Faculty Profile

Kenneth Thompson

Kenneth Thompson

Title
Professor
Department
Marketing
College
College of Business

    

Education

PhD, University of Colorado, 1988.
Major: Doctor of Philosophy, Marketing
MBA, Southern Illinois University, 1981.
Major: Master of Business Administration, Marketing
BA, University of Colorado, 1974.
Major: Bachelor of Arts, Environmental Biology

Current Scheduled Teaching*

MKTG 3650.007, Foundations of Marketing Practice, Fall 2021 Syllabus
MKTG 5150.007, Marketing Management, Fall 2021 Syllabus
MKTG 5150.008, Marketing Management, Fall 2021 Syllabus
MKTG 5150.080, Marketing Management, Fall 2021 Syllabus
MKTG 5150.085, Marketing Management, Fall 2021 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 5150.007, Marketing Management, Summer 10W 2021 Syllabus
MKTG 5150.080, Marketing Management, Summer 10W 2021 Syllabus
MKTG 5150.777, Marketing Management, Summer 10W 2021 Syllabus
MKTG 3650.001, Foundations of Marketing Practice, Spring 2021 Syllabus SPOT
MKTG 5150.007, Marketing Management, Spring 8W1 2021 Syllabus SPOT
MKTG 5150.007, Marketing Management, Spring 8W2 2021 Syllabus SPOT
MKTG 5150.080, Marketing Management, Spring 8W2 2021 Syllabus SPOT
MKTG 5150.777, Marketing Management, Spring 8W2 2021 Syllabus SPOT
MKTG 5150.777, Marketing Management, Spring 8W1 2021 Syllabus
MKTG 3650.003, Foundations of Marketing Practice, Fall 2020 Syllabus SPOT
MKTG 5150.007, Marketing Management, Fall 8W1 2020 Syllabus SPOT
MKTG 5150.080, Marketing Management, Fall 8W2 2020 Syllabus SPOT
MKTG 5150.777, Marketing Management, Fall 8W1 2020 Syllabus SPOT
MKTG 5150.007, Marketing Management, Summer 10W 2020 Syllabus SPOT
MKTG 5150.080, Marketing Management, Summer 10W 2020 Syllabus SPOT
MKTG 6950.717, Doctoral Dissertation, Spring 2020
MKTG 6950.720, Doctoral Dissertation, Spring 2020
MKTG 3650.001, Foundations of Marketing Practice, Spring 2020 Syllabus
MKTG 5150.007, Marketing Management, Spring 8W1 2020 Syllabus
MKTG 5150.007, Marketing Management, Spring 8W2 2020
MKTG 5150.777, Marketing Management, Spring 8W1 2020
MKTG 3650.003, Foundations of Marketing Practice, Fall 2019 Syllabus SPOT
MKTG 6940.709, Individual Research, Fall 2019
MKTG 5150.007, Marketing Management, Fall 8W1 2019 Syllabus SPOT
MKTG 5150.080, Marketing Management, Fall 8W1 2019 Syllabus SPOT
MKTG 5150.777, Marketing Management, Fall 8W1 2019 Syllabus SPOT
MKTG 6950.709, Doctoral Dissertation, Summer 5W1 2019
MKTG 5150.007, Marketing Management, Summer 10W 2019 SPOT
MKTG 5150.080, Marketing Management, Summer 10W 2019 SPOT
MKTG 5150.086, Marketing Management, Summer 10W 2019 SPOT
MKTG 6950.717, Doctoral Dissertation, Spring 2019
MKTG 3650.001, Foundations of Marketing Practice, Spring 2019 Syllabus SPOT
MKTG 6940.754, Individual Research, Spring 2019
MKTG 5150.007, Marketing Management, Spring 8W1 2019 SPOT
MKTG 5150.007, Marketing Management, Spring 8W2 2019 SPOT
