Seth C. Ketron

Previous Scheduled Teaching

Published Intellectual Contributions

Journal Article

• Naletelich, K., Ketron, S., Gelves, J. CURBING TEXTING & DRIVING WITH ADVERTISING CO-CREATION. Journal of Business Research. 156
• Namin, A., Ketron, S.C. (2022). Driving a Difference: The Role of the COVID-19 Pandemic in Changing U.S. Consumers’ Engagement and Choice in Purchasing Japanese Automobiles. Journal of Product & Brand Management.
• Ketron, S., Kwaramba, S., Williams, M. (2022). THE POLITICS OF STANCES: HOW CONSERVATIVE VS. LIBERAL CONSUMERS RESPOND TO COMPANY SOCIAL STANCES. Journal of Business Research. 146
• Williams, M., Ketron, S., Kwaramba, C. (2022). The "company politics" of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking. Journal of Business Research. 146 354-362. Elsevier.
• Ketron, S., Naletelich, K. (2022). Relative Vices and Absolute Virtues: How Size Labeling Affects Size Preferences for Vices and Virtues. Journal of Business Research.
• Mai, S., Ketron, S. (2021). How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation. Journal of Business Research.
• Sheng, X., Ketron, S., Wan, Y. (2021). IDENTIFYING CONSUMER SEGMENTS BASED ON COVID-19 PANDEMIC PERCEPTIONS AND RESPONSES. Journal of Consumer Affairs.
• Dargahi, R., Namin, A., Ketron, S., St. Clair, J. (2021). Is Self-Knowledge the Ultimate Prize? A Quantitative Analysis of Participation Choice in Online Ideation Crowdsourcing Contests. Journal of Retailing and Consumer Services.
• Ketron, S., Naletelich, K., Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research. 125 52-62.
• Ketron, S., Spears, N. (2021). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58
• Namin, A., Ketron, S., Kaltcheva, V., Windsor, R. (2021). Presentation Skills: A New Video-Based Assignment Leads to Significant Improvement for Millennials and Generation Z. Journal of Management Education.
• Ketron, S.C., Mai, S. (2020). Blame and service recovery strategies in lateral exchange markets. Journal of Strategic Marketing. 1--19. Routledge.
• Dargahi, R., Namin, A., Ketron, S.C. (2020). Co-production or DIY: an analytical model of consumer choice and social preferences. Other. Emerald Publishing Limited.
• Ketron, S.C., Naletelich, K. (2020). How anthropomorphic cues affect reactions to service delays. Journal of Services Marketing. Emerald Publishing Limited.
• Mai, S., Ketron, S.C., Yang, J. (2020). How individualism--collectivism influences consumer responses to the sharing economy: Consociality and promotional type. Other. 37 (5) 677--688.
• Ketron, S.C., Spears, N.E. (2020). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54 102021. Pergamon.
• Sheng, X., Felix, R., Saravade, S., Siguaw, J.A., Ketron, S.C., Krejtz, K., Duchowski, A.T. (2020). Sight unseen: The role of online security indicators in visual attention to online privacy information. Journal of Business Research. 111 218--240. Elsevier.
• Cowan, K., Ketron, S.C. (2019). A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity. Journal of Business Research. 100 483--492. Elsevier.
• Naletelich, K., Ketron, S.C., Spears, N.E. (2019). Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text \& drive. Journal of Business Research. 100 61--72. Elsevier.
• Cowan, K., Ketron, S.C. (2019). Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology. European Journal of Marketing. Emerald Publishing Limited.
• Ketron, S.C., Spears, N.E. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51 285--292. Pergamon.
• Ketron, S.C., Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research. 96 73--84. Elsevier.
• Ketron, S.C. (2018). Perceived product sizes in visually complex environments. Journal of Retailing. 94 (2) 154--166. JAI.
• Blankson, C., Nkrumah, M.F., Opare, G., Ketron, S.C. (2018). Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana. Thunderbird International Business Review. 60 (4) 535--548. Wiley Subscription Services, Inc., A Wiley Company Hoboken.
• Ketron, S.C., Williams, M. (2018). She loves the way you lie: Size-related self-concept and gender in vanity sizing. Journal of Retailing and Consumer Services. 41 248--255. Pergamon.
• Naletelich, K., Ketron, S.C., Kennedy, E. (2017). A brief inventory of marketing scholarship: A review of articles from Journal of Marketing (2010-2014). Journal of Managerial Issues. 29 (3) 244--240. Pittsburg State University, Department of Economics.
• Ketron, S.C. (2017). Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. Journal of Business Research. 81 51--59. Elsevier.
• Blankson, C., Ketron, S.C., Coffie, S. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach.. Journal of Managerial Issues. 29 (3)
• Ketron, S.C., Runyan, R., Farris, II, M.T. (2017). Prominent retailing authors and institutions: 2009-2015. Other. Emerald Publishing Limited.
• Ketron, S.C., Naletelich, K. (2017). Redefining vanity sizing: when bigger may be better. Other. Emerald Publishing Limited.
• Blankson, C., Ketron, S.C., Darmoe, J. (2017). The role of positioning in the retail banking industry of Sub-Saharan Africa. International Journal of Bank Marketing. 35 (4) 685--713.
• Ketron, S., Spears, N. (2017). Liar, Liar, My Size is Higher: How Retailer Context Influences Influences Labeled Size Believability and Consumer Responses to Vanity Sizing. Journal of Retailing and Consumer Services.
• Ketron, S.C. (2016). Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis) honesty. Journal of Retailing and Consumer Services. 33 33--42. Pergamon.
• Ketron, S.C., Naletelich, K. (2016). How e-readers have changed personal connections with books. Qualitative Market Research: An International Journal. Emerald Group Publishing Limited.
• Ketron, S.C., Spears, N.E., Dai, B. (2016). Overcoming information overload in retail environments: Imagination and sales promotion in a wine context. Journal of Retailing and Consumer Services. 33 23--32. Pergamon.
• Spears, N.E., Ketron, S.C., Ngamsiriudom, W. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15 (6) 527--537.
• Spears, N., Ketron, S., Cowan, K. (2016). The Sweet Taste of Cross-Modal Consistency in Brand Name Sounds & Product/Label/Label Shapes: Investigating Appetitive Responses and Consumer Persuasion in a Dessert Context. Journal of Brand Management. 23 (4) 439-456.