Faculty Profile

Seth Ketron

Seth Ketron

Title
Clinical Assistant Professor
Department
Toulouse Graduate School
College
University of North Texas
Clinical Assistant Professor
Marketing
College of Business

    

Education

PhD, University of North Texas, 2017.
Major: Business/Marketing
MS, Southern New Hampshire University, 2014.
Major: Marketing
BS, East Tennessee State University, 2011.
Major: Merchandising

Current Scheduled Teaching*

No current or future courses scheduled.

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

ADTA 5130.101, Data Analytics I, Summer 8W1 2023 Syllabus SPOT
SPDA 3220.501, Connections II: Team Creativity, Spring 2023 Syllabus SPOT
SPDA 3221.501, Connections II: Team Creativity Workshop, Spring 2023 Syllabus SPOT
ADTA 5130.003, Data Analytics I, Spring 2023 Syllabus SPOT
ADTA 5160.501, Sport and Entertainment Analytics, Spring 2023 Syllabus SPOT
SPDA 3120.501, Connections II: Problem Analysis, Fall 8W2 2022 Syllabus SPOT
SPDA 3121.501, Connections II: Problem Analysis Workshop, Fall 2022 Syllabus SPOT
BAAS 3020.001, Fundamentals of Inquiry and Discovery, Fall 2022 Syllabus SPOT
MKTG 4600.501, Retailing, Fall 2022 Syllabus SPOT
BAAS 3020.502, Fundamentals of Inquiry and Discovery, Summer 8W2 2022 Syllabus SPOT
BAAS 4100.901, Managing a 21st Century Career, Summer 8W2 2022 Syllabus SPOT
MKTG 3650.501, Foundations of Marketing Practice, Spring 2022 Syllabus SPOT
BAAS 3020.070, Fundamentals of Inquiry and Discovery, Spring 8W1 2022 Syllabus SPOT
MKTG 4120.501, Consumer Behavior, Fall 2021 Syllabus SPOT
MKTG 5150.006, Marketing Management, Fall 8W2 2021 Syllabus SPOT
MKTG 5150.086, Marketing Management, Fall 8W2 2021 Syllabus SPOT
MKTG 3710.501, Marketing Research and Analytics, Fall 2021 Syllabus SPOT
MKTG 4600.501, Retailing, Fall 2021 Syllabus SPOT
MKTG 3710.501, Marketing Research and Analytics, Summer 5W2 2021 Syllabus SPOT
MKTG 3710.002, Marketing Research and Analytics, Spring 2021 Syllabus SPOT
MKTG 3710.501, Marketing Research and Analytics, Spring 2021 Syllabus SPOT
MKTG 4600.501, Retailing, Spring 2021 Syllabus SPOT
MKTG 3660.007, Advertising Management, Fall 2020 Syllabus SPOT
MKTG 4120.501, Consumer Behavior, Fall 2020 Syllabus SPOT
MKTG 3710.501, Marketing Research and Analytics, Fall 2020 Syllabus SPOT
MKTG 4600.501, Retailing, Fall 2020 Syllabus SPOT
MKTG 3660.007, Advertising Management, Summer 5W1 2020 Syllabus SPOT
MKTG 3660.007, Advertising Management, Fall 2019 Syllabus SPOT
MKTG 3710.001, Marketing Research and Analytics, Summer 5W2 2019 Syllabus SPOT
MKTG 4600.007, Retailing, Summer 5W1 2019 Syllabus SPOT
MKTG 4630.007, Electronic Retailing and Promotion Strategies, Summer 5W2 2017 Syllabus SPOT
MKTG 4630.777, Electronic Retailing and Promotion Strategies, Summer 5W2 2017
MKTG 4600.007, Retailing, Summer 5W1 2017 Syllabus SPOT
MKTG 4630.001, Electronic Retailing and Promotion Strategies, Spring 2017 Syllabus SPOT
MKTG 4600.001, Retailing, Spring 2017 Syllabus SPOT
MKTG 4630.007, Electronic Retailing and Promotion Strategies, Fall 2016 Syllabus SPOT
MKTG 4600.001, Retailing, Fall 2016 Syllabus SPOT
MKTG 4600.007, Retailing, Summer 5W2 2016 Syllabus SPOT
MKTG 4600.007, Retailing, Summer 5W1 2016 Syllabus SPOT
MKTG 4600.001, Retailing, Spring 2016 Syllabus SPOT
MKTG 4600.001, Retailing, Fall 2015 Syllabus SPOT
MKTG 4600.007, Retailing, Summer 5W2 2015 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Journal Article
Naletelich, K., Ketron, S., Gelves, J. CURBING TEXTING & DRIVING WITH ADVERTISING CO-CREATION. Journal of Business Research. 156, .
Namin, A., Ketron, S. C. (2022). Driving a Difference: The Role of the COVID-19 Pandemic in Changing U.S. Consumers’ Engagement and Choice in Purchasing Japanese Automobiles. Journal of Product & Brand Management.
Ketron, S., Kwaramba, S., Williams, M. (2022). THE POLITICS OF STANCES: HOW CONSERVATIVE VS. LIBERAL CONSUMERS RESPOND TO COMPANY SOCIAL STANCES. Journal of Business Research. 146, .
Williams, M., Ketron, S., Kwaramba, C. (2022). The "company politics" of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking. Journal of Business Research. 146, 354-362. Elsevier.
Ketron, S., Naletelich, K. (2022). Relative Vices and Absolute Virtues: How Size Labeling Affects Size Preferences for Vices and Virtues. Journal of Business Research.
Mai, S., Ketron, S. (2021). How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation. Journal of Business Research.
Sheng, X., Ketron, S., Wan, Y. (2021). IDENTIFYING CONSUMER SEGMENTS BASED ON COVID-19 PANDEMIC PERCEPTIONS AND RESPONSES. Journal of Consumer Affairs.
Dargahi, R., Namin, A., Ketron, S., St. Clair, J. (2021). Is Self-Knowledge the Ultimate Prize? A Quantitative Analysis of Participation Choice in Online Ideation Crowdsourcing Contests. Journal of Retailing and Consumer Services.
