor Performance Evaluation Criteria in Prepurchase Vendor Decision Models: An Application of Thurstone Case V Scaling. International Journal of Purchasing and Materials Management. 27 27-36.
• Thompson, K.N. (1990). RISK Version 1.02 -- An Add-in Program for Modeling Uncertainty in Lotus 1-2-3. Journal of The Academy of Marketing Science. 18 87-92.
• Thompson, K.N. (1990). Vendor Profile Analysis: A Monte Carlo Simulation Approach to Vendor Analysis. International Journal of Purchasing and Materials Management. 26 11-18.
• Thompson, K.N. (1989). A Monte Carlo Simulation Approach to Product Profile Analysis: A Consultative Selling Tool. Journal of Personal Selling and Sales Management. 9 1-10.
• Thompson, K.N., Cunningham, L.F. (1987). Marketing Research Applications in Intrastate and Interstate Tour Bus Markets. Transportation Quarterly. 41 601-618.
• Cunningham, L.F., Thompson, K.N. (1986). The Intercity Bus Tour market: A Comparison Between Inquirers and Purchasers. Journal of Travel Research. 8-12.
• Cunningham, L.F., Thompson, K.N. (1985). The Management Audit in Small Public Transit Firms. Transportation Quarterly. 39 345-364.

Monograph

• Thompson, K.N. (1990). Lecture and Text Outlines for Marketing: An Introduction. Englewood Cliffs, NJ: Prentice Hall.
• Thompson, K.N. (1990). Video Guide to Prentice Hall Business Video Series: Marketing. Englewood Cliffs, NJ: Prentice Hall.