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Mara Singer

Title: Lecturer

Department: Management

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Colorado State University, 2025
    Major: Media Communication
    Dissertation: Prime Time Tweets: A Thematic Analysis of Deion Sander's Tweets and Social Media's Role in Shaping the Construction and Perceptions of Sports Figure Authenticity
  • MA, Northern Illinois University, 1998
    Major: Communication Studies
    Dissertation: Print Media and Olympic Athletes: Sports Illustrated's Portrayal of Female Olympians in Los Angeles and Atlanta

Current Scheduled Teaching

MGMT 3660.003Contemporary Business Writing and Presentation SkillsSpring 2026
MGMT 3660.005Contemporary Business Writing and Presentation SkillsSpring 2026
MGMT 3660.007Contemporary Business Writing and Presentation SkillsSpring 2026
MGMT 3660.010Contemporary Business Writing and Presentation SkillsSpring 2026
MGMT 3660.001Contemporary Business Writing and Presentation SkillsFall 2025 Syllabus
MGMT 3660.002Contemporary Business Writing and Presentation SkillsFall 2025 Syllabus
MGMT 3660.003Contemporary Business Writing and Presentation SkillsFall 2025 Syllabus
MGMT 3660.004Contemporary Business Writing and Presentation SkillsFall 2025 Syllabus
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

BUSI 3660.404Contemporary Business Writing and Presentation SkillsSummer 5W2 2025 Syllabus SPOT
BUSI 3660.001Contemporary Business Writing and Presentation SkillsSpring 2025 Syllabus SPOT
BUSI 3660.003Contemporary Business Writing and Presentation SkillsSpring 2025 Syllabus SPOT
BUSI 3660.007Contemporary Business Writing and Presentation SkillsSpring 2025 Syllabus SPOT
BUSI 3660.009Contemporary Business Writing and Presentation SkillsSpring 2025 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Journal Article

  • Singer, M.F. (2025). Generational perspectives of sports figure authenticity: how age shapes fan perceptions of sports influencers in social media.
  • Singer, M. (2025). Constructing Authenticity in Digital Landscapes: Deion Sanders’s Social Media Presence and Its Impact on Fan Perceptions. Societies. https://doi.org/10.3390/soc15050134
  • Singer, M. (2025). Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors. Journal of Sport Management. https://doi.org/10.1123/jsm.2023-0275
  • Singer, M. (2023). Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement. Online Media and Global Communication. https://doi.org/10.1515/omgc-2023-0038
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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