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Xi Y. Leung

Title: Associate Professor

Department: Hospitality, Event and Tourism Management

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Nevada, Las Vegas, 2012
    Major: Hospitality Administration
    Dissertation: The Marketing Effectiveness of Hotel Facebook Pages: From Perspectives of Customers and Messages
  • MS, Peking University, 2006
    Major: Tourism Planning
    Specialization: Tourism Planning
  • BS, Peking University, 2003
    Major: Urban and Rural Planning
    Specialization: Tourism Planning

Current Scheduled Teaching

INFO 6900.033Special ProblemsFall 2024
HMGT 4600.401Technology and Innovation in Hospitality, Event and TourismFall 2024 Syllabus
HMGT 5500.401Technology and Innovation in Hospitality, Event and TourismFall 2024

Previous Scheduled Teaching

HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W2 2024 Syllabus SPOT
HMGT 5585.001SMART DestinationSummer 5W1 2024 SPOT
CMHT 5400.001Research Applications in Merchandising and Hospitality ManagementFall 2023 SPOT
INFO 6950.771Doctoral DissertationSummer 10W 2023
HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W1 2023 Syllabus SPOT
INFO 6950.715Doctoral DissertationSpring 2023
CMHT 5400.001Research Applications in Merchandising and Hospitality ManagementSpring 2023 SPOT
HMGT 5585.002SMART DestinationSpring 2023 SPOT
HMGT 5585.601SMART DestinationSpring 2023 SPOT
HMGT 3300.003Hospitality Industry Marketing and SalesFall 2022 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismFall 2022 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W1 2022 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSpring 2022 Syllabus SPOT
HMGT 5920.013Problem in Lieu of ThesisSpring 2022
HMGT 5585.002SMART DestinationSpring 2022 SPOT
HMGT 3300.003Hospitality Industry Marketing and SalesFall 2021 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismFall 2021 Syllabus SPOT
HMGT 5920.010Problem in Lieu of ThesisFall 2021
HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W1 2021 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSpring 2021 Syllabus SPOT
HMGT 5950.010Master's ThesisSpring 2021
HMGT 5920.010Problem in Lieu of ThesisSpring 2021
HMGT 5585.002SMART DestinationSpring 2021 SPOT
HMGT 4900.002Special ProblemsSpring 2021
HMGT 3300.501Hospitality Industry Marketing and SalesFall 2020 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismFall 2020 Syllabus SPOT
HMGT 4600.002Information Technology in Hospitality and TourismFall 2020 Syllabus SPOT
HMGT 5950.010Master's ThesisFall 2020
HMGT 5920.010Problem in Lieu of ThesisFall 2020
HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W2 2020 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSpring 2020 Syllabus
HMGT 5950.010Master's ThesisSpring 2020
HMGT 5920.010Problem in Lieu of ThesisSpring 2020
HMGT 5585.002SMART DestinationSpring 2020
HMGT 5585.004SMART DestinationSpring 2020
HMGT 4600.001Information Technology in Hospitality and TourismFall 2019 Syllabus SPOT
HMGT 4600.002Information Technology in Hospitality and TourismFall 2019 Syllabus SPOT
HMGT 5950.010Master's ThesisFall 2019
HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W2 2019 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSpring 2019 Syllabus SPOT
HMGT 5950.010Master's ThesisSpring 2019
HMGT 5585.002SMART DestinationSpring 2019 SPOT
HMGT 5585.004SMART DestinationSpring 2019 SPOT
HMGT 4600.001Information Technology in Hospitality and TourismFall 2018 Syllabus SPOT
HMGT 4600.002Information Technology in Hospitality and TourismFall 2018 Syllabus SPOT
HMGT 5950.010Master's ThesisFall 2018
HMGT 5920.010Problem in Lieu of ThesisFall 2018
HMGT 4600.001Information Technology in Hospitality and TourismSummer 5W2 2018 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSpring 2018 Syllabus SPOT
HMGT 5920.010Problem in Lieu of ThesisSpring 2018
CMHT 5800.002Seminar in Various Areas of ConcentrationSpring 2018 SPOT
HMGT 4600.001Information Technology in Hospitality and TourismFall 2017 Syllabus SPOT
HMGT 4600.002Information Technology in Hospitality and TourismFall 2017 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismSpring 2017 Syllabus SPOT
HMGT 4600.002Information Technology in Hospitality and TourismSpring 2017 Syllabus SPOT
HMGT 4600.001Information Technology in Hospitality and TourismFall 2016 Syllabus SPOT

