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Tina C. Mims

Title: Lecturer

Department: Marketing

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of North Texas, 2013
    Major: Marketing with Minor in Sociology
    Specialization: PhD Marketing
    Dissertation: “Innovation Teams: An Empirical Examination of the Relationship of Team Climate and Development Strategies in Consumer Packaged Goods Industries”
  • MBA, Webster University, 1988
    Major: Business Administration

Current Scheduled Teaching

MKTG 3650.005Foundations of Marketing PracticeSpring 2025
MKTG 3651.401Foundations of Marketing Practice for Non Business MajorsSpring 3W1 2025
MKTG 4600.001RetailingSpring 2025
MKTG 4600.407RetailingSpring 2025
MKTG 3660.407Advertising ManagementFall 2024 Syllabus
MKTG 4120.407Consumer BehaviorFall 2024 Syllabus
MKTG 5150.480Marketing ManagementFall 8W2 2024
MKTG 4600.407RetailingFall 2024 Syllabus
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

MKTG 4280.007Global Marketing Issues and PracticeSummer 5W2 2024 Syllabus SPOT
MKTG 3660.007Advertising ManagementSpring 2024 Syllabus SPOT
MKTG 5200.008Consumer BehaviorSpring 8W2 2024 SPOT
MKTG 5150.080Marketing ManagementSpring 8W2 2024 SPOT
MKTG 4600.007RetailingSpring 2024 Syllabus SPOT
MKTG 4120.008Consumer BehaviorFall 2023 Syllabus SPOT
MKTG 5150.080Marketing ManagementFall 8W2 2023 SPOT
MKTG 4600.007RetailingFall 2023 Syllabus SPOT
MKTG 4280.007Global Marketing Issues and PracticeSummer 5W2 2023 Syllabus SPOT
MKTG 3650.502Foundations of Marketing PracticeSpring 2023 Syllabus SPOT
BAAS 3020.501Fundamentals of Inquiry and DiscoverySpring 2023 Syllabus SPOT
BAAS 3020.502Fundamentals of Inquiry and DiscoverySpring 8W1 2023 Syllabus SPOT
MKTG 5150.501Marketing ManagementSpring 2023 SPOT
MKTG 3650.501Foundations of Marketing PracticeFall 2022 Syllabus SPOT
BAAS 3020.501Fundamentals of Inquiry and DiscoveryFall 8W2 2022 SPOT
BAAS 3020.502Fundamentals of Inquiry and DiscoveryFall 2022 Syllabus SPOT
MKTG 5150.501Marketing ManagementFall 2022 SPOT
MKTG 4280.007Global Marketing Issues and PracticeSummer 5W2 2022 Syllabus SPOT
MKTG 4890.501Applied Marketing ProblemsSpring 2022 Syllabus SPOT
MKTG 5150.501Marketing ManagementSpring 2022 SPOT
MKTG 3700.501Marketing MetricsSpring 2022 Syllabus SPOT
MKTG 3710.501Marketing Research and AnalyticsSpring 2022 Syllabus SPOT
MKTG 3650.501Foundations of Marketing PracticeFall 2021 Syllabus SPOT
MKTG 5150.501Marketing ManagementFall 2021 SPOT
MKTG 4890.001Applied Marketing ProblemsSummer 5W2 2021 Syllabus SPOT
MKTG 3710.001Marketing Research and AnalyticsSummer 5W2 2021 Syllabus SPOT
MKTG 4890.001Applied Marketing ProblemsSpring 2021 Syllabus SPOT
MKTG 4890.501Applied Marketing ProblemsSpring 2021 Syllabus SPOT
MKTG 3650.070Foundations of Marketing PracticeSpring 2021 Syllabus SPOT
MKTG 3710.001Marketing Research and AnalyticsSpring 2021 Syllabus SPOT
MKTG 3710.807Marketing Research and AnalyticsSpring 3W1 2021 Syllabus SPOT
MKTG 4890.001Applied Marketing ProblemsFall 2020 Syllabus SPOT
MKTG 4890.501Applied Marketing ProblemsFall 2020 Syllabus SPOT
MKTG 3650.501Foundations of Marketing PracticeFall 2020 Syllabus SPOT
MKTG 5150.501Marketing ManagementFall 2020 SPOT
MKTG 4890.001Applied Marketing ProblemsSummer 5W2 2020 Syllabus SPOT
MKTG 3710.001Marketing Research and AnalyticsSummer 5W2 2020 Syllabus SPOT
MKTG 3650.070Foundations of Marketing PracticeSpring 2020 Syllabus
MKTG 3700.001Marketing MetricsSpring 2020 Syllabus
MKTG 3710.001Marketing Research and AnalyticsSpring 2020 Syllabus
MKTG 3710.002Marketing Research and AnalyticsSpring 2020 Syllabus
MKTG 3710.807Marketing Research and AnalyticsSpring 3W1 2020 Syllabus
MKTG 3650.501Foundations of Marketing PracticeFall 2019 Syllabus SPOT
MKTG 5150.501Marketing ManagementFall 2019 SPOT
MKTG 3700.501Marketing MetricsFall 2019 Syllabus SPOT
MKTG 3710.001Marketing Research and AnalyticsFall 2019 Syllabus SPOT
HLSV 5740.080Financial Issues in Health Services AdministrationSummer 10W 2019 SPOT
HLSV 5740.810Financial Issues in Health Services AdministrationSummer 10W 2019 SPOT
MKTG 3710.001Marketing Research and AnalyticsSummer 5W1 2019 Syllabus SPOT
MKTG 3650.070Foundations of Marketing PracticeSpring 2019 Syllabus SPOT
MKTG 3650.501Foundations of Marketing PracticeSpring 2019 Syllabus SPOT
HLSV 5300.501Information Systems for Healthcare ManagementSpring 2019 SPOT
HLSV 5820.501Marketing Health ServicesSpring 2019 SPOT
MKTG 3710.400Marketing Research and AnalyticsSpring 3W1 2019 Syllabus SPOT
MKTG 4630.001Retailing IISpring 2019 Syllabus SPOT
MKTG 3710.001Marketing Research and AnalyticsSummer 5W2 2018 Syllabus SPOT
MKTG 3710.001Marketing Research and AnalyticsFall 2017 SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Journal Article