MKTG 5150.080, Marketing Management, Spring 8W2 2019 SPOT
MKTG 5150.080, Marketing Management, Spring 8W1 2019 SPOT
MKTG 5150.086, Marketing Management, Spring 8W2 2019 SPOT
MKTG 5150.086, Marketing Management, Spring 8W1 2019
MKTG 3650.003, Foundations of Marketing Practice, Fall 2018 Syllabus SPOT
MKTG 6940.703, Individual Research, Fall 2018
MKTG 5150.007, Marketing Management, Fall 8W1 2018 SPOT
MKTG 5150.080, Marketing Management, Fall 8W1 2018 SPOT
MKTG 6900.709, Special Problems, Fall 2018
MKTG 6940.702, Individual Research, Summer 5W2 2018
MKTG 5150.007, Marketing Management, Summer 10W 2018 SPOT
MKTG 5150.080, Marketing Management, Summer 10W 2018 SPOT
MKTG 5150.777, Marketing Management, Summer 10W 2018 SPOT
MKTG 4900.700, Special Problems, Summer 10W 2018
MKTG 6900.702, Special Problems, Summer 5W1 2018
MKTG 3650.001, Foundations of Marketing Practice, Spring 2018 Syllabus SPOT
MKTG 5000.007, Marketing Concepts, Spring 8W1 2018
MKTG 5000.080, Marketing Concepts, Spring 8W1 2018
MKTG 5150.007, Marketing Management, Spring 8W2 2018
MKTG 5150.007, Marketing Management, Spring 8W1 2018
MKTG 5150.080, Marketing Management, Spring 8W2 2018
MKTG 5150.080, Marketing Management, Spring 8W1 2018
MKTG 4890.002, Applied Marketing Problems, Fall 2017 Syllabus SPOT
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Fall 2017 SPOT
MKTG 3650.003, Foundations of Marketing Practice, Fall 2017 Syllabus SPOT
MKTG 5000.007, Marketing Concepts, Fall 8W1 2017
MKTG 5000.080, Marketing Concepts, Fall 8W1 2017
MKTG 5150.001, Marketing Management, Fall 2017 SPOT
MKTG 5150.007, Marketing Management, Fall 2017 SPOT
MKTG 6900.709, Special Problems, Fall 2017
MKTG 5000.007, Marketing Concepts, Summer 10W 2017 SPOT
MKTG 5000.080, Marketing Concepts, Summer 10W 2017
MKTG 5150.007, Marketing Management, Summer 10W 2017 SPOT
MKTG 5150.080, Marketing Management, Summer 10W 2017 SPOT
MKTG 5150.777, Marketing Management, Summer 10W 2017 SPOT
MKTG 4890.001, Applied Marketing Problems, Spring 2017 Syllabus SPOT
MKTG 3650.001, Foundations of Marketing Practice, Spring 2017 Syllabus SPOT
MKTG 5000.007, Marketing Concepts, Spring 8W1 2017 SPOT
MKTG 5000.080, Marketing Concepts, Spring 8W1 2017 SPOT
MKTG 5150.001, Marketing Management, Spring 2017 SPOT
MKTG 5150.007, Marketing Management, Spring 8W2 2017 SPOT
MKTG 5150.007, Marketing Management, Spring 8W1 2017 SPOT
MKTG 5150.080, Marketing Management, Spring 8W2 2017 SPOT
MKTG 5150.086, Marketing Management, Spring 8W2 2017 SPOT
MKTG 5150.777, Marketing Management, Spring 8W2 2017 SPOT
MKTG 4900.700, Special Problems, Spring 2017
MKTG 4890.003, Applied Marketing Problems, Fall 2016 Syllabus SPOT
MKTG 5850.001, Effective Marketing Planning in Dynamic Environments, Fall 2016 SPOT
MKTG 3650.003, Foundations of Marketing Practice, Fall 2016 Syllabus SPOT
MKTG 5000.007, Marketing Concepts, Fall 8W1 2016 SPOT