Published Intellectual Contributions

    Book Chapter

  • Leung, X.Y., Murukutla, M., Erdem, M. (2015). The world of social media: Implications for hospitality research. Encyclopedia of Information Science and Technology (3rd Ed.).. 6791-6800. Hershey, PA, IGI Global.
  • Book Review

  • Leung, X.Y. (2013). Strategic Marketing in Tourism Services, Edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.Emerald, Howard House, UK (2012). Tourism Management. 37 112-113.
  • Journal Article

  • Song, X., Gu, H., Li, Y., Leung, X.Y., Ling , X. (2024). The influence of robot anthropomorphism and perceived intelligence on hotel guests’ continuance usage intention. Information Technology & Tourism. 26 89-117.
  • Huang, X., Leung, X.Y., Li, S., Wei, Z. (2024). Tourism consumers' time estimation of virtual reality experience: Combining self-reporting and physiological measures.. Tourism Management Perspectives. 50 101210.
  • Leung, X.Y., Fong, L., Mattila, A.S. (2023). Editorial: Experimentation for knowledge creation in hospitality & tourism. Journal of Hospitality and Tourism Management. 55 380-382.
  • Buhalis, D., Leung, X.Y., Fan, D., Darcy, S., Chen, G., Xu, F., Tan, G., Nunkoo, R., Farmaki, A. (2023). Editorial: Tourism 2030 and the contribution to the Sustainable Development Goals. Tourism Review. 78 (2) 293-313.
  • Wei, Z., Leung, X.Y., Xu, H. (2023). Examine pet travel experiences from human–pet interaction: the moderating role of pet attachment. Tourism Review.
  • Hernandez-Calderon, A., Leung, X.Y., Kim, J. (2023). Hotel guests’ intention to stay during the pandemic: A comparison of frequent versus non-frequent travelers. Journal of Hospitality and Tourism Management. 56 48-57.
  • Godovykh, M., Fu, X., Leung, X.Y. (2023). Humor on destination websites: Effects of humor on attitudes and visit intentions. Tourism Analysis. 28 (3) 371-386.
  • Song, X., Li, Y., Leung, X.Y., Mei, D. (2023). Service robots and hotel guests’ perceptions: Anthropomorphism and stereotypes. Tourism Review.
  • Leung, X.Y., Zhong, Y., Sun, J., Ng, B. (2023). The impacts of pandemic-related media coverage on workplace ageism among younger hospitality and tourism employees. International Journal of Contemporary Hospitality Management. 35 (11) 3787-3806.
  • Leung, X.Y., Fong, L., Xue, X., Mattila, A.S. (2023). What makes experimental research publishable in leading hospitality and tourism journals. International Journal of Contemporary Hospitality Management.
  • Leung, X.Y., Cai, C., Zhang, H., Bai, B. (2023). When causal attribution meets cuisine type: How consumer power and moral identity moderate virtual kitchen patronage. International Journal of Contemporary Hospitality Management.
  • Leung, X.Y., Zhang, H., Bai, B. (2023). How DMOs respond to the COVID-19 pandemic: The case of Los Angeles. Other.
  • Leung, X.Y., Wen, H. (2023). Gender differences in digital food ordering experiences: An application of the technology acceptance model and self-congruity theory. The Journal of Foodservice Management and Education. 17 (1) 19-25.
  • Min, L., Liu, X., Muskat, B., Leung, X.Y., Liu, S. Employees’ self-esteem in psychological contract: Workplace ostracism and counterproductive behavior. Tourism Review.
  • Batouei, A., Boninsegni,, M.F., Leung, X.Y., Teoh, A.P. (2023). Enhancing Full-Service Restaurant Online Food Ordering Experiences: Which Factors Should Restaurants Emphasize?. International Journal of Hospitality & Tourism Administration. https://doi.org/10.1080/15256480.2023.2175289
  • Kim, J., Leung, X., McKneely, B. Transforming Consumers’ Instagram Engagement to Purchase Intention of Small Fashion Brands: The Mediating Effects of Brand Identification and Brand Trust.. Journal of Fashion Marketing and Management.
  • KC, B., Leung, X. (2022). Geocaching in Texas State Parks: A technology readiness analysis. Journal of Hospitality and Tourism Technology. 13 (1) 182-194. https://doi.org/10.1108/JHTT-09-2020-0240
  • Li, Q., He, H., Sun, J., Leung, X.Y. (2022). Networking for better information-gathering performance at trade shows: A multigroup analysis. Journal of Hospitality and Tourism Management. 51 462-470.
