Faculty Profile

GG Ganesh

GG Ganesh

Title
Professor
Department
Marketing, Logistics, and Operations Management
College
College of Business

    

Education

PhD, University of Houston, 1985.
Major: Business Administration
Degree Specialization: Marketing
Dissertation Title: The relationship of select task variables to response patterns and response quality in a survey of consumer purchasing
PGDBA, Indian Institute of Management, 1975.
Major: Marketing, Planning and Control
BTech, Indian Institute of Technology-Madras, 1973.
Major: Mechanical Engineering

Current Scheduled Teaching*

MKTG 3700.007, Marketing Metrics, Summer 3W1 2019 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 3700.001, Marketing Metrics, Spring 2019 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2019 Syllabus SPOT
MKTG 3700.400, Marketing Metrics, Spring 3W1 2019 Syllabus
MKTG 5260.007, Marketing Metrics for Managers, Spring 8W2 2019 Syllabus SPOT
MKTG 5260.080, Marketing Metrics for Managers, Spring 8W2 2019 Syllabus SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 8W2 2018 Syllabus SPOT
MKTG 5250.080, Advanced Marketing Research and Analytics, Fall 8W2 2018 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Fall 2018 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2018 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2018 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2018 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2018 Syllabus SPOT
MKTG 5260.501, Marketing Metrics for Managers, Spring 2018 Syllabus
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 2017 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Fall 2017 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2017 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2017 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2017 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2017 Syllabus SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 2016 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Fall 2016 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2016 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2016 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2016 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2016 Syllabus SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 2015 SPOT
MKTG 5250.777, Advanced Marketing Research and Analytics, Fall 2015 SPOT
MKTG 3700.002, Marketing Metrics, Fall 2015 Syllabus SPOT
MKTG 3700.007, Marketing and Money, Summer 5W1 2015 Syllabus SPOT
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2014
MKTG 3700.002, Marketing and Money, Fall 2014 Syllabus
MKTG 3700.001, Marketing and Money, Spring 2014
MKTG 3700.003, Marketing and Money, Spring 2014
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2013
MKTG 5250.777, Information for Strategic Marketing Decisions, Fall 2013
MKTG 3700.003, Marketing and Money, Fall 2013
MKTG 3700.002, Marketing and Money, Spring 2013
MKTG 3700.003, Marketing and Money, Spring 2013
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2012
MKTG 5250.777, Information for Strategic Marketing Decisions, Fall 2012
MKTG 3700.001, Marketing and Money, Fall 2012
MKTG 3700.007, Marketing and Money, Summer 10W 2012
MKTG 3700.002, Marketing and Money, Spring 2012
MKTG 3700.007, Marketing and Money, Spring 2012
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2011
MKTG 3700.001, Marketing and Money, Fall 2011
MKTG 3700.007, Marketing and Money, Summer 10W 2011
MKTG 3700.001, Marketing and Money, Spring 2011
MKTG 3700.003, Marketing and Money, Spring 2011
MKTG 5000.007, Marketing Concepts, Spring 2011
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2010
MKTG 3700.002, Marketing and Money, Fall 2010
MKTG 3700.007, Marketing and Money, Summer 10W 2010
MKTG 3710.007, Marketing Research and Information Technology, Summer 10W 2010
MKTG 5250.001, Information for Strategic Marketing Decisions, Spring 2010
MKTG 3700.002, Marketing and Money, Spring 2010
MKTG 6900.710, Special Problems, Spring 2010
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2009
MKTG 3700.001, Marketing and Money, Fall 2009
MKTG 3700.007, Marketing and Money, Summer 10W 2009
MKTG 3710.007, Marketing Research and Information Technology, Summer 10W 2009
MKTG 5250.001, Information for Strategic Marketing Decisions, Spring 2009
MKTG 3700.001, Marketing and Money, Spring 2009
MKTG 3700.007, Marketing and Money, Spring 2009
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2008
MKTG 3700.001, Marketing and Money, Fall 2008
MKTG 3700.001, Marketing and Money, Summer 3W1 2008
MKTG 3700.007, Marketing and Money, Summer 10W 2008
MKTG 4880.002, Advanced Marketing Management, Spring 2008
MKTG 3700.001, Marketing and Money, Spring 2008
MKTG 3700.002, Marketing and Money, Spring 2008
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2007
MKTG 3700.001, Marketing and Money, Fall 2007
MKTG 4880.001, Advanced Marketing Management, Summer 5W2 2007
MKTG 3700.001, Marketing and Money, Summer 5W2 2007
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2006
MKTG 3700.003, Marketing and Money, Fall 2006
MKTG 4880.001, Advanced Marketing Management, Summer 5W2 2006
MKTG 3700.001, Marketing and Money, Summer 3W1 2006
MKTG 4880.003, Advanced Marketing Management, Spring 2006
MKTG 3700.002, Marketing and Money, Spring 2006
MKTG 4880.004, Advanced Marketing Management, Fall 2005
MKTG 3700.003, Marketing and Money, Fall 2005
MKTG 3700.091, Marketing and Money, Fall 2005
MKTG 4880.001, Advanced Marketing Management, Summer 5W1 2005
MKTG 3700.090, Marketing and Money, Summer 3W1 2005
MKTG 4880.003, Advanced Marketing Management, Spring 2005
MKTG 3700.002, Marketing and Money, Spring 2005
MKTG 3700.007, Marketing and Money, Spring 2005
MKTG 3700.001, Marketing and Money, Fall 2004
MKTG 3700.003, Marketing and Money, Fall 2004
MKTG 3700.007, Marketing and Money, Fall 2004

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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