MKTG 5000.080, Marketing Concepts, Fall 8W1 2016 SPOT
MKTG 5150.001, Marketing Management, Fall 2016 SPOT
MKTG 5000.007, Marketing Concepts, Summer 10W 2016 SPOT
MKTG 5000.080, Marketing Concepts, Summer 10W 2016 SPOT
MKTG 5150.007, Marketing Management, Summer 10W 2016 SPOT
MKTG 5150.080, Marketing Management, Summer 10W 2016 SPOT
MKTG 4890.001, Applied Marketing Problems, Spring 2016 Syllabus
MKTG 3650.001, Foundations of Marketing Practice, Spring 2016 Syllabus SPOT
MKTG 5000.007, Marketing Concepts, Spring 8W1 2016 SPOT
MKTG 5000.080, Marketing Concepts, Spring 8W1 2016 SPOT
MKTG 5150.001, Marketing Management, Spring 2016
MKTG 5150.007, Marketing Management, Spring 8W2 2016 SPOT
MKTG 5150.007, Marketing Management, Spring 8W1 2016 SPOT
MKTG 5150.080, Marketing Management, Spring 8W2 2016 SPOT
MKTG 5150.086, Marketing Management, Spring 8W2 2016 SPOT
MKTG 3650.003, Foundations of Marketing Practice, Fall 2015 Syllabus SPOT
MKTG 5000.007, Marketing Concepts, Fall 8W1 2015 SPOT
MKTG 5000.080, Marketing Concepts, Fall 8W1 2015 SPOT
MKTG 5150.001, Marketing Management, Fall 2015 SPOT
MKTG 5000.007, Marketing Concepts, Summer 10W 2015 SPOT
MKTG 5000.080, Marketing Concepts, Summer 10W 2015 SPOT
MKTG 5150.007, Marketing Management, Summer 10W 2015 SPOT
MKTG 5150.080, Marketing Management, Summer 10W 2015 SPOT
MKTG 4890.001, Applied Marketing Problems, Spring 2015 Syllabus
MKTG 3650.001, Foundations of Marketing Practice, Spring 2015 Syllabus
MKTG 5150.001, Marketing Management, Spring 2015
MKTG 5150.007, Marketing Management, Spring 8W2 2015
MKTG 5150.080, Marketing Management, Spring MB 2015
MKTG 5150.777, Marketing Management, Spring 8W2 2015
MKTG 3650.003, Foundations of Marketing Practice, Fall 2014 Syllabus
MKTG 5000.007, Marketing Concepts, Fall 2014
MKTG 5000.080, Marketing Concepts, Fall MA 2014
MKTG 5150.001, Marketing Management, Fall 2014
MKTG 5000.007, Marketing Concepts, Summer 10W 2014
MKTG 5150.007, Marketing Management, Summer 5W2 2014
MKTG 5150.007, Marketing Management, Summer 10W 2014
MKTG 3650.001, Foundations of Marketing Practice, Spring 2014
MKTG 5000.007, Marketing Concepts, Spring 2014
MKTG 5150.007, Marketing Management, Spring 2014
MKTG 5150.080, Marketing Management, Spring MB 2014
MKTG 5150.777, Marketing Management, Spring 2014
MKTG 3650.003, Foundations of Marketing Practice, Fall 2013
MKTG 3650.005, Foundations of Marketing Practice, Fall 2013
MKTG 5000.007, Marketing Concepts, Fall 2013
MKTG 5000.777, Marketing Concepts, Fall 2013
MKTG 5150.007, Marketing Management, Fall 2013
MKTG 5150.080, Marketing Management, Fall MB 2013
MKTG 5000.007, Marketing Concepts, Summer 10W 2013
MKTG 5150.007, Marketing Management, Summer 10W 2013
MKTG 3650.001, Foundations of Marketing Practice, Spring 2013
MKTG 5150.007, Marketing Management, Spring 2013
MKTG 3650.003, Foundations of Marketing Practice, Fall 2012
