Skip to main content

Xingyi Zhang

Title: Assistant Professor

Department: Hospitality, Event and Tourism Management

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • GAC, Iowa State University, 2021
    Major: Quantitative Psychology
  • PhD, Iowa State University, 2021
    Major: Hospitality Management
  • GAC, Iowa State University, 2020
    Major: Business Analytics
  • MS, Iowa State University, 2017
    Major: Hospitality Management
    Dissertation: Clubs Environmentally Responsible Behavior: The Perspectives of Club Managers in North America
  • BA, Capital Normal University, 2012
    Major: Tourism Management
    Specialization: Tourism Management
    Dissertation: NA

Current Scheduled Teaching

EDEM 4500.001Strategic Event DesignSpring 2025
EDEM 4600.401Sustainability in the Event IndustrySpring 8W1 2025
EDEM 5600.401Sustainability in the Event IndustrySpring 8W1 2025
EDEM 2510.001Exhibition and Convention ManagementFall 2024 Syllabus
EDEM 4600.001Sustainability in the Event IndustryFall 2024 Syllabus
EDEM 5600.001Sustainability in the Event IndustryFall 2024
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

EDEM 3240.001Convention and Event ManagementSummer 5W1 2024 Syllabus SPOT
HMGT 5950.007Master's ThesisSpring 2024
EDEM 4500.001Strategic Event DesignSpring 2024 Syllabus SPOT
EDEM 4600.001Sustainability in the Event IndustrySpring 2024 Syllabus SPOT
EDEM 5600.001Sustainability in the Event IndustrySpring 2024 SPOT
EDEM 3510.001Entertainment and Experiences in Hospitality and EventsFall 2023 Syllabus SPOT
EDEM 2510.001Exhibition and Convention ManagementFall 2023 Syllabus SPOT
HMGT 5950.008Master's ThesisFall 2023
HMGT 5920.010Problem in Lieu of ThesisFall 2023
EDEM 3240.001Convention and Event ManagementSummer 5W1 2023 Syllabus SPOT
EDEM 4980.001Experimental CourseSpring 2023 Syllabus SPOT
EDEM 4500.001Strategic Event DesignSpring 2023 Syllabus SPOT
EDEM 3510.001Entertainment and Experiences in Hospitality and EventsFall 2022 Syllabus SPOT
EDEM 4500.001Strategic Event DesignFall 2022 Syllabus SPOT
EDEM 3240.001Convention and Event ManagementSummer 5W1 2022 Syllabus SPOT
EDEM 3510.002Entertainment and Experiences in Hospitality and EventsSpring 2022 Syllabus SPOT
EDEM 4980.001Experimental CourseSpring 2022 Syllabus SPOT
EDEM 3510.001Entertainment and Experiences in Hospitality and EventsFall 2021 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Journal Article

  • Shao, X., Zhang, X., Jeong, E., Li, J., Shin, H. (2024). Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets. International Journal of Hospitality Management. 121
  • Jeon, J., Shin, H., Jeong, E.L., Zhang, X. (2024). The Power of Endorsement in Upcycled Food Promotion: Investigating the moderating effect of perceived food familiarity. Journal of Retailing and Consumer Services. Elsevier.
  • Zhang, X., Wen, H., Shao, X. (2024). Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness. Journal of Retailing and Consumer Services. 80 1-11. Elsevier.
  • Shao, X., Jeong, E., Zhang, X., Jang, S.S. (2023). Green marketing vs. demarketing: The impact of individual characteristics on consumers’ evaluations of green messages. Journal of Hospitality and Tourism Research. No. 1-16. Dento, Sage Journal.
  • Olson, E., Jeong, E., Zhang, X., Shao, X., Ginapp, K., Kramer, J. (2023). Look What We Have Done to Fight Plate Waste! A Case of the Iowa State University Joan Bice Underwood Tearoom. Journal of Hospitality & Tourism Cases.
  • Kemp, E., Davis, C., Trivitt, J., Williams, K.H., Zhang, X., Cromartie, J. (2023). Hospitable Healthscapes: Managing the Service Experience in Hospital Environments. The Consortium Journal of Hospitality and Tourism. Summer 2023 7-14. Durham, North Carolina, School of Business North Carolina Central University.
  • Zhang, X., Jeong, E.L., Shao, X., Jang, S.S. (2023). Plant-based food is unhealthy—That’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants. International Journal of Contemporary Hospitality Management. Emerald. https://www.emerald.com/insight/content/doi/10.1108/IJCHM-07-2022-0833/full/html?skipTracking=true
  • Zhang, X., Jeong, E. (2022). Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion. International Journal of Hospitality Management. No. 108 (NA) 1-14. Elsevier. https://www.sciencedirect.com/journal/international-journal-of-hospitality-management
  • Zhang, X., Jeong, E., Shao, X., Olson, E. (2022). The effects of product transformation salience (PTS) on festival visitors' recycling intentions: Do gender and age matter?. Journal of Convention & Event Tourism. Denton, https://www.tandfonline.com/doi/epub/10.1080/15470148.2022.2050331?needAccess=true
  • Zhang, X., , Y., Jeong, E., Olson, E. (2021). Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: The role of perceived CSR value and perceived usefulness. Journal of Convention & Event Tourism. Routledge.
  • Zhang, X., Shao, X., Jeong, E., Jang, S.S. (2021). The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management. 97 (103007) 1-16. Denton, Elsevier.

Contracts, Grants and Sponsored Research

    Grant - Research

  • Zhang, X., Wen, H. (Co-Principal), "Would You Like Some Edible Food Packages? Optimizing Consumers’ Acceptance of Edible Food Packages in the Foodservice Industry.," sponsored by Division of Research & Innovation of University North University, University of North Texas, $9797 Funded. (2022 - 2024).

    • Grant - Teaching

  • KC, B. (Principal), Zhang, X. (Co-Principal), "Increasing students access to educational and experiential learning opportunities in agritourism," sponsored by USDA, Federal, $245043 Funded. (2022 - 2026).
,
Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
CLOSE