  • Sun, J., Leung, X., Zhang, H., Williams, K. (2022). Attracting generation Z talents to the hospitality industry through COVID CSR practices. International Journal of Contemporary Hospitality Management. 34 (4) 1587-1606.
  • Zhang, H., Leung, X.Y., Bai, B. Cultural Attractiveness Index for Sustainable Cities: Tourism Agenda 2030. Tourism Review. https://doi.org/10.1108/TR-05-2022-0255
  • Leung, X.Y., Zhang, H., Lyu, J., Bai, B. (2022). Why do hotel frontline employees use service robots in the workplace. International Journal of Hospitality Management. 108 103380. https://doi.org/10.1016/j.ijhm.2022.103380
  • Lee, L., Mistry, T., Ponting, S., Wang, X., Leung, X.Y. (2022). Be adaptive to stay: A multidimensional examination of career adaptability among hospitality employees. Journal of Hospitality and Tourism Research.
  • Leung, X.Y., Shi, X., Huang, X. (2022). How virtual reality moderates daily negative mood spillover among hotel frontline employees: A within-person field experiment. Tourism Management. 95 104680. https://doi.org/10.1016/j.tourman.2022.104680
  • Xiong, W., Huang, M., Okumus, B., Leung, X.Y., Cai, X. (2022). When social phobia meets excessive service: Effects on customer delight and loyalty. Tourism Management Perspectives. 44 101031. https://doi.org/10.1016/j.tmp.2022.101031
  • Leung, X.Y., Kim, J., Heitman, S. (2022). Rethinking common ingroup identity model in minority restaurant messages: The moderating role of moral identity. International Journal of Hospitality Management. 107 103352. https://doi.org/10.1016/j.ijhm.2022.103352
  • Leung, X.Y., Chen, H., Chang, W., Mhlanga, L.A. (2022). Is VR game training more effective? A longitudinal experiment applying cognitive-affective theory of learning with media. Tourism Management Perspectives. 44 101020. https://doi.org/10.1016/j.tmp.2022.101020
  • Xiong, W., Huang, M., Okumus, B., Leung, X.Y., Cai, X., Fan, F. (2022). How emotional labor affects hotel employees’ mental health: A longitudinal study. Tourism Management. 94 104631. https://doi.org/10.1016/j.tourman.2022.104631
  • Xiong, W., Huang, M., Leung, X.Y., Zhang, Y., Cai, X. (2022). How environmental emotions link to responsible consumption behavior: Tourism agenda 2030. Tourism Review. https://doi.org/10.1108/TR-01-2022-0010
  • Leung, X.Y., Wu, L., Sun, J. (2022). Exploring secondary crisis response strategies for airlines experiencing low-responsibility crises: An extension of the situational crisis communication theory. Journal of Travel Research. https://doi.org/10.1177/00472875221095210
  • Xue, L., Leung, X.Y., Ma, S. (2022). What makes a good “guest”: Evidence from Airbnb hosts’ reviews. Annals of Tourism Research. 95 103426. https://doi.org/10.1016/j.annals.2022.103426
  • Leung, X.Y., Sun, J., Asswailem, A. (2022). Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants. International Journal of Hospitality Management. 103 103207. https://doi.org/10.1016/j.ijhm.2022.103207
  • Leung, X.Y., Wang, X., Levitt, J., Lu, L. (2022). Cocreating food experiences “delivered” from iconic local restaurants. International Journal of Contemporary Hospitality Management. 34 (8) 3065-3083. https://doi.org/10.1108/IJCHM-07-2021-0954
  • Zhang, H., Leung, X., Bai, B. (2021). Destination sustainability in the sharing economy: A conceptual framework applying the capital theory approach. Current Issues in Tourism.
  • Leung, X., Torres, B., Fan, A. (2021). Do kiosks outperform cashiers? An S-O-R framework of restaurant ordering experiences. Journal of Hospitality and Tourism Technology. 12 (3) 580-592.
  • Wen, T., Leung, X., Li, B., Hu, L. (2021). Examining framing effect in travel package purchase: An application of double-entry mental accounting theory. Annals of Tourism Research. 90 103265.
  • Leung, X., Cai, R. (2021). How pandemic severity moderates online food ordering risks during COVID-19: An application of prospect theory and risk perception framework. Journal of Hospitality and Tourism Management. 47 497-505.
