Swagata Chakraborty

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Chakraborty, S., Kwon, W. (2024). Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude.. International Textiles and Apparel Association (ITAA).
• Chakraborty, S., Kwon, W. (2024). Do I Believe Their CSR Activities? Antecedents of CSR Message Believability and Attitudes Toward CSR Message and The Company. Galveston, Texas, Association of Collegiate Marketing Educators (ACME), 2024.
• Chakraborty, S., Chattaraman, V. (2024). Spirituality and self-concept clarity in encouraging mindful consumption and discouraging conspicuous consumption. Kalamazoo, MI, American Collegiate Retailing Association (ACRA), 2024.
• Chakraborty, S., Chattaraman, V. (2024). Simple Living High Thinking: The Role of Spirituality and Empathy in Influencing Mindful Consumption and Subjective Wellbeing. Galveston, Texas, Association of Collegiate Marketing Educators (ACME), 2024.
• Chakraborty, S. (2024). Building chatbots to enhance consumer experience. Association of Collegiate Marketing Educators.
• Chakraborty, S., Sadachar, A. (2023). "My morality do not allow me putting others at risk”: Moral obligation as a mediator between the big 5 personality traits and shopping destinations.. Houston, Texas, Association of Collegiate Marketing Educators (ACME).
• Chakraborty, S., Sadachar, A. COVID-stress induced self-regulatory sustainable apparel consumption in the U.S..
• Chakraborty, S., Sadachar, A. God’s light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between covid-stress and the attitude toward slow fashion..
• Chakraborty, S., Sadachar, A. Not everyone will experience the pandemic in the same way: The mediating role of Covid-stress in the relationship between the big 5 personality traits and shopping..
• Chakraborty, S., Sadachar, A. Personality traits and consumption patterns amid COVID-19 pandemic.

Journal Article

• Chakraborty, S., Sadachar, A. (2024). Applying reactance theory in exploring the relationship between the big 5 personality traits and shopping intentions post pandemic. International Journal of Fashion Design, Technology and Education.
• Kim, H., Chakraborty, S. (2023). Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research.
• Chakraborty, S., Sadachar, A. (2023). Did morality help consumers protect others while shopping during pandemic?. Family and Consumer Sciences Research Journal.
• Chakraborty, S., Sadachar, A. (2023). Spirituality bestowing self-transcendence amid COVID-19 through slow fashion. Journal of Global Fashion Marketing.
• Chakraborty, S., Sadachar, A. (2023). Did anything good come out of the pandemic? Covid-stress induced self-regulatory sustainable apparel consumption in the U.S.. Sustainability.
• Chakraborty, S., Sadachar, A. (2022). COVID-stress and compensatory consumption among the U.S. consumers.. Journal of Marketing Management and Consumer Behavior. 4 (2) 111-133.
• Chakraborty, S., Sadachar, A. (2022). “Why should I buy sustainable apparel?” Impact of user-centric advertisement appeals on consumers’ emotional responses and sustainable apparel purchase intentions.. Sustainability. 14 (18) 11560.
• Chakraborty, S., Sadachar, A. (2022). Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management. Journal of Fashion Marketing and Management.

Contracts, Grants and Sponsored Research

Grant - Research

• Park, S. (Principal), Chakraborty, S. (Co-Principal), "CMHT Faculty Collaborative Research Grant," sponsored by Center for Consumer Insights and Innovations, University of North Texas, $2500 Funded. (2024).
• Chakraborty, S. (Principal), "Conference Support Grant, Faculty Success," sponsored by Faculty Success, University of North Texas, University of North Texas, $1000 Funded. ( - 2024).
• Chakraborty, S., "TWHE Leadership Grant," sponsored by Texas Women in Higher Education, State, $500 Funded. (2023 - 2024).
• Chakraborty, S., "Ruth E. Hawthorne Early Career Research Grant," sponsored by Kappa Omicron Nu National Honor Society, National, $2000 Funded. (2023 - 2024).
• Chakraborty, S. (Principal), "Global Venture Fund," sponsored by Office of International Affairs, University of North Texas, $3000 Funded. ( - 2023).

Grant - Teaching

• Chakraborty, S. (Principal), "Honors College Faculty Mentoring Grant," sponsored by Honors College, University of North Texas, University of North Texas, $500 Funded. (2024).