MKTG 5150.007, Marketing Management, Fall 2012
MKTG 5150.050, Marketing Management, Fall 2012
MKTG 5000.007, Marketing Concepts, Summer 10W 2012
MKTG 5150.001, Marketing Management, Summer 10W 2012
MKTG 5150.007, Marketing Management, Summer 10W 2012
MKTG 5150.777, Marketing Management, Summer 10W 2012
MKTG 3650.001, Foundations of Marketing Practice, Spring 2012
MKTG 5150.007, Marketing Management, Spring 2012
MKTG 5000.007, Marketing Concepts, Summer 10W 2011
MKTG 5150.007, Marketing Management, Summer 10W 2011
MKTG 5150.777, Marketing Management, Summer 10W 2011
MKTG 3650.001, Foundations of Marketing Practice, Spring 2011
MKTG 5150.007, Marketing Management, Spring 2011
MKTG 3650.003, Foundations of Marketing Practice, Fall 2010
MKTG 5000.007, Marketing Concepts, Fall 2010
MKTG 5150.007, Marketing Management, Fall 2010
MKTG 5150.777, Marketing Management, Fall 2010
MKTG 5150.007, Marketing Management, Summer 10W 2010
MKTG 5150.008, Marketing Management, Summer 10W 2010
MKTG 5150.777, Marketing Management, Summer 10W 2010
MKTG 3650.001, Foundations of Marketing Practice, Spring 2010
MKTG 5150.007, Marketing Management, Spring 2010
MKTG 3650.003, Foundations of Marketing Practice, Fall 2009
MKTG 5000.007, Marketing Concepts, Fall 2009
MKTG 5000.777, Marketing Concepts, Fall 2009
MKTG 5150.007, Marketing Management, Fall 2009
MKTG 5150.777, Marketing Management, Fall 2009
MKTG 5000.007, Marketing Concepts, Summer 5W2 2009
MKTG 5000.777, Marketing Concepts, Summer 5W2 2009
MKTG 5150.007, Marketing Management, Summer 10W 2009
MKTG 3650.001, Foundations of Marketing Practice, Spring 2009
MKTG 5150.007, Marketing Management, Spring 2009
MKTG 5200.007, Customer Behavior, Fall 2008
MKTG 5200.777, Customer Behavior, Fall 2008
MKTG 3650.003, Foundations of Marketing Practice, Fall 2008
MKTG 5150.007, Marketing Management, Fall 2008
MKTG 5000.007, Marketing Concepts, Summer 5W2 2008
MKTG 5150.007, Marketing Management, Summer 10W 2008
MKTG 3650.001, Foundations of Marketing Practice, Spring 2008
MKTG 5150.007, Marketing Management, Spring 2008
MKTG 3650.003, Foundations of Marketing Practice, Fall 2007
MKTG 3650.004, Foundations of Marketing Practice, Fall 2007
MKTG 5000.007, Marketing Concepts, Fall 2007
MKTG 5000.777, Marketing Concepts, Fall 2007
MKTG 5000.007, Marketing Concepts, Summer 5W2 2007
MKTG 5150.007, Marketing Management, Summer 10W 2007
MKTG 5150.777, Marketing Management, Summer 10W 2007
MKTG 4890.001, Applied Marketing Problems, Spring 2007
MKTG 3650.002, Foundations of Marketing Practice, Spring 2007
MKTG 3650.004, Foundations of Marketing Practice, Spring 2007
MKTG 3650.005, Foundations of Marketing Practice, Fall 2006
MKTG 5150.002, Marketing Management, Fall 2006

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Book
Thompson, K. N., Strutton, H., (2019). Foundations of Marketing Practice: An Applied Approach, 3e. 750. Dubuque Iowa: Kendall Hunt.
