Faculty Profile

Tina Mims

Title
Lecturer
Department
Marketing
College
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of North Texas, 2013. 
Major: Marketing with Minor in Sociology
Degree Specialization: PhD Marketing
Dissertation Title: “Innovation Teams: An Empirical Examination of the Relationship of Team Climate and Development Strategies in Consumer Packaged Goods Industries”
MBA, Webster University, 1988. 
Major: Business Administration





          

        
                

          
Current Scheduled Teaching*


          
MKTG 4280.007, Global Marketing Issues and Practice, Summer 2024 
MKTG 3660.007, Advertising Management, Spring 2024 Syllabus
MKTG 5200.008, Consumer Behavior, Spring 2024 
MKTG 5150.080, Marketing Management, Spring 2024 Syllabus
MKTG 4600.007, Retailing, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 4120.008, Consumer Behavior, Fall 2023 Syllabus SPOT
                    

                    MKTG 5150.080, Marketing Management, Fall 8W2 2023 Syllabus SPOT
                    

                    MKTG 4600.007, Retailing, Fall 2023 Syllabus SPOT
                    

                    MKTG 4280.007, Global Marketing Issues and Practice, Summer 5W2 2023 Syllabus SPOT
                    

                    MKTG 3650.502, Foundations of Marketing Practice, Spring 2023 Syllabus SPOT
                    

                    BAAS 3020.501, Fundamentals of Inquiry and Discovery, Spring 2023 Syllabus SPOT
                    

                    BAAS 3020.502, Fundamentals of Inquiry and Discovery, Spring 8W1 2023 Syllabus SPOT
                    

                    MKTG 5150.501, Marketing Management, Spring 2023 Syllabus SPOT
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Fall 2022 Syllabus SPOT
                    

                    BAAS 3020.501, Fundamentals of Inquiry and Discovery, Fall 8W2 2022  SPOT
                    

                    BAAS 3020.502, Fundamentals of Inquiry and Discovery, Fall 2022 Syllabus SPOT
                    

                    MKTG 5150.501, Marketing Management, Fall 2022 Syllabus SPOT
                    

                    MKTG 4280.007, Global Marketing Issues and Practice, Summer 5W2 2022 Syllabus SPOT
                    

                    MKTG 4890.501, Applied Marketing Problems, Spring 2022 Syllabus SPOT
                    

                    MKTG 5150.501, Marketing Management, Spring 2022 Syllabus SPOT
                    

                    MKTG 3700.501, Marketing Metrics, Spring 2022 Syllabus SPOT
                    

                    MKTG 3710.501, Marketing Research and Analytics, Spring 2022 Syllabus SPOT
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Fall 2021 Syllabus SPOT
                    

                    MKTG 5150.501, Marketing Management, Fall 2021 Syllabus SPOT
                    

                    MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2021 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Summer 5W2 2021 Syllabus SPOT
                    

                    MKTG 4890.001, Applied Marketing Problems, Spring 2021 Syllabus SPOT
                    

                    MKTG 4890.501, Applied Marketing Problems, Spring 2021 Syllabus SPOT
                    

                    MKTG 3650.070, Foundations of Marketing Practice, Spring 2021 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Spring 2021 Syllabus SPOT
                    

                    MKTG 3710.807, Marketing Research and Analytics, Spring 3W1 2021 Syllabus SPOT
                    

                    MKTG 4890.001, Applied Marketing Problems, Fall 2020 Syllabus SPOT
                    

                    MKTG 4890.501, Applied Marketing Problems, Fall 2020 Syllabus SPOT
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Fall 2020 Syllabus SPOT
                    

                    MKTG 5150.501, Marketing Management, Fall 2020 Syllabus SPOT
                    

                    MKTG 4890.001, Applied Marketing Problems, Summer 5W2 2020 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Summer 5W2 2020 Syllabus SPOT
                    