Ketron, S., Naletelich, K., Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research. 125, 52-62.
Ketron, S., Spears, N. (2021). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58, .
Namin, A., Ketron, S., Kaltcheva, V., Windsor, R. (2021). Presentation Skills: A New Video-Based Assignment Leads to Significant Improvement for Millennials and Generation Z. Journal of Management Education.
Ketron, S. C., Mai, S. (2020). Blame and service recovery strategies in lateral exchange markets. Journal of Strategic Marketing. 1--19. Routledge.
Dargahi, R., Namin, A., Ketron, S. C. (2020). Co-production or DIY: an analytical model of consumer choice and social preferences. Other. Emerald Publishing Limited.
Ketron, S. C., Naletelich, K. (2020). How anthropomorphic cues affect reactions to service delays. Journal of Services Marketing. Emerald Publishing Limited.
Mai, S., Ketron, S. C., Yang, J. (2020). How individualism--collectivism influences consumer responses to the sharing economy: Consociality and promotional type. Other. 37(5), 677--688.
Ketron, S. C., Spears, N. E. (2020). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54, 102021. Pergamon.
Sheng, X., Felix, R., Saravade, S., Siguaw, J. A., Ketron, S. C., Krejtz, K., Duchowski, A. T. (2020). Sight unseen: The role of online security indicators in visual attention to online privacy information. Journal of Business Research. 111, 218--240. Elsevier.
Cowan, K., Ketron, S. C. (2019). A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity. Journal of Business Research. 100, 483--492. Elsevier.
Naletelich, K., Ketron, S. C., Spears, N. E. (2019). Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text \& drive. Journal of Business Research. 100, 61--72. Elsevier.
Cowan, K., Ketron, S. C. (2019). Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology. European Journal of Marketing. Emerald Publishing Limited.
Ketron, S. C., Spears, N. E. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51, 285--292. Pergamon.
Ketron, S. C., Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research. 96, 73--84. Elsevier.
Ketron, S. C. (2018). Perceived product sizes in visually complex environments. Journal of Retailing. 94(2), 154--166. JAI.
Blankson, C., Nkrumah, M. F., Opare, G., Ketron, S. C. (2018). Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana. Thunderbird International Business Review. 60(4), 535--548. Wiley Subscription Services, Inc., A Wiley Company Hoboken.
Ketron, S. C., Williams, M. (2018). She loves the way you lie: Size-related self-concept and gender in vanity sizing. Journal of Retailing and Consumer Services. 41, 248--255. Pergamon.
Naletelich, K., Ketron, S. C., Kennedy, E. (2017). A brief inventory of marketing scholarship: A review of articles from Journal of Marketing (2010-2014). Journal of Managerial Issues. 29(3), 244--240. Pittsburg State University, Department of Economics.
Ketron, S. C. (2017). Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. Journal of Business Research. 81, 51--59. Elsevier.
Blankson, C., Ketron, S. C., Coffie, S. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach.. Journal of Managerial Issues. 29(3), .
Ketron, S. C., Runyan, R., Farris, II, M. T. (2017). Prominent retailing authors and institutions: 2009-2015. Other. Emerald Publishing Limited.
Ketron, S. C., Naletelich, K. (2017). Redefining vanity sizing: when bigger may be better. Other. Emerald Publishing Limited.
Blankson, C., Ketron, S. C., Darmoe, J. (2017). The role of positioning in the retail banking industry of Sub-Saharan Africa. International Journal of Bank Marketing. 35(4), 685--713.
Ketron, S., Spears, N. (2017). Liar, Liar, My Size is Higher: How Retailer Context Influences Influences Labeled Size Believability and Consumer Responses to Vanity Sizing. Journal of Retailing and Consumer Services.
Ketron, S. C. (2016). Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis) honesty. Journal of Retailing and Consumer Services. 33, 33--42. Pergamon.
Ketron, S. C., Naletelich, K. (2016). How e-readers have changed personal connections with books. Qualitative Market Research: An International Journal. Emerald Group Publishing Limited.
Ketron, S. C., Spears, N. E., Dai, B. (2016). Overcoming information overload in retail environments: Imagination and sales promotion in a wine context. Journal of Retailing and Consumer Services. 33, 23--32. Pergamon.
Spears, N. E., Ketron, S. C., Ngamsiriudom, W. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15(6), 527--537.
Spears, N., Ketron, S., Cowan, K. (2016). The Sweet Taste of Cross-Modal Consistency in Brand Name Sounds & Product/Label/Label Shapes: Investigating Appetitive Responses and Consumer Persuasion in a Dessert Context. Journal of Brand Management. 23(4), 439-456.
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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