  • Aureliano-Silva, L., Leung, X., Eugênio Spers, E. (2021). The effect of online reviews on restaurant visit intentions: Applying signaling and involvement theories. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-06-2020-0143
  • Zhang, H., Leung, X., Bai, B. (2021). Uncovering crowdsourcing in tourism apps: A grounded theory study. Tourism Management. 87 104389.
  • Wen, H., Leung, X. (2021). Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions. Tourism Management. 83 103250.
  • Sun, J., Leung, X., Bai, B. (2021). How social media influencer’s event endorsement changes attitudes of followers: The moderating effect of followers’ gender. International Journal of Contemporary Hospitality Management. 33 (7) 2337-2351.
  • Leung, X., Wen, H. (2021). How emotion affects restaurant digital ordering experiences: A comparison of three ordering methods. Journal of Hospitality and Tourism Technology. 12 (3) 439-453.
  • Lyu, J., Leung, X., Bai, B. (2021). Hotel virtual reality advertising: A presence-mediated model and gender effect. Journal of Hospitality and Tourism Technology. 12 (3) 409-422.
  • Qu, H., Leung, X., Huang, S., He, J. (2021). Factors affecting hotel interns’ satisfaction with internship experience and career intention in China. Journal of Hospitality, Leisure, Sport & Tourism Education. 28 100311.
  • Leung, X.Y., Sun, J., Zhang, H., Ding, Y. (2021). How the hotel industry attracts Generation Z employees: An application of social capital theory. Journal of Hospitality and Tourism Management. 49 262-269. https://api.elsevier.com/content/abstract/scopus_id/85116058221
  • Cai, R., Leung, X., Chi, C. (2021). Ghost kitchens on the rise: Effects of knowledge and perceived benefit-risk on customers’ behavioral intentions. International Journal of Hospitality Management. 101 103110. https://doi.org/10.1016/j.ijhm.2021.103110
  • Fong, L., Ye, B., Leung, D., Leung, X. (2021). Unmasking the imposter: Do fake hotel reviewers show their faces in profile pictures. Annals of Tourism Research.
  • Huang, X., Liu, C., Wei, Z., Leung, X.Y. (2021). How children experience virtual reality travel: a psycho-physiological study based on flow theory. Journal of Hospitality and Tourism Technology. https://api.elsevier.com/content/abstract/scopus_id/85117370724
  • Leung, X.Y., Sun, J., Bai, B. (2021). Social media research in hospitality and tourism: A causal chain framework of literature review. Other. 27 (3) 455-477. https://api.elsevier.com/content/abstract/scopus_id/85118293372
  • Leung, X., Yang, Y. (2020). Are all five points equal? Scaling heterogeneity in hotel online ratings. International Journal of Hospitality Management. 88 102539.
  • Leung, X., Wen, H. (2020). Chatbot Usage in Restaurant Takeout Orders: A Comparison Study of Three Ordering Methods. Journal of Hospitality and Tourism Management. 45 377-386.
  • Wen, H., Leung, X., Pongtornphurt, Y. (2020). Exploring the Impact of Background Music on Customers’ Perceptions of Ethnic Restaurants: The Moderating Role of Dining Companions. Journal of Hospitality and Tourism Management. 43 71-79.
  • Mckneely, B., Kim, J., Leung, X., Pookulangara, S.A. (2020). Social Capital on Instagram: Application for Small Apparel Retailers,. Journal of Marketing Development and Competitiveness. 14 (4) 22-38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
  • Sun, J., Nazlan, N.H., Leung, X.Y., Bai, B. (2020). “A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention. Journal of Hospitality and Tourism Management. 45 456-463.
  • Cai, R., Leung, X. (2020). Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories. International Journal of Hospitality Management. 91 102677.
  • Huang, X., Wei, Z., Leung, X. (2020). What you feel is not what you experience: A psychophysiological study on flow in VR travel experiences. Asia Pacific Journal of Tourism Research. 25 (7) 736-747.
  • Leung, X., Josiam, B.M., Moody, B.M. (2019). “I’d like to order with a server.” an experimental study of restaurant menu performance. Asia Pacific Journal of Tourism Research. doi: 10.1080/10941665.2019.1696381
