Skip to main content

Swagata Chakraborty

Title: Assistant Professor

Department: Merchandising and Digital Retailing

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Auburn University, 2021
    Major: Consumer and Design Sciences
    Dissertation: What's in There for Me? Impact of User-Centric Advertisement Appeals on Consumers' Emotional Response and Sustainable Apparel Purchase Intentions

Current Scheduled Teaching

CEXM 4750.401Consumer Experience DesignSpring 2025
CMHT 3950.400Creating Consumer ExperiencesSpring 3W1 2025
CMHT 3950.403Creating Consumer ExperiencesSpring 2025
CMHT 3950.700Creating Consumer ExperiencesSpring 8W2 2025
MDSE 5960.400Consumer Insights Using Data AnalyticsFall 8W2 2024
CMHT 3950.403Creating Consumer ExperiencesFall 2024 Syllabus
MDSE 5920.013Problem in Lieu of ThesisFall 2024
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

CMHT 3950.001Creating Consumer ExperiencesSummer 8W1 2024 Syllabus SPOT
CMHT 3950.003Creating Consumer ExperiencesSpring 2024 Syllabus SPOT
CMHT 3950.700Creating Consumer ExperiencesSpring 8W2 2024 Syllabus SPOT
CMHT 3950.800Creating Consumer ExperiencesSpring 3W1 2024 Syllabus SPOT
MDSE 5950.007Master's ThesisSpring 2024
MDSE 5920.009Problem in Lieu of ThesisSpring 2024
MDSE 4660.002Advanced ApplicationFall 2023 Syllabus SPOT
MDSE 5660.601Advanced Merchandising ApplicationsFall 2023 SPOT
CMHT 3950.003Creating Consumer ExperiencesFall 2023 Syllabus SPOT
MDSE 5950.001Master's ThesisFall 2023
CMHT 3950.001Creating Consumer ExperiencesSummer 8W1 2023 Syllabus SPOT
CMHT 3950.003Creating Consumer ExperiencesSpring 2023 Syllabus SPOT
CMHT 3950.700Creating Consumer ExperiencesSpring 8W2 2023 Syllabus SPOT
CMHT 3950.800Creating Consumer ExperiencesSpring 3W1 2023 Syllabus SPOT
MDSE 4660.001Advanced ApplicationFall 2022 Syllabus SPOT
CMHT 3950.003Creating Consumer ExperiencesFall 2022 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Abstracts and Proceedings

  • Chakraborty, S., Kwon, W. Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude.. International Textiles and Apparel Association (ITAA).
  • Chakraborty, S., Sadachar, A. (2023). "My morality do not allow me putting others at risk”: Moral obligation as a mediator between the big 5 personality traits and shopping destinations.. Houston, Texas, Association of Collegiate Marketing Educators (ACME).
  • Chakraborty, S., Sadachar, A. COVID-stress induced self-regulatory sustainable apparel consumption in the U.S..
  • Chakraborty, S., Sadachar, A. God’s light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between covid-stress and the attitude toward slow fashion..
  • Chakraborty, S., Sadachar, A. Not everyone will experience the pandemic in the same way: The mediating role of Covid-stress in the relationship between the big 5 personality traits and shopping..
  • Chakraborty, S., Sadachar, A. Personality traits and consumption patterns amid COVID-19 pandemic.

    • Journal Article

  • Kim, H., Chakraborty, S. (2023). Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research.
  • Chakraborty, S., Sadachar, A. (2023). Did morality help consumers protect others while shopping during pandemic?. Family and Consumer Sciences Research Journal.
  • Chakraborty, S., Sadachar, A. (2023). Spirituality bestowing self-transcendence amid COVID-19 through slow fashion. Journal of Global Fashion Marketing.
  • Chakraborty, S., Sadachar, A. (2023). Did anything good come out of the pandemic? Covid-stress induced self-regulatory sustainable apparel consumption in the U.S.. Sustainability.
  • Chakraborty, S., Sadachar, A. (2022). COVID-stress and compensatory consumption among the U.S. consumers.. Journal of Marketing Management and Consumer Behavior. 4 (2) 111-133.
  • Chakraborty, S., Sadachar, A. (2022). “Why should I buy sustainable apparel?” Impact of user-centric advertisement appeals on consumers’ emotional responses and sustainable apparel purchase intentions.. Sustainability. 14 (18) 11560.
  • Chakraborty, S., Sadachar, A. (2022). Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management. Journal of Fashion Marketing and Management.

Contracts, Grants and Sponsored Research

    Grant - Research

  • Chakraborty, S., "TWHE Leadership Grant," sponsored by Texas Women in Higher Education, State, $500 Funded. (2023 - 2024).
  • Chakraborty, S., "Ruth E. Hawthorne Early Career Research Grant," sponsored by Kappa Omicron Nu National Honor Society, National, $2000 Funded. (2023 - 2024).
  • Chakraborty, S. (Principal), "Global Venture Fund," sponsored by Office of International Affairs, University of North Texas, $3000 Funded. ( - 2023).
,
Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
CLOSE