Thompson, K., Strutton, D. (2018). Marketing from Scratch Just the Facts. Dubuque, Iowa: Kendall-Hunt. kendallhunt.com
Thompson, K. N., Strutton, D. (2018). The Millennial's Manifesto. Kendall Hunt.
Thompson, K. N., Strutton, H. (2016). Marketing From Scratch, 2e.
Thompson, K. N., Strutton, H. (2016). Professional and Personal Branding from Scratch. (1), 239. Dubuqe, Iowa: Kendall Hunt. kenallhunt.com
Strutton, D., Thompson, K. N., Kendall-Hunt, (2015). Marketing from Scratch: The Principles You Really Need to Know. 600. Dubugue, IA: Kendall Hunt. http://www.kendallhunt.com
Strutton, D. D., Thompson, K. E. (2015). Marketing from Scratch: The Principles you really need to know - 1st Edition. no. 1(1st), 552. Kendall-Hunt. N/A
Thompson, K. N., Wilson, P., Waguesack Jr, B. (1996). Multimedia Guide to Accompany Marketing 5th Edition. Minneapolis: West Publishing.
Thompson, K. N., Wilson, P., Waguespack Jr, B. (1995). Multimedia Guide to Accompany Effective Marketing Creating and Keeping Customers. Minneapolis: West Publishing.
Thompson, K. N., Dunipace, R. (1993). Teaching the Mass Section: Selections From The Literature. Minneapolis: West Publishing.
Conference Proceeding
Thompson, K. N. (1998). A Capital Budgeting Model for Value-Pricing Industrial Products. 9, 65-71. AMA Conference.
Thompson, K. N. (1997). Co-Branding as a Mechanism to Enhance Perceptual Fit With Brand Extensions. 8, 164-165. AMA Conference.
Thompson, K. N. (1997). Hierarchical Simulation: A Procedure for Evaluating the Relative Contribution of Variables to Decisions Modeled With Monte Carlo Simulation. 8, 195-200. AMA Conference.
Thompson, K. N., Gruben, K. (1995). A Procedure for Evaluating the Relative Contributions of Variables to Marketing Decisions Modeled With Monte Carlo Simulation. Southwestern Marketing Association.
Thompson, K. N., Coe, B. J. (1994). A Net Present Value Model for Pricing Industrial Products. 320-323. Southern Marketing Association.
Thompson, K. N., Lewis, J. R. (1994). Identifying Flagrant Cheaters on Multiple Choice Examinations: A Test of Alternative Indexes. 236-239. Southern Marketing Association.
Thompson, K. N. (1992). The Binomial Effects Size Display: An Alternative Way to Interpret and Present Research Effects Sizes. 231-234. Southern Marketing Association.
Thompson, K. N. (1991). Modeling Uncertainty in Marketing Decisions: Monte Carlo Simulation in the Classroom. 46-58. AMA Conference.
Thompson, K. N., Lee, D. (1991). Using Note-Taking Guides to Enhance Teaching Effectiveness in Mass Sections: An Exploratory Investigation. 47-151. Southern Marketing Association.
Thompson, K. N., Ganesh, G. (1990). Electronic Data Coding Using Integrated Spreadsheet/Database Software. 96-109. AMA Conference.
Thompson, K. N., Nelson, J. E. (1987). A Moderator Variables Model of Brand Extension Behavior. 45-49. AMA Conference.
Journal Article
Thompson, K. N., Gade, M., Conde, R., Mims, T. (2020). An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring -- Face to Face & Virtual Methodsfor a Life in Corporate America. International Journal of Higher Education. 10(2), 42-61. URL: https://doi.org/10.5430/ijhe.v10n2p42
Taylor, D., Strutton, D., Thompson, K. (2012). Self-Enhancement As Motivation To Share Online Advertising. Journal of Interactive Advertising. (12.2 (Spring 2012)), 13-28.