  • Leung, X., Lyu, J., Bai, B. (2019). A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry. International Journal of Hospitality Management. doi: 10.1016/j.ijhm.2019.102391
  • Leung, X. (2019). Technology-enabled service evolution in tourism: A perspective article. Tourism Review. doi: 10.1108/TR-06-2019-0229
  • Leung, X.Y. (2019). Do Destination Facebook pages increase fan’s visit intention? A longitudinal study. Journal of Hospitality and Tourism Technology. 10 (2) 205-218.
  • Leung, X.Y., Xue, L., Wen, H. (2019). Framing the sharing economy: Toward a sustainable ecosystem. Tourism Management. 71 44-53.
  • Leung, X.Y., Sun, J., Bai, B. (2019). Thematic Framework of Social Media Research: State of the Art. Tourism Review. 74 (3) 517-531. Emerald.
  • Leung, X.Y., Jiang, L. (2018). How Do Destination Facebook Pages Work? An Extended TPB Model of Fans’ Visit Intention. Journal of Hospitality and Tourism Technology. 9 (3) 397-416.
  • Leung, X.Y., Yang, Y., Dubin, E.A. (2018). What are guests scared of? The impact of crime-related experiences on hotels’ online ratings.. Journal of Travel & Tourism Marketing. 35 (8) 1071-1086.
  • Yang, Y., Leung, X.Y. (2018). A better last-minute hotel deal via app? Cross-channel price disparities between HotelTonight and OTAs. Tourism Management. 68 198-209.
  • Wen, H., Leung, X., Li, X., Kwon, J. (2018). What influences Chinese students’ intentions to pursue hospitality careers? A comparison of three-year versus four-year hospitality programs. Journal of Hospitality, Leisure, Sport & Tourism Education. 23 70-81. Elsevier.
  • Leung, X.Y., Wen, H., Jiang, L. (2018). What do hospitality undergraduates learn in different countries? An international comparison of curriculum. Journal of Hospitality, Leisure, Sport & Tourism Education. 22 31-41.
  • Leung, X.Y., Bai, B., Erdem, M. (2017). Hotel social media marketing: A study on message strategy and its effectiveness. Journal of Hospitality and Tourism Technology. 8 (2) 239-255.
  • Leung, X.Y., Sun, J., Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-wordanalysis. International Journal of Hospitality Management. 66 35–45.
  • Leung, X.Y., Tanford, S., Jiang, L. (2017). Is a Picture Really Worth a Thousand Words? An Experiment on Hotel Facebook Message Effectiveness. Journal of Hospitality and Tourism Technology. 8 (1) 19-38.
  • Leung, X.Y., Tanford, S. (2016). What drives hotel guests to join hotel Facebook pages a comparison of three models. Journal of Hospitality Marketing & Management. 25 (3) 314-345.
  • Leung, X.Y., Xue, L., Bai, B. (2015). Internet marketing research in hospitality and tourism: A review and journal preferences. International Journal of Contemporary Hospitality Management. 27 (7) 1556-1572.
  • Leung, X.Y., Baloglu, S. (2015). Hotel Facebook Marketing: An Integrated Model. Worldwide Hospitality and Tourism Themes. 7 (3) 266-282.
  • Leung, X.Y., Bai, B., Stahura, K. (2015). The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.. Journal of Hospitality & Tourism Research. 39 (2) 147-169.
  • Leung, X.Y., Baloglu, S. (2013). Tourism competitiveness of Asia Pacific destinations. Tourism Analysis. 18 (4) 371-384.
  • Leung, X.Y., Bai, B. (2013). How motivation, opportunity, and ability impact travelers’ social media involvement and revisit intention. Journal of Travel & Tourism Marketing. 30 (1-2) 58-77.
  • Leung, X.Y., Jiang, L., Busser, J. (2013). Online student evaluations of hospitality professors: A cross-cultural comparison. Journal of Hospitality, Leisure, Sport & Tourism Education. 12 (1)
  • Leung, X.Y., Wang, F., Wu, B., Bai, B., Stahura, K., Xie, Z. (2012). A social network analysis of overseas tourist movement patterns in Beijing: The impact of the Olympic Games. Other. 14 (5) 469-484.
  • Wu, B., Xue, L., Morrison, A., Leung, X.Y. (2012). Frame analysis on Golden Week policy reform in China. Annals of Tourism Research. 39 (2) 842-862.
  • Leung, X.Y., Wang, F., Wu, B., Busser, J. (2011). Park user quality evaluation: Applying an Analytical Hierarchy Process for managers. Managing Leisure, An International Journal. 16 (2) 142-160.

