Naletelich, K., Ketron, S., Gelves, J. CURBING TEXTING & DRIVING WITH ADVERTISING CO-CREATION. Journal of Business Research. 156, .
Namin, A., Ketron, S. C. (2022). Driving a Difference: The Role of the COVID-19 Pandemic in Changing U.S. Consumers’ Engagement and Choice in Purchasing Japanese Automobiles. Journal of Product & Brand Management.
Ketron, S., Kwaramba, S., Williams, M. (2022). THE POLITICS OF STANCES: HOW CONSERVATIVE VS. LIBERAL CONSUMERS RESPOND TO COMPANY SOCIAL STANCES. Journal of Business Research. 146, .
Williams, M., Ketron, S., Kwaramba, C. (2022). The "company politics" of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking. Journal of Business Research. 146, 354-362. Elsevier.
Ketron, S., Naletelich, K. (2022). Relative Vices and Absolute Virtues: How Size Labeling Affects Size Preferences for Vices and Virtues. Journal of Business Research.
Mai, S., Ketron, S. (2021). How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation. Journal of Business Research.
Sheng, X., Ketron, S., Wan, Y. (2021). IDENTIFYING CONSUMER SEGMENTS BASED ON COVID-19 PANDEMIC PERCEPTIONS AND RESPONSES. Journal of Consumer Affairs.
Dargahi, R., Namin, A., Ketron, S., St. Clair, J. (2021). Is Self-Knowledge the Ultimate Prize? A Quantitative Analysis of Participation Choice in Online Ideation Crowdsourcing Contests. Journal of Retailing and Consumer Services.
Ketron, S., Naletelich, K., Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research. 125, 52-62.
Ketron, S., Spears, N. (2021). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58, .
Namin, A., Ketron, S., Kaltcheva, V., Windsor, R. (2021). Presentation Skills: A New Video-Based Assignment Leads to Significant Improvement for Millennials and Generation Z. Journal of Management Education.
Ketron, S. C., Mai, S. (2020). Blame and service recovery strategies in lateral exchange markets. Journal of Strategic Marketing. 1--19. Routledge.
Dargahi, R., Namin, A., Ketron, S. C. (2020). Co-production or DIY: an analytical model of consumer choice and social preferences. Other. Emerald Publishing Limited.
Ketron, S. C., Naletelich, K. (2020). How anthropomorphic cues affect reactions to service delays. Journal of Services Marketing. Emerald Publishing Limited.
Mai, S., Ketron, S. C., Yang, J. (2020). How individualism--collectivism influences consumer responses to the sharing economy: Consociality and promotional type. Other. 37(5), 677--688.
Ketron, S. C., Spears, N. E. (2020). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54, 102021. Pergamon.
Sheng, X., Felix, R., Saravade, S., Siguaw, J. A., Ketron, S. C., Krejtz, K., Duchowski, A. T. (2020). Sight unseen: The role of online security indicators in visual attention to online privacy information. Journal of Business Research. 111, 218--240. Elsevier.
Cowan, K., Ketron, S. C. (2019). A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity. Journal of Business Research. 100, 483--492. Elsevier.
Naletelich, K., Ketron, S. C., Spears, N. E. (2019). Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text \& drive. Journal of Business Research. 100, 61--72. Elsevier.
Cowan, K., Ketron, S. C. (2019). Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology. European Journal of Marketing. Emerald Publishing Limited.
Ketron, S. C., Spears, N. E. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51, 285--292. Pergamon.
Ketron, S. C., Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research. 96, 73--84. Elsevier.
Ketron, S. C. (2018). Perceived product sizes in visually complex environments. Journal of Retailing. 94(2), 154--166. JAI.
Blankson, C., Nkrumah, M. F., Opare, G., Ketron, S. C. (2018). Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana. Thunderbird International Business Review. 60(4), 535--548. Wiley Subscription Services, Inc., A Wiley Company Hoboken.
Ketron, S. C., Williams, M. (2018). She loves the way you lie: Size-related self-concept and gender in vanity sizing. Journal of Retailing and Consumer Services. 41, 248--255. Pergamon.
Naletelich, K., Ketron, S. C., Kennedy, E. (2017). A brief inventory of marketing scholarship: A review of articles from Journal of Marketing (2010-2014). Journal of Managerial Issues. 29(3), 244--240. Pittsburg State University, Department of Economics.
Ketron, S. C. (2017). Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. Journal of Business Research. 81, 51--59. Elsevier.
Blankson, C., Ketron, S. C., Coffie, S. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach.. Journal of Managerial Issues. 29(3), .
Ketron, S. C., Runyan, R., Farris, II, M. T. (2017). Prominent retailing authors and institutions: 2009-2015. Other. Emerald Publishing Limited.
Ketron, S. C., Naletelich, K. (2017). Redefining vanity sizing: when bigger may be better. Other. Emerald Publishing Limited.
Blankson, C., Ketron, S. C., Darmoe, J. (2017). The role of positioning in the retail banking industry of Sub-Saharan Africa. International Journal of Bank Marketing. 35(4), 685--713.
Ketron, S., Spears, N. (2017). Liar, Liar, My Size is Higher: How Retailer Context Influences Influences Labeled Size Believability and Consumer Responses to Vanity Sizing. Journal of Retailing and Consumer Services.
Ketron, S. C. (2016). Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis) honesty. Journal of Retailing and Consumer Services. 33, 33--42. Pergamon.
Ketron, S. C., Naletelich, K. (2016). How e-readers have changed personal connections with books. Qualitative Market Research: An International Journal. Emerald Group Publishing Limited.
Ketron, S. C., Spears, N. E., Dai, B. (2016). Overcoming information overload in retail environments: Imagination and sales promotion in a wine context. Journal of Retailing and Consumer Services. 33, 23--32. Pergamon.
Spears, N. E., Ketron, S. C., Ngamsiriudom, W. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15(6), 527--537.
Spears, N., Ketron, S., Cowan, K. (2016). The Sweet Taste of Cross-Modal Consistency in Brand Name Sounds & Product/Label/Label Shapes: Investigating Appetitive Responses and Consumer Persuasion in a Dessert Context. Journal of Brand Management. 23(4), 439-456.