Thompson, K. N., Strutton, D. (2012). Revisiting Perceptual Fit in Co-Branding Applications. Journal of Product & Brand Management. 21(1), 15-25.
Crawford, J. C., Thompson, K. N., Dunipace, R. (2011). Factors Influencing the Exit Intentions of Manufacturers' Agents. Journal of Managerial Issues. 23(4), 465-490.
Strutton, D., Taylor, D., Thompson, K. N. (2011). Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?. International Journal of Advertising. 30(4), 559-586.
Thompson, K. N., Schumaker, R. (1997). An Evaluation of Rosenthal and Rubin's Binomial Effect Size Display: An Alternative Way to Present and Interpret Effect Sizes. Journal of Educational and Behavioral Statistics. 22(1), 109-117.
Thompson, K. N., Coe, B. J. (1997). Gaining Sustainable Competitive Advantage Through Strategic Pricing: Selecting A Perceived Value Price. Pricing Strategy and Practice. 5(2), 70-79.
Getty, J. M., Thompson, K. N. (1994). A Procedure For Scaling Perceptions of Lodging Quality. Tourism and Hospitality Research. 18(2), 75-76.
Getty, J. M., Thompson, K. N. (1994). A Structural Model of the Relationship Between Quality, Satisfaction, and Recommending Behavior in Lodging Decisions. Structural Equation Modeling: A Multidisciplinary Journal. 1(2), 146-160.
Thompson, K. N., Coe, B. J., Lewis, J. R. (1994). Gauging the Value of Suppliers' Products: Buyer-Side Applications of Economic Pricing Models. Journal of Business & Industrial Marketing. 9(2), 30-41.
Thompson, K. N., Getty, J. (1994). The Relationships Between Quality, Satisfaction, and Recommending Behavior in the Lodging Industry. Journal of Hospitality & Leisure Marketing. 2(3), 3-22.
Thompson, K. N. (1994). A Procedure for Assessing the Possibility of Answer Copying on Multiple Choice Examinations. Marketing Education Review. 4, 6-13.
Thompson, K. N., Lee, D. (1991). Developing Effective Note-Taking Guides for Use in Mass Lecture Sections. Journal of Marketing Education. 13, 40-51.
Thompson, K. N. (1991). Scaling Vendor Performance Evaluation Criteria in Prepurchase Vendor Decision Models: An Application of Thurstone Case V Scaling. International Journal of Purchasing and Materials Management. 27, 27-36.
Thompson, K. N. (1990). RISK Version 1.02 -- An Add-in Program for Modeling Uncertainty in Lotus 1-2-3. Journal of The Academy of Marketing Science. 18, 87-92.
Thompson, K. N. (1990). Vendor Profile Analysis: A Monte Carlo Simulation Approach to Vendor Analysis. International Journal of Purchasing and Materials Management. 26, 11-18.
Thompson, K. N. (1989). A Monte Carlo Simulation Approach to Product Profile Analysis: A Consultative Selling Tool. Journal of Personal Selling and Sales Management. 9, 1-10.
Thompson, K. N., Cunningham, L. F. (1987). Marketing Research Applications in Intrastate and Interstate Tour Bus Markets. Transportation Quarterly. 41, 601-618.
Cunningham, L. F., Thompson, K. N. (1986). The Intercity Bus Tour market: A Comparison Between Inquirers and Purchasers. Journal of Travel Research. 8-12.
Cunningham, L. F., Thompson, K. N. (1985). The Management Audit in Small Public Transit Firms. Transportation Quarterly. 39, 345-364.
Monograph
Thompson, K. N. (1990). Lecture and Text Outlines for Marketing: An Introduction. Englewood Cliffs, NJ: Prentice Hall.
Thompson, K. N. (1990). Video Guide to Prentice Hall Business Video Series: Marketing. Englewood Cliffs, NJ: Prentice Hall.
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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