Contracts, Grants and Sponsored Research

    Grant - Research

  • Leung, X. (Principal), Kim, J. (Co-Principal), "Comparing Data-Driven with Contextual Advertising for Small Restaurants," sponsored by Facebook Research, Private, $65726 Funded. (2020 - 2022).
  • Leung, X.Y., "Post-pandemic hotel industry career barriers," sponsored by UNT Office of Research & Innovation Small Grant, University of North Texas, $5000 Funded. (2021 - 2022).
  • Leung, X.Y., "Applying meta-analysis in hospitality review studies," sponsored by UNT Provost for Faculty Success Faculty Summer Grant, University of North Texas, $790 Funded. (2021 - 2021).
  • Leung, X., "Recovery and Development of World Tourism in the Wake of COVID-19," sponsored by University of Nevada, Las Vegas, State, $23053 Funded. (2020 - 2021).
  • Leung, X.Y. (Principal), Wen, H. (Co-Principal), "An Automated Future for Restaurants? A Study of Human-Robot-Interaction in Restaurant Takeout Orders," sponsored by Foodservice Systems Management Education Council, Other, $2000 Funded. (2018 - 2019).
  • Leung, X.Y., "Shaping the virtual future of the hotel industry: A study on advertising effectiveness of hotel commercial presented by video and virtual reality," sponsored by UNT Office of Research & Innovation Small Grant, University of North Texas, $2000 Funded. (2018 - 2019).
  • Leung, X.Y., "2012 Hilton Foundation Summer Grant," sponsored by University of Nevada, Las Vegas, State, $7000 Funded. (2012 - 2012).
  • Leung, X.Y., "2011 Hilton Foundation Summer Grant," sponsored by University of Nevada, Las Vegas, State, $7000 Funded. (2011 - 2011).
  • Leung, X.Y. (Principal), "Recovery and Development of World Tourism in the Wake of COVID-19," sponsored by University of Nevada, Las Vegas, NFP, Funded. (2020 - 2021).
  • Leung, X. (Principal), Kim, J. (Co-Principal), "Comparing Data-Driven with Contextual Advertising for Small Restaurants," sponsored by Facebook Research, Private, Funded. (2020 - 2020).
  • Wen, H. (Co-Principal), Leung, X.Y. (Principal), "An Automated Future for Restaurants? A Study of Human-Robot-Interaction in Restaurant Takeout Orders," sponsored by Foodservice Systems Management Education, NFP, Funded. (2018 - 2020).
  • Grant - Service

  • Leung, X.Y. (Principal), Wen, H. (Principal), Agrusa, J. (Co-Principal), "China Venture Fund - "Expanding Recruitment and Student Exchange with Chinese Universities"," sponsored by Office of the Provost and Vice President for Academic Affairs, University of North Texas, $8000 Funded. (2017 - 2018).
  • Grant - Teaching

  • Leung, X.Y., "Learning Hospitality Graduate Programs from a World Top-Ranked University," sponsored by UNT Office for Faculty Success, University of North Texas, $1500 Funded. (2023 - 2024).
  • , P. (Principal), Hawley (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S.A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L.A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," sponsored by Department of Education, Federal, $180371 Funded. (2020 - 2023).
  • , P. (Principal), Hawley (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S.A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L.A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," sponsored by Department of Education, Federal, Funded. (2020 - 2023).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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