                    MKTG 3650.070, Foundations of Marketing Practice, Spring 2020 Syllabus
                    

                    MKTG 3700.001, Marketing Metrics, Spring 2020 Syllabus
                    

                    MKTG 3710.001, Marketing Research and Analytics, Spring 2020 Syllabus
                    

                    MKTG 3710.002, Marketing Research and Analytics, Spring 2020 Syllabus
                    

                    MKTG 3710.807, Marketing Research and Analytics, Spring 3W1 2020 Syllabus
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Fall 2019 Syllabus SPOT
                    

                    MKTG 5150.501, Marketing Management, Fall 2019 Syllabus SPOT
                    

                    MKTG 3700.501, Marketing Metrics, Fall 2019 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Fall 2019 Syllabus SPOT
                    

                    HLSV 5740.080, Financial Issues in Health Services Administration, Summer 10W 2019  SPOT
                    

                    HLSV 5740.810, Financial Issues in Health Services Administration, Summer 10W 2019  SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Summer 5W1 2019 Syllabus SPOT
                    

                    MKTG 3650.070, Foundations of Marketing Practice, Spring 2019 Syllabus SPOT
                    

                    MKTG 3650.501, Foundations of Marketing Practice, Spring 2019 Syllabus SPOT
                    

                    HLSV 5300.501, Information Systems for Healthcare Management, Spring 2019  SPOT
                    

                    HLSV 5820.501, Marketing Health Services, Spring 2019  SPOT
                    

                    MKTG 3710.400, Marketing Research and Analytics, Spring 3W1 2019 Syllabus SPOT
                    

                    MKTG 4630.001, Retailing II, Spring 2019 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Summer 5W2 2018 Syllabus SPOT
                    

                    MKTG 3710.001, Marketing Research and Analytics, Fall 2017  SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Journal Article
Thompson, K. N., Strutton, D., Mims, T. C., Bergestuen, T.  (2022). The impact of sales controls on manufacturers’ agents’ tactical decisions: The mediating role of inter-organizational climate. Journal of Business and Industrial Marketing. 37(6), 1222-1240. 
Thompson, K. N., Gade, M., Conde, R., Mims, T. C. (2020). An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring -- Face to Face & Virtual Methodsfor a Life in Corporate America. International Journal of Higher Education. 10(2), 42-61. URL: https://doi.org/10.5430/ijhe.v10n2p42
Mims, T. C. (2018). Understanding credit card payment behavior among college students. College Student Credit Card Behavior. 23(1), 38–49.  London: Palgrave MacMillan. https://www.palgrave.com/gp/journal/41264/
Mims, T. C. (2016). College Students and Credit Card Companies: Implications of Attitudes. College Student Credit Card Behavior. 21(3), 182–193.  London:. www.palgrave.com/gp/journal/41264/
Daspit, J., Mims, T. C., Zavarato, S.  (2015). The Role of Positive Psychological States in Online Learning: Integrating Psychological Capital into the Community of Inquiry Framework. Journal of Management Education. Sage. https://us.sagepub.com/en-us/nam/journal/journal-management-education#submission-guidelines
McLaughlin, E., Mims, T. C. Horror Stories: Qualitative Analysis of Short Stories through the Eyes and Ears of College Students. Journal of Entrepreneurship Education. https://www.abacademies.org/journals/journal-of-entrepreneurship-education-home.html
Singh, S., Rylander, D., Mims, T. C. (2012). Efficiency of Online vs. Offline Learning: A Comparison of Inputs and Outcomes. International Journal of Business, Humanities and Technology. 2, 93‐98. 
Position Paper
Mims, T.  (2018). Office of Small Business Advisory Task Force – 2019 Recommendation to Governor, Lt. Governor, Speaker of the House.  AUSTIN, TEXAS: STATE OF TEXAS. https://businessintexas.com/
Mims, T.  (2016). Office of Small Business Advisory Task Force – 2017 Recommendation to Governor, Lt. Governor, Speaker of the House.  AUSTIN, TEXAS: STATE OF TEXAS. https://businessintexas.com/news-resources/



	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
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