  • Thompson, K.N., Strutton, D., Mims, T.C., Bergestuen, T. (2022). The impact of sales controls on manufacturers’ agents’ tactical decisions: The mediating role of inter-organizational climate. Journal of Business and Industrial Marketing. 37 (6) 1222-1240.
  • Thompson, K.N., Gade, M., Conde, R., Mims, T.C. (2020). An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring -- Face to Face & Virtual Methodsfor a Life in Corporate America. International Journal of Higher Education. 10 (2) 42-61. URL: https://doi.org/10.5430/ijhe.v10n2p42
  • Mims, T.C. (2018). Understanding credit card payment behavior among college students. College Student Credit Card Behavior. 23 (1) 38–49. London, Palgrave MacMillan. https://www.palgrave.com/gp/journal/41264/
  • Mims, T.C. (2016). College Students and Credit Card Companies: Implications of Attitudes. College Student Credit Card Behavior. 21 (3) 182–193. London, www.palgrave.com/gp/journal/41264/
  • Daspit, J., Mims, T.C., Zavarato, S. (2015). The Role of Positive Psychological States in Online Learning: Integrating Psychological Capital into the Community of Inquiry Framework. Journal of Management Education. Sage. https://us.sagepub.com/en-us/nam/journal/journal-management-education#submission-guidelines
  • McLaughlin, E., Mims, T.C. Horror Stories: Qualitative Analysis of Short Stories through the Eyes and Ears of College Students. Journal of Entrepreneurship Education. https://www.abacademies.org/journals/journal-of-entrepreneurship-education-home.html
  • Singh, S., Rylander, D., Mims, T.C. (2012). Efficiency of Online vs. Offline Learning: A Comparison of Inputs and Outcomes. International Journal of Business, Humanities and Technology. 2 93‐98.

    • Position Paper

  • Mims, T. (2018). Office of Small Business Advisory Task Force – 2019 Recommendation to Governor, Lt. Governor, Speaker of the House. AUSTIN, TEXAS, STATE OF TEXAS. https://businessintexas.com/
  • Mims, T. (2016). Office of Small Business Advisory Task Force – 2017 Recommendation to Governor, Lt. Governor, Speaker of the House. AUSTIN, TEXAS, STATE OF TEXAS. https://businessintexas.com